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The document reviews a research instrument assessing guests' perceptions of Hotel O's green practices, highlighting the clarity and relevance of demographic questions. It evaluates the impact of attitudes, subjective norms, and perceived behavioral control on guest satisfaction and intentions to revisit, emphasizing the importance of eco-friendly initiatives. Overall, the survey effectively captures both emotional and practical aspects of guest experiences related to sustainability.

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camasomichaeljaykennedy
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24 views1 page

Comments 1

The document reviews a research instrument assessing guests' perceptions of Hotel O's green practices, highlighting the clarity and relevance of demographic questions. It evaluates the impact of attitudes, subjective norms, and perceived behavioral control on guest satisfaction and intentions to revisit, emphasizing the importance of eco-friendly initiatives. Overall, the survey effectively captures both emotional and practical aspects of guest experiences related to sustainability.

Uploaded by

camasomichaeljaykennedy
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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COMMENTS PERTAINING TO THE RESEARCH INSTRUMENT

Part I: Demographic Profile

The demographic questions are clear and relevant, with well-distributed age and income groups.
Including an option for "Prefer not to answer" in categories like gender and educational
attainment enhances respondent comfort and inclusivity. The income brackets effectively reflect
different socioeconomic levels in the Philippines, and the frequency of hotel stays is adequately
categorized.

Part II: Impact of Guests' Attitudes toward Hotel O's Green Practices on Their Overall
Experience
The 4-point Likert scale encourages decisive responses. The questions effectively assess how
guests perceive the hotel's green practices, capturing both their willingness to participate and
how these practices affect their overall experience. The focus on eco-friendly initiatives is well-
addressed and taps into emotional as well as practical aspects.

Part III: Effect of Subjective Norms on Guests' Perceptions, Satisfaction with Hotel O's
Green Practices, and Their Overall Experience
This section explores social influences on customer behavior. It examines how peer opinions and
societal expectations affect guests’ perceptions of green practices, which is essential for
understanding the social drivers behind eco-conscious decisions. The questions are well-
structured and reflect social influence theory.

Part IV: Effects of Perceived Behavioral Control over Engaging with Green Practices on
Guests' Satisfaction and Their Intention to Revisit Hotel O
The questions in this section focus on how easy it is for guests to participate in the hotel’s green
initiatives, highlighting the importance of perceived control over behavior. The survey
effectively connects practical engagement with green practices to overall satisfaction and the
likelihood of returning, addressing both convenience and emotional satisfaction.

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