Contact
Lauren Hughes
www.linkedin.com/in/ Global Revenue & Business Operations Leader | Sales, GTM,
laurenehughes10023 (LinkedIn) Strategic Planning | Software, Ad Tech, Media, Programmatic
Advertising
Top Skills New York, New York, United States
Global Go-To-Market (GTM)
Strategy Summary
Revenue Operations
Strategic, behind-the-scenes Operations executive who supports
Business Operations
sales teams through revenue forecasting and analysis, sales
strategy, business operations, performance management, and
Languages
territory management and quota planning; additionally, my value
English (Native or Bilingual)
proposition extends to human resources management and
Spanish (Professional Working)
organizational development. Successfully reorganize sales and
support teams for large national organizations and deliver results
Certifications
with minimum disruption to day- to-day activities and maximum
Salesforce Certified Administrator
(SCA) results to revenue growth. Respected leader with continuous
IAB Digital Ad Sales Certification achievement; eager to face new challenges and contribute to
operational success.
Experience
InMobi
Global Head of Revenue Strategy & Operations | GTM, Mobile Ad Tech
April 2021 - Present (4 years)
New York, New York, United States
First Revenue Operations leader in pre-IPO, hyper-growth organization.
Responsible for GTM Strategy, Revenue Growth, Global Business Planning,
Sales Technology, Sales Compensation & Revenue Analytics for India's first
Unicorn.
RevOps Co-op
Member
January 2022 - Present (3 years 3 months)
A community of Revenue Operations professionals
Attentive
Head of Sales Operations & Strategy | Personalized SMS Marketing
Start-Up
February 2020 - March 2021 (1 year 2 months)
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New York, New York, United States
At hyper-growth start-up designed, built and grew Sales Operations function
across four pillars: sales technology, sales training & enablement, sales
analytics and revenue planning. Responsible for scaling Sales Development
org through metrics-driven performance management, business training and
customized career path planning.
Criteo
Head of Sales Strategy & Operations, Americas | Chief of Staff, Ad
Tech
June 2018 - February 2020 (1 year 9 months)
New York, NY
Served as Chief of Staff to EVP of the Americas region while leading a growing
team of Sales Operations strategists who supported business strategy and
planning, sales effectiveness, sales training and enablement, operations and
performance analytics. Responsible for M&A integration and new product
sales adoption.
CRTO
Pandora
Senior Director, Sales Strategy and Operations | Revenue Analysis &
Planning
October 2014 - March 2018 (3 years 6 months)
New York, NY
Lead team of revenue strategists that supported ad sales in sales strategy,
revenue analysis, forecasting and organizational design in post-IPO, hyper-
growth environment. Responsible for executing revised GTM strategy that
created a mid-market sales org as well as verticalized enterprise sales team to
enhance customer service and maximize revenue.
SIRI
NBCUniversal Media, LLC
Director, Sales Planning and Inventory Management
August 2010 - October 2014 (4 years 3 months)
New York, NY
Responsible for pre-sales planning, post-sales customer success and pricing &
yield management. Led a team of 35+ digital Sales Planners. Supported EVP
Strategy & Operations on Comcast acquisition and sales integration of NBC
Universal.
CMCSA
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Glam Media
Manager, Sales Planning & Analytics
August 2006 - August 2010 (4 years 1 month)
New York, NY and Brisbane, CA
Hired as employee #19 in very early stage start-up, growing to 2,700+ at time
of departure. Led a team of 18+ sales planning and inventory specialists.
Education
New York University
BS, Mass Media & Communications
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