Innovation
Innovation
Innovation is related to, but not the same as, invention:[4] innovation is more apt to
involve the practical implementation of an invention (i.e. new / improved ability) to make
a meaningful impact in a market or society,[5] and not all innovations require a new
invention.[6]
Technical innovation often manifests itself via the engineering process when the
problem being solved is of a technical or scientific nature. The opposite of innovation
is exnovation.
Definition
[edit]
"An idea, practice, or object that is perceived as new by an individual or other unit of
adoption"[9]
According to Alan Altshuler and Robert D. Behn, innovation includes original invention
and creative use. These writers define innovation as generation, admission and
realization of new ideas, products, services and processes.[10]
Two main dimensions of innovation are degree of novelty (i.e. whether an innovation is
new to the firm, new to the market, new to the industry, or new to the world) and kind of
innovation (i.e. whether it is process or product-service system innovation).
[7]
Organizational researchers have also distinguished innovation separately from
creativity, by providing an updated definition of these two related constructs:
Workplace creativity concerns the cognitive and behavioral processes applied when
attempting to generate novel ideas. Workplace innovation concerns the processes
applied when attempting to implement new ideas. Specifically, innovation involves some
combination of problem/opportunity identification, the introduction, adoption or
modification of new ideas germane to organizational needs, the promotion of these
ideas, and the practical implementation of these ideas.[11]
Peter Drucker wrote:
In 1957 the economist Robert Solow was able to demonstrate that economic
growth had two components. The first component could be attributed to growth
in production including wage labour and capital. The second component was found to
be productivity. Ever since, economic historians have tried to explain the process of
innovation itself, rather than assuming that technological inventions and technological
progress result in productivity growth.[14]
The concept of innovation emerged after the Second World War, mostly thanks to the
works of Joseph Schumpeter (1883–1950) who described the economic effects of
innovation processes as Constructive destruction. Today, consistent neo-
Schumpeterian scholars see innovation not as neutral or apolitical processes.[15]
[16]
Rather, innovation can be seen as socially constructed processes. Therefore, its
conception depends on the political and societal context in which innovation is taking
place.[17] According to Shannon Walsh, "innovation today is best understood as
innovation under capital" (p. 346).[18] This means that the current hegemonic purpose for
innovation is capital valorisation and profit maximization, exemplified by the
appropriation of knowledge (e.g., through patenting), the widespread practice
of Planned obsolescence (incl. lack of repairability by design), and the Jevons paradox,
that describes negative consequences of eco-efficiency as energy-reducing effects tend
to trigger mechanisms leading to energy-increasing effects.[19]
Types
[edit]
Disruptive innovation is often enabled by disruptive technology. Marco Iansiti and Karim
R. Lakhani define foundational technology as having the potential to create new
foundations for global technology systems over the longer term. Foundational
technology tends to transform business operating models as entirely new business
models emerge over many years, with gradual and steady adoption of the innovation
leading to waves of technological and institutional change that gain momentum more
slowly.[27][additional citation(s) needed] The advent of the packet-switched communication
protocol TCP/IP—originally introduced in 1972 to support a single use case for United
States Department of Defense electronic communication (email), and which gained
widespread adoption only in the mid-1990s with the advent of the World Wide Web—is
a foundational technology.[27]
Another framework was suggested by Henderson and Clark. They divide innovation into
four types;
Radical innovation: "establishes a new dominant design and, hence, a new set of core
design concepts embodied in components that are linked together in a new architecture."
(p. 11)[28]
Incremental innovation: "refines and extends an established design. Improvement occurs
in individual components, but the underlying core design concepts, and the links between
them, remain the same." (p. 11)[28]
Architectural innovation: "innovation that changes only the relationships between them
[the core design concepts]" (p. 12)[28]
Modular Innovation: "innovation that changes only the core design concepts of a
technology" (p. 12)[28]
While Henderson and Clark as well as Christensen talk about technical innovation there
are other kinds of innovation as well, such as service innovation and organizational
innovation.
Non-economic innovation
[edit]
Open innovation
[edit]
One type of innovation that has been the focus of recent literature is open innovation or
"crowd sourcing." Open innovation refers to the use of individuals outside of an
organizational context who have no expertise in a given area to solve complex
problems.[32]
User innovation
[edit]
Similar to open innovation, user innovation is when companies rely on users of their
goods and services to come up with, help to develop, and even help to implement new
ideas.[32]
History
[edit]
See also: Innovation economics
Innovation must be understood in the historical setting in which its processes were and
are taking place.[17] The first full-length discussion about innovation was published by the
Greek philosopher and historian Xenophon (430–355 BCE). He viewed the concept as
multifaceted and connected it to political action. The word for innovation that he
uses, kainotomia, had previously occurred in two plays by Aristophanes (c. 446 – c.
386 BCE). Plato (died c. 348 BCE) discussed innovation in his Laws dialogue and was
not very fond of the concept. He was skeptical to it both in culture (dancing and art) and
in education (he did not believe in introducing new games and toys to the kids).
[33]
Aristotle (384–322 BCE) did not like organizational innovations: he believed that all
possible forms of organization had been discovered.[34]
Before the 4th century in Rome, the words novitas and res nova / nova res were used
with either negative or positive judgment on the innovator. This concept meant
"renewing" and was incorporated into the new Latin verb word innovo ("I renew" or "I
restore") in the centuries that followed. The Vulgate version of the Bible (late 4th century
CE) used the word in spiritual as well as political contexts. It also appeared in poetry,
mainly with spiritual connotations, but was also connected to political, material and
cultural aspects.[33]
From the 1400s[citation needed] through the 1600s, the concept of innovation was pejorative –
the term was an early-modern synonym for "rebellion", "revolt" and "heresy".[35][36][37][38][39] In
the 1800s[timeframe?] people promoting capitalism saw socialism as an innovation and spent
a lot of energy working against it. For instance, Goldwin Smith (1823-1910) saw the
spread of social innovations as an attack on money and banks. These social
innovations were socialism, communism, nationalization, cooperative associations.[33]
In the 20th century, the concept of innovation did not become popular until after the
Second World War of 1939–1945. This is the point in time when people started to talk
about technological product innovation and tie it to the idea of economic growth and
competitive advantage.[40] Joseph Schumpeter (1883–1950), who contributed greatly to
the study of innovation economics, is seen as the one who made the term popular.
Schumpeter argued that industries must incessantly revolutionize the economic
structure from within, that is: innovate with better or more effective processes and
products, as well as with market distribution (such as the transition from the craft shop
to factory). He famously asserted that "creative destruction is the essential fact
about capitalism".[41] In business and in economics, innovation can provide a catalyst for
growth when entrepreneurs continuously search for better ways to satisfy
their consumer base with improved quality, durability, service and price - searches
which may come to fruition in innovation with advanced technologies and organizational
strategies.[42] Schumpeter's findings coincided with rapid advances
in transportation and communications in the beginning of the 20th century, which had
huge impacts for the economic concepts of factor endowments and comparative
advantage as new combinations of resources or production techniques constantly
transform markets to satisfy consumer needs. Hence, innovative behaviour becomes
relevant for economic success.[43]
Process of innovation
[edit]
An early model included only three phases of innovation. According to Utterback (1971),
these phases were: 1) idea generation, 2) problem solving, and 3) implementation.[44] By
the time one completed phase 2, one had an invention, but until one got it to the point of
having an economic impact, one did not have an innovation. Diffusion was not
considered a phase of innovation. Focus at this point in time was on manufacturing.
A prime example of innovation involved the boom of Silicon Valley start-ups out of
the Stanford Industrial Park. In 1957, dissatisfied employees of Shockley
Semiconductor, the company of Nobel laureate William Shockley, co-inventor of
the transistor, left to form an independent firm, Fairchild Semiconductor. After several
years, Fairchild developed into a formidable presence in the sector.[which?] Eventually,
these founders left to start their own companies based on their own unique ideas, and
then leading employees started their own firms. Over the next 20 years this process
resulted in the momentous startup-company explosion of information-technology firms.
[citation needed]
Silicon Valley began as 65 new enterprises born out of Shockley's eight former
employees.[45]
All organizations can innovate,[46] including for example hospitals, universities, and local
governments.[47] The organization requires a proper structure in order to retain
competitive advantage. Organizations can also improve profits and performance by
providing work groups opportunities and resources to innovate, in addition to
employee's core job tasks.[48] Executives and managers have been advised to break
away from traditional ways of thinking and use change to their advantage.[49] The world
of work is changing with the increased use of technology and companies are becoming
increasingly competitive. Companies will have to downsize or reengineer their
operations to remain competitive. This will affect employment as businesses will be
forced to reduce the number of people employed while accomplishing the same amount
of work if not more.[50]
For instance, former Mayor Martin O'Malley pushed the City of Baltimore to use CitiStat,
a performance-measurement data and management system that allows city officials to
maintain statistics on several areas from crime trends to the conditions of potholes. This
system aided in better evaluation of policies and procedures with accountability and
efficiency in terms of time and money. In its first year, CitiStat saved the city $13.2
million.[51] Even mass transit systems have innovated with hybrid bus fleets to real-time
tracking at bus stands. In addition, the growing use of mobile data terminals in vehicles,
that serve as communication hubs between vehicles and a control center, automatically
send data on location, passenger counts, engine performance, mileage and other
information. This tool helps to deliver and manage transportation systems.[52]
Sources of innovation
[edit]
Innovation may occur due to effort from a range of different agents, by chance, or as a
result of a major system failure. According to Peter F. Drucker, the general sources of
innovations are changes in industry structure, in market structure, in local and global
demographics, in human perception, in the amount of available scientific knowledge,
etc.[12]
The robotics engineer Joseph F. Engelberger asserts that innovations require only three
things:
1. a recognized need
2. competent people with relevant technology
3. financial support[54]
The Kline chain-linked model of innovation[55] places emphasis on potential market
needs as drivers of the innovation process, and describes the complex and often
iterative feedback loops between marketing, design, manufacturing, and R&D.
In the 21st century the Islamic State (IS) movement, while decrying religious
innovations, has innovated in military tactics, recruitment, ideology and geopolitical
activity.[56][57]
Facilitating innovation
[edit]
Innovation by businesses is achieved in many ways, with much attention now given to
formal research and development (R&D) for "breakthrough innovations". R&D help spur
on patents and other scientific innovations that leads to productive growth in such areas
as industry, medicine, engineering, and government.[58] Yet, innovations can be
developed by less formal on-the-job modifications of practice, through exchange and
combination of professional experience and by many other routes. Investigation of
relationship between the concepts of innovation and technology transfer revealed
overlap.[59] The more radical and revolutionary innovations tend to emerge from R&D,
while more incremental innovations may emerge from practice – but there are many
exceptions to each of these trends.
Information technology and changing business processes and management style can
produce a work climate favorable to innovation.[60] For example, the software tool
company Atlassian conducts quarterly "ShipIt Days" in which employees may work on
anything related to the company's products.[61] Google employees work on self-directed
projects for 20% of their time (known as Innovation Time Off). Both companies cite
these bottom-up processes as major sources for new products and features.
The related technique of A/B testing is often used to help optimize the design of web
sites and mobile apps. This is used by major sites such
as amazon.com, Facebook, Google, and Netflix.[66] Procter & Gamble uses computer-
simulated products and online user panels to conduct larger numbers of experiments to
guide the design, packaging, and shelf placement of consumer products.[67] Capital
One uses this technique to drive credit card marketing offers.[66]
Scholars have argued that the main purpose for innovation today is profit
maximization and capital valorisation.[68][17] Consequently, programs of organizational
innovation are typically tightly linked to organizational goals and growth objectives, to
the business plan, and to market competitive positioning. Davila et al. (2006) note,
"Companies cannot grow through cost reduction and reengineering alone... Innovation
is the key element in providing aggressive top-line growth, and for increasing bottom-
line results".[69] One survey across a large number of manufacturing and services
organizations found that systematic programs of organizational innovation are most
frequently driven by: improved quality, creation of new markets, extension of
the product range, reduced labor costs, improved production processes, reduced
materials cost, reduced environmental damage, replacement of products/services,
reduced energy consumption, and conformance to regulations.[69]
Different goals are appropriate for different products, processes, and services.
According to Andrea Vaona and Mario Pianta, some example goals of innovation could
stem from two different types of technological strategies: technological
competitiveness and active price competitiveness. Technological competitiveness may
have a tendency to be pursued by smaller firms and can be characterized as "efforts for
market-oriented innovation, such as a strategy of market expansion and patenting
activity."[70] On the other hand, active price competitiveness is geared toward process
innovations that lead to efficiency and flexibility, which tend to be pursued by large,
established firms as they seek to expand their market foothold.[70] Whether innovation
goals are successfully achieved or otherwise depends greatly on the environment
prevailing in the organization.[71]
Organization-internal innovation failures
[edit]
Failure of organizational innovation programs has been widely researched and the
causes vary considerably. Some causes are external to the organization and outside its
influence of control. Others are internal and ultimately within the control of the
organization. Internal causes of failure can be divided into causes associated with the
cultural infrastructure and causes associated with the innovation process itself. David
O'Sullivan wrote that causes of failure within the innovation process in most
organizations can be distilled into five types: poor goal definition, poor alignment of
actions to goals, poor participation in teams, poor monitoring of results, and poor
communication and access to information.[72]
Diffusion
[edit]
Main article: Diffusion of innovations
Diffusion of innovation research was first started in 1903 by seminal researcher Gabriel
Tarde, who first plotted the S-shaped diffusion curve. Tarde defined the innovation-
decision process as a series of steps that include:[76]
1. knowledge
2. forming an attitude
3. a decision to adopt or reject
4. implementation and use
5. confirmation of the decision
Once innovation occurs, innovations may be spread from the innovator to other
individuals and groups. This process has been proposed that the lifecycle of innovations
can be described using the 's-curve' or diffusion curve. The s-curve maps growth of
revenue or productivity against time. In the early stage of a particular innovation, growth
is relatively slow as the new product establishes itself. At some point, customers begin
to demand and the product growth increases more rapidly. New incremental innovations
or changes to the product allow growth to continue. Towards the end of its lifecycle,
growth slows and may even begin to decline. In the later stages, no amount of new
investment in that product will yield a normal rate of return.
The s-curve derives from an assumption that new products are likely to have "product
life" – i.e., a start-up phase, a rapid increase in revenue and eventual decline. In fact,
the great majority of innovations never get off the bottom of the curve, and never
produce normal returns.
Innovative companies will typically be working on new innovations that will eventually
replace older ones. Successive s-curves will come along to replace older ones and
continue to drive growth upwards. In the figure above the first curve shows a current
technology. The second shows an emerging technology that currently yields lower
growth but will eventually overtake current technology and lead to even greater levels of
growth. The length of life will depend on many factors.[79]
Measuring innovation
[edit]
There are two different types of measures for innovation: the organizational level and
the political level.
Organizational-level
[edit]
The measure of innovation at the organizational level relates to individuals, team-level
assessments, and private companies from the smallest to the largest company. Measure
of innovation for organizations can be conducted by surveys, workshops, consultants, or
internal benchmarking. There is today no established general way to measure
organizational innovation. Corporate measurements are generally structured
around balanced scorecards which cover several aspects of innovation such as
business measures related to finances, innovation process efficiency, employees'
contribution and motivation, as well benefits for customers. Measured values will vary
widely between businesses, covering for example new product revenue, spending in
R&D, time to market, customer and employee perception & satisfaction, number of
patents, additional sales resulting from past innovations.[82]
Political-level
[edit]
For the political level, measures of innovation are more focused on a country or
region competitive advantage through innovation. In this context, organizational
capabilities can be evaluated through various evaluation frameworks, such as those of
the European Foundation for Quality Management. The OECD Oslo Manual (1992)
suggests standard guidelines on measuring technological product and process
innovation. Some people consider the Oslo Manual complementary to the Frascati
Manual from 1963. The new Oslo Manual from 2018 takes a wider perspective to
innovation, and includes marketing and organizational innovation. These standards are
used for example in the European Community Innovation Surveys.[83]
Other ways of measuring innovation have traditionally been expenditure, for
example, investment in R&D (Research and Development) as percentage of
GNP (Gross National Product). Whether this is a good measurement of
innovation has been widely discussed and the Oslo Manual has incorporated
some of the critique against earlier methods of measuring. The traditional
methods of measuring still inform many policy decisions. The EU Lisbon
Strategy has set as a goal that their average expenditure on R&D should be 3%
of GDP.[84]
Indicators
[edit]
Many scholars claim that there is a great bias towards the "science and
technology mode" (S&T-mode or STI-mode), while the "learning by doing, using
and interacting mode" (DUI-mode) is ignored and measurements and research
about it rarely done. For example, an institution may be high tech with the latest
equipment, but lacks crucial doing, using and interacting tasks important for
innovation.[85]
Indices
[edit]
Several indices attempt to measure innovation and rank entities based on these
measures, such as: