Confidentiality Notice
This material contains important management and technical information.
If revealed to a competitor, this information may result in various losses,
such as losing the technological or competitive advantage against the competitor.
Thus, leaking or forwarding any content of this document is strictly prohibited.
Violators will be subject to discipline according to the company information security regulation.
*If using the file to present externally, please DO NOT SHARE this file through email,
files or papers. Only showing through beam projector or laptop is permitted.
SAMSUNG CONFIDENTIAL 1
Training use only
The following material has been produced for training purposes.
This material contains images and texts that are not licensed for external
communication such as marketing campaigns.
Please use this material for training purposes ONLY
and DO NOT SHARE externally.
SAMSUNG CONFIDENTIAL 2
Unpacking Galaxy S9, S9+
Introducing new features
01. Product Overview
02. Design
03. Camera
04. Bixby Vision 2.0
05. Media Experience
06. Additional Features
07. Accessary
Specification
Galaxy S9 & S9+
Galaxy S9 Galaxy S9+
Global : Exynos 9810(LSI), Quad 2.7GHz + Quad 1.7GHz
AP
US,CHN,JPN: SDM845(Qualcomm), Quad 2.8GHz + Quad 1.7 GHZ
Display 5.8’’ WQHD+ (2960x1440) 6.2’’ WQHD+ (2960x1440)
Back : Super Speed Dual Pixel
Back : Super Speed Dual Pixel
12MP OIS(F1.5/F2.4)
Camera 12MP OIS(F1.5/F2.4)
+ 12MP OIS Telephoto(F2.4)
Front : 8MP AF Camera (F1.7)
Front : 8MP AF Camera (F1.7)
Storage 64GB + Micro SD(Up to 400GB)
Memory 4GB RAM 6GB RAM
Battery 3,000mAh 3,500mAh
Security Iris & Fingerprint Scanner, Face recognition, Intelligent Scan
Water
IP68
Resistance
- This document cannot be used without Samsung’s Authorization - SAMSUNG CONFIDENTIAL 6
Specification
Comparison with S8+
Galaxy S8+ Galaxy S9+
Display 6.2’’ WQHD+ (2960x1440) 6.2’’ WQHD+ (2960x1440)
OS Android 7.0(Nougat) Android 8.0 (Oreo)
Super Speed 12MP Dual pixel (F1.5/F2.4)
Back 12MP Dual pixel Camera
+ 12MP Telephoto (F2.4)
Camera
Front 8MP AF Camera (F1.7) 8MP AF Camera (F1.7)
Storage 64GB+ Micro SD(Up to 256GB) 64GB + Micro SD(Up to 400GB)
Memory 4GB 6GB
Battery 3,500mAh 3,500mAh
Finger Print, Iris Scanner, Finger Print, Iris Scanner,
Security
Face Recognition Face Recognition, Intelligent Scan
Water Resistance IP68 IP68
- This document cannot be used without Samsung’s Authorization - SAMSUNG CONFIDENTIAL 7
Design
Closer to the Edge : Slimmer Bezel
Narrower upper/lower bezels (vs. S8/8+)
S9 vs S8 S9+ vs S8+
8.21mm
8.18mm 0.39mm ↓
0.48mm ↓
5.8’’ 6.2’’
83.2% 84.2%
(Screen to body Ratio) (Screen to body Ratio)
6.96mm 6.99mm
0.76mm ↓ 1.01mm ↓ Narrower
Upper/lower bezels
- This document cannot be used without Samsung’s Authorization - SAMSUNG CONFIDENTIAL 9
Design
More Immersive Infinity Display
• Enhance the seamlessness between its display and bezel(low reflective film)
• Hide iris sensor on the upper bezel (hidden hole)
Low reflective film
S8 S9
- This document cannot be used without Samsung’s Authorization - SAMSUNG CONFIDENTIAL
Design
User-friendly Rear Design
• Re-arrange the fingerprint sensor
• Fingerprint sensor can be used much more easily
Main Camera
Telephoto Camera
Fingerprint Sensor
S8+ S9+
- This document cannot be used without Samsung’s Authorization - SAMSUNG CONFIDENTIAL
Design
4 Stylish Colors
• Lilac Purple is the new color Titanium Gray Midnight Black
Coral Blue Lilac Purple
※ Color availability will vary by country.
- This document cannot be used without Samsung’s Authorization - SAMSUNG CONFIDENTIAL 12
Rear Camera Specification
Comparison with S8, S8+
Galaxy S9+
Galaxy S9 S8/S8+
Main Telephoto
Super Speed Dual
Super Speed Dual pixel Dual pixel
Resolution pixel 12MP AF
12MP AF 12MP AF
12MP AF
Pixel Size 1.4㎛ 1.4㎛ 1.0㎛ 1.4㎛
Sensor Size 1/2.55” 1/2.55” 1/3.4” 1/2.55”
Sensor Ratio 4:3 4:3 4:3 4:3
FOV 77° 77° 45° 77°
OIS O O O O
F1.5 - 2.4 F1.5 - 2.4
Aperture F2.4 F1.7
(Dual aperture) (Dual aperture)
Dual Camera X O X
Optical Zoom X 2x X
Max Zoom 8x 10x 8x
Focus effect Selective Focus Live Focus Selective Focus
- This document cannot be used without Samsung’s Authorization - SAMSUNG CONFIDENTIAL 14
Front Camera Specification
Comparison with S8, S8+
Galaxy S9/ S9+ S8/S8+
Resolution 8MP 8MP
Auto Focus O O
Pixel Size 1.22um 1.22um
Sensor Size 1/3.6” 1/3.6”
Sensor Ratio 4:3 4:3
FOV 80° 80°
OIS X X
Aperture F1.7 F1.7
Focus effect Selfie Focus Selective Focus
- This document cannot be used without Samsung’s Authorization - SAMSUNG CONFIDENTIAL 15
Best Performance Camera
Deliver high-quality photos
S7/ S8 Note 8 S9/ S9+
Dual Camera Super Speed Dual Pixel
Dual Pixel Super Slow-mo
CLEAR Zoom
FAST AF
Dual OIS Dual Aperture
ANTI-Shaking CLEAR & VIVID
- This document cannot be used without Samsung’s Authorization - SAMSUNG CONFIDENTIAL 16
Super Slow-mo
Super Speed image Sensor
• Super Speed image sensor which has DRAM internally
• It can read image signals and save & process them with high speed.
Normal video (30fps) vs Super Slow-mo (960fps)
S8 S9/ S9+
Image sensor Layer
Signal processing circuit
Layer
High Speed
(X4)
Embedded DRAM Layer (New)
DRAM
- This document cannot be used without Samsung’s Authorization - SAMSUNG CONFIDENTIAL 17
Super Slow-mo
Comparison with normal slow motion
Normal Slow motion (240fps) Super Slow-mo (960fps)
All Sections of videos are saved at 240 fps Only sections User captures in Super Slow-mo
for 0.2 secs (at 960 fps) are saved and rest as
normal videos (30 fps)
Super Slow-mo video(0.2 sec) could be played
as approximately 6.4 secs long.
- This document cannot be used without Samsung’s Authorization - SAMSUNG CONFIDENTIAL 18
Super Slow-mo
How to take
Multi-take (By default) Single-take (In Camera Settings)
Super Slow-mo videos can be created several Take Super Slow-mo likes camera single shot
Times (up to 20) while video recording. ∙ Total 8 seconds video :
1 sec pre-recording + 6 secs Super Slow-mo +
1 sec post-recording
- This document cannot be used without Samsung’s Authorization - SAMSUNG CONFIDENTIAL 19
Super Slow-mo
How to take
Motion Detection (Default ON)
∙ Easily capture the moment with Motion Detection
∙ Capture the exact moment that you want to take
∙ Detect the movement in the area that you selected
- This document cannot be used without Samsung’s Authorization - SAMSUNG CONFIDENTIAL 20
Super Slow-mo
Auto BGM
• Provide Background Music inserted automatically after taking the video
• Background Music will be selected randomly each Super Slow-mo video
- This document cannot be used without Samsung’s Authorization - SAMSUNG CONFIDENTIAL 21
Super Slow-mo
Super Slow Clips on Gallery
• Three types(Loop, Reverse, Swing) of funny A-GIFs are generated automatically
• They are fit for sharing on SNS (File Size : 640x352, 10~15MB)
Swipe up
Gallery
- This document cannot be used without Samsung’s Authorization - SAMSUNG CONFIDENTIAL 22
Super Low Light
Dual Aperture
• Automatic change the value between F1.5 and F2.4 by light condition
• Manual change (F1.5 or F2.4) is available with PRO mode
For daylight For low light
Light 28% ↑
than S8 (F1.7)
F2.4 F1.5
- This document cannot be used without Samsung’s Authorization - SAMSUNG CONFIDENTIAL 23
Super Low Light
Multi-frame noise Reduction
• Noise reduction technology embedded in Image sensor
By image sensor
By Application Processor
12 images are combined into
one clear photo in the low light.
Image noise 30% ↓ than S8
- This document cannot be used without Samsung’s Authorization - SAMSUNG CONFIDENTIAL 24
AR Emoji
Expressive AR
• It allows users to create a 3D avatar that resembles them by using a photo
• 18 different animated emojis could be created automatically
Auto Emoji generation (18 items)
Capturing face & Gallery
Customizing Avatar
- This document cannot be used without Samsung’s Authorization - SAMSUNG CONFIDENTIAL 25
AR Emoji
Expressive AR
• Fun communication with the AR Emoji & Character Emoji
Make exaggerated expression with
Real-time expression tracking
by Character Emoji
Rabbit Cat Dog
Easily share through IM or SNS
- This document cannot be used without Samsung’s Authorization - SAMSUNG CONFIDENTIAL 26
Selfie Focus
• Take out-of-focus Selfies in preview mode
• Real time Blur effect in camera preview mode
Extract personal area Real time effect
&
Add Background blur effect
Difference with Selective focus :
Selective focus does not support blur effect in preview mode.
And it generates new image through image composition (2 images)
- This document cannot be used without Samsung’s Authorization - SAMSUNG CONFIDENTIAL 27
Dual Camera (S9+ only)
Dual Camera with Dual OIS
• Capture crisp photos even with camera shake
• Take clear and stable shots in the low lights
Dual Pixel Optical 2x Zoom
Fast Auto Focus More Clear image by zoom
Dual Lens Camera Dual OIS Dual Capture
Improved zoom feature(up to 10x) Anti-handshaking New experience with live focus
- This document cannot be used without Samsung’s Authorization - SAMSUNG CONFIDENTIAL 28
New UX for Camera modes
Wheel type menu
Swipe
Swipe
S9 & S9+(Swipe only) S8 (Swipe & Selection)
- This document cannot be used without Samsung’s Authorization - SAMSUNG CONFIDENTIAL 29
Country availability
US Korea China Hong Kong
Taiwan Russia India
Shopping
Text Place
US Korea India France Germany
Italy Spain UK
Food
US Korea China Canada
Wine Image QR Code
Beauty
- This document cannot be used without Samsung’s Authorization - SAMSUNG CONFIDENTIAL 31
Overview
• Provide the real-time information with main camera & front camera
Live Result with Mode Selection
Mode Suggestion
Main Camera Only
New features
- Food Recognition, AR Beauty Make up
- This document cannot be used without Samsung’s Authorization - SAMSUNG CONFIDENTIAL 32
Live Result
• Intuitive searching experience in real time
• Available for Translation, Place, Shopping, Wine , Food & Make-up
- This document cannot be used without Samsung’s Authorization - SAMSUNG CONFIDENTIAL 33
New Feature
• Support a wide range of information base on AR technologies
• Food : Calorie , Recipe, Videos and Food tracker (Food tracker by Samsung Health)
• Make-Up :Lips, Eye shadows, Blushers and etc
- This document cannot be used without Samsung’s Authorization - SAMSUNG CONFIDENTIAL 34
Stereo Speaker
Powerful & Vivid Stereo Sound
∙ Clear & Distortion-free Stereo sound with 2 speakers ∙ More immersive virtual Surround Effect
∙ Reinforced Bass sound ∙ Richer audio experience for movies, music and others
∙ 40% louder than S8/ S8+ ∙ Support both headphone and stereo speakers
Speaker Speaker
& Convenient
Receiver Multi-tasking
- This document cannot be used without Samsung’s Authorization - SAMSUNG CONFIDENTIAL 36
Enhanced Outdoor Visibility
• Outdoor visibility 41% ↑ than S8, S8+
∙ Enhanced Contrast algorithm for ∙ Automatically change the value of brightness
Dark area & Outline in video clips in Auto mode according to the light condition
∙ Can enjoy contents more vividly and clearly
even in daylight
Before applying the algorithm
After applying the algorithm
- This document cannot be used without Samsung’s Authorization - SAMSUNG CONFIDENTIAL 37
Enhanced N/W Speed (cat 18.)
• Up to 20% faster download and streaming speed
256 S8 S9, S9+
5xCA QAM
256
5xCA
QAM Cat 16 Cat 18
1.2Gbps (DL 1.0Gbps) (DL 1.2Gbps)
4x4 MIMO
4x4 MIMO
(12 Layers)
(12 Layers)
4xCA (80Mhz) 5xCA (100Mhz)
4x4 MIMO (10 Layer) 4x4 MIMO (12 Layer)
256 QAM 256 QAM
LAA (NA, Kor only) LAA (+ EU/Global)
The availability of services may differs, depending on individual networks * Licensed – Assisted Access
and carriers.
- This document cannot be used without Samsung’s Authorization - SAMSUNG CONFIDENTIAL 38
Multi Device Experience
• Samsung Connect is now
• Account-Based auto connection among devices with single account log-in
Samsung Samsung Samsung
Account Account Account
1st
Samsung
Account
Configuration
Automatically linked
without additional Login process
- This document cannot be used without Samsung’s Authorization - SAMSUNG CONFIDENTIAL 40
Multi Device Experience
• Simple and Fast Contents Sharing with Samsung Account and Cloud
Contents
Samsung
Upload / Download Cloud
Samsung
Account
Contents
Download / Play
- This document cannot be used without Samsung’s Authorization - SAMSUNG CONFIDENTIAL 41
Multi Device Experience
• Building an integrated interface with Bixby Voice
• Support easy and intuitive voice commands for various user scenario
“Turn on, Air Conditioner “Find
& Turn Off the Light” the movie list of Marvel
Cinematic Universe!
And ,
show me that list on TV”
- This document cannot be used without Samsung’s Authorization - SAMSUNG CONFIDENTIAL 42
Intelligent Scan
Biometric Authentication
• Convenient authentication in various situation
In Outdoor/ Daylight condition,
256
5xCA QAM - If it is not easy to get iris information, Face recognition will be used
- ‘Liveness Check’ is required by IR sensor to prevent spoofing
*Liveness Check : Make a decision whether the input data is fake or not
4x4 MIMO with machine learning technology
(12 Layers)
In Indoor/ Low-light condition,
- If it is not easy to get face information, Iris recognition will be used
For High-security required service,
- In case of Samsung Pay & Samsung Pass, Iris recognition will be used
- The Iris could be identified through Iris recognition even identical twins
- This document cannot be used without Samsung’s Authorization - SAMSUNG CONFIDENTIAL 44
Intelligent Scan
Anti-spoofing
• Prevent spoofing by both RGB & IR sensor analysis
RGB based Anti-spoofing
IR based Anti-spoofing
&
Cross Sensor Anti-spoofing
Spoofing?
Using biometric data of others with the intention of bypassing authentication measures
- This document cannot be used without Samsung’s Authorization - SAMSUNG CONFIDENTIAL 45
Samsung DeX
Samsung DeX Pad
1 HDMI port ∙ Supports HD+ & WQHD mode
USB Type-C Charging port
2 USB port ∙ Easy setting for Audio Output
- Set default audio out to connected display
Cooling Fan
∙ 3.5pi Ear jack could be used on device side
∙ Fast Charging is available
∙ Firmware update (MR)
3.5 pi Ear jack Fast Charging
Comparison Touch Pad Touch Keyboard Firmware update
(on phone) Mode
DeX Station O O (MR) X X X
DeX Pad O O (MR) O O O (MR)
- This document cannot be used without Samsung’s Authorization - SAMSUNG CONFIDENTIAL 46
Samsung DeX
Samsung DeX Pad
• Simple and Easy usability without peripheral device
• Using the Smart phone screen as an input interface
- Touch Pad
- Key Board (MR)
[Keyboard]
- will be supported by MR version
[Touch Pad]
- This document cannot be used without Samsung’s Authorization - SAMSUNG CONFIDENTIAL 47
Samsung DeX
• Support HD+, Full HD, & WQHD display resolution
• Immersive mobile game experience with Full screen through Game launcher
1. Activate “Game Launcher App”
2. Enable “Full Screen” mode on top of window
3. Select the Game
- This document cannot be used without Samsung’s Authorization - SAMSUNG CONFIDENTIAL 48
Lock Screen Video Wallpaper
• Downloaded & Recorded video files can be set as video wallpaper
• The video wallpaper will be played automatically in lock screen
∙ Video file size : Max. 100MB
Less than 15 secs
∙ Supportive video format : MP4, M4V, 3GP, 3G2, WMV, ASF, AVI, FLV, MKV, WEBM
- This document cannot be used without Samsung’s Authorization - SAMSUNG CONFIDENTIAL 49
Animated AOD
• More emotional feature for AOD
• User GIF file & Preload GIF file are available
∙ How to work?
When entering AOD (From Display off to Display on) or Double tapping the GIF on AOD, the animation will be working
- This document cannot be used without Samsung’s Authorization - SAMSUNG CONFIDENTIAL 50
Home & App Tray Landscape mode
• Use Home & App Tray landscape mode when enjoying horizontal contents
∙ How to set?
Settings > Display > Home Screen >
Disable “Portrait mode only”
∙ How to work?
Automatic mode change between Horizontal mode and
vertical mode by Screen Rotation while Auto Rotate is “ON”
- This document cannot be used without Samsung’s Authorization - SAMSUNG CONFIDENTIAL 51
Cases
NEW
Black, Blue, Purple Black, Blue, Purple, Gold Black, Blue, Red, MintGray
• Shell type design
• Intuitive point color • Shell type design
LED display • See-through Concept • Premium Alcantara
• Customized Icon • Clear View UX (Made by Alcantara SpA, Italy)
• Touch Interaction • Inner rubber pad • Aluminum Camera
(Music Control) (scratch prevention) & Side Key Deco.
• Soft Feel Material • Anti Finger Print Coating
(TPU Weaving)
- This document cannot be used without Samsung’s Authorization - SAMSUNG CONFIDENTIAL 53
Cases
NEW
Black, Silver Gray, Red Black, Gray, Pink, Mint
• U.S Military Drop Test
(MIL-STD-810G-516.7)
• New Fabric Material • Pop Color Variation
• Detachable Kickstand
• Sporty and Light • Silky and Soft touch
• Wireless Charging
Compatible
- This document cannot be used without Samsung’s Authorization - SAMSUNG CONFIDENTIAL 54
New Charger & DeX
Wireless Charger Stand Samsung DeX Pad
Black, White Multi-port pad
Fast Charge Spec
USB Type – C Power-in - HDMI Out
- USB 2.0(2)
- USB Type-C Power-in
- Cooling Fan
- Fast Charge
- This document cannot be used without Samsung’s Authorization - SAMSUNG CONFIDENTIAL 55
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