MEDIA AND
INFORMATION
SOURCES
1. Indigenous Sources
•Indigenous is a native, local, originating or
produced naturally in a particular region and
locality. Its indigenous knowledge is unique to a
special culture or society, most often it is not
written down. The transmission of information is
through local channels or forms. It is a means by
which the culture is preserved, handed down and
adapted.
CHARACTERISTICS OF
INDIGENOUS KNOWLEDGE
•a. Oral tradition of communication
•b. Store information in memories
•c. Information exchange is face to face
•d. Information is contained within the
border of the community
•Indigenous Media can be
defined as forms of media
expression conceptualized,
produced, and circulated by
indigenous peoples around
the globe as vehicles for
communication.
Forms of Indigenous Media
•1. Folk or Traditional Media
•2. Gatherings and Social Organizations
•3. Direct Observation
•4. Records (written, carved, oral)
•5. Oral Instruction
2. Library
a place in which literary,
musical, artistic, or
reference materials
(such as books,
manuscripts, recordings,
or films) are kept for use
but not for sale.
Types of Library
• a. Academic Library – serves colleges and universities.
• b. Public Library- serves cities and towns, of all types.
• c. School Library- Serves students from Kindergarten to
Grade 12.
• d. Special Library – specialized environments, such as
hospitals, corporations, museums, the military, private
business, and the government
3. Internet
a global computer network providing a
variety of information and
communication facilities, consisting of
interconnected networks using
standardized communication protocols.
Top 6 Best Search
Engine websites in
the World
•1. www.google.com – Google
Search Engine is the best search engine in the
world and it is also one of most popular
products from Google. Almost 70 percent of
the Search Engine market has been acquired by
Google.
•2. www.bing.com –
Bing is Microsoft’s answer
to Google and it was
launched in 2009. Bing is
the default search engine
in Microsoft’s web browser.
•3. www.yahoo.com -Yahoo & Bing
compete more with each other than with
Google. Yahoo is an American web services
provider headquartered in Sunnyvale,
California, and owned by Verizon Media.
•4. www.baidu.com -
Baidu is the most used search
engine in China and was founded in
Jan, 2000 by Chinese Entrepreneur,
Eric Xu. This web search is made to
deliver results for website, audio
files and images. It provides some
other services including maps,
news, cloud storage and much
more.
•5. www.aol.com
– Aol.com is also among the
top search engines. These are
the guys that used to send out
CD’s which you’d load onto
your PC to install their
browser and modem
software.
•6. www.ask.com - Founded
in 1995, Ask.com, previously known as
Ask Jeeves. Their key concept was to
have search results based on a simple
question + answer web format. It is a
question & answer community where
you can get the answers for your
question and it integrates a large
amount of archive data to answer your
question.
Evaluating Information
Found in the Internet
•a. Authorship
•b. Published body
•c. Accuracy and Verifiability
•d. Currency
Things to Consider in
Evaluating Information
•1. Reliability - The Information is
said to be reliable if it can be
verified and evaluate. Others refer
to the trustworthiness of the source
in evaluating the reliability of
information.
•2. Accuracy
refers to the closeness of the report to the
actual data. Measurement of accuracy
varies, depending on the type of
information being evaluated. Forecasts are
similar to the actual data and financial
values are correct.
3. Value
•The information is said to be
valued if it aids the user in making
or improving decisions.
4. Authority
The authority of the source is the
one authored or published the
information and the credibility of
the sources.
5. Timeliness.
•The source reliability, accuracy and value of
information may vary based on the time it
was produced or acquired. It may become
irrelevant and inaccurate with the passing
of time (thus making it less valuable). Other
information may be timeless, proven to be
the same in reliability, accuracy, and value
throughout history.
