Course: Competitiveness Module

“Electronic Marketing”
Code: FG683
Week: 7
Launch a dropshipping small business

Dropshipping is one of the best ways to make money

online without the need to invest or buy products in
advance.
You don’t need to stock products in a physical
location, meaning that your cash flow won’t get tied
up in inventory.
Whenever a purchase is made, you place an order
with a third party and they handle the rest of the
process for you.
No warehouse means you can run your business
from anywhere.
 Start a Consulting Business

Starting your own consulting business may be

your next venture.
First, you must determine what kind of
consultant you want to be. Some general
consultants help clients with a wide range of
knowledge, and there are experts in specific
areas like accounting, marketing, or human
resources consulting.
 Community Manager
A community manager acts as the liaison between an organization and its
audience. They act as the voice, tone, and moderator of the brand through
community support, content distribution, and digital engagement to build
brand presence and trust, both online and in-person.
Become a freelancer
A person who is self-employed, often working
for multiple clients at one time and earning
income per project.

Types of Freelance Jobs:

❖ Contract work
❖ Independent contractor
❖ Contract consultant
❖ Contract-to-hire
Create handmade goods
If you’re particularly crafty, selling
handmade products would be a
great online business idea for you.
Whether you make jewelry, picture
frames, or furniture, one way to
monetize your craft skills is to sell
products online.
Influencer

An influencer earns through brand sponsorships. They

work by helping brands promote their products or
services on their page.

Usually, influencers have a large following on social

media, and people see them as experts in a particular
niche.
WHAT IS CONTENT MARKETING?

Content marketing is a marketing strategy used to attract, engage, and retain

an audience by creating and sharing relevant articles, videos, podcasts, and
other media.

It is the development and distribution of relevant, useful content—blogs,

newsletters, white papers, social media posts, emails, and the like—to current
and potential customers.
Content marketing benefits:

❖ Increase online visibility.

❖ Generate more leads.
❖ Boost loyalty.
❖ Improve authority
❖ Improving the customer
experience
Examples of popular types of
content:
❖ Blog posts
❖ Email
❖ Infographics
❖ Videos
❖ Email newsletters
❖ Ebooks and white papers
❖ Case studies
❖ Podcasts and webinars
❖ Landing pages
Course: Competitiveness Module
“Electronic Marketing”
Code: FG683
Week: 8
• Decide what type of online business
you’re going to create

• Identify a need in your market and create an

online business that satisfies that need.

• Develop your product or service

• Get your logistics in place

 WORK ON A PLAN.

A plan is a written document that defines your business goals and the
tactics to achieve those goals. A business plan typically explores the
competitive landscape of an industry, analyzes a market and different
customer segments within it, describes the products and services, lists
business strategies for success, and outlines financial planning.
Choose a business name and
start building your brand.
Your business needs a name and brand identity.
In addition to a unique yet uncomplicated name that clearly explains
what your product is, you’ll also want to check if the web domain, social
media handles, and legal name are available. Do your research to make
sure it translates well across cultures, especially if you aim to go global.
 Register your business

Before you begin selling, you’ll need to

register your business by choosing a legal
structure and obtaining other permits and
licenses specific to your chosen business
model.
Create Your Website’s Design
The website is the “storefront” for your business for customers to arrive,
browse, and place items in their shopping cart. Your business website and
its functionality are critical to your success.

To start, you’ll need a domain name that matches your business name.
Then, you’ll select an e-commerce platform that suits your bandwidth for
creating and maintaining the online store
Set Up Online Payment Options
The ability to receive online payment is critical to your online business. It
ensures that customers can not only shop but also process transactions on
your website.

Create Website Traffic

To generate good sales online, you need to attract your target group to your
website. Ways to drive traffic to your website include:

Registering with search engines such as Google, Bing, etc.

Online advertising using available options such as Facebook ads. Here you
can create a page and post a link to your website.
List your blog in major blog directories. Content marketing
Create an Email List

Capture your website visitors’ email addresses to help you grow your
business. Publish useful information regularly to engage your core audience.
Email your web visitors with occasional updates on offers, discounts, and new
product notifications. Increase email subscriptions by running promos,
contests, or posting offers and discounts on high demand products.
Other Business Requirements

While running your online business, other consideration may affect its
success. These factors include:

❖ Tax requirements
❖ Banking services
❖ Acquiring licenses and trademarks
❖ Legal requirements that apply to internet marketing.
❖ Sourcing of products and warehousing
❖ Accounting and bookkeeping
What Are Terms and
Conditions?
They are a legal agreement between you and your customers outlining all
rules, restrictions, and disclaimers they must follow when using your services.
Standard terms and conditions for online stores usually include details about
payment terms, acceptable website or app usage, dispute resolutions, and
more.

Alternative names for terms and conditions:

Terms of Use
Terms of Service
General Conditions
Making a terms and conditions agreement is in your best interest, as
this policy helps:

❖ Protect your online store from website abuse

❖ Limit what your store can be held liable for
❖ Protect your intellectual property
❖ Minimize disputes
❖ Establish trust and transparency between you and your
consumers
What to Include in Terms and Conditions for Online Stores
The specifics within your online store’s terms and conditions vary
depending on what type of business you conduct.

*Introduction Clause
*Prohibited Use and Activities
•Posting obscene, violent, or crude content
•Breaking the law
•stalking other users
•Violating copyright laws
•Hacking, introducing viruses
•Spamming the service or other users
*Account Termination and Suspension

*Intellectual Property Rights

*Privacy Agreements

*Product or Promotional Information

*Pricing and Payments

*Return and Refund Information

*Shipping and Delivery Information

Course: Competitiveness Module
“Electronic Marketing”
Code: FG683
Week: 9
 What is Influencer Marketing?
Influencer marketing is a form of marketing that
allows companies to collaborate with people
who have followers to increase brand exposure.

Brands work with these people known as

influencers because of the influence that they
have over their followers to promote their
products and services.
Types of Influencers:

Brand ambassadors: a brand

ambassador is more likely to
have a genuine passion for
your brand, as they directly
represent your brand.
However, they often have a
smaller following.
 Benefits of influencer
marketing
❖ Increase brand awareness
❖ Crack new markets
❖ Increase social media following
❖ Get feedback on your product
❖ Gain credibility and trust
❖ Increase sales and repeat orders
❖ Bring new content to your audience
❖ Use micro-influencers to keep costs down
❖ Educate buyers about your product
❖ Collect data to better understand your audience
Influencer Marketing Strategy

❖ Define your goals.

❖ Identify and define your audience.
❖ Define your budget.
❖ Choose a type of campaign.
❖ Decide on the social media platform you
want to use.
❖ Create content for your campaign.
❖ Find your brand influencers.
❖ Promote your campaign.
❖ Track your success.
When drafting an agreement consider:
The Basics The Expiry Date

Method of Compensation Your Inclusion in the Campaign

The Type of Content The Approval Process

The Promotion Requirements The Content Copyright

The Publication Agreement A Restrictive Covenant

A Sunset Clause A Cancellation Clause

Image Authenticity A Morality Clause

 Pros and cons of influencer marketing:
Pros:
❖ You can reach a relevant audience
❖ Influencers build trust and credibility
❖ They can reach many more people than you can alone
❖ Comparatively cheap

Cons:
❖ Can be hard to find the best influencers
❖ Influencers can harm your brands if you’re not careful selecting them
❖ Can be tricky to measure results
 AFFILIATE MARKETING
Affiliate marketing is a performance-based marketing strategy where an
individual or company (the affiliate) partners with a business (the
merchant) to promote their products or services and earns a commission
for every sale, lead, or click generated through their unique affiliate link.
Course: Competitiveness Module
“Electronic Marketing”
Code: FG683
Week: 10
What is storytelling?

Storytelling is the art of telling

stories. This process is a
structured narrative used to
communicate a message
through events . These can be
real or fictional to capture the
reader or listener. It uses
emotions and values ​to frame The goal of this process is to reach a larger
the message and create rapport audience, but also to provide meaning or
with people. value to users and ensure that the central
message is educational for them.
Why is Storytelling Marketing Effective?

❖ Captures Attention
❖ Builds Emotional Connections
❖ Makes Information Memorable
❖ Humanizes Brands
❖ Drives Engagement
❖ Communicates Values and Purpose
❖ Influences Behavior
❖ Creates Brand Loyalty
Key Elements of Effective Storytelling
Marketing:
•Know Your Audience: Understand their needs, desires, pain points, and values
to craft stories that resonate with them.

•Define Your Brand Story: Identify the core narrative of your brand – its origins,
mission, values, and the problems it solves.

•Identify the Message: What key message do you want to convey through your
story?

•Develop Compelling Characters: Even if the "character" is your brand or a

customer, make them relatable and engaging.
•Create a Plot or Narrative Arc: Structure your story with a beginning, rising
action, climax, and resolution (or call to action).

•Evoke Emotion: Tap into human emotions like joy, sadness, hope, or
inspiration to create a deeper connection.

•Be Authentic and Genuine: Your stories should feel real and true to your
brand.

•Choose the Right Channels: Adapt your stories to the platforms where your
audience spends their time (social media, blogs, videos, podcasts, etc.).
•Use Visuals and Multimedia: Enhance your storytelling with compelling
visuals, videos, and audio to make it more engaging.

•Encourage User-Generated Stories: Empower your audience to share

their own experiences with your brand.

•Measure and Iterate: Track the impact of your storytelling efforts and
refine your approach based on what resonates with your audience.
Examples of Storytelling Marketing:

•Dove's "Real Beauty" campaign:

•Focuses on celebrating natural beauty and challenging unrealistic
beauty standards.
•Nike's "Just Do It" campaigns:
•Often feature inspiring stories of athletes overcoming challenges.
•Airbnb's "Belong Anywhere" campaign:
•Shares stories of travelers connecting with local cultures.
Course: Competitiveness Module
“Electronic Marketing”
Code: FG683
Week: 11
What is a Blog?
Blogs are regularly updated websites that
provide insight into a certain topic. The word
blog is a combined version of the words “web”
and “log.”

What is a blog post?

A blog post is an individual web page

on your website that dives into a
particular sub-topic of your blog.
What is a blog used for in electronic
marketing?
❖ To help your company rank on search engines.
❖ To share information about a given topic and
become an expert in an industry.
❖ To attract visitors to your site and turn those
visitors into leads.
❖ To cultivate an online community and engage
with an audience.
❖ To announce company news, product launches,
or events.
❖ Blog posts can be shared on social media to
drive traffic to the website and generate
interaction.
The Fundamental Parts of a Blog
❖Blog Header
❖Blog Pages
❖Blog Posts
❖Blog Comments
❖Blog Sidebar
❖Blog Categories
❖Blog Archives
❖Blog Footer
❖Blog Images
Types of Blogs

❖ Personal blogs
❖ Business/corporate blogs
❖ Personal brand/professional blogs
❖ Fashion blogs
❖ Blog newsletter
❖ Lifestyle blogs
❖ Travel blogs
❖ Food blogs
❖ Affiliate/review blogs
❖ Multimedia blogs
❖ News blogs
Personal Blogs
A personal blog is a blog that focuses on the writer's
individual experiences and thoughts. Personal blogs
can be about any topic, from the writer's daily life to
their hobbies and interests.

Business / corporate blogs

A corporate blog is a place where a company can
discuss things with its target audience that are
relevant to its business or industry. Most often, this
works in tandem with a business’s content marketing
campaign where it provides helpful or informative
content to readers, while simultaneously promoting its
products and services.
Lifestyle blogs
It is a digital compilation of an author's personal
interests, daily activities, or opinions on a subject. It
typically covers multiple hobbies or talents of the writer,
rather than focusing on one subject alone.

Affiliate/review blogs
These types of blogs focus on evaluating products or
services in a specific market. It can be a niche market.
The owners of these blogs take various products and
make recommendations through their expertise in the
field.
 Personal brand/professional blogs
These types of blogs are a combination of a business
blog and a personal blog. This blog is usually the
project of a single person that eventually takes the path
of a business. The owner of such blog follows a
business strategy, makes a plan, picks a niche, creates
an editorial schedule, engages in partnerships with
brands.
News blogs
These types of blogs are the ones that keep you updated
with what’s new in an industry that you follow. They
mostly focus on presenting the latest happenings, new
releases, plans, and ideas that were or will be
implemented in a specific area of interest.
Multimedia blogs
Their authors use the classic format of a blog, but
publish multimedia posts instead of written posts.
Vlogs, podcasts, and visual storytelling are the thing
nowadays, with many people migrating to this type of
content for entertaining, news, education, and
information.

Fashion blogs
Fashion is one of the most popular blogging niches in the
world. This kind of blog is usually managed by one
person who is passionate or an expert on the topic.
 How to blog
❖ Choose your target audience.
❖ Brainstorm content ideas frequently based on your
market segment.
❖ Research and review a content management system
❖ Create a blog strategy and editorial calendar.
❖ Pay attention to article structure.
❖ Become an expert in marketing and promoting your
blog.
❖ Learn about SEO.
❖ Use a variety of blog post styles.
❖ Repurpose old content.
❖ Perform a competitive analysis.
Website builders for blogs