Navya, Radhika, Aastha, Tanvi, Ishika, Muniya
About the Brand
Anokhi is a Jaipur-based brand renowned for its dedication to
handcrafted textiles, particularly traditional block printing. With a
strong focus on sustainability, the brand emphasizes ethical
production, eco-friendly materials, and fair trade practices. By working
closely with artisans, Anokhi preserves centuries-old techniques while
ensuring fair wages and safe working conditions. Natural dyes, organic
fabrics, and slow fashion principles define its approach, creating
timeless garments that celebrate craftsmanship over mass production.
Sustainability, in a broader sense, is about reducing environmental
impact and promoting ethical responsibility in every aspect of
production and consumption. It involves using biodegradable or
recycled materials, minimizing waste, and encouraging mindful
purchasing to counteract the disposable culture of fast fashion. Anokhi
embodies these values, proving that tradition and sustainability can
coexist in a way that benefits both people and the planet.
Navya
Brand MoodBoard
Navya
Core Values
Sustainability & Artisan Cultural Heritage Conscious
Ethical Empowerment & & Timeless Design: Consumerism:
Production: Uses Fair Trade: Supports Blends heritage Encourages
organic fabrics, hand-block printing textile techniques mindful fashion
natural dyes, and artisans in with choices, focusing
small-batch Rajasthan by contemporary on quality over
production to ensuring fair wages, silhouettes, trends, with
minimize ethical working creating pieces garments designed
environmental conditions, and the that honor to be cherished for
impact and preservation of tradition while years.
promote slow traditional crafts. staying relevant.
fashion.
Navya
Gaps In Sustainability
Limited Awareness & Communication – Anokhi’s sustainable efforts (organic dyes, fair
trade) aren’t widely highlighted.
Solution: Stronger storytelling through visuals, behind-the-scenes content, and marketing.
Fabric Waste & Upcycling – Printing errors lead to fabric waste.
Solution: Upcycling initiatives for accessories, patchwork, or resale programs.
High Water Consumption – Block printing requires large amounts of water.
Solution: Invest in water-efficient dyeing and partner with sustainability initiatives.
Modern Appeal for Younger Consumers – Perceived as too traditional.
Solution: Introduce contemporary silhouettes, influencer collaborations, and editorial
styling.
Affordability & Accessibility – Sustainable fashion is seen as expensive.
Solution: Educate on “cost per wear,” resale/rental platforms, and transparent pricing.
Ethical Labor & Scalability – Growth could strain artisans.
Solution: Artisan cooperatives, fair wage policies, and controlled production scaling.
Ishika
Past Campaigns
Anokhi, established in 1970 by John and Faith Singh in Jaipur, Rajasthan, has been instrumental in reviving and
preserving traditional block printing techniques, blending them with contemporary designs to create unique textiles
and garments.
Craft Conservation and Revival:
Anokhi's core mission is rooted in the conservation and revival of traditional textile skills and good business practices.
Design and Project Funding:
They actively fund projects and support artisans through design and project funding.
Alternative Role Model:
Anokhi aspires to be an alternative role model for good business practices and the ongoing revival of traditional skills.
Focus on In-Store Experience:
Anokhi focuses on providing a personalized, in-store experience for customers, and does not sell products online in
India.
Muniya
Social Media Analysis
Concept Note
"The Slow Life"
A quiet and relaxed morning unfolds in the heart of Mumbai, where time slows down, and life is embraced
with intention. This editorial is an ode to mindful living—where every moment, from the warmth of a
coffee cup to the texture of a handwoven fabric, is experienced fully. The models exist in a world that
values slowness, where fashion is not fleeting but deeply connected to heritage and craftsmanship.
Anokhi embodies this philosophy through its commitment to sustainability, traditional craftsmanship, and
slow fashion. Each garment tells a story of artisanship, hand-block printing, and natural dyes—techniques
that honor both the environment and the people behind them. This shoot is an extension of that ethos, set
in spaces where heritage and modernity intertwine seamlessly. The earthy color palettes, flowing
silhouettes, and minimal styling reflect an effortless, conscious way of dressing, emphasizing quality over
quantity. Just as the architecture of South Bombay carries its past into the present, Anokhi’s fabrics hold
generations of craft while fitting effortlessly into contemporary life.
Navya
Look 1
The Artisanal Morning (Inside the Café)
Scene: A model enjoys a slow morning at a sunlit café window, sipping South Indian filter
coffee from a brass tumbler. The warm wooden interiors, ceramic crockery, and woven
placemats add to the rustic charm. She embodies a life of stillness and appreciation, lost in the
quiet moment.
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Styling & Accessories:
Outfit: A block-printed Anokhi maxi dress in soft, earthy hues with delicate floral patterns,
flowing effortlessly as she moves.
Accessories: Silver jhumkas, thin oxidized kadas, and a lightweight muslin scarf draped
casually over the chair.
Footwear: Barefoot or simple leather kolhapuris for an organic, at-home feel.
Hair & Makeup: Soft waves, a fresh glow on the skin, and subtle kohl-lined eyes for an
understated charm.
Look 2
The Free-Spirited Wanderer (Outside on the Streets of Kala Ghoda)
Scene: A model strolls past heritage buildings, a tote filled with fresh flowers hanging from
her arm. She stops at a street-side stall, flipping through vintage postcards, pausing to soak
in the moment. The energy of the street blends with her relaxed presence, where tradition
meets modernity in both setting and style.
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Styling & Accessories:
Outfit: A hand-block printed Anokhi co-ord set—a relaxed-fit kurta and straight-leg
pants in neutral, earthy tones.
Accessories: Simple silver earrings, oxidized bangles, and a woven jute tote bag carrying
market finds.
Footwear: Open-toed Kolhapuri chappals for a grounded, easygoing feel.
Hair & Makeup: A low, slightly undone braid, fresh, dewy skin, and a hint of natural
pink on the lips.
Look 3
The Vintage Minimalist (Sitting on the Asiatic Steps, Absorbed in a Book)
Scene: A model sits on the grand white marble stairs, a book in her lap, flipping
through its pages. She leans gently against the historic columns, as the softness of
her handcrafted outfit balances the imposing architecture around her.
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Styling & Accessories: slide
Outfit: A flowy, tiered Anokhi midi dress in muted pastels with delicate floral
block prints.
Accessories: Stacked silver rings, oxidized silver bangles, and an embroidered
pouch bag resting beside her.
Footwear: Handcrafted juttis with delicate embroidery.
Hair & Makeup: A neat low bun with soft tendrils framing her face, subtle
earthy-toned makeup with a sun-kissed glow.
Look 4
The Timeless Collective (Final Group Shot on Asiatic Library Steps)
Scene: All three models gather on the grand steps, sharing a moment of quiet conversation
and laughter. One hands a book to another, while the third pours chai into a ceramic cup.
The slow, thoughtful interactions embody a sense of community and conscious living.
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Styling & Accessories: board in the same
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Looks: A seamless blend of Anokhi maxi dresses, co-ord sets, and tiered midi dresses,
each styled uniquely yet cohesively in earthy tones and delicate prints.
Accessories: A mix of oxidized silver jewelry, handcrafted bags, and artisanal footwear,
subtly reinforcing the narrative of slow fashion.
Footwear: A mix of juttis, Kolhapuris, and soft leather sandals, each reflecting a
personal yet complementary aesthetic.
Hair & Makeup: Kept natural and effortless—soft waves, low buns, and fresh, radiant
skin.
