PURPOSIVE COMMUNICATION
CREATING BLOGS AND VLOGS VLOGS
What is a Vlog?
BLOGS
A vlog (video blog) is a form of content where individuals
What is a Blog? share their thoughts, experiences, or stories through video
A blog (short for "weblog") is a website or online platform format. Vlogs are usually hosted on platforms like YouTube,
where individuals or groups share written content, TikTok,or Instagram.
thoughts, or expertise. Blogs are often informative, opinion-
based, or instructional and may include images, links, and TYPES OF VLOGS
multimedia.
Types of Vlogs:
Examples of Blogs: • Personal vlogs (daily life, travel experiences)
• Personal blogs (diaries, experiences) • Educational vlogs (tutorials, explainer videos)
• Business blogs (marketing, product reviews) • Entertainment vlogs (challenges, reviews, storytelling)
• Educational blogs (how-to guides, tutorials)
STEPS IN CREATING BLOGS STEPS IN CREATING VLOGS
Step 1: Choose Your Niche
A niche is the specific topic or theme of your blog. Choose Step 1: Choose a Vlogging Niche
a topic you are passionate about and that has an audience. Some popular vlogging topics include:
• Tech & Reviews (Unboxing gadgets, product reviews)
Examples include: • Beauty & Fashion (Makeup tutorials, fashion hauls)
• Technology (Gadget reviews, coding tips) • Travel & Food (Exploring new destinations, restaurant
• Health & Wellness (Fitness guides, mental health) reviews)
• Lifestyle & Travel (Food blogs, adventure travel)
Step 2: Select a Blogging Platform Step 2: Select a Platform
Popular blogging platforms include: The most common vlogging platforms are:
•(Most customizable) WordPress • YouTube (Largest audience and best monetization)
•(Simple and free) Blogger • TikTok (Short-form viral content)
•(Best for writers) Medium • Instagram Reels (Great for lifestyle and brand marketing)
Step 3: Create Engaging Content Step 3: Plan Your Video Content
• Use a clear structure (introduction, main points, • Write a script or outline to stay organized.
conclusion). • Keep videos short and engaging (5-10 minutes is ideal).
•Include SEO-friendly keywords for better visibility. • Use storytelling techniques to capture the audience’s
• Add images and videos to make your blog visually attention.
appealing.
Step 4: Record and Edit Your Video
VLOGS • Use a good camera or smartphone with high-quality
resolution.
What is a Vlog? • Record in good lighting and with a clear microphone.
A vlog (video blog) is a form of content where individuals • Edit with tools like Adobe Premiere Pro, iMovie, or CapCut
share their thoughts, experiences, or stories through video
format. Vlogs are usually hosted on platforms like YouTube, Step 5: Upload and Optimize for SEO
TikTok,or Instagram. • Create a catchy title and thumbnail.
• Use keywords in the description and tags.
Types of Vlogs: • Share on social media to drive traffic
• Personal vlogs (daily life, travel experiences)
• Educational vlogs (tutorials, explainer videos)
• Entertainment vlogs (chal
lenges, reviews, storytelling)
PURPOSIVE COMMUNICATION
CREATING BLOGS AND VLOGS
Tips for Engaging Content For Blogs:
✔ Keep your writing clear and concise.
✔ Use bullet points and subheadings for easy readability.
✔ Write in a conversational and engaging tone.
For Vlogs:
✔ Start with a hook to grab attention in the first 5 seconds.
✔ Show personality and authenticity to connect with
viewers.
✔ Use background music and visuals to enhance
storytelling
Monetization and Promotion
Ways to Earn Money from Blogs & Vlogs:
✔ Google AdSense – Earn through ads displayed on your
content.
✔ Affiliate Marketing – Promote products and earn
commissions.
✔ Sponsorships – Partner with brands for paid content.
✔ Merchandise & Digital Products – Sell online courses, e
books, or merchandise
.Promotion Strategies:
✔ Post consistently (weekly or bi-weekly).
✔ Engage with followers through comments and social
media.
✔ Collaborate with other bloggers and vloggers
Final Tips:
✅ Pick a niche you love.
✅ Invest in good equipment and editing tools.
✅ Stay authentic and provide value to your audience.
Now, it’s time to start your own blog or vlog and share your
voice with the world!
