POLYTECHNIC UNIVERSITY OF THE PHILIPPINES

OFFICE OF THE VICE PRESIDENT FOR ACADEMIC AFFAIRS

Open University System
INSTITUTE OF OPEN AND DISTANCE EDUCATION

COURSE INFORMATION

Course GEED
Course Title PURPOSIVE COMMUNICATION Course Credit Three (3)
Code 005

Purposive Communication is a three-unit course designed to develop students' communicative competence through multimodal tasks that enhance cultural and
intercultural awareness. This General Education course equips students with critical evaluation tools for analyzing the relationships including, but not limited to,
Course Description language and power, identity, and gender. Students will produce and disseminate oral, written, audio-visual, and web-based outputs for various academic and
professional purposes. Delivered through lectures, discussions, group activities, and project-based learning, the course prepares students to communicate effectively
and ethically with multicultural audiences in local and global contexts.

Pre-Requisites None Co-Requisites None

VISION A Leading Comprehensive Polytechnic University in Asia

MISSION Advance an inclusive, equitable, and globally relevant polytechnic education towards national development.

Pillar 1: Teaching and Learning

SG 1: Innovative Curricula and Instruction

SG 2: Empowered, Expert, and Productive Faculty Members
SG 3: Holistic Student Development

Pillar 2: Research and Extension

STRATEGIC GOALS SG 4: Intensified Research Innovation, Dissemination and Utilization
SG 5: Strengthened Sustainable and Impactful Extension Program
SG 6: Expanded Research and Extension Networks with Local, National, and International Partners

Pillar 3: Internal Governance

SG 7: Transformational University Leadership

SG 8: Judicious and Ethical Stewardship of Physical and Financial Resources
SG 9: Effective and Efficient Human Resource Management
 POLYTECHNIC UNIVERSITY OF THE PHILIPPINES
OFFICE OF THE VICE PRESIDENT FOR ACADEMIC AFFAIRS
Open University System
INSTITUTE OF OPEN AND DISTANCE EDUCATION

SG 10: Excellent Citizen/Client Satisfaction

SG 11: Smart Campuses

The Polytechnic University of the Philippines commits to provide inclusive and equitable quality education and promote lifelong
QUALITY POLICY STATEMENT learning opportunities for human advancement and social transformation through re-engineered polytechnic academic programs.
Toward this end, we, the members of the PUP Community will vigorously and steadfastly endeavor to continuously improve the
standard of university services to the satisfaction of our clients through the adoption and continuous review of our Quality
Management System.

1. Creative and Critical Thinking. Graduates use their imaginative as well as a rational thinking ability to life situations in order
push boundaries, realize possibilities, and deepen their interdisciplinary and general understanding of the world.

2. Effective Communication. Graduates are proficient in the four macro skills in communication (reading, writing, listening, and
speaking) and are able to use these skills in solving problems. Making decisions, and articulating thoughts when engaging with
people in various circumstances.

3. Strong Service Orientation. Graduates exemplify the potentialities of an efficient, well-rounded and responsible professional
deeply committed to service excellence.

4. Community Engagement. Graduates take an active role in the promotion and fulfillment of various advocacies (educational,
INSTITUTIONAL LEARNING OUTCOMES social and environmental) for the advancement of community welfare.

5. Adeptness in the Responsible Use of Technology. Graduates demonstrate optimized use of digital learning abilities, including
technical and numerical skills.
(ILO)
6. Passion to Lifelong Learning. Graduates are enabled to perform and function in the society by taking responsibility in their
quest to know more about the world through lifelong learning.

7. High Level of Leadership and Organizational Skills. Graduates are developed to become the best professionals in their
respective disciplines by manifesting the appropriate skills and leaderships qualities.

8. Sense of Personal and Professional Ethics. Graduates show desirable attitudes and behavior either in their personal and
professional circumstances.

9. Sense of National and Global Responsiveness. Graduates’ deep sense of national compliments the need to live in a global
village where one’s culture and other people culture are respected.
 POLYTECHNIC UNIVERSITY OF THE PHILIPPINES
OFFICE OF THE VICE PRESIDENT FOR ACADEMIC AFFAIRS
Open University System
INSTITUTE OF OPEN AND DISTANCE EDUCATION

Mission

The Open University is committed to provide quality education through the open and distance learning system, which is
responsive to the needs and challenges of a technologically advanced and globally linked society.

Goals
OPEN UNIVERSITY SYSTEM GOALS 1. Relevant degree and non-degree graduate and undergraduate programs;
2. Innovative teaching-learning systems;
3. E-learning;
4. Effective and efficient technology-based instructional strategies and approaches;
5. State-of-the-art instructional materials;
6. Pertinent and productive researches;
7. E-linked; and
8. Quality administrators, subject specialists and graduates.

Based on the Commission on Higher Education Memorandum Order (CMO) Alignment to ILOs
24 s. 2017 1 2 3 4 5 6 7 8 9
PROGRAM LEARNING OUTCOMES
1. articulate a comprehensive and contextualized understanding of English
language systems and their development;
(PLO)
2. communicate in English fluently, accurately, ethically, critically, and
creatively in diverse social, cultural, academic, and professional settings;
 POLYTECHNIC UNIVERSITY OF THE PHILIPPINES
OFFICE OF THE VICE PRESIDENT FOR ACADEMIC AFFAIRS
Open University System
INSTITUTE OF OPEN AND DISTANCE EDUCATION

3. demonstrate leadership and organizational skills in English language

learning in diverse local and global social, cultural, academic, and
professional settings;
4. participate effectively in multimodal communication situations where
language systems vary;

5. produce well-written texts for various academic and professional purposes;

6. lay the groundwork for advanced, flexible, and continuous studies on the
English language and its varieties used in diverse and fast-changing local and
global contexts;
7. integrate technology in teaching and learning English; and

8. develop an appreciation of English and Englishes as languages for social

inclusion, equity, and development.

Alignment to PLOs
Based on the Commission on Higher Education Memorandum Order (CMO) 24 s.
PERFORMANCE INDICATORS 2017
1 2 3 4 5 6 7 8

 Explain the historical, social, cultural, and political milieus/

dimensions of the English language
(PI)
 Clearly and logically explain English language variation across
contexts
POLYTECHNIC UNIVERSITY OF THE PHILIPPINES
OFFICE OF THE VICE PRESIDENT FOR ACADEMIC AFFAIRS
Open University System
INSTITUTE OF OPEN AND DISTANCE EDUCATION

 Effectively participate in listening, speaking, reading, writing, and

viewing activities where English is used as the primary language
 Demonstrate listening comprehension of various dialects of
Englishes
 Read and demonstrate the ability to comprehend various kinds of
texts
 Speak and write fluently and creatively in English

 Demonstrate the ability to teach the English language in various

settings and modalities
 Create programs and materials in English for students who possess
basic and advanced English language skills

 Effectively participate in listening, speaking, reading, writing, and

viewing activities across various modalities where English is used as
the primary language

 Engage in research writing activities relevant to academic and

professional settings
 Develop critical and creative literacy through exposure to various
types of texts

 Demonstrate the ability to apply English language skills in academic

and professional settings

 Use, manipulate, and whenever possible, further develop existing

technology used for effective communication in English

 Demonstrate communicative competence in English

 Demonstrate the ability to use the English language as a tool to

develop effective and equitable communication among people with
different/varying levels of language skills
 POLYTECHNIC UNIVERSITY OF THE PHILIPPINES
OFFICE OF THE VICE PRESIDENT FOR ACADEMIC AFFAIRS
Open University System
INSTITUTE OF OPEN AND DISTANCE EDUCATION

Alignment to PLOs
At the end of this course, the students are expected to:
1 2 3 4 5 6 7 8 9

1. Demonstrate advanced communicative competence and cultural

awareness in diverse local and global contexts, effectively engaging with
COURSE LEARNING OUTCOMES
multicultural audiences through ethical oral, written, audio-visual, and
digital communication.

2. Apply critical evaluation skills to analyze and interpret texts and produce
(CLO) relevant multimodal outputs for various academic and professional
purposes.

3. Utilize digital tools proficiently and collaborate effectively in group

activities, upholding ethical standards and contributing to team efforts in
communication projects.
 POLYTECHNIC UNIVERSITY OF THE PHILIPPINES
OFFICE OF THE VICE PRESIDENT FOR ACADEMIC AFFAIRS
Open University System
INSTITUTE OF OPEN AND DISTANCE EDUCATION

OUTCOMES-BASED TEACHING AND LEARNING PLAN (OBTL PLAN)

Instructional Delivery Design

Week Desired Learning Learning Content/Topics Flexible Teaching and Learning Activities (FLTAs) Assessment Alignment to CLOs
Outcomes (DLOs)
Synchronous Asynchronous 1 2 3 4 5 6 7 8 9

1. Discuss the basic skills and Course Orientation

resources necessary to the
course; and  Course content and Course Introduction Course Orientation Module
2. Build familiarity with the schedule requirements (delivery
Skill-Building Activity Course Schedule Overview Document
as well as the topics expected in platform(s))
the synchronous and  Classroom policies and
asynchronous meetings regulations (netiquette)
1 throughout the semester.  Grading system
 Gender mainstreaming
(Executive Order No. 7
series of 2023)
 Review of the nature of
communication

2-3 1. Define language and its core Unit 1: (Re)Visiting and Content-focused Content-focused
concepts. Disambiguating Common
Concepts About Language
2. Analyze how language Language Concept Analysis and
influences and is influenced by Reflective Reflective Reflection
cognitive processes, cultural
practices, and social  Core Concepts of
interactions. Language (Origin,
Characteristics) Interactive/ Participative Interactive/ Participative
 POLYTECHNIC UNIVERSITY OF THE PHILIPPINES
OFFICE OF THE VICE PRESIDENT FOR ACADEMIC AFFAIRS
Open University System
INSTITUTE OF OPEN AND DISTANCE EDUCATION

3. Appreciate how language  Theories of Language

serves as a marker of cultural Acquisition
identity and a tool for social Concept Mapping Exercise
interaction. Concept Mapping Exercise

1. Define and differentiate key Content-focused Content-focused

concepts such as "fake news,"
"misinformation," and
"disinformation." Reflective Reflective
2. Analyze the methods used to
create and spread fake news
and disinformation. Interactive/ Participative Interactive/ Participative

3. Evaluate the societal impact of

 Unit 2: Fighting “Fake
fake news on public opinion and
4-5 News” in the Regime of
democratic processes. Collaborative Collaborative Fake News Analysis and Media
Disinformation Literacy Activity
4. Critique the credibility of
information sources using
critical thinking and media Group Analysis Workshop Group Analysis Workshop
literacy skills.

5. Develop strategies to
responsibly share information
and advocate for ethical media Fake News Analysis and Media Fake News Analysis and
consumption. Literacy Activity Media Literacy Activity

6-7 1. Discuss the origin of World Unit 3: Communication for Lecture and Discussion on World
Englishes. Global Purposes Lecture and Discussion on
Englishes
World Englishes
2. Compare and contrast World  World Englishes
 Philippine Englishes World Englishes Exploration and
Englishes and Philippine
Comparative Analysis
English in terms of lexicon and Comparative Analysis Workshop
Comparative Analysis
semantics. Workshop
3. Use the variety of World
Englishes and Philippine Contextual Usage Role-Play
 POLYTECHNIC UNIVERSITY OF THE PHILIPPINES
OFFICE OF THE VICE PRESIDENT FOR ACADEMIC AFFAIRS
Open University System
INSTITUTE OF OPEN AND DISTANCE EDUCATION

Englishes in different context. Contextual Usage Role-Play

4. Construct a metaphorical
concept map in relation to the Live Concept Map Creation
development of World Live Concept Map Creation
Englishes.
World Englishes Exploration
World Englishes Exploration and Comparative Analysis
and Comparative Analysis

1. Understand communication Interactive Lecture on Digital Interactive Lecture on Digital

and its effect and purpose in Communication Communication
time of Digital Age.

2. Identify and enumerate a

Business Letter Business Letter Components
business letter’s basic,
Components Workshop Workshop
optional, and essential parts.
Unit 4: Business
3. Differentiate the styles of Communication
writing business letters. Business Communication Practice
8-9 Styles of Business Letters Styles of Business Letters
(Letters and emails, reports, and Analysis
Discussion Discussion
4. Write sample business minutes of meetings)
letters and reports by
applying the topics in this
module. Live Writing Exercise Live Writing Exercise

Business Communication Business Communication

Practice and Analysis Practice and Analysis

10-11 1. Understand the key principles Interactive Lecture on

and processes involved in Interactive Lecture on Project
Project Management Community Project Presentation
project development and Project Development and Management Principles
Principles Preparation
management. Management
Project Plan Development
Project Plan Development
2. Develop and implement a Workshop
Workshop
 POLYTECHNIC UNIVERSITY OF THE PHILIPPINES
OFFICE OF THE VICE PRESIDENT FOR ACADEMIC AFFAIRS
Open University System
INSTITUTE OF OPEN AND DISTANCE EDUCATION

project plan using relevant

tools and techniques..

3. Collaborate effectively with

team members to achieve Team Collaboration
Team Collaboration Exercise
project goals and solve Exercise
Quiz
challenges.

5. Reflect on the outcomes of Project Management

Project Management
project management Simulation and Reflection
Simulation and Reflection
practices and assess their
impact on project success.

1. Effectively present and Presentation of community Interactive/ Participative

Interactive/ Participative
communicate a community project/service-learning in
project or service-learning language proposals
experience, demonstrating
Presentation Draft
the application of language Presentation Draft Submission
Submission
skills in real-world contexts

12
Review and Reflective
Review and Reflective
Analysis
Analysis

Community Project
Community Project
Presentation Preparation
Presentation Preparation

13-15 1. Analyze the implementation Case Study Presentation Case Study Presentation and
process of a given project or and Analysis Session Analysis Session
policy. Implementation and impact Project/Policy Implementation Case
analysis Study
2. Evaluate the impact of a
project or policy on relevant Real-World Simulation Real-World Simulation
stakeholders.. Exercise Exercise
 POLYTECHNIC UNIVERSITY OF THE PHILIPPINES
OFFICE OF THE VICE PRESIDENT FOR ACADEMIC AFFAIRS
Open University System
INSTITUTE OF OPEN AND DISTANCE EDUCATION

3. Collaborate to assess and

discuss the effectiveness of
implementation strategies. Collaborative Review and
Collaborative Review and
Strategy Session
Strategy Session
4. Engage in discussions and
simulations to understand the Interactive Q&A with Experts
Interactive Q&A with Experts
real-world application and
consequences of
implementation. Project/Policy
Project/Policy
Implementation Case
Implementation Case Study
Study

1. Effectively present the results

of a community project or Draft Report Submission
Draft Report Submission
service learning experience
using appropriate language
and communication skills.
Reflection Paper
Reflection Paper
2. Critically analyze and reflect
on the impact and outcomes
Collaborative Editing and
of the community project or Presentation of the results Collaborative Editing and
Feedback
service learning experience. of the community Feedback Project Report on Language and
16
3. Collaborate with peers to project/service learning in Media Impact Analysis
prepare and refine the language
Annotated Bibliography of
presentation of the project Annotated Bibliography of
Media Impact
results. Media Impact

6. Demonstrate a clear
understanding of the project’s Project Report on
Project Report on Language
impact through a well- Language and Media
and Media Impact Analysis
organized and detailed Impact Analysis
presentation.

17-18
Presentation of the final Submission of the final report
 POLYTECHNIC UNIVERSITY OF THE PHILIPPINES
OFFICE OF THE VICE PRESIDENT FOR ACADEMIC AFFAIRS
Open University System
INSTITUTE OF OPEN AND DISTANCE EDUCATION

proposed project

REFERENCES FROM THE NINOY AQUINO LEARNING AND LIBRARY RESOURCES CENTER (NALLRC)

OUTCOMES-BASED BOOK LISTINGS (CBBL)

CLASSROOM POLICY

FACE-TO-FACE DELIVERY FLEXIBLE TEACHING AND LEARNING ACTIVITIES (FLTAs)

General classroom guidelines Synchronous sessions

1. Students shall attend set contact schedule ready

with all the materials and outputs required to be
read, discussed, and/or submitted. Students 1. Check your device ahead of your scheduled synchronous meeting (camera, microphone, keyboard, speakers, etc.)
should have also read required texts at least
once before its scheduled discussion.
2. Attend the synchronous class on time.
2. PLAGIARISM SHALL NOT BE TOLERATED. The
following penalties will be strictly implemented to
outputs proven to contain plagiarized words, 3. Be ready to turn on your microphone and camera anytime.
phrases, clauses, sentences, paragraphs, or
ideas: First offense – automatic failure in the 4. Choose a comfortable space to attend the online class.
output; Second offense – automatic failure in the
output + letter from parent/s/guardian/s that 5. Click the ‘raise hand’ button and wait to be acknowledged by the teacher(s) before unmuting your microphone.
acknowledges the offense; Third offense –
automatic failure in the course.
3. Requirements shall be submitted on time. 6. Do not abuse the chatbox.
However, in special cases when students fail to
submit requirements for some acceptable reasons 7. Read the assigned materials before attending the class.
submissions will be subjected to deductions of no
less than 0.25 per day. 8. Be mindful of your classmates and teacher’s time. Be alert, constructive, and responsive.
4. Students who have any form of disability must
inform the course instructor immediately so that
alternative arrangements may be immediately
considered.
5. All students are expected to read and strictly Asynchronous sessions
observe the PUP Student Code of Conduct
https://drive.google.com/file/d/0B1BuDAuN0r8SX1
BWX2N SN3FURzg/view?resourcekey=0-
oi8lUy9PCFysh0FDyL5ipw 1. Study the sections and functions of the assigned learning management system (LMS) ahead of time.
2. Check the expected submission/turn in schedule at all times. For some timed activities, late submission may cause deductions to your
Guidelines for the face-to-face delivery grades. For group activities, discuss the best time and platform to discuss the assignment of tasks with your groupmates.
3. Ask for help from your teacher(s) and classmates when necessary.
1. Strictly observe the minimum health protocols
 POLYTECHNIC UNIVERSITY OF THE PHILIPPINES
OFFICE OF THE VICE PRESIDENT FOR ACADEMIC AFFAIRS
Open University System
INSTITUTE OF OPEN AND DISTANCE EDUCATION

set by the university. (Follow the rules on sending an effective email to your teacher. A separate discussion shall be allotted for this.)
2. Check your schedule on the class Facebook page
before going to school.
3. Be mindful of your classmates and teacher’s
time. Be alert, constructive, and responsive.
Classroom Policies

1. Students must read all assigned texts plus additional related texts before contact sessions.

2. Students are expected to always demonstrate academic integrity. 3. Requirements must be submitted on time. Late submission is not
allowed.

4. Unless otherwise stated, all requirements should be printed/submitted on 8.5” x 11”

papers with 1” margins all around, double-spaced throughout using Times New Roman

font size 12.

5. Students who have any form of disability must inform the course instructor immediately

so that alternative arrangements may be immediately considered.

COURSE REQUIREMENT/S GRADING SYSTEM

Class Standing 70%

Exercises/Activities

Project Proposal, Implementation, and Summative Quizzes

Presentation Recitation

Written Report/Reflective Journal/Portfolio

Midterm / Final Examinations 30%

Midterm Grade + Final Term Grade = Final Grade 100%

POLYTECHNIC UNIVERSITY OF THE PHILIPPINES
OFFICE OF THE VICE PRESIDENT FOR ACADEMIC AFFAIRS
Open University System
INSTITUTE OF OPEN AND DISTANCE EDUCATION

Grading System

Module 1 Language and Communication 10 points

Module 2 Communication and Technology 10 points

Module 3 Communication for Global Purposes 10 points

Module 4 Communication for Professional Purposes 10 points

Class Participation and Attendance 10 points

Service-Learning Proposal 10 points

Final Report and Impact Analysis

Oral presentation 20 points

Final report 20 points

_____________________

100 points
 POLYTECHNIC UNIVERSITY OF THE PHILIPPINES
OFFICE OF THE VICE PRESIDENT FOR ACADEMIC AFFAIRS
Open University System
INSTITUTE OF OPEN AND DISTANCE EDUCATION

First Grading Period Second Grading Period

CLOs Assessment Tasks Percentage CLOs Assessment Tasks Percentage
CLOs Week 1 -3 20% 20%
CLOs Weeks 4-6 10% 10%
CLOs Weeks 7, 8,9 10% 10%
CLOs 10% 10%
CLOs 10% 10%
CLOs 10% 10%
CLOs Mid-Term Exam 30% Final Exam 30%
CLOs
TOTAL A 100% TOTAL B 100%
(A + B)/2 = Final Grade
CLASS INFORMATION FACULTY INFORMATION

Section: Name of Faculty: DESSERIE T. MAYNES-BLANCO

Time: Consultation Time:

Room: Office Tel. No./ Mobile Phone No.

Semester: 2nd semester 2024-2025 E-Mail Address: dtmaynes@gmail.com

 POLYTECHNIC UNIVERSITY OF THE PHILIPPINES
OFFICE OF THE VICE PRESIDENT FOR ACADEMIC AFFAIRS
Open University System
INSTITUTE OF OPEN AND DISTANCE EDUCATION

Suggested Rubrics for Assessment

Suggested rubrics for assessment:

Criteria Excellent (4 points) Good (3 points) Satisfactory (2 points) Needs Improvement (1 point)
Thorough and insightful evaluation of the source Adequate evaluation of the source and author, Basic evaluation of the source and author, with Limited or no evaluation of the source and
Source Evaluation
and author, with strong supporting evidence. with some supporting evidence. minimal supporting evidence. author, with little to no evidence.
Detailed and critical analysis of the article’s
Good analysis of the article’s content, identifying Basic analysis of the article’s content, with Superficial analysis of the article’s content, with
Content Analysis content, identifying biases and providing strong
some biases and providing evidence. limited identification of biases and evidence. little to no identification of biases or evidence.
evidence.
Comprehensive comparison with multiple
Adequate comparison with other sources, Basic comparison with other sources, with few Limited or no comparison with other sources,
Cross-Referencing reputable sources, highlighting significant
highlighting some differences. differences noted. with minimal insight.
differences and insights.
Report is well-organized, clearly written, and free Report is generally well-organized and clear, with Report is somewhat organized, with several Report is poorly organized, unclear, and contains
Report Quality
of grammatical errors. minor grammatical errors. grammatical errors. numerous grammatical errors.
Provides a strong, well-supported conclusion on
Provides a good conclusion on the article’s Provides a basic conclusion on the article’s Provides a weak or unsupported conclusion,
Conclusion and Insight the article’s credibility, showing deep
credibility, with adequate support. credibility, with limited support. showing little understanding.
understanding.

Students shall be graded or marked in accordance with the following system based on the Student Handbook:

GRADE/MARK PERCENTAGE/ EQUIVALENCE DESCRIPTION

1.0 97-100 Excellent

1.25 94-96 Excellent

1.50 91-93 Very Good

1.75 88-90 Very Good

2.0 85-87 Good

 POLYTECHNIC UNIVERSITY OF THE PHILIPPINES
OFFICE OF THE VICE PRESIDENT FOR ACADEMIC AFFAIRS
Open University System
INSTITUTE OF OPEN AND DISTANCE EDUCATION

2.25 82-84 Good

2.50 79-81 Satisfactory

2.75 76-78 Satisfactory

3.0 75 Passing

5.0 65-74 Failure

Inc. Incomplete

W Withdrawn

Prepared by: Reviewed and checked by: Recommending Approval: Approved by:

DESSERIE T. MAYNES-BLANCO ASST. PROF. MARK CHRISTIAN CATAPANG ASSOC. PROF. MARIANNE C. ORTIZ
Course Specialist Program Chair, BSBA Marketing Management Director, Institute of Open and Distance Education

DR. RUDOLF ANTHONY A. LACERNA DR. EMANUEL C. DE GUZMAN

Executive Director, Open University System Vice President for Academic Affairs
 POLYTECHNIC UNIVERSITY OF THE PHILIPPINES
OFFICE OF THE VICE PRESIDENT FOR ACADEMIC AFFAIRS
Open University System
INSTITUTE OF OPEN AND DISTANCE EDUCATION

Form No. ______________________

Revision No. ___________________

Date of Approval _______________

Semester ______________________

Academic Year _________________