NCP-SP Victory Plan:
Research | Digital | On-Ground | Victory
By Pathfortune Pvt. Ltd.
An ISO 2009:2015 Certified Company
Path to your fortune
Introduction
Who We Are:
● A decade of experience in media, advertising, and events.
● Worked with multinational companies, Maharashtra government, and political campaigns (e.g., BJP,
Congress).
● Successfully organized 100+ events for government and corporate clients.
Our Mission:
● To help NCP-SP establish a strong connection with voters and achieve a decisive victory
Why Choose Us?
1 2 3
Proven Track Expertise in Comprehensive
Record: Political Campaigns: Approach
• Managed Latur • Deep • Research-driven
Municipal understanding of strategies.
Corporation Election Maharashtra's
Campaign (2016) for political • Innovative digital
BJP. landscape. campaigns.
• Executed Latur • Ability to craft • Robust on-
Assembly Election targeted, ground
Campaign (2014) for impactful execution.
Congress. campaigns.
Our Philosophy – No One-Size-Fits-All
01 02
Customized Campaigns Hand-Holding for
Candidates
• We believe every
candidate, geography, and • Dedicated support for
voter segment is unique. each candidate.
• Tailored strategies for • Personalized campaign
each candidate based on plans to maximize
their strengths, voter their potential.
base, and local issues.
Our Three-Pronged Strategy
Research Digital On-Ground
• Voter segmentation • Social media • Innovative strategies for
(Farmers, Women, Youth, campaigns. voter engagement.
Working Professionals,
Business People). • Targeted ads with • Door-to-door campaigns,
compelling slogans. rallies, and events.
• SWOT analysis of
candidates and • Engaging content to • Mobilizing volunteers and
opponents. amplify NCP-SP's grassroots networks.
vision.
• Historical election data
analysis.
Research & Survey
21-Day Field Inputs
Household Surveys: Observer Reports: War Room:
Gather grassroots-level Monitor and report on Real-time data analysis
insights. campaign progress. and decision-making.
Booth Level Opinion Qualitative
Polls: Research:
Understand voter Deep dive into voter
sentiment at the booth attitudes and
level. perceptions.
Data & Analytics
Voter Data Analysis Electoral Data Social Media
& Segmentation Analysis Analytics
Tailor campaigns Leverage historical Track engagement
to specific voter data for strategic and optimize
groups. planning. digital campaigns.
Worker Engagement
Media Analytics
Analytics
Monitor media Measure and
coverage and improve volunteer
sentiment. effectiveness.
Campaigns and Outreach
Subtle yet impactful Exclusive, high-
messaging. impact events.
Masked Boutique
Campaigns Events
End-To-End Call Center
OOH Media
AV Services Services
Professional audio- Outdoor advertising Reach out to
visual support for for maximum voters via
events. visibility. phone banking.
Digital Media
360° Social WhatsApp Network Chat Bots /
Media Development Surveys
Comprehensive Build and engage Interactive tools for
social media with WhatsApp voter engagement.
strategy. groups.
Influencer Digital Support Web
Management Build-up Development
Leverage local
Strengthen online Create and manage
influencers for
presence. campaign websites.
campaign reach.
Training and Engagement
Party Worker Cohort Door-To-Door GOTV
Training Engagements Campaigns Campaign
Equip volunteers Mobilize specific Personal Ensure high
with campaign voter groups. interaction with voter turnout on
skills. voters. election day.
Media
Perception Advertising – Print
Media Handling
Management and TV
Shape public perception of Manage press interactions Traditional media
the campaign. and coverage. campaigns.
Audit and Analytics: Measure the effectiveness of media campaigns.
Voter Segmentaion
“ महाराष्ट्राच्या विकासाचा निा मार्ग , NCP-SP च्या हातात विश्वास! ”
Voter Segmentation
Municipal
Zila Parishad
Corporation
Farmers, Women, Working Professional,
Youth. Women, Youth,
Business People.
• Tailored messaging for each segment.
Our Plan • Focus on issues that matter most to them.
Campaign Goals
Key Questions
• What is the total population and voter
count in each district?
• What is the expected voter turnout?
• How many votes are needed to win?
Our Approach
• Setting realistic, achievable goals.
• Allocating resources effectively.
Targeting
Voters
“ बदलाची लाट, NCP-SP च्या नेतृत्वात निी वदशा! ”
Targeting Voters
Geographic Demographic
Outcome
Targeting Targeting
Focus on key Tailored campaigns for Maximizing impact
districts and farmers, women, youth, while conserving
wards. and professionals. resources.
Crafting
The Campaign
Message
“ जुन्या िादाचा शेिट, NCP-SP च्या नेतृत्वात निी सुरुिात! ”
Crafting the Campaign Message
Characteristics of a Winning Message Our Role
▶ Short, truthful, and ▶ Developing a message that
credible. resonates with voters.
▶ Persuasive and relevant to ▶ Ensuring consistency
voters. across all platforms.
▶ Clear, emotional, and
targeted.
“ शेतकऱ्ाांचा हक्क, मवहलाांचा सन्मान, तरुणाांचा विश्वास – NCP-SP चा िचनबद्ध आधार! ”
Voter
Contact Plan
Voter Contact Plan
Methods:
▶ Door-to-Door Campaigns: Personal interaction with voters.
▶ Phone Banking: Reach out to undecided voters.
▶ Rallies and Public Events: Mobilize supporters.
▶ Social Media and Digital Ads: Amplify the campaign’s reach.
Goal:
▶ Persuade undecided voters.
▶ Mobilize NCP-SP supporters.
Execution – Making It Happen
Key Role:
• Candidate: The face of the campaign.
• Campaign Manager: Overseeing strategy and execution.
• Volunteers: Grassroots mobilization.
Our Support:
• Providing structure, resources, and expertise.
• War Room Planning: Centralized command center for real-time decision-making.
• Computer Software & Mobile App: Streamline campaign operations.
Budgeting & Fund Raising
01 Budgeting
02 Fundraising
03 Our Role
Allocating resources Strategies to raise Ensuring cost-
for research, digital, funds for the effective execution.
and on-ground campaign.
activities.
Timeline
Research Digital campaign On-ground
Outcome
Completion launch Activities
By March 1st March 7th March 15th A well-coordinated,
Onwards timely campaign.
Conclusion
Our Promise
• A data-driven, innovative, and
impactful campaign.
• Helping NCP-SP connect with voters
and achieve victory.
• Hand-holding for each candidate and
customizing campaigns to their
unique needs.
Call to Action
• Let’s work together to make history
in Maharashtra.
Thank You
Contact Information:
Yogesh Awale | 9665555557 | www.pathfortune.com
We Are Open for Questions and Discussions.
