VIDEO BLOGS
Prepared by: Jessie Rey F. Avenido
Introduction
- Making video blogs or vlogs has become
popular to the point that it is a job for a
lot of people.
- Almost 5 billion videos are seen on
YouTube every single day, which makes
vlogging a pretty big deal.
SOME POINTERS THAT
TELL US THE PURPOSE OF
VLOGGING AND TELL US
WHAT’S THE POINT OF IT.
CULTURE
Vlogging makes the culture familiar.
EDUCATION
- While a lot of videos
are made only for
entertainment purposes,
there is an amazing
number of videos that
help in educational
purposes too.
HEALTH
- If you look around on Youtube,
there are a lot of video makers
who are either suffering from
different types of diseases or are
differently-abled.
ENTERTAINMENT
- Vlogging allows people to be entertained
or relaxed within 5-6 minutes.
INFORMATION
- Vlogging helps in
informing the
masses.
IT MAKES EVERYTHING
MORE HUMAN
- Vlogging has made it
easier for the creators or
entrepreneurs to share
their journey with the
audience.
CONNECTING WITH PEOPLE
- Vlogging helps connect people
from all over the world.
REVENUE
- One more benefit of
vlogging is that it
creates a revenue for
the creator.
Origin of Vlog:
- Video production is a broad term used to refer to the process of creating a video by
capturing moving images.
- A vlog is essentially just what the name implies: a form of a blog in which the medium is
video.
- Notable People:
Justin Hall: Widely regarded as the first Jorn Barger: Attributed with
Nelson Sullivan: One of the first to
blogger in 1994 as he published to coining the phrase “weblog” or
use a vlog-like video shooting style in
links.net with new information he found “blog” as shorthand for “logging
the 1980’s.
around the early internet. the web”.
The First Vlog & - With the rapid growth of blogging
in 1999, it wasn’t long before the
Early Vlogging first video was uploaded and
added to a blog post to form a first
vlog.
- Adam Kontras was the first to
accomplish this on January 2,
2000 when he posted a 15-second
video of himself sneaking a cat into
his apartment building.
- In 2002, Luuk Bouwman started
Adam Kontras: The first vlogger Luuk Bouwman: Vlogger who
and the longest active vlogger. coined the term “vlog”. uploading a video diary of his post-
college travels that the term “vlog”
was used.
Advantages and Disadvantages of
Vlogs
- ADVANTAGES – - DISADVANTAGES –
1. Stand Out from other 1. They’re intimidated by the
Bloggers. technology.
2. Catch more people’s interest. 2. They don’t know how to
incorporate it into their blog.
3. Connect with your readers.
3. It’s harder to optimize your site
4. Expand your outreach.
with video.
5. Enjoy more creative flexibility.
4. They require more bandwidth.
How to Create a Vlog
1. Understand Your Audience and Find Your Niche
- Some of the most successful vloggers are smart
businesspeople who cater to their audience’s needs.
- The first thing you should do is figure out your niche and
get a better understanding of who your vlogs are going to
target.
- Your niche is going to be the core theme of your channel.
- Once you have found your niche, you need to learn about
who your audience are and what they’ll like.
How to Create a
Vlog (cont’d.)
2. Get some Vlogging Inspiration
- When you launch your channel, you have the
opportunity to stand on the shoulders of
giants.
- The goal of gaining inspiration is not to
become a clone-copy of another YouTuber.
- You just need to add your own personal
touch that helps you stand out.
How to Create a Vlog (cont’d.)
3. Familiarize Yourself With the Platform
- One of the biggest mistakes you can
make is not understanding how YouTube
works.
- Spend some time familiarizing yourself
with how YouTube works.
How to Create
a Vlog
(cont’d.)
4. Make your YouTube
Channel and Brand Yourself
- Consider creating a new
channel from scratch.
- Keep things simple and make
sure that you use high-quality
media that will interest your
target demographics.
How to Create a
Vlog (cont’d.)
5. Invest in Good Gear
- It’s a common misconception that you have to spend thousands of
dollars on a high-end video camera.
- Modern mobile devices are capable of shooting up to 4K video quality.
Mics, Lighting, and Other Gear
- Investing in a simple external microphone can make a noticeable
difference.
- Next, you’ll need something to mount your recording equipment on.
- You can also get stabilizing selfie sticks, flexible outdoor tripods, and
more.
- A simple ring light can illuminate your face and provide a professional
touch to your vlog.
How to Create a Vlog (cont’d.)
6. Create an Outline
- Once everything is set up and ready to go,
it’s time to make an outline.
- Reading from a script will only make you
seem unauthentic and monotonous.
- Consider creating a basic outline of the
topics you want to cover or what you want
your video content to contain.
- It’s a good idea to plan out videos ahead of
time.
How to Create a Vlog (cont’d.)
7. Lights, Camera, Action!
- The first thing is to interact with your
audience.
- Speak to the camera as if you were
speaking to them directly.
- Next, don’t be afraid to have fun.
- Be personal
- Consider using personal phrases to start
and end your blog.
8. Take some time to Edit
- Video editing is one of the most important parts
How to Create a of creating a good video.
Vlog (cont’d.)
- You should focus on making the video look as
good as possible.
- Cut out any awkward silences and compile clips
into one cohesive story.
- If you’re not that knowledgeable in editing, you
can hire contractors to get the job done for you.
How to Create a
Vlog (cont’d.)
9. Upload and Optimize
• Write Eye-catching Titles – Eye-catching titles are the
best way to attract viewers.
• YouTube SEO – Tags are an important factor in SEO
ranking for YouTube.
• Create Attractive Thumbnails – The thumbnail is a
visual representation of your video.
How to Create
a Vlog
(cont’d.)
10. Engage Your Audience and
Utilize Social Media
• Reply to comments and interact
with your audience.
• Don’t take criticism personally.
• People can be unreasonably
rude just because they’re
anonymous.
How to Create a Vlog
(cont’d.)
11. Use Analytics to Improve
• You can find information about where your
viewers located, how old they are, and more.
• These graphs can tell you how long people
stay on your video, when they decide to click
off, and more.
• Make adjustments to your next video until you
find something that works for both you and
your audience.
How to Create a Vlog
(cont’d.)
12. Stay Vigilant
• Just remember that many big vloggers went unnoticed
for years before they amassed a large audience.
• Many YouTubers publish at least one new video a week.
• Some do more and some only release videos every few
months.
• The key is to keep the quality up and continue making
relevant content that your audience enjoys.
How to Create a Vlog (cont’d.)
13. Grow Your Brand
• You have to have at least 4,000 watch
hours and 1,000 subscribers to become a
Google AdSense partner.
• Google will pay you a certain amount of
money based on viewership and
impressions.
• Many vloggers take on brand deals. Some
release merchandize and unique products.
