SUMMARY
INTRODUCTION
MARKET RESEARCH
CREATE AN AMAZON
PRODUCT SOURCING
PRODUCT LISTINGS
FULFILLMENT METHOD
MARKETING AND PROMOTION
CUSTOMERSERVICE
MONITOR PERFORMANCE
SCALE AND EXPAND
CONCLUSION
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INTRODUCTION
Amazon,have been by Jeff Bezos in 1994,has emerged as one of the most influential and
diversified companies worldwide.Initially an online bookstore,Amazon swiftfy evolved into a
global e-commerce platform offering a wide range of products .
Therefore,we will divine our analysis into five parts :
1. Market Research
2. Create an Amazon
3. Product Sourcing
4. Product Listings
5. Fulfillment Method
6. Marketing and Promotion
7 .Customer Service
8 .Monitor Performance
9 .Scale and expand
Part 1 : Market Research
Identify a niche or product category you want to focus on. Research competition, demand,
and potential profitability.
Exemples :
Trend Analysis: If you aim to sell wellness products, you might notice a rising demand
for meditation products using Google Trends. You might observe that foldable yoga
mats are gaining popularity.
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Competitor Analysis: You find foldable yoga mats on Amazon, but most have basic
designs. You could consider offering mats with unique artistic patterns to stand out .
Keyword Research: Using a keyword research tool, you discover that customers often
search for terms like "lightweight foldable yoga mat" or "non-slip yoga mat." You can
integrate these keywords into your product description to enhance visibility.
Part 2 : Create an Amazon
Create an Amazon Seller Account: Sign up for an Amazon Seller Central account and choose
between an Individual or Professional selling plan.
Exemple :
Access Seller Central: Visit the Amazon Seller Central website
(sellercentral.amazon.com) and click on "Sign up" or "Create a seller account".
Account Type: Choose between an individual account (for occasional selling of a few
items) or a professional account (for regular or professional selling).
Personal Information: Fill in the required information, including contact details,
payment information, and business information if applicable.
Part 3 : Product Sourcing
Decide whether you'll manufacture your own products, use a dropshipping model, or source
from wholesalers.
Exemples :
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Manufacturing your own products: For example, creating unique handcrafted jewelry,
designing custom clothing, or producing artisanal goods like handmade candles.
Wholesale purchasing: Buying products in bulk directly from manufacturers or
wholesalers to resell on Amazon. This could involve purchasing electronics, toys, or
home goods in large quantities at wholesale prices.
Dropshipping: Utilizing a dropshipping model where you partner with suppliers who
ship products directly to customers upon purchase. You market and sell the products
without holding inventory.
Part 4 : Product Listing
Decide whether you'll manufacture your own products, use a dropshipping model, or source
from wholesalers.
Exemples :
Title: For instance, "Premium Stainless Steel Water Bottle - Double-Walled Insulation,
20 oz.
Images: High-quality images displaying different angles, features, and uses of the
product.
Key Features/Bullet Points: Highlighting the main features or benefits of the product.
FoRexample:"
Double-walled insulation keeps beverages hot/cold for hours.
""Made of durable and rust-resistant stainless steel.
""Leak-proof design with a secure screw-on lid."
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Part 5 : Fulfillment Method
Choose between Fulfillment by Amazon (FBA) or Fulfillment by Merchant (FBM). FBA involves
Amazon handling shipping and customer service, while FBM means you handle these aspects.
Exemples :
Fulfillment by Amazon (FBA): With FBA, sellers send their inventory to Amazon's
fulfillment centers. Amazon handles storage, packing, shipping, and customer service.
For instance, you send a bulk quantity of your products to Amazon's warehouse, and
when a customer places an order, Amazon takes care of packaging and shipping it to
the customer.
Fulfillment by Merchant (FBM): With FBM, sellers manage the entire fulfillment
process themselves. They store inventory, pack, ship, and handle customer service
directly. For example, you store your products in your own warehouse or location, and
when an order is received on Amazon, you personally package and ship the item to the
customer.
Hybrid Model: Some sellers combine both FBA and FBM to take advantage of the
benefits of each. They might use FBA for certain products and FBM for others based
on factors like product size, storage fees, or seasonal demand.
Part 6 : Marketing and Promotion
Utilize Amazon Advertising, run promotions, use social media, and seek reviews to increase
visibility and sales.
Exemples :
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Amazon PPC Advertising: Utilize Amazon's Pay-Per-Click (PPC) advertising platform to
create targeted ad campaigns. This includes Sponsored Products, Sponsored Brands,
and Sponsored Display ads to increase visibility within Amazon search results and
product pages.
Optimized Product Listings: Ensure your product listings are optimized with relevant
keywords, high-quality images, compelling descriptions, and clear features to attract
potential customers and improve search ranking.
Amazon Coupons and Deals:Create discounts, coupons, or lightning deals on Amazon
to attract price-conscious shoppers and encourage quicker purchases.
Part 7 : Customer service
Provide excellent customer service to maintain positive feedback and ratings. Respond
promptly to inquiries and address issues effectively.
Exemples :
Prompt Communication: Respond to customer inquiries and messages quickly, ideally
within 24 hours. Be attentive and address their concerns or questions courteously and
professionally.
Order Fulfillment Updates: Keep customers informed about their order status,
shipping updates, and estimated delivery times. Provide tracking information
promptly.
Handling Returns and Refunds: Follow Amazon's return policy guidelines promptly and
efficiently. Process returns, exchanges, or refunds promptly upon receipt of returned
items.
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Part 8 : Monitor Performance
Keep track of your sales, inventory levels, and customer feedback. Analyze data to make
informed decisions and optimize your strategy.
Exemples :
Sales Metrics: Track sales data such as total revenue, sales by product, profit margins,
and average order value. Use Amazon Seller Central's Sales Dashboard to monitor
these metrics regularly.
Inventory Management: Keep an eye on inventory levels to avoid stockouts or
overstocking. Monitor your inventory turnover rate, reorder points, and the sell-
through rate of your products.
Customer Feedback and Reviews: Monitor customer reviews and ratings for your
products. Analyze feedback to identify trends, address any negative comments, and
continuously improve your offerings.
Part 9 :Scale and Expand
Once you've established a successful product, consider expanding your product line or
exploring other marketplaces.
Exemples :
Diversification of Product Line: Suppose you've been selling yoga mats successfully. To
scale, consider introducing related products like yoga blocks, straps, or towels. By
expanding your product range within the yoga niche, you cater to broader customer
needs.
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International Expansion: If you're currently selling in the US marketplace, expanding to
Amazon's international platforms like Amazon UK, Germany, or Japan can widen your
customer base. For instance, adapt your listings to suit local preferences and shipping
regulations in those countries.
Brand Store Creation: As you scale, create an Amazon Storefront to showcase your
brand's entire range of products. This storefront can serve as a hub for customers to
explore your offerings, fostering brand recognition and trust.
CONCLUSION
Amazon has become a global giant in online commerce, revolutionizing shopping and logistics.
Its impact on e-commerce and its business model focused on innovation, speed, and customer
satisfaction have redefined market expectations. However, its working practices, size, and
influence have sparked debates on issues such as competition, working conditions, and the
impact on small businesses.
