Scribd
Upload
34 views2 pages

2025communication Notes

Communication is the process of transferring messages from sender to receiver to create shared understanding, involving feedback from the receiver. It consists of components such as sender, message, channel, and feedback, and can be categorized into verbal, non-verbal, written, and visualization forms. The transactional model highlights the encoding, transmission, decoding, and potential noise that can affect message clarity.

Uploaded by

Happy Every Day
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOC, PDF, TXT or read online on Scribd
34 views2 pages

2025communication Notes

Communication is the process of transferring messages from sender to receiver to create shared understanding, involving feedback from the receiver. It consists of components such as sender, message, channel, and feedback, and can be categorized into verbal, non-verbal, written, and visualization forms. The transactional model highlights the encoding, transmission, decoding, and potential noise that can affect message clarity.

Uploaded by

Happy Every Day
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOC, PDF, TXT or read online on Scribd
You are on page 1/ 2

Communication

What is communication
Communication is the act of transferring message/information from sender to receiver for the
purpose of creating a shared understanding. It is a two way process in which the receiver generates
a feedback. The process is completed when the feedback reaches the sender.

Communication plays an important role in public relations. Two way communication between the
organization and public is important and information must flow in its desired form between the two
parties. The receivers (public, stakeholders, target audience) must clearly understand the sender’s
(organization) message.

Components of communication
1. Sender: Sender acts as encoder from where the message is sourced and sent the message
through a channel.
2. Encode: Compilation of messages
3. Message: The purpose of context and detail information is provided.
4. Channel: It is the medium/route through which message flows from the sender to the receivers
5. Decode: Understanding of messages
6. Receivers: Receivers decode the message sent by the sender to understand its meaning and
significance.
7. Feedback: The final phase where the sender gets the receivers’ response. Receivers are likely to
provide feedback on how they have understood the message.
8. Noises: factors that influence the delivery of message

Transactional Model of Communication


A sender encodes (put thoughts or ideas into words, symbols or gestures), then transmits the
message to the receiver through a channel/medium (text. Email, speech). The receiver then decodes
the message (apply meaning to the message). The message may be influenced by noise (any
physical or physiological interference), which could prevent the message from being well received
or fully understood by the receiver.

Categories of communication
There are four different categories of communication:
1. Verbal or spoken: face-to-face conversations, telephone call, radio, television or others.
2. Non-verbal: gestures, body language, facial expressions.
3. Written: text messages, email, books, magazines, letters, the internet (including social media
such as Face Book, Twitter, websites, blogs).
4. Visualization: logos, charts, graphs, maps.
1
Means of communication
There are five different means of communication
1. Through words
They can be printed or spoken.
2. Through movement
Movement can be action in films, TV, gesture or body movement.
3. By sound
They can be music or sound effects.
4. By symbols
Organizations use different symbols to establish their corporate identity, logos, etc.
5. Through colors
For instance, the Chinese have a belief of color, with red representing happiness and fortune,
yellow meaning joy and blue meaning sadness.

You might also like