Report Writing
Business English and Communications (F-101)
                Online class-3
Overview
   Report definition
   Features
   Structures
   A business report
   Characteristics of business report
   Difference between business report and essay
   Letter of transmittal
    What is report?
 A report is a clearly structured document in which the writer identifies and
    examines issues, events or findings of an investigation.
   Information obtained from research or from undertaking a project is delivered in a
    precise, concise writing style organized under a set of headings and sub-headings, which
    enable the reader to find data quickly.
    Graphs and table can also be used to present data in the body of the report.
   It is a systematic presentation of ascertained facts about a specific event / subject.
   Report is a summary of findings and recommendations about a particular
    matter / problem.
   Report is for the guidance of higher authorities including company executives
    and directors.
   Report facilitates timely decisions and follow up measures.
Features or Characteristics of Report
 Complete and Compact Document: Report is a complete and compact written
  document giving updated information about a specific problem.
 Systematic Presentation of Facts: Report is a systematic presentation of facts,
  figures, conclusions and recommendation.
    ➢ Report writers closely study the problem under investigation and prepare a report after
      analyzing all relevant information regarding the problem.
    ➢ Report is supported by facts and evidence. There is no scope for imagination in a report
      which is basically a factual document.
Features or Characteristics of Report
 Prepared in Writing: Report are usually in writing. Writing report are useful
  for reference purpose. It serves as complete, compact and self-explanatory
  document over a long period. Oral reporting is possible in the case of secret and
  confidential matters.
 Provides Information and Guidance: Report is a valuable document which
  gives information and guidance to the management while framing future policies. It
  facilitates planning and decision making. Reports are also useful for solving
  problem faced by a business enterprise.
Features or Characteristics of Report
 Self-explanatory Document: Report is a comprehensive document and covers all
  aspects of the subject matter of study. It is a self-explanatory and complete document by
  itself.
 Acts as a Tool of Internal Communication: Report is an effective tool of
  communication between top executives and subordinate staff working in an
  organization. If provides feedback to employees and to executives for decision making.
    ➢ Reports are generally submitted to higher authorities. It is an example of
      upward communication.
    ➢ Similarly, reports are also sent by company executives to the lower levels of management.
    ➢ This is treated as downward communication.
    ➢ In additional reports are also sent to shareholder and others connected with the company.
    ➢ If may be pointed out that report writing / preparation acts as a backbone of any system of
      communication.
Features or Characteristics of Report
 Acts as Permanent Record: A report serves as a permanent record
  relating to certain business matter. It is useful for future reference and
  guidance.
 Time Consuming and Costly Activity: Report writing is a time
  consuming, lengthy and costly activity as it involves collection of facts,
  drawing conclusion and making recommendations.
Report Structure
                    1. Title
                        should be clear in its wording
                        It must say exactly what the report is about
                        Include a subtitle if necessary,
                        making sure the font size of each subtitle is
                         smaller than the title
                    2. Table of Contents
                      Always leave the Table of Contents page until
                       the end. You can’t
                      write a table of contents after knowing page
                       numbers
                      if your Body outline already has each of your
                       section and subsection titles defined, you can
                       add those to the contents and leave the
                       numbering for later
Report Structure
 3. Summary/Abstract
  the summary of the report is best done after you’ve finished writing the report
  A summary is a reflection of the entire report.
  It must include the purpose, the process and a snippet of the resolution
 4. Introduction
  In the introduction, state what the report is about and why it has been created
  Depending on the length of your report, the introduction is a paragraph to an entire
   page long
  For example, one paragraph is enough for a social media report introduction
  while an entire page would be more suitable for an annual report
Report Structure
 5. Body
  The body of your report is where all the information is put together
  Follow your initial outline to maintain consistent flow in the content creation
  Write the body content as sections and subsections
  Furthermore, use bullet points and data visualization as visual cues
  These will help your audience to better understand the content of your report
 6. Conclusion
  Close your report with a well-crafted conclusion
  Formulate it as a brief summary of what was covered within the report,
  Be sure to include a mention to the recommendations section and the resources in the
   appendix
Report Structure
 7. Recommendations
  Craft the recommendations section as a set of actionable steps with smart goals
   associated along with possible solutions
  This section is irrelevant for school reports or book reports, but is essential in a
   business setting
 8. Appendices
  This is the section where you list all your sources if it’s a research report
  You should also add any links that are relevant to the report – or previous reports about
   the same topic
  A good rule of thumb when creating your appendices is to only add information that is
   relevant to the report or that you referenced when writing your report
  Use reference annotations inside the report to link to the content in the appendix
What Is A Business Report?
 Organizations need accurate, timely, objective and concise information to
  make effective decisions.
 One way they can obtain such information is from a business report.
 This document can be defined as “an organized presentation of information to a
  specific audience for the purpose of helping an organization achieve an objective”
  (Bowman & Branchaw, 1988, p. 12).
Writing Tips
 Brainstorm ideas – Try to come up with a list of examples regarding your topic
  for writing.
 Free-write – Grab a pen and paper and jot down anything that comes into mind
  regarding your topic or subject
 Create flow charts – The use of flow charts to show relationships between ideas
  for your topic is effective in creating the sequence or the train of thought for each
  point to the topic.
 Ask the 5 Ws – Ask about the who, what, where, when, and why to the topic or
  subject. Answers are sure to help you form the backbone of your literary piece.
         Writing Style
      Brief writing style
       ➢Omit needless words
       ➢Combine sentences
       ➢Rewrite
       ➢Example:
         • Campus Jewelers’ main objective is to increase sales. Specifically, the
           objective is to double sales in the next five years by becoming a more
           successful business.
         • Campus Jewelers’ objective is to double sales in the next five years.
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     Document Design
      Use no more than 5 fonts.
      Use no more than 5 colors.
      Use glossy paper.
      Use white space.
      Use templates.
      Use parallelism.
      Avoid double emphasis (repetition of words).
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Characteristics Of Business Report
 While business reports share similar characteristics, they also
  need to be customized for their particular purpose.
 An informal report may be a brief summary
 longer reports follow a more complex and formal structure
Characteristics Of Informal Report
 Informal reports may feature:
  ➢letter or memo format
  ➢minimal use of headings and visual aids
  ➢personal pronouns and contractions
  ➢a length from a few paragraphs up to five pages
  ➢content primarily for internal audiences
Characteristics Of Formal Report
   More formal reports however tend to have:
    ➢ a more standard format organized into separate sections
    ➢ front and back matter (sections) along with the body of the report
    ➢ a greater number of headings (including subheadings) and visual aids
    ➢ third person pronouns and no contractions or slang
    ➢ a length from five pages to several hundred
    ➢ content designed for internal and/or external audiences
Difference Between Business Report And Essay
   Key Feature                    Essays                             Business Reports
   1. Purpose      Clear a point of view in relation to a    Often recommend action to solve a
                          particular proposition                      specific problem
    2. Format     Have introduction, body and conclusion Always have sections clearly divided by
                    sections that normally do not use     numbered headings (and often sub-
                                 headings                              headings)
   3. Structure    Use cohesive paragraphs to link ideas    Use shorter, more concise paragraphs
                        rather than list dot-points           and dot-points where applicable
   Difference Between Business Report And Essay
4. Abstract    Typically don’t normally need an           Always have an abstract (or executive
               abstract as readers read the text       summary) as readers are typically ‘time poor’
                 carefully from start to finish         and skim and scan through the text quickly
5. Graphics      Rarely use graphics as written        Feature graphics (such as tables and graphs)
                           evidence                            for supporting main points
6. Writer     Are generally the result of individual        Are often the result of group work
                              work
7. Reader     Are written for the lecturer/tutor or      Are addressed to a specific audience (i.e.
                  other academic audiences              client or manager) established by the topic
Business Report Checklist
Business Report Checklist
     Letter of Transmittal
      Background
      Summarize conclusions and recommendations
      Minor problems. Express gratitude (thanks!) those who helped.
      Additional research necessary
      Thank the reader. Offer to answer questions.
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Sample of business report…
Thank you