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Software - CSE 313

The document presents an analysis of Amazon's e-commerce platform, detailing its growth, technology, and global impact. It includes a SWOT analysis, recommendations for improvement, and a future outlook emphasizing sustainability and innovation. The conclusion highlights Amazon's significant role in revolutionizing global e-commerce and its strengths in brand recognition and advanced technology.

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Murshalin Muckdho
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16 views11 pages

Software - CSE 313

The document presents an analysis of Amazon's e-commerce platform, detailing its growth, technology, and global impact. It includes a SWOT analysis, recommendations for improvement, and a future outlook emphasizing sustainability and innovation. The conclusion highlights Amazon's significant role in revolutionizing global e-commerce and its strengths in brand recognition and advanced technology.

Uploaded by

Murshalin Muckdho
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Amazon

A modern E-Commerce Platform

Presented By

1.MD. MURSHALIN MUCKDHO-223002071


2.Sumaiya Jamal-223002075
3.Tamimur Rahman-223902041
4. Maharun Akter Akhi-223902089

Section : 223_D4
Course Title : Software Engineering
Course Code: CSE 313
Submission Date :08/03/2025
1
1. Introduction
2. Amazon's Platform Growth
3. Technology Behind the Platform

Contents 4. SWOT Analysis


5. Amazon's Global Impact
6. Recommendations for Improvement
7. Future Outlook
8. Conclusion

2
Introduction
•Started as an online bookstore; now a global e-commerce leader
•Mission: "To be Earth's most customer-centric company"

Objective of the Case Study:


• Analyze Amazon’s e-commerce platform
• Evaluate its features, growth, business impact, and
future direction

3
Amazon's Platform Growth
Search & Discovery
❑ Advanced filters, personalized recommendations.
Amazon Marketplace
❑ Third-party sellers, increased product range.
Amazon Prime
❑ Fast shipping, exclusive discounts.
Customer Reviews
❑ User feedback, informed decision-making.

4
Technology Behind the Platform
Frontend
❑ React, HTML, CSS, JavaScript.
Backend
❑ AWS, Java, Python, Node.js.
Databases
❑ MySQL, PostgreSQL, DynamoDB
Search Engine
❑ Proprietary algorithms, Elasticsearch

5
SWOT Analysis
Strengths
❑ Strong brand recognition, extensive product range, global reach.
Weaknesses
❑ Thin profit margins, reliance on third-party sellers.
Opportunities
❑ Expansion into emerging markets, growth of voice shopping.
Threats
❑ Intense competition, regulatory scrutiny, cybersecurity risks.

6
Amazon's Global Impact
Revenue & Growth
❑ Annual revenue exceeds $500 billion, dominance in e-commerce
and cloud services.
Retail Disruption
❑ Revolutionized how people shop globally.
Job Creation
❑ Millions of jobs created worldwide

7
Recommendations for Improvement
Customer Service
❑ AI chatbots, streamlined return process.
Sustainability
❑ Eco-friendly packaging, carbon-neutral shipping.
Search & Discovery
❑ Visual search, improved filtering.
Seller Support
❑ Better dashboards, combat counterfeit goods.

8
Future Outlook
Summary
❑ Amazon has fundamentally changed the
e-commerce landscape
Outlook
❑ Focusing on sustainability, innovation,
and customer experience

9
Conclusion
Amazon’s Impact:
•Revolutionized global e-commerce and consumer shopping behavior
•Leads in technology, logistics, and customer experience
Key Strengths:
•Strong brand, vast product range, advanced AI and logistics
Final Thought:
•Amazon’s continued growth and adaptation will shape the future of retail and
technology.

10
References
▪ Amazon Official Website
www.amazon.com
▪ Amazon Annual Report
https://www.amazon.com/ir
▪ Statista - Amazon E-Commerce Revenue
www.statista.com
▪ Amazon's Strategy and Business Model" – Harvard Business Review
www.hbr.org

11

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