Farid Shaikh Farid Shaikh
Sr. Google Ads Jogeshwari West
Mumbai, 400102
Executive
9920 394979
farid.shaikh04@gmail.com
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Google Ads, Google Tag Marketing professional with a passion for technology and Innovation,
Manager, Google Merchant with an aim to explore more avenues in Digital Marketing
Center, Analytics, Microsoft
Excel
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Experience - 4+ years Uplers / SEM Executive
June 2019 - Sept - 2020
Location - Ahmedabad
Skills - ● Managing all PPC activities on different PPC platforms such as Google
Google Ads Ads, Bing, Facebook.
Google Tag Manager ● Handling Search, Display, Remarketing, Video, Shopping, Call Only
Proposal/Audit and DSA campaigns for various industry clients (Travel, Real Estate, E-
Keyword research Commerce, Medical, Education, Not for
Competitor analysis ● Profit, NGO etc.)
Ad Copies Creation ● Strategy Conceptualization, Planning of Campaign, Allocation of
Campaign Creation Budgets on different Social
Working on Google Ads Editor ● Media platforms and also setting up cross device & media targeting.
Creating Google Account from Scratch ● Execution of Paid Campaigns that includes smart Keyword research,
Campaign Optimization Google Ad-Groups & Campaign creation, Landing Page Analysis,
Weekly/Monthly reports Search Ads, Dynamic Ads & Call Only Ads, Display Ads Shopping Ad
Creating Experiment Campaign and YouTube Ads.
Performance Max. campaign
Microsoft Excel
Amico Outline / PPC Specialist
Sept - 2020 - Jan - 2022
Location - Mumbai
● Conducting in-depth keyword research to identify relevant and
high-performing keywords for PPC campaigns.
● Creating and optimizing PPC campaigns on various platforms
such as Google Ads, Bing, and social media platforms.
● Monitoring and analyzing campaign performance metrics, such
as click-through rates (CTR), conversion rates, and return on ad
spend (ROAS).
● Performing A/B testing and implementing strategies to improve
campaign performance and maximize ROI.
● Managing and optimizing bid strategies, budget allocation, and
campaign targeting to ensure efficient ad spend.
● Performing regular competitor analysis to stay updated with
industry trends and identify opportunities for improvement.
● Generating comprehensive reports on campaign performance
and providing insights and recommendations to stakeholders.
Webindia Inc/ Google Ads Executive
January 2022 - Currently Working -
Location - Ahmedabad
● Handling Search, Shopping ads, Display, Remarketing, Video, Call Only
and DSA campaigns for various industry clients (Travel, Real Estate, E-
Commerce, Medical, Education, NGO [grant accounts] etc.)
● Setting up Google Merchant Center account and creating Feed rules
(eg custom pricing rule)
● Setting up conversion tracking through Google Tag Manager such as
Thank You Page,
● Click Events, Purchase Ecommerce tracking for Shopify and
Wordpress..
● Setting up goals through Google Analytics.
● Explored Google Data Studio to generate reports for the data from
various platforms like Google Ads, Analytics, Facebook and Bing.
● Google Ads strategy, Campaign creation, Campaign optimization on a
daily basis, publishing campaigns through Ads Editor
● Creating weekly and monthly reports through Data studio.
● Worked on various project management tools such as Slack, Asana,
Basecamp, Monday.com, Skype
● Closely monitor & review the effectiveness of campaigns in an effort
to maximize results & achieve business goals.
● Expertise in account auditing & providing recommendations to
maximize results and delivering quick win techniques based on
business model.
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Education Masters In Commerce
Mumbai University
I hold a Master of Commerce (M.Com.) degree from Mumbai University, where I
gained comprehensive knowledge and expertise in various areas of commerce,
finance, and business management.
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Awards Have got several Pat on the back and Star of the Month awards for excellent
performance
