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SilverWorks aims to create jewelry and accessories that celebrate individuality and meaningful moments, with a vision to be the preferred choice for expressing emotions through affordable products. The company successfully aligns its operations with its mission and vision by focusing on customer experience, personalization, and innovation. This alignment fosters a culture of self-expression and enhances brand recognition in the Philippines.

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yuzonallieah
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7 views1 page

Njsjosdj

SilverWorks aims to create jewelry and accessories that celebrate individuality and meaningful moments, with a vision to be the preferred choice for expressing emotions through affordable products. The company successfully aligns its operations with its mission and vision by focusing on customer experience, personalization, and innovation. This alignment fosters a culture of self-expression and enhances brand recognition in the Philippines.

Uploaded by

yuzonallieah
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Allieah Jean M.

Yuzon

BSA 4A

Activity 1

Bridge the gap between theory and practice. Choose a company, either here in the
Philippines or internationally, that you admire or find interesting. Your assignment is to find
their Vision and Mission statements. Think about how these statements connect to the
company's actual products, services, and overall brand. Discuss how these statements
might influence the company's operations and culture

SilverWorks

Mission:

We create and provide jewelry and accessories that celebrate people’s personalities,
moments, and life stories.

Vision:

To be the preferred choice of customers when expressing their like, love, and pride through
innovative, creative, and affordable jewelry and accessories.

SilverWorks successfully bridges the gap by consistently delivering products and


services that align with its stated vision and mission. Their focus on customer experience,
personalization, and affordability has contributed to their strong brand recognition in the
Philippines.

Their broad product lines, personalized services such as engraving and repair, and
brand messaging all support these claims. The emphasis on affordability influences
sourcing and manufacturing, whereas innovation drives design and material development.
SilverWorks' consistent alignment of stated values and operational execution has resulted
in a brand that appeals to customers looking for personalized and meaningful jewelry
experiences. They also create corporate gifts. This enables the expression of "pride" in a
corporate setting. The availability of personalized jewelry and engraving services
encourages customers to create one-of-a-kind pieces that reflect their unique
personalities. This encourages a culture of self-expression.

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