Business Text Analysis
Glossary
Word/phrase Meaning and/or definition Synonym Examples and collocations (from the
text but not only)
Accessory Sprzęt dodatkowy, Additional “ In practice, that meant the steamers
equipment goods and materials equipment and their accessory equipment.”
purchased by organisations
for use in production,
administrative, clerical or
marketing activities, but
not directly in the
manufacture of finished
products
After- sales Posprzedażowy, Client service, “ This referes to the knowledge, skills,
ongoing support and help line and personality of the pre-sales and
assistance that a business after-sales staff…”
provides to customers after
they have purchased a
product or service
Benchmarketing Analiza porównawcza, Comparative “ comparative analysis, comparative
badanie porównawcze, analysis, reearch – Looking at the activity of
a process that involves comparative competitors (benchmarketing).”
measuring the research
performance of your
business against a
competitor in the same
market
Brand awareness preferowanie marki “You should try to build brand
(stopień akceptacji marki awareness at an early stage. “
wśród klientów)
the level of familiarity
consumers have with a
particular brand
Brand insistence forma nadzwyczajnej "Marketers are experiencing
lojalności klienta wobec tremendous difficulties in differentiating
marki (sytuacja w której products," Mr. Shevack said, "so our job
klient nie akceptuje is to create 'brand insistence.'”
żadnych substytutów
aktywnie poszukując
produktów ulubionej
marki)
the strongest possible form
of product loyalty, where
the customer is totally
committed to only using a
specific product or brand
Brand preference Preferowanie marki “The effort really should be to
(stopień akceptacji marki build brand preference.”
wśród klientów)
when a customer identifies
a preferred product and
makes that brand a part of
their regular purchasing
routine
Breakeven analysis Analiza rentowności Break-even „Breakeven analysis: determining the
Business Text Analysis
Glossary
determines the number of analysis minimum sales volume that covers all
units or amount of revenue the costs”
that's needed to cover your
business's total costs
Business-to- - transakcja pomiędzy B2B „However, what each includes will vary
business dwoma lub więcej from business to business.”
podmiotami gospodarczymi
commerce between two or
more businesses
Business-to- - ogólna nazwa transakcji i B2C „Meanwhile, increased competition put
customer relacji między firmą a pressure on margins of
klientem, najczęściej w the B2C website.”
odniesieniu do e-biznesu,
the process of businesses
selling products and
services directly to
consumers, with no middle
person
Business-to- wymiana produktów B2G „ The company provides business-to-
government między podmiotami government, business-to-business, and
gospodarczymi i direct to customer software
organizacjami sektora development services.”
publicznego
the marketing and sale of
goods, services, and
information to government
entities
Component parts Częsci składowe Constituent “In his vision, this particular whole is
a small part that can be parts more important than the component
considered separately from parts. “
the whole
Cost-based pricing metoda ustalania ceny ‘ Cost based pricing is one of
sprzedaży produktu przez the pricing methods of determining the
firmę selling price of a product by the
a pricing strategy where company
businesses set a selling
price based on a product's
production, manufacturing,
and distribution costs
Ease-of- use Użyteczność usefullness „…the product during handling and
how easily users can use a contributes to convenience and ease-of-
product use.”
Installation montaż, instalacja, assembly, “The company does its own installation,
ekspozycja exposition usually within 10 days to 2 weeks.”
the act of putting furniture,
a machine, or a piece of
equipment into position
and making it ready to use
Marketing mix Kompozycja marketingowa Promotional „ Elements of the marketing mix, and
the combination of mix their timing. “
products, pricing, places
and promotions it uses to
differentiate itself from the
Business Text Analysis
Glossary
competition
Markup Narzut (nadwyżka cen Extra charge “ There is a 20% mark-up on the
ponad koszt produkcji) following goods.”
the amount by which
the price of something
is increased before it
is sold again
Pre- sales Przedsprzedażowy “This is major task for pre-sales
a process that occurs staff.’
before, and sometimes
during, the traditional sales
cycle
Price point Sugerowana cena recommended “The price point is definitelly too high.”
detaliczna retail price ;
a selling price that a RRP
manufacturer or retailer
recommends for its product
or service to remain
competitive in the market
while also making a profit
Price-sensitive rynek szybko reagujący na “ A price sensitive market is one where
market zmiany cen, the demand for a good moves up and
the degree to which down in variation with the prices going
up or down.”
demand changes when the
cost of a product or service
changes
Product mix asortyment produktów, Product range “– Product mix (product range):
pełna oferta produktów assortment of product lines and
firmy individual offerings.”
the total number of
product lines and individual
products or services
offered by a company
revenue Przychód proceeds “You must declare your revenue on your
the total amount of money income tax form.”
brought in by a company's
operations, measured over
a set amount of time
Reverse engineer rozkładać w celu poznania “Reverse engineering is always easier
konstrukcji czegoś than working from the ground up.”
the process of dissecting
and analyzing a product,
system, or process to
understand its design,
functionality, and
components
R&D department departament do spraw department of “Other companies are trying to hold the
badawczo-rozwojowych research and line on R&D department.”
Research and development development;
is the practice or business R&D
unit involved with
developing or enhancing
Business Text Analysis
Glossary
new products and services
Sales channel Kanał dystrybucji Channel of “ …convenience of sales channel, store
the way in which a distribution surroundings, service, speed of delivery,
business-to-business (B2B) the guarantee, etc.”
sales organization goes to
market, either through
direct or indirect routes, to
sell its product or solutions
to end customers
To subsidize Dotować (finansowo) To grant “The organization subsidized him two
to aid or promote million dollars for his research.”
(someone or something,
such as a private
enterprise) with public
money
To obtain Uzyskiwać, otrzymywać To acquire; to “ Data (…) is more difficult and
(np. pozwolenie) receive expensive to obtain.”
to come into possession of
something
Trade association Zrzeszenie branżowe Industry body “ Alternatively, it may be external data
producentów found in published sources such as
a 'not-for-profit reports from government agencies,
organisation' made up of a trade associations and professional
collection of companies research firms.”
and/or individuals with
common interests or who
work in the same industry
Underestimated Nisko oszacowany miscalculated “ The importance of packaging is often
to think that someone is underestimated.”
worse at doing something,
less intelligent, etc.
