A Project Report on
“AN ANALYSIS OF PURCHASE BEHAVIOR OF CONSUMERS
BUYING BRANDED SHOES"
A Project Report Submitted to
The Director,
School of Commerce and Management
YCMOU, Nashik
As partial fulfillment for the award of
Master of Business Administration (MBA)
(MARKETING MANAGEMENT)
By:
Mr./Mrs-SAJID SHAMSHUDDIN SHAIKH
PRN:- 2020017000343245
Under the Guidance of
PROF- MS. DESAI VAISHNAVI SUBHASH
THROUGH
Study Center Code - 62570
SHANTABAI SHIVRAM PAWAR
COLLEGE
AMBEGAON
PUNE
March 2025
DECLARATION
I the undersigned solemnly declare that the report of the project work entitled AN
ANALYSIS OF PURCHASE BEHAVIOR OF CONSUMERS BUYING BRANDED
SHOES , is based on my own work carried out during the course of my study under the
supervision of PROF-. MS. DESAI VAISHNAVI SUBHASH
I assert that the statements made and conclusions drawn are an outcome of the project
work. I further declare that to the best of my knowledge and belief that the project report
does not contain any part of any work which has been submitted for the award of any
other degree/diploma/certificate in this University or any other University.
Signature of the Student
CERTIFICATE OF ORGINALITY
This is to certify that the project report entitled AN "ANALYSIS OF PURCHASE
BEHAVIOR OF CONSUMERS BUYING BRANDED SHOES' submitted to
CONQUEST COLLEGE ARTS COMMERCE AND COMPUTER STUDIES PUNE
in partial fulfilment of the requirement for the award of the degree M.B.A is an original
work carried out by under the guidance of PROF-MS. DESAI VAISHNAVI
SUBHASH
The matter embodied in this project is a genuine work done to the best of my knowledge
and belief, and has not been submitted before, neither to this University nor to any other
University for the fulfilment of the requirement of any course of study.
Signature of the Guide Signature of the Student
Name & Designation
( PROF - DESAI VAISHNAVI SUBHASH
PRINCIPAL- VILASRAO DESHMUKH LAW COLLEGE PUNE )
ACKNOWLEDGENT
I am heartily thankful to my supervisor “PROF - MS. DESAI VAISHNAVI SUBHASH
” whose guidance and support from the initial to final level enabled me to develop an
understanding of the subject.
I am indebted to “BRANDED SHOES ” for their continuous guidance and support
without which I could not have finished the project. Lastly, I am grateful to my family,
colleagues and friends for their support.
Signature of the Student
CERTIFICATE BY SUPERVISOR
This is to certify that the report of the project submitted is the outcome of the
project work entitled “SAJID SHAMSHUDDIN SHAIKH ” carried out by PRN
No.:2020017000343245 Carried under my guidance and supervision for the
award of Degree in Master of Business Administration of YCMO University,
Nashik.
To the best of my knowledge the report
i. Embodies the work of the candidate him/herself,
ii. Has duly been completed under my guidance,
iii. Fulfills the requirement of the ordinance relating to the MBA degree of the
university
Signature of Supervisor
