A STUY ON HOW E-COMMERCE TRENDS IMPACT ON CONSUMER PURCHASING BEHAVIOUR

CHAPTER-1
INTRODUCTION
“Amazon” is an American multinational technology company that focuses on e-commerce, cloud
computing, digital streaming, and artificial intelligence. Founded on July 5, 1994, by Jeff Bezos,
Amazon started as an online bookstore and has since grown to become one of the world's largest
and most influential companies.

Key Features and Services

1. *E-commerce Platform*: Amazon offers a vast selection of products, including books,
electronics, clothing, home goods, and more.
2. *Amazon Prime*: A membership program that provides fast and free shipping, streaming of
music and video content, and other benefits.
3. *Amazon Web Services (AWS)*: A comprehensive cloud computing platform that offers
infrastructure, platform, and software services.
4. *Alexa*: A virtual assistant that powers Amazon's Echo smart speakers and other devices.
5. *Artificial Intelligence (AI)*: Amazon uses AI to personalize product recommendations,
optimize supply chain operations, and improve customer service.

Impact and Achievements

1. *Disrupted Retail Industry*: Amazon's e-commerce platform has revolutionized the retail
industry, forcing traditional brick-and-mortar stores to adapt to online shopping.
2. *Cloud Computing Leader*: AWS has become the leading cloud computing platform, used by
businesses, governments, and individuals worldwide.
3. *Innovative Products and Services*: Amazon has introduced innovative products and services,
such as the Kindle e-reader, Fire TV, and Ring doorbells.
4. *Sustainability Efforts*: Amazon has pledged to become carbon neutral by 2040 and has
launched initiatives to reduce packaging waste and promote renewable energy.

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Statistics and Facts

1. *Revenue*: Amazon's annual revenue exceeded $500 billion in 2022.
2. *Employees*: Amazon employs over 1.6 million people worldwide.
3. *Customers*: Amazon has over 300 million active customers globally.
4. *Market Value*: Amazon's market capitalization is over $1 trillion, making it one of the
world's most valuable companies.
A study on how e-commerce trends impact on consumer purchasing behaviour

E-commerce trends significantly impact consumer purchasing behaviour. Here are some key trends
and their effects:

1. Personalization

E-commerce sites use AI-driven recommendations, offering personalized product suggestions based on
browsing and purchase history. This leads to increased customer engagement, loyalty, and conversion
rates.

2. Mobile Commerce

The rise of mobile commerce has transformed the way consumers shop. Mobile-optimized websites and
apps provide a seamless shopping experience, resulting in increased mobile transactions and altered
consumer behaviour.

3. Social Commerce

Social media platforms have become integral to e-commerce, influencing consumer purchasing decisions.
Social media ads, influencer marketing, and social shopping features drive sales and shape consumer
behaviour.

4. Omnichannel Retailing

Omnichannel retailing provides a seamless shopping experience across online and offline channels. This
trend has led to increased customer satisfaction, loyalty, and retention.

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5. Sustainability and Eco-Friendliness

Consumers increasingly prioritize sustainability and eco-friendliness when making purchasing decisions.
E-commerce businesses responding to this trend by offering eco-friendly products, reducing packaging,
and implementing environmentally responsible practices.

6. Influencer Marketing

Influencer marketing has become a crucial aspect of e-commerce marketing strategies. Influencers
promote products to their followers, driving sales, increasing brand awareness, and shaping consumer
purchasing decisions.

7. Artificial Intelligence (AI) and Chatbots

AI-powered chatbots provide 24/7 customer support, helping consumers with queries, returns, and
exchanges. This trend has improved customer service, reduced support costs, and enhanced the overall
shopping experience.

8. Augmented Reality (AR) and Virtual Reality (VR)

AR and VR technologies enhance the online shopping experience, allowing consumers to interact with
products virtually. This trend has increased customer engagement, reduced returns, and improved sales.

9. Fast and Flexible Shipping Options

E-commerce businesses now offer fast, flexible, and often free shipping options. This trend has increased
customer satisfaction, reduced cart abandonment rates, and driven sales.

10. Data-Driven Decision Making

E-commerce businesses leverage data analytics to gain insights into consumer behavior, preferences, and
purchasing patterns. This trend has enabled businesses to make data-driven decisions, optimize marketing
strategies, and improve customer experiences.

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These e-commerce trends have significantly impacted consumer purchasing behaviour, driving changes in
how consumers discover, interact with, and purchase products online.

A study on how e-commerce trends impact on consumer purchasing behaviour

Amazon is an American multinational technology company that focuses on e-commerce, cloud

computing, digital streaming, and artificial intelligence.

History

Amazon was founded on July 5, 1994, by Jeff Bezos in Bellevue, Washington. Initially, the company was
called Cadabra, Inc., but the name was later changed to (link unavailable), Inc.

Business Segments

1. *E-commerce*: Amazon's e-commerce platform allows customers to browse and purchase products
from various categories, including books, electronics, clothing, and more.

2. *Amazon Web Services (AWS)*: AWS is a comprehensive cloud computing platform that offers
infrastructure, platform, and software services to businesses, governments, and individuals.

3. *Advertising*: Amazon offers advertising services to businesses, allowing them to promote their
products and services to Amazon's vast customer base.

4. *Artificial Intelligence (AI)*: Amazon develops and applies AI technologies, such as natural language
processing, computer vision, and machine learning, to improve customer experiences and business
operations.

Products and Services

1. *Amazon Echo*: A smart speaker that uses AI-powered virtual assistant Alexa to play music, answer
questions, and control smart home devices.

2. *Fire TV*: A digital media player that allows customers to stream video content from various services,
including Amazon Prime Video.

3. *Kindle*: An e-reader that allows customers to read digital books, newspapers, and magazines.

4. *Amazon Fresh*: A grocery delivery service that offers same-day or next-day delivery of fresh
produce, meat, dairy products, and other household essentials.

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5. *Amazon Prime*: A membership program that offers benefits such as free two-day shipping, streaming
of music and video content, and photo storage.

Features

1. *Personalization*: Amazon uses AI-powered algorithms to offer personalized product

recommendations to customers based on their browsing and purchasing history.

2. *Customer Reviews*: Amazon allows customers to leave reviews and ratings for products, helping
others make informed purchasing decisions.

3. *Fast and Reliable Shipping*: Amazon offers fast and reliable shipping options, including same-day,
one-day, and two-day shipping.

4. *Secure Payment Options*: Amazon offers secure payment options, including credit/debit cards, net
banking, and digital wallets.

Impact

1. *Disrupted Retail Industry*: Amazon's e-commerce platform has disrupted the retail industry, forcing
traditional brick-and-mortar stores to adapt to online shopping.

2. *Job Creation*: Amazon has created millions of jobs worldwide, both directly and indirectly, through
its e-commerce platform, AWS, and other business segments.

3. *Innovation*: Amazon has driven innovation in various areas, including AI, robotics, and drone
delivery.

Statistics

1. *Revenue*: Amazon's annual revenue exceeded $500 billion in 2022.

2. *Customers*: Amazon has over 300 million active customers worldwide.

3. *Employees*: Amazon employs over 1.6 million people worldwide.

4. *Market Value*: Amazon's market capitalization is over $1 trillion, making it one of the world's most
valuable companies.

A study on how e-commerce trends impact on consumer purchasing behaviour

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CHAPTER-2

Description of the organization

E-commerce trends significantly impact consumer purchase behaviour by prioritizing convenience,

offering a wider selection of products, enabling price comparisons, facilitating faster checkout processes,
and providing personalized shopping experiences, ultimately leading to more impulsive buying and a shift
towards online shopping as the primary method for acquiring goods; consumers now expect quick
delivery, seamless browsing, and user-friendly interfaces across all devices.

Key impacts of e-commerce trends on consumer purchase behaviour:

Convenience:

The ability to shop from anywhere at any time, leading to increased purchase frequency and a preference
for online shopping over brick-and-mortar stores.

Price Comparison:

Easy access to multiple sellers and price points allows consumers to compare prices before making a
purchase, often leading to price-sensitive buying decisions.

Personalized Shopping:

Algorithms and data analysis enable tailored product recommendations based on user behaviour,
influencing purchase decisions by presenting relevant options.

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Fast and Reliable Delivery:

Consumers expect quick and reliable delivery options, impacting their choice of online retailers and
influencing purchase decisions.

Omnichannel Shopping:

The ability to seamlessly transition between online and offline shopping experiences, allowing consumers
to research online and buy in-store or vice versa.

Impulse Buying:

Easy navigation and attractive deals on e-commerce platforms can encourage impulsive purchases.

Influence Marketing:

Social media influencers promoting products can significantly impact consumer buying behaviour,
especially among younger demographics.

Effortless Payment Options:

Multiple secure payment methods like digital wallets and one-click checkout streamline the purchase
process, leading to quicker decisions.

Brand Loyalty:

Positive online shopping experiences and consistent brand messaging can foster customer loyalty, leading
to repeat purchases.

Emerging trends further impacting consumer purchase behaviour:

Augmented Reality (AR) and Virtual Reality (VR):

Allowing customers to virtually try on products before buying, enhancing the online shopping
experience.

Artificial Intelligence (AI):

Personalized product recommendations, chatbots for customer support, and predictive analytics to
anticipate customer needs.

Sustainability Focus:

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Consumers increasingly prioritizing eco-friendly products and brands, influencing purchase decisions.

A study on how e-commerce trends impact on consumer

purchasing behaviour

Amazon was founded on July 5, 1994, by Jeff Bezos after he relocated from New York City to Bellevue,
Washington, near Seattle, to operate an online bookstore. Bezos chose the Seattle area for its abundance of
technical talent from Microsoft and the University of Washington, as well as its smaller population
for sales tax purposes and the proximity to a major book distribution warehouse in Roseburg, Oregon.
Bezos also considered several other options, including Portland, Oregon, and Boulder, Colorado. The
company, originally named Cadabra, was founded in the converted garage of Bezos's house for symbolic
reasons and was renamed to Amazon in November 1994. The Amazon website launched for public sales
on July 16, 1995, and initially sourced its books directly from wholesalers and publishers.

Amazon went public in May 1997. It began selling music and videos in 1998, and began international
operations by acquiring online sellers of books in the United Kingdom and Germany. In the subsequent
year, it initiated the sale of a diverse range of products, including music, video games, consumer
electronics, home improvement items, software, games, and toys.

In 2002, it launched Amazon Web Services (AWS), which initially focused on providing APIs for web
developers to build web applications on top of Amazon's ecommerce platform. In 2004, AWS was
expanded to provide website popularity statistics and web crawler data from the Alexa Web Information
Service. AWS later shifted toward providing enterprise services with Simple Storage Service (S3) in 2006,
and Elastic Compute Cloud (EC2) in 2008 allowing companies to rent data storage and computing power
from Amazon. In 2006, Amazon also launched the Fulfilment by Amazon program, which allowed
individuals and small companies (called "third-party sellers") to sell products through Amazon's
warehouses and fulfilment infrastructure.

Amazon was founded on July 5, 1994, by Jeff Bezos after he relocated from New York City to Bellevue,
Washington, near Seattle, to operate an online bookstore. Bezos chose the Seattle area for its abundance of
technical talent from Microsoft and the University of Washington, as well as its smaller population
for sales tax purposes and the proximity to a major book distribution warehouse in Roseburg, Oregon.
Bezos also considered several other options, including Portland, Oregon, and Boulder, Colorado. The
company, originally named Cadabra, was founded in the converted garage of Bezos's house for symbolic

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reasons and was renamed to Amazon in November 1994 the Amazon website launched for public sales on
July 16, 1995, and initially sourced its books directly from wholesalers and publishers.

Amazon went public in May 1997. It began selling music and videos in 1998, and began international
operations by acquiring online sellers of books in the United Kingdom and Germany. In the subsequent
year, it initiated the sale of a diverse range of products, including music, video games, consumer
electronics, home improvement items, software, games, and toys.

In 2002, it launched Amazon Web Services (AWS), which initially focused on providing APIs for web
developers to build web applications on top of Amazon's ecommerce platform. In 2004, AWS was
expanded to provide website popularity statistics and web crawler data from the Alexa Web Information
Service. https ://en.m.wikipedia.org/wiki/Amazon_(company) AWS later shifted toward providing
enterprise services with Simple Storage Service (S3) in 2006 and Elastic Compute Cloud (EC2) in
2008 allowing companies to rent data storage and computing power from Amazon. In 2006, Amazon also
launched the Fulfilment by Amazon program, which allowed individuals and small companies (called
"third-party sellers") to sell products through Amazon's warehouses and fulfilment infrastructure.

A Study on how e-commerce trends impact on consumer

purchasing behaviour

Amazon.com is an e-commerce platform that sells many product lines, including media (books, movies,
music, and software), apparel, baby products, consumer electronics, beauty products, gourmet food,
groceries, health and personal care products, industrial & scientific supplies, kitchen items, jewellery,
watches, lawn and garden items, musical instruments, sporting goods, tools, automotive items, toys and
games, and farm supplies and consulting services. Amazon websites are country-specific (for example,
amazon.com for the US and amazon.co.uk for UK) though some offer international shipping.

Visits to amazon.com grew from 615 million annual visitors in 2008, to more than 2 billion per month in
2022.[citation needed] The e-commerce platform is the 12th most visited website in the world.

In February 2024, Amazon announced its first chatbot was first “Rufus” in the US and in July, it was
widely available to all customers in the US.

“Rufus” is now available in the US, India and the UK which helps the shoppers get product
recommendations, get shopping list advice, compare products and see what other customers have
responded to their specific questions.

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Results generated by Amazon's search engine are partly determined by promotional fees. The
company's localized storefronts, which differ in selection and prices, are differentiated by top-level
domain and country code

https://en.m.wikipedia.org/wiki/File:Amazon_Marketplaces_worldwide.svgMerchant partnerships

In 2000, US toy retailer Toys "R" Us entered into a 10-year agreement with Amazon, valued at
$50 million per year plus a cut of sales, under which Toys "R" Us would be the exclusive supplier of toys
and baby products on the service, and the chain's website would redirect to Amazon's Toys & Games
category. In 2004, Toys "R" Us sued Amazon, claiming that because of a perceived lack of variety in Toys
"R" Us stock, Amazon had knowingly allowed third-party sellers to offer items on the service in
categories that Toys "R" Us had been granted exclusivity. In 2006, a court ruled in favor of Toys "R" Us,
giving it the right to unwind its agreement with Amazon and establish its independent e-commerce
website. The company was later awarded $51 million in damages.[66][67][68]

In 2001, Amazon entered into a similar agreement with Borders, under which Amazon would comanage
Borders.com as a co-branded service.[69] Borders pulled out of the arrangement in 2007, with plans to also
launch its own online store.[70]

On October 18, 2011, Amazon.com announced a partnership with DC Comics for the exclusive digital
rights to many popular comics, including Superman, Batman, Green Lantern, Sandman, and Watchmen.
The partnership has caused well-known bookstores like Barnes & Noble to remove these titles from their
shelves.

In November 2013, Amazon announced a partnership with the United States Postal Service to begin
delivering orders on Sundays. The service, included in Amazon's standard shipping rates, initiated in
metropolitan areas of Greater Los Angeles and New York because of the high-volume and inability to
deliver in a timely way, with plans to expand into Dallas, Houston, New Orleans and Phoenix by 2014.

In June 2017, Nike agreed to sell products through Amazon in exchange for better policing of counterfeit
goods. This proved unsuccessful and Nike withdrew from the partnership in November 2019. Companies
including IKEA and Birkenstock also stopped selling through Amazon around the same time, citing
similar frustrations over business practices and counterfeit goods.

In September 2017, Amazon ventured with one of its sellers JV Appario Retail owned by Patni Group
which has recorded a total income of US$104.44 million (₹759 crore) in financial year 2017–2018.

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As of October 11, 2017, Amazon Fresh sold a range of Booths branded products for home delivery in
selected areas.

In November 2018, Amazon reached an agreement with Apple Inc. to sell selected products through the
service, via the company and selected Apple Authorized Resellers. As a result of this partnership, only
Apple Authorized Resellers may sell Apple products on Amazon effective January 4, 2019.

On November 7, 2024, Amazon is reportedly discussing a second multi-billion-dollar investment in AI

startup Anthropic, following its initial $4 billion investment.

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CHAPTER-03

EXPIRENTIAL LEARNING

Experiential learning is an effective way to understand the impact of e-commerce on customer

satisfaction. Here's a hands-on approach:

Experiential Learning Activity

Objective

To understand the factors that influence customer satisfaction in e-commerce.

Task

1. Online Shopping Experience: Participants will shop online from a selected e-commerce platform (e.g.,
Amazon, Flipkart, or eBay).

2. Pre-Shopping Survey: Before making a purchase, participants will fill out a survey to gauge their
expectations from the online shopping experience.

3. Post-Shopping Survey: After completing the purchase, participants will fill out another survey to assess
their satisfaction with the online shopping experience.

Factors to Evaluate

1. Website Usability: Ease of navigation, search functionality, and overall user experience.

2. Product Information: Accuracy, completeness, and presentation of product details.

3. Payment and Checkout: Security, ease of payment, and checkout process.

4. Customer Support: Availability, responsiveness, and helpfulness of customer support.

5. Delivery and Returns: Timeliness, packaging, and ease of returns.

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Debriefing Session

After completing the online shopping experience and surveys, participants will discuss their findings in a
debriefing session.

E-commerce trends have significantly shaped consumer purchasing behaviour on platforms like Amazon,
with various factors driving changes in how consumers shop. Experiential learning, which involves
learning through reflection on doing, plays a crucial role in understanding how these trends impact
consumer behaviour. Here’s a breakdown of some key trends and their influence on consumer behaviour:

1. Personalization and Recommendations

Trend: Personalized shopping experiences driven by algorithms that suggest products based on browsing
history, past purchases, and reviews. Impact: Consumers on Amazon are increasingly expecting tailored
experiences. As a result, they are more likely to make purchases when they receive product
recommendations that match their preferences. Experiential learning comes into play as consumers
become familiar with the platform’s recommendation system, learning to trust it based on positive past
experiences.

2. Social Proof and Reviews

Trend: The growing importance of product reviews, ratings, and user-generated content like unboxing
videos and reviews. Impact: Consumers are more inclined to purchase products with positive reviews, as
they value peer validation. Over time, users develop a deeper understanding of the types of products that
are worth purchasing through reading and reflecting on others' experiences. This experiential learning
reinforces trust in the platform and the decision-making process.

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3. Mobile Shopping

Trend: The shift towards mobile shopping, with many consumers preferring to make purchases via
Amazon’s mobile app. Impact: This trend has made shopping more convenient, allowing for quick
decision-making and spur-of-the-moment purchases. Consumers learn from repeated use, refining their
behaviour through trial and error—figuring out which product categories they prefer, what features are
most useful, and how to navigate the app efficiently.

4. Subscription Services (Amazon Prime)

Trend: The rise of subscription-based services, with Amazon Prime offering perks such as free shipping,
exclusive discounts, and access to streaming content. Impact: Subscription models encourage repeat
purchases and build customer loyalty. Experiential learning play’s a role as consumers come to realize the
value of their membership, leading to more frequent purchases as they learn about the benefits (e.g., free
shipping or exclusive deals). This creates a habitual purchasing behavior tied to the perceived value of the
service.

5. Voice Shopping (Alexa and Echo Devices)

Trend: The use of voice-activated devices like Amazon Alexa to make purchases. Impact: As consumers
become accustomed to voice shopping, they learn which types of products they can purchase most easily
and quickly through voice commands. This ease of access to purchasing shapes consumer habits, driving
impulse buys and more frequent transactions.

6. AI and Chatbots for Customer Service

Trend: The increasing use of AI-driven chatbots for customer service and product inquiries.
Impact: Consumers learn to rely on immediate, 24/7 assistance when making decisions or
resolving issues. This real-time interaction leads to higher satisfaction, as customers feel
supported throughout their shopping journey. Positive experiences foster a sense of confidence in
purchasing, which may encourage future purchases.

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7. Sustainability and Ethical Consumption

Trend: Growing interest in environmentally conscious shopping and ethical considerations in purchasing
decisions. Impact: Consumers increasingly make purchasing decisions based on the sustainability of
products or the ethical stance of brands. Experiential learning comes into play as consumers reflect on
past purchases and adjust their future decisions, becoming more attuned to the environmental or ethical
implications of their actions on Amazon.

8. Frictionless Checkout and Payment Systems

Trend: The move towards faster, more seamless payment options, such as one-click ordering and
integration with digital wallets. Impact: Consumers are more likely to complete a purchase when the
checkout process is quick and easy. Over time, consumers learn which payment methods are most
convenient and secure, and they may increasingly opt for Amazon Pay or other quick payment options.

Conclusion

E-commerce trends on Amazon are reshaping how consumers engage with the platform, making it more
personalized, efficient, and responsive to their preferences. Experiential learning plays a central role in
shaping these behaviours, as consumers adapt and refine their purchasing habits based on their past
experiences with the platform. This creates a cycle where the more a consumer interacts with Amazon, the
more they understand and adjust to the platform's features, which in turn influences future
purchasing decisions

CHAPTER-04

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DATA ANALYSIS AND INTERPRETATION

Introduction Data analysis and interpretation are the core part of any research process and
through this, we can only get the actual meaning of the data we collected in the research. In this
chapter, the researcher got various types of numerical data collected from the students and
teachers of different schools. The data collected using descriptive survey research were
organised, analysed and interpreted using different statistical techniques. Here, the researcher
discussed the steps undertaken in the research in a detailed manner. This chapter deals explicitly
with the interpretation of data. In this chapter, the researcher analysed the data objective wise
and used proper statistical techniques accordingly. The results of the statistical analysis have
been tabulated and summarised in the following manner: 4.2. Analysis of the Data for
Objectives 4.2.1. Analysis and Interpretation of Data for Objective No 1 The present study is
designed to study the present status of implementing the activity based teaching learning
approach in social science at the secondary level school in Assam. In this regard, necessary data
has been collected with the help of a self-developed inventory. For analysis purpose the
collected data has been categorised under heads, such as- (i) Types and frequency of using
different activities (ii) Use of teaching learning materials, and (iii) Student engagement. The
data has been analysed with the following statistical techniques- (i) Types and frequency of
using different activities: As per the design of the inventory the responses of the respondents are
categorised into four different ways, such as- Mostly, Sometimes, Rarely, and Never. The term
mostly means the activity that is used 20 days in a month, sometimes means the activity that is
used 12-16 days in a month, rarely means the activity that is used 4-8 days in a month, never
means the activity is not used at all in the classroom. In this section, the researcher analysed the
results in terms of each activity which are presented below-

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Question 1 Gender:

Table 4.1.1
Table showing the Gender of Respondents

Gender Respondents Percentage

Male 44 46.32 %
Female 51 53.68 %
Total 95 100 %

Pie Chart 4.1.1

Pie Chart showing the Gender % of Respondents

Gender

46.32 %
53.68 % Male
Female

Interpretation:
The above Table and Diagram shows that out of the total 95 respondents, 53.68% of the participants were
women and 46.32% were male.

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Question 2 Age:

Table showing Age of the Respondents

Table showing Age of the Respondents

Age Respondents Percentage

20- 30 86 90.53%
30- 40 5 5.26%
40- 50 3 3.16%
50 above 1 1.05%
Total 95 100%

Ba
r chat 4.12

Bar chart s showing Age% of the Respondents

Age of Respondent
100
90 86
80
70
60
50
Respondents
40
30
20
10 5 3 1
0
20-30 30-40 40-50 50 above
The
above table and diagram show that out of the total respondents, 90.53% were between 2030, and 5.26%
were between 5.26%, 3.16% were between 40-50, and only 1.05% were 50 above respondents were
participated in the survey.
It means that the majority of respondent who were participation survey between the age group of 20-30.

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Question 3. Preference for online shopping:

Table 4.1.3
Table showing the preference for online shopping

Preference of E - shopping Respondents Percentage

Yes 90 94.74%
No 5 5.26 %
Total 100 100 %

Pie
chart showing the preference % of E-shopping

Preference for E -shopping

5.26%

Yes
No
94.74%

Interpretation:

The above table and diagram show that out of the total respondents, 94.74% preferred online shopping, or
only 5.26% don't prefer it.
It means that the majority of respondents preferred online shopping.

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Question 4. Products Preferred in Online Shopping :( In this question people select more than one
checkbox, so % are more than 100 and respondents are more than 95.)

Table 4.1.4
Table showing products preferred in E-shopping

Products Respondents Percentage

Grocery 36 37.9%

Electronic Goods 50 52.6%

Cloths 75 78.9%

Footwear 46 48.4%

Accessories 48 50.5%

Cosmetic Products 32 33.7%

Other (Bags and Furniture) 2 2.2%

Bar Chart 4.1.4 Bar Chart showing products preferred in E-shopping

Products prefer in e -shopping

(Other) Bags and Furniture 2
Cosmetic Products 32
Accessories 48
Footwear 46
Responde…
Cloths 75
Electronic Goods 50
Grocery 36

Interpretation:
The above table and diagram revealed that the majority of respondents purchase Clothes.
Electronic goods, Accessories, and Footwear are the second most preferred Products.
It also shows that the majority of women buy Grocery and Cosmetic products.
The other items that are sold in e-shopping are bags and furniture.

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Question 5.Most preferred E-shopping App and Sites :( In this question respondents select more than
one checkbox, that’s why % are more than 100 and total respondents more than 95)
Table 4.1.5
Table showing most preferred E-shopping App and Sites

E-shopping Sites Respondents Percentage

Amazon 80 84.2%

Big Bazar 16 16.8%

Walmart Grocery 5 5.3%

Flipkart 79 83.2%

Big Basket 14 14.7%

Other (Myntra) 14 14.7%

(Nyka and Purple) 4 4.21%

(On door and Gofer) 3 3.15%

(Ajio) 2 2.2%

(Koovs and Symtec) 2 2.2%

Bar Chart 4.1.5

Bar chart showing most preferred E-shopping App and Sites

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Interpretation:
The above diagram depicts that the majority of respondents purchase product and services from Amazon
and Flipkart. It means that Amazon and Flipkart are the most trustable brands.
Big Bazaar, Big Basket, Myntra are the second-most usable sites and app.

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Question 6. How often respondents buy grocery products online?

Table 4.1.6
Table showing the frequency of e- grocery purchase

Options Respondents Percentage

Always 7 7.37 %
Often 15 15.79 %
Sometime 39 41.05 %
Rarely 19 20.00 %
Never 15 15.79 %
Total 95 100 %
Bar Chart 4.1.6

Bar Chart showing the frequency of e-grocery purchase

Frequency of E-grocery Purchase

Never 15

Rarely 19

Sometime 39
Respondents

Often 15

Always 7

0 5 10 15 20 25 30 35 40 45

Interpretation:
The above table and diagram depict that out of total respondents, 41.05% sometimes bought grocery, and
only 7.37% of respondents were always buying e-grocery.
It means that out of the total respondents, the majority of respondents sometimes buy online grocery.

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Question 7. Buying grocery online is beneficial or not?

Table 4.1.7
Table showing buying grocery online is beneficial or not

Options Respondents Percentage

Yes 64 67.37%

No 31 32.63%

Total 95 100%

Pie Chart 4.1.7

Pie Chart showing buying grocery online is beneficial or not

Buying e -grocery beneficial or not

32.63%

yes
67.37%
No

Interpretation:
The above table and diagram revealed that out of the total respondents, 67.37% agree with the statement
that buying grocery online is beneficial, and 32.63% did not agree.
It means that the majority of respondents think that buying grocery online is beneficial.
The remaining respondent thinks buying grocery online is not beneficial because of factors like high
price, wrong delivery, inability to touch and feel products.

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Question 8. Which factors are most important to consumers while buying grocery online:
In this question respondent, select more than one checkbox, that’s why % are more than 100 and
respondents are more than 95.
Table 4.1.8
Table showing which factors important to customers while buying e-grocery

Factors Respondent Percentage

Price 63 66.3%

Delivery Time 54 56.8%

Customer Service 36 37.9%

Speed 24 25.3%

Freshness 61 64.2%

Other

Time
2 2.2%
saving
quality

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Bar Chart 4.1.8

Bar chart showing the most important factors while buying e-grocery

Factors important for e - grocery

Other ( Time saving and
2
Quality)

Freshness 61

Speed 24

Customer Service 36 Respon

dents
Delivery Time 54

Price 63

0 10 20 30 40 50 60 70

Interpretation:
The above table and diagram show that freshness and price are the most significant factors for customers
while making an e-grocery purchase decision. Delivery time is the second important factor after customer
service and speed. It means that all the above factors are important while making an e-grocery purchase
decision.

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Question 9 .How likely would you be to buy e-groceries and have delivered if there were annual
membership fee but not delivery charges?
Table 4.1.9
Table showing how likely consumers buy e-grocery if there were annual membership fee but not
delivery charges.

Options Respondents Percentage

Very likely 12 12.63%

Likely 41 43.16%

Neither likely nor Unlikely 23 24.21%

Unlikely 16 16.84%

Very Unlikely 3 3.16%

Total 95 100%

Bar Chart 4.1.9

Bar chart showing how likely consumers buy e-grocery if there were annual membership fee but
not delivery charges.

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Very
3
Unlikely

Unlikely 16

Neither
23
likely nor… Respondents

Likely 41

Very likely 12

0 10 20 30 40 50

Interpretation:
The above table and diagram show that the majority of consumers likely to purchase grocery if there were
annual membership but not delivery charges.

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Question 10. Is online grocery shopping is costly than offline shopping?

Table 4.1.10
Table showing e-grocery shopping costly than offline shopping or not

Options Respondents Percentage

Yes 35 36.84%

No 60 63.16%

Total 95 100%

Pie Chart 4.1.10

Pie Chart showing e-grocery shopping costly than offline shopping or not

E -grocery buying costly than offline shopping or not

36.84%

Yes
63.16%
No

Interpretation:
The above table and diagram depict that the majority of the respondents agree that buying grocery is not
costly.
It means that out of the total respondents the most of the respondents believe that buying grocery online is
cheaper than offline grocery shopping.

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Question 11. Online shopping offers great discount and rewards:

Table 4.1.11
Table showing online shopping offers great discount and rewards

Options Respondents Percentage

Strongly Disagree 1 1.1%

Disagree 3 3.1%

Neutral 36 37.9%

Strongly Agree 8 8.4%

Agree 47 49.5%

Total 95 100%

Pie Chart 4.1.11

Pie chart online shopping offers great discount and rewards

1.10% 3.10%

49.50% 37.90% Strongly Disagree

Disagree
Neutral
Strongly Agree
8.40%
Agree

Interpretation:
The above table and diagram depict that the majority of the respondents agree with the statement that E-
shopping offers discount and reward.
Out of the total respondents, 37.90% neither agreed with the statement nor disagree.
And, only 1.10%and 3.10% did not agree with the statement.

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Question 12. Online shopping tells the positive and negative experience of people:
Table 4.1.12
Table showing online shopping tells the positive and negative experience of people

Options Respondents Percentage

Strongly Disagree 1 1.1%

Disagree 5 5.2%

Neutral 37 38.9%

Strongly Agree 7 7.4%

Agree 45 47.4%

Total 95 100%

Pie Chart 4.1.12

Pie chart showing online shopping tells the positive and negative experience of people

1.10 % 5.20 %

47.40 % Strongly Disagree

38.90 %
Disagree
Neutral
Strongly Agree
7.40 %
Agree

Interpretation:
The above table and diagram show that the majority of the respondents agree with the statement that E-
shopping tells the positive and negative experience of the consumers.
Out of the total respondents, 38.90% neither agreed with the statement nor disagree.
And, only 1.10% and 5.20% disagreed with the statement.

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Question 13. Do you avoid certain items because you are unable to determine their ingredients or
nutritional information?
Table 4.1.13
Table showing consumer avoid certain items or not if he/she not able to determine its information

Options Respondents Percentage

Yes 82 86.3%

No 13 13.7%

Total 95 100%

Pie Chart 4.1.13

Pie Chart showing consumer avoid certain items or not if he/she not able to determine its
information

13.70%

Yes
No
86.30%

Interpretation:
The above table and diagram depict that the majority of the respondents avoid certain items because they
are unable to determine their information.
The Reason behind avoiding certain items may be the delivery of an expired product, etcetera.

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Question 14 .Do you avoid certain purchases because of unspecified production practices of the
specific item, fear of cross-contamination, or potentially unsafe handling during delivery?
Table 4.1.14
Table showing consumers avoid certain buying or not due to unspecified prosecution practice of
certain items.

Options Respondents Percentage

Yes 81 85.3%

No 14 14.7%

Total 95 100%

Pie Chart 4.1.14 Pie Chart showing consumers avoid certain buying or not due to unspecified
prosecution practice of certain items

14.70%

Yes
No
85.30%

Interpretation:
The above table and diagram show that out of the total respondents the majority of respondents avoid
specific items because of unspecified production practice, fear of cross-contamination, or unsafe handling
during delivery.

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