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Starting an e-commerce business on platforms like Amazon, Flipkart, and Meesho is a great
way to reach a wide audience with relatively low setup costs. Here's a step-by-step guide on
how to start selling on these platforms and how to find products to sell.
1. Set Up Seller Accounts
Amazon
● Create a seller account: Go to Amazon Seller Central and sign up with your business
details. You’ll need your GST number, bank details, and other legal documents.
● Choose a plan: Amazon offers two plans—Individual (for low-volume sellers) and
Professional (for high-volume sellers). Choose based on your expected sales.
● List your products: You can either list products individually or upload bulk listings using
an Excel file.
● Optimize listings: Write detailed product titles, descriptions, and bullet points.
High-quality images are crucial.
Flipkart
● Sign up as a seller: Go to Flipkart Seller Hub and create an account.
● Upload your products: Add product details, including images, descriptions, prices, and
shipping information.
● Seller plan: Like Amazon, Flipkart offers a professional seller plan where you pay a
commission based on sales.
Meesho
● Sign up: Go to Meesho Seller Panel and create an account.
● List your products: Upload your product catalog using simple forms. Meesho mainly
focuses on small businesses, resellers, and entrepreneurs who source products from
wholesalers.
● Start selling: Once your products are listed, Meesho will help you with order
management, payments, and logistics.
2. Find Products to Sell
Finding the right products is key to your success. Here’s how you can find trending and
profitable products to sell:
a) Research Market Trends
● Amazon: Use Amazon’s best-seller lists to spot popular products. Look for categories
where competition is manageable.
● Flipkart: Check out the "Trending" and "New Arrivals" sections to see what’s in demand.
● Meesho: Focus on popular categories like fashion, beauty, and home goods. You can
also browse the "Trending Products" section for insights.
b) Source Products
You have multiple ways to source products:
1. Wholesale Suppliers/Manufacturers:
○ You can directly contact suppliers from platforms like IndiaMart, TradeIndia, or
Alibaba.
○ Get products at wholesale prices, and then sell them at a markup.
2. Dropshipping:
○ With dropshipping, you sell products without holding inventory. When an order is
placed, the supplier ships directly to the customer.
○ Use platforms like Spocket or DSers for dropshipping integration.
3. Private Labeling:
○ Work with manufacturers to put your branding on their products. This is common
in categories like beauty products, clothing, and accessories.
4. Local Sourcing:
○ Find local artisans, small manufacturers, or markets where you can purchase
products at a low cost. This is especially useful for unique or handmade goods.
c) Tools to Find Trending Products
● Google Trends: See what products are gaining popularity.
● Keyword research tools: Tools like SEMrush, Ahrefs, and Ubersuggest can help you
find keywords related to products that have high search volumes.
● Social media: Platforms like Instagram, Pinterest, and TikTok can give you insight into
what products are trending.
● Amazon's Best Sellers: Check Amazon's "Best Sellers" list for top-rated products in
various categories.
3. Optimize Product Listings
Once you have your products, optimizing your listings is crucial for visibility and sales.
● Product Titles: Be clear, concise, and include relevant keywords. For example, “Men’s
Cotton T-shirt – White – Size M.”
● Descriptions: Provide all essential details (material, size, color, usage), and highlight
key benefits.
● Images: Use high-quality images showing multiple angles and close-ups. On Amazon,
Flipkart, and Meesho, product images are key to gaining customer trust.
● Pricing: Set competitive prices. Research what similar products are priced at to find the
sweet spot.
4. Order Fulfillment
● Amazon FBA (Fulfillment by Amazon): You send your products to Amazon’s
warehouses, and they handle storage, packaging, and shipping.
● Flipkart Smart Fulfillment: Flipkart offers a similar service, allowing you to store
products at their warehouses and handle logistics for you.
● Meesho: Meesho handles the entire process for you, including fulfillment and delivery, if
you're using their dropshipping model.
If you’re handling shipping yourself, make sure to partner with reliable logistics companies like
Delhivery, DTDC, or India Post.
5. Marketing and Promotion
To increase visibility, you need to market your products:
● Amazon and Flipkart Ads: Both platforms have paid advertising options to increase
product visibility.
● Social Media: Promote your products on Instagram, Facebook, and WhatsApp to
generate traffic to your listings.
● Discounts and Offers: Participate in sales events like Amazon’s Great Indian Festival
or Flipkart’s Big Billion Days.
● Influencer Collaborations: Especially for products in the beauty, fashion, or lifestyle
categories, collaborating with influencers can help drive traffic.
6. Customer Service and Reviews
● Handle complaints and queries promptly to ensure customer satisfaction.
● Encourage customers to leave positive reviews. High ratings and reviews increase
credibility on platforms like Amazon and Flipkart.
● Respond to all feedback—whether positive or negative—to show you value customer
input.
7. Monitor and Scale
● Analytics: Track your sales and customer behavior to see what’s working. All platforms
provide tools for this.
● Expand your product range: Once you have steady sales, consider expanding your
product range based on customer demand.
In Summary:
1. Set up accounts on Amazon, Flipkart, and Meesho.
2. Find products by researching trends, sourcing from wholesalers, or using dropshipping.
3. Optimize your listings with clear titles, detailed descriptions, and high-quality images.
4. Use advertising on the platforms to boost visibility.
5. Provide excellent customer service to build trust and get positive reviews.
