What is audience manager?
Audience manager is the home of Audience segments, Audience sources, and Audience insights. It can help
you manage and create new audience segments and sources.
What is universal tag?
Universal tag is track user's action that take after engaging with your ads and, in turn, measure your return
on investment.
What is twitter conversion tracking?
Conversion tracking enables you to measure your return on ad spend by tracking the actions people take
after viewing or engaging with your ads on X.
What is Remarketing?
Ans: Remarketing refers to engaging audiences who have already interacted with your brand, to encourage
them to take a desired action that may interest them.
What is Facebook page?
Pages are places on Facebook where artists, public figures, businesses, brands, organizations and nonprofits
can connect with their fans or customers
What is Facebook group?
Groups are a place to connect, learn and share with people who have similar interests.
What is Facebook ads?
Ad content is sometimes paired with news about social actions that your friends have taken, like liking a
Page.
What is Facebook pixel?
The Facebook pixel is a piece of code for your website that lets you measure, optimize and build audiences for
your ad campaigns.
What is Facebook insight?
Facebook Insights is an analytics dashboard where you can track user behavior and post-performance on
your Facebook business page
Importance of hashtags / Uses of hashtags
Ans: hashtag gives you a powerful way to engage your audience and increase your social impact at no cost
other.
Uses of hashtags
Ans: People use the hashtag symbol (#) before a relevant keyword or phrase in their post to categorize those
posts and help them show more easily in X search
Ways of convert followers to sales & leads
● Ans: Increase your productivity.
● Analyze your content.
● Track your competitors.
● Tempt your followers – create stories, give offers and provide experience. ...
● Set your goals and plan your campaigns well.
● Make your fans and followers feel special.
● what is IGTV or why we use IGTV?
● What is reels or purpose or reels?
Reels are full-screen vertical videos up to 90 seconds long. They now feature a suite of editing tools
and audio tracks as well as trending voice and sound snippets. Reels allow you to add captions,
stickers, and backgrounds; upload multiple video clips; use a range of filters; and loads more
● What is stories
Ways of increase followers
● Ans: Have a Strong Personal Brand.
● Create a Cohesive Feed.
● Optimize Your Bio.
● Write Captions for SEO.
● Find the Best Hashtags.
● Create a Consistent Posting Schedule.
● Find Your Best Time to Post.
What is Facebook business manager / What is the important of Facebook business
Ans: It is helps to manage ad account, Facebook page, and the people work on them all in one place
Social media management tools
1. Hootsuite
2. Buffer
Types of social media marketing
Ans: Image, Audio, Video, Text
Digital marketing guideline:
● Ans: Build your buyer personas.
● Identify your goals and the digital marketing tools you'll need.
● Evaluate your existing digital channels and assets. ● Audit and plan your owned media
campaigns.
● Audit and plan your earned media campaigns.
● Audit and plan your paid media campaigns.
Digital marketing KPI measurement tools:
● Ans: Semrush, Google Analytics, HubSpot
How to generate traffic?
● Optimize your content with keywords. ...
● Create targeted landing pages. ...
● Craft engaging, high-quality content. ...
● Use digital ads to promote your site. ...
● Boost your local search reputation. ...
● Send emails that link to your website. ...
● Get more backlinks from trusted sources. ...
● Engage your audience on social media
What is lead generation nurturing?
Lead nurturing is the process of establishing and building relationships with leads throughout the
buyer journey.
What is the purpose of LinkedIn Company Page/what is lead generation technique?
Ans: A LinkedIn company page gives a business an opportunity to promote its products and services, recruit
new talent, and share important useful updates.
Types of digital marketing:
SEO, Email marketing, SEM, Mobile marketing, Affiliate marketing, SMM
what is analysis and measurement of digital marketing
Digital marketing offers a range of opportunities, which enable preparation and implementation of digital
marketing strategy of products and services. However, it operates in a constantly changing environment.
what is ins and outs of digital marketing?
The digital marketer focuses on relevant KPIs (key performance indicators) to measure performance and
maximize revenue potential.
Use/Benefits of Digital Marketing
● Global Reach.
● Local Reach. ...
● Cost-effective. ...
● Brand Awareness.
● Effective Targeting.
● Multiple Strategies.
● Multiple Content Types.
● Increased Engagement
Name some Digital Marketing software/ tools.
Ans: Google AdWords, Google Analytics, Google Trend, Ahrefs, Plagiarism Checker
What is lead generation?
Ans: Lead generation is the process of identifying and collecting data of the potential customers for a
business's.
What are some ethics of Digital Marketing?
Ans: Avoiding racism, politics, illogical and bad comments, and plagiarism/ duplicate content are some ethics
of Digital Marketing.
Write a social media management tool.
Ans: Buffer, Hootsuite
Write some types of social media content.
Ans: Image, Video, Text and Audio.
What is the difference between SEO and SEM?
Ans:SEO
1. Search engine optimization
2. By SEO get traffic from organic search results
SEM
1. Search engine marketing
2. By SEM get traffic and visibility from both organic and paid search.
What is Page Authority?
Ans: Page Authority (PA) is a score developed by Moz. It tells us how well a specific page will rank on
search engine result pages
What are Instagram Reels?
Ans: Reels are short, entertaining videos on Instagram where you can express your creativity and bring your
brand to life.
What does Trending on Twitter mean?
Ans: Trending means the highly talked topic on Twitter. What is the best social media for B2B
marketing?
Ans: LinkedIn
What is the purpose of LinkedIn Company Page?
Ans: A LinkedIn company page gives a business an opportunity to promote its products and services, recruit
new talent, and share important useful updates.
What is Google AdWords?
Ans: Google AdWords is a pay-per-click online advertising platform that allows advertisers to display their ads
on Google's search engine results page.
What is SERPs?
Ans: Search Engine Results Pages.
What is the importance of Web Ranking?
Ans: Web ranking helps to find the potential customers through online search. In fact, customers only
browse first few pages on the search engine.
What is meta description?
Ans: A meta description is the small info that appears underneath your website on the SERP that includes
information about your page.
Why are keywords important?
Ans: Keywords are important because they help search engines identify the topics that your content
covers.
What is the importance of LSI keywords in SEO?
Ans: LSI keywords are important because they support our content and add more context to make it easier for
both users and search engines to know what our content is about.
What is an external link?
Ans: An external link is often described as any link that goes to a different website or domain.
What is the difference between on-page SEO and off page SEO?
Ans: On-page SEO is a technique that is used for optimizing individual web pages in order to rank higher and
earn more relevant traffic in search engines. On the other hand, Off page SEO includes link building, increasing
link popularity, search engine, link exchange etc.
What is a Blog Post?
Ans: The blog post is an entry (article) that we write on a blog. It can include content in the form of text,
photos, infographics, or videos.
1. How does social bookmarking influence website traffic?
Search engines take social signals into account when ranking websites. Social bookmarking can
contribute to these signals by indicating that your content is popular and valuable to users, thus
influencing your website's ranking
2. Write down social bookmarking platform name
Pinterest, dribble, tumbler
3. What involves the submission of a website to a categories list?
social bookmarking submission, classified submission, directory submission, ping submission,
search engine submission, blog submission, video submission, image submission etc. T
4. What is initial site analysis in SEO?
5. Name a tool for analyzing website performance in SEO 6. Why is search engine submission
important?
7. What is the difference between on page and off page seo? 8. Write the difference between internal
link and external link
In the context of link building, the term "internal links" refers to hyperlinks that connect one page of
a website to another page within the same website. On the other hand, "external links" refer to
hyperlinks that point from a webpage on one
website to a webpage on another website.
9. What is anchor text?
10. How can you optimize URL structures for SEO? 11. What is the keyword stuffing
Which one is the search engine ?
What does the term "SERPs" stand for
Which of the following is free SEO tools?
What type of SEO is directory submission
LSI full meaning ?
Who is said " Content is King"
Ans: The quote “Content is king” is originally from an essay Microsoft founder Bill Gates wrote in
1996.
What is the recommended keyword density percentage for optimal SEO
There's no specific number that will be regarded as too high when it comes to keyword density. As
long as you don't stuff keywords in your content, you're fine. But if your keyword density is over 2%,
do review your content again to make sure it reads naturally.
What does PA stand for ?
Which heading tag is most important?
1. KPI full meaning
2. Facebook Pixel
3. LSI meaning
4. What is digital marketing
5. Digital Marketing Categorized
6. Keyword Research
Write down some major search engine
What is backlink?
Why backlink are important or Importance of backlink?
What is Domain Authority
Ans: Domain Authority (DA) is a
search engine ranking score
developed by Moz that predicts how
likely a website is to rank in search
engine result pages
What is page Authority?
Ans: Page Authority (PA) is a score
developed by Moz that predicts how
well a specific page will rank on search
engine result pages (SERP).
What is keyword density?
Keyword density refers to the number
of times a keyword appears on a
given webpage or within a piece of
content as a ratio or percentage of
the overall word
What is Keyword Stuffing?
Keyword stuffing refers to the
excessive use of a target keyword in
on-page content with the intention of
ranking for that keyword.
How you create SEO user friendly URL?
● Describe your Content. ...
● Include Keywords in URLs. ...
● Use Hyphens to Separate Words. ...
● Use Lowercase Letters in URLs. ...
● Keep URLs Short. ...
● Use Static URLs. ...
● Be Careful with Subdomains. ...
● Limit Folders in URL Structure.
What is Anchor Text?
Ans: Anchor text is the visible,
clickable text in a hyperlink. It's
usually highlighted and
underlined, indicating a link to
another web page
Write down some initial site analysis tools name
Ans: Google Analytics, SEMRush, Ahref
Write down some addons or extension name
Ans: mozbar, Keyword everywhere
