Executive Summary

ARACO DigiTech is a next-generation political consultancy and campaign management

firm based in Bangladesh, inspired by the Indian Political Action Committee (I-PAC). We
specialize in delivering end-to-end, data-driven electoral solutions for political parties,
candidates, and issue-based movements. As Bangladesh’s political landscape becomes
increasingly complex and digital-first, ARACO DigiTech fills a critical gap—offering
professional, ethical, and technologically enabled strategies that drive real voter
engagement and measurable electoral success.

Our services span five core verticals:

1. Campaign Strategy & Political Advisory

2. Digital Media & Communications

3. Ground Operations & Voter Engagement

4. Data Analytics & Research

5. Branding & Image Management

Mission

To transform the political landscape of Bangladesh by empowering leaders and

movements with ethical, data-informed, and technology-driven strategies that connect
deeply with citizens and elevate democratic engagement.

Vision

To become South Asia’s most trusted, innovative, and non-partisan political consultancy—
pioneering a future where elections are won not by noise, but by insight, integrity, and
inclusive strategy.

Core Services – ARACO DigiTech

Strategic Intelligence & Political Architecture

• Deep-dive candidate and party diagnostics (beyond SWOT)

• Constituency-level electoral modeling and forecasting

• Strategic narrative framing aligned with local cultural contexts

• Development of positioning frameworks and battle maps

Digital Command & Influence Operations

• Cross-platform digital campaign architecture (Meta, YouTube, TikTok, X)

• Narrative engineering: short-form video virality, reels, and meme warfare

• Digital ad optimization using A/B testing and behavioral data

• SEO, trend hijacking, and online sentiment steering

Ground Intelligence & Voter Activation

• Geo-tagged door-to-door mobilization and campaign route mapping

• Formation and training of hyperlocal volunteer units

• Micro-targeted town halls, flash rallies, and issue-focused events

• Community listening loops to capture real-time grievances and feedback

Data Science & Predictive Analytics

• Predictive modeling using AI/ML for vote share estimation

• Live tracking via interactive dashboards and sentiment heatmaps

• Issue & perception mining through natural language processing (NLP)

• Booth-level cluster analysis to allocate resources efficiently

Leadership Branding & Influence Management

• Personality audit and 360° candidate profiling

• Public speaking and crisis simulation training

• Crafting compelling manifesto narratives and speeches

• Reputation monitoring using social listening tools and press strategy

Civic Strategy & Non-Electoral Campaigns

 • Design and execution of advocacy campaigns for NGOs & CSOs

• Mobilization around policy issues, youth participation, and civil rights

• Coalition-building with community influencers and local bodies

• Cause branding for issue-driven movements beyond elections

Business Type

Private Limited Company (For-profit with Social Impact Mandate)

Structured for operational agility, ethical governance, and investment readiness. Legally
compliant with Bangladesh’s Companies Act and ICT regulations.

Revenue Streams

Local/Union City Corporation Member of Issue-Based / NGO

Package Type
Elections (Bronze) Elections (Silver) Parliament (Gold) Campaigns

10 lakh – 1 crore
Price Range (৳) 5–10 lakh 20–50 lakh 1–3 crore
(customized)

Local candidates, City mayoral, Parliamentary NGOs, advocacy

Target Clients
Union Parishad seats councilor candidates candidates groups

Detailed with Customized to

Constituency Profiling Basic Comprehensive
booth-level data issue

SWOT & Competitor Tailored to

Basic Advanced Full-scale research
Analysis campaign goals

Multi-channel High-impact
Digital Media Social media setup & Digital advocacy &
campaigns, video targeted ads,
Management basic management content creation
production documentaries

Door-to-door Grassroots
Door-to-door with data Large-scale field
Ground Operations campaign, volunteer mobilization,
app, events operatives, rallies
training events
 Local/Union City Corporation Member of Issue-Based / NGO
Package Type
Elections (Bronze) Elections (Silver) Parliament (Gold) Campaigns

Impact
AI-enabled sentiment Predictive analytics
Data & Analytics Simple voter surveys measurement
analysis & dashboards
analytics

Media handling,
Candidate/Spokesperson Basic grooming & Candidate grooming, Spokesperson &
reputation
Training speech coaching crisis communication volunteer training
management

Small rallies & Town halls, press Mass rallies & Advocacy &
Event Management
meetings meets media briefings campaign events

Campaign reach &

Regular progress Full campaign
Reporting & Monitoring Real-time dashboards engagement
reports intelligence
reports

1. Integrated Campaign Packages (Primary Income Source)

ARACO DigiTech Campaign Packages

1. Local/Union Parishad Elections Package (Bronze Tier)

Price Range: ৳5–10 lakh

Ideal For: Local candidates, Union Parishad seats, grassroots campaigns.

Services Included:

• Constituency profiling & voter segmentation

• Basic SWOT analysis & competitor mapping

• Door-to-door campaign planning & volunteer training

• Social media account setup and management (Facebook, WhatsApp groups)

• Local event planning (small rallies, meetings)

• Simple voter sentiment surveys (phone or in-person)

• Regular campaign progress reports via dashboard

• Basic candidate branding & speech coaching

2. City Corporation Elections Package (Silver Tier)

Price Range: ৳20–50 lakh

Ideal For: City mayoral candidates, councilors, and major urban seats.

Services Included:

• Comprehensive constituency profiling & data segmentation

• Advanced SWOT analysis & opposition research

• Multi-channel digital media campaign (Facebook, YouTube, TikTok, Twitter)

• Video production & viral content creation

• Door-to-door campaigns with mobile data collection app

• Event planning (rallies, town halls, press meets)

• Voter sentiment analysis using AI tools

• Real-time performance dashboards & reporting

• Candidate grooming, speechwriting, and crisis communication

• Reputation monitoring & social media engagement management

3. Member of Parliament (MP) Election Package (Gold Tier)

Price Range: ৳1–3 crore

Ideal For: Parliamentary candidates, national-level seats, high-stakes campaigns.

Services Included:

• Full-scale campaign strategy & political advisory

• Detailed constituency & voter segmentation with booth-level data

• High-impact digital advertising & targeted online campaigns

• Professional video content production, including documentaries

• Large-scale ground operations with trained field operatives

• Comprehensive grassroots surveys & issue mapping

• AI-powered voter sentiment and predictive analytics

• Crisis communication & reputation management team

 • Training sessions on public presentation, media handling

• Full-scale event management (mass rallies, media briefings)

• Dedicated campaign intelligence & competitor monitoring

4. Issue-Based Organizations & NGO Campaign Package

Price Range: Customized per project, typically ৳10 lakh to ৳1 crore

Ideal For: Advocacy groups, social movements, policy campaigns.

Services Included:

• Campaign strategy aligned with organizational goals

• Digital advocacy campaigns (social media, online ads)

• Content creation: videos, infographics, articles

• Grassroots mobilization & event coordination

• Data analytics for measuring impact & reach

• Training for spokespersons and volunteers

• Reputation & crisis communication management

• Collaboration facilitation with media & stakeholders

Additional Add-Ons (Available Across Packages)

• AI-Powered Analytics Dashboard subscription

• Media Monitoring & Sentiment Analysis Reports

• Customized Training Workshops for Campaign Teams

• Rapid Response Crisis Communication Team

• Social Media Influencer Partnerships

4. Technology-as-a-Service (TaaS)

Subscription access to proprietary tools (dashboard systems, voter sentiment tracking,

survey platforms) for third-party campaign teams or civil society clients.
5. Training & Fellowship Program (Social Impact Arm)

Fee-based or grant-backed training programs for aspiring campaign professionals,

researchers, and civic technologists.

Target Clients

• Political parties (across ideologies)

• Independent candidates with local bases

• Advocacy groups & NGOs running public interest campaigns

• International election observers and civic tech organizations

Value Proposition

“Win with Wisdom.”

ARACO DigiTech delivers strategic clarity, digital fluency, and grassroots credibility—all
powered by data and delivered with integrity. We don't just help clients compete—we help
them connect, lead, and transform.

Pricing Philosophy

• Transparent, outcomes-based pricing structure

• Tiered for scalability: Local to national

• Retainers ensure continuity, with performance-based add-ons

• Subsidized advisory for civic and nonprofit campaigns

Scalability & Replication

• Field ops can scale from 1 ward to 100 constituencies

• Modular service design allows geographic replication

• Tech stack built for multi-language, multi-region deployment

• Strategic playbook adaptable for Nepal, Sri Lanka, Bhutan

 Operational Framework

• Core Team: 10–20 full-time professionals (strategy, tech, design)

• On-Demand Workforce: 100–1,000 field operatives per campaign

• Freelancer Ecosystem: Writers, videographers, media analysts

• Partner Network: NGOs, academics, digital media houses

Staffing Model – ARACO DigiTech

1. Core Team (Permanent Staff)

Size: 10–20 Members

Function: Strategy, technology, leadership, and client delivery

Department Key Roles

Strategy & Advisory Political Strategists, Campaign Managers

Research & Data Data Analysts, Survey Architects, Field Researchers

Digital Media Social Media Leads, Content Strategists, Ad Experts

Design & Content Graphic Designers, Video Editors, Copywriters

Legal & Compliance Policy Advisors, Legal Officers, Ethics Monitors

Executive Office CEO, Chief of Staff, Business Development Managers

Key Traits: Analytical, politically aware, tech-savvy, adaptable under pressure.

2. Specialist Consultants (Part-Time / Project-Based)

Size: 10–30 experts (rostered)

Function: Expert input on high-stakes campaigns or policy areas

• Public opinion analysts

• Political economists

• Sociologists, demographers
 • Behavioral science advisors

• Election law experts

Used especially during national-level campaigns, policy simulations, and message testing.

3. Field Force (Campaign-Based / Contractual)

Size: 100 to 1,000+ operatives per campaign

Function: On-ground execution, voter contact, data collection

Role Responsibilities

Booth-Level Coordinators Supervise voter lists, track turnout, mobilize votes

Field Surveyors Door-to-door data collection and opinion polling

Mobilizers & Volunteers Campaign event staffing, leaflet distribution, crowd building

Call Center Agents Voter helplines, follow-up engagement

Recruited and trained locally, customized for each constituency.

4. Creative & Content Freelancers (On-Demand Pool)

Size: 30–100 individuals

Function: Provide scalable, culturally contextual content rapidly

• Scriptwriters

• Regional language translators

• Short-form video editors

• Meme creators & voice-over artists

• Motion graphics designers

Especially critical for fast-paced digital campaigns or viral narrative pushes.

5. Technology & Engineering Support (Hybrid / Outsourced)

Function: Build and maintain tech stack, dashboards, and AI tools

 • Full-stack developers

• Data engineers

• UX/UI designers

• API integrators

• DevOps & cybersecurity consultants

Can be partially outsourced to trusted vendors or agency partners.

6. Training & Development Unit (Internal or Partnered)

Function: Continuous learning, field orientation, and leadership grooming

• Bootcamps for field operatives

• Simulation labs for speech and debate prep

• Strategy case studies and war-room training

• Online LMS for campaign interns and fellows

Also responsible for operating the ARACO Fellowship program in Year 3 onward.

Scalability & Flexibility

• Campaigns scale in pods (10–50 people per constituency)

• Remote-friendly design for non-field departments

• Volunteer layers activated during peak election periods

• Talent pipeline maintained via internship and fellowship programs

Technology Stack – ARACO DigiTech

Bangladesh’s digital-political ecosystem

A. Data Collection & Survey Platforms

Tool Function

KoBoToolbox Offline field surveys with GPS & photo capture

Google Forms Quick internal polling & micro-feedback

In-house Survey App (ARACO Custom interface for real-time data syncing & agent
Poll™) tracking

ODK Collect Backup field survey tool with logic branching

ARACO focuses heavily on field surveys using mobile-based, geo-tagged tools.

B. Data Analytics & Visualization

Tool Function

Dashboard for campaign HQ: live polling insights, booth-level

Power BI
turnout, and volunteer KPIs

Python (pandas,
Predictive modeling of voter behavior and turnout forecasts
scikit-learn)

Tableau Constituency segmentation and visual storytelling

R (survey, ggplot2) Advanced electoral analytics and visualization

Mirroring data operations, ARACO builds real-time electoral models down to booth level.

C. Digital Media & Campaign Tools

Tool Function

Meta Ads Manager Facebook & Instagram ad campaigns with A/B testing

Google Ads Search and YouTube targeting

Canva Pro Design of posters, videos, social creatives

Buffer / Hootsuite Content scheduling across social platforms

Tool Function

Sprinklr or Meltwater (optional) Social listening and trend monitoring

Bitly / UTM Trackers Link tracking for digital campaigns and CTA monitoring

campaigns often rely heavily on Facebook + YouTube + WhatsApp; same applies for ARACO
in Bangladesh.

D. Communication & Ground Ops Tech

Tool Function

Slack / Microsoft Teams Internal communication and cross-department collaboration

Zoom / Google Meet Briefings, strategy calls, candidate grooming sessions

WhatsApp Business API Voter communication, volunteer instructions, drip campaigns

Twilio / Gupshup SMS and IVR-based voter outreach (robo-calls, polls)

Trello / Asana Campaign task management and war-room dashboards

E. Voter & Electoral Intelligence Tools

Tool Function

GIS Mapping Tools (QGIS, Google

Booth-level and demographic mapping
Earth Studio)

Constituency heatmaps, real-time campaign

ARACO Dashboard™ (in-house)
analytics, worker reports

Scanning and structuring voter list PDFs into

OCR & Data Extraction Tools
relational databases

Booth agent tracking, resource allocation, poll day

Booth Manager App (planned)
management

proprietary apps, ARACO aims to build modular, scalable tools for constituency control
rooms.
 F. Security, Compliance & Backup

Tool Function

Hosting, scalability, data storage with regional

AWS / Google Cloud
compliance

Cloudflare / Sucuri Website security, DDoS protection

GitHub / GitLab Code versioning, automation pipelines

Microsoft Defender /
Endpoint protection for team devices
SentinelOne

G. Innovation (Planned Integrations)

• LLMs & Chatbots for voter FAQs and candidate training

• Sentiment Analysis Engine in Bangla using NLP

• AI-Powered Speech Analyzer to assess candidate tone, delivery, message

alignment

• Deepfake Detection tools for reputation protection

Marketing & Client Acquisition Strategy – ARACO DigiTech (Bangladesh)

Target Segments

Segment Needs Strategy

Direct lobbying & value-based

Political Parties Full-scale campaign support
demos

Affordable, localized Tiered service model, grassroots

Individual Candidates
strategies showcases

Issue-Based Media, youth engagement,

Proof of impact, storytelling
Movements research
Segment Needs Strategy

NGOs & Advocacy Public sentiment, Non-electoral packages, ethical

Groups mobilization advisory

Key Value Propositions for Bangladesh

• Non-partisan credibility amid highly polarized politics

• Local insights + national vision (urban and rural strategy blend)

• Bangla-first digital communication approach

• Professionalization of campaign culture with data, not just drama

Marketing Channels & Tactics

1. Direct Political Outreach

• In-person meetings with party secretariats, MP offices, mayors

• Private briefings to showcase mock dashboards, message analysis, or swing voter

profiling

• Leveraging former campaign managers or retired bureaucrats for warm

introductions

2. Referral & Network-Led Growth

• Political culture in Bangladesh is relationship-driven

• Build a “Circle of Influence” from:

o Former MPs

o Retired EC officials

o Political journalists

o University debate/leadership alumni networks

“Campaign credibility grows when known faces vouch for unknown forces.”

3. Bangla-Language Case Studies

 • Publish visual campaign reports on successful pilot efforts (without breaking
NDAs)

• Use before/after comparisons: follower count, polling swings, media impact

• Translate into short PDFs and distribute privately or on social platforms like
Facebook and LinkedIn

4. Digital Brand Presence

Platform Tactic

Facebook Run political industry ads targeting verified handles and candidates

YouTube Campaign storytelling, micro-documentaries of rallies, data visualization

LinkedIn Thought leadership by team leads, civic-tech articles

Twitter (X) Political commentary, trend insights (especially during elections)

Emphasize "Digital Decency" – stay issue-focused, avoid partisanship, and appeal to

reform-minded leaders.

5. Partnerships & Media

• Collaborate with journalists, TV anchors, or policy analysts to appear on political

talk shows as "data experts"

• Partner with university political science and journalism departments for

seminars, think-tanks, and fellowships

• Engage civil society influencers (like BRAC or CPD-aligned voices) to validate your
methods publicly

6. Live Demonstrations & "Campaign Clinics"

• Host invite-only demo sessions: simulate a local election war-room in Dhaka or

Chattogram

• Use tech to show booth-level voter mood dashboards

 • Run mock speechwriting or slogan workshops for candidates

7. Events & Thought Leadership

• Organize or sponsor:

o Pre-election dialogues with youth

o Data & democracy workshops

o Civic-tech mini hackathons

• Speak at Bangladesh Brand Forum, Digital World, Policy Café, etc.

Client Conversion Funnel

1. Awareness – Facebook/YouTube/Events

2. Interest – Private briefs, proof of work

3. Engagement – Pilot project (1 ward, 1 video, 1 survey)

4. Conversion – Full-package campaign deal

5. Referral – Candidate refers peer in next region

Tools for Acquisition & CRM

• CRM System: Notion, Zoho, or Airtable to track contacts & campaign leads

• Lead Magnet: Free “Constituency SWOT Template” download or online “Electability

Calculator”

• Client Portal: Private dashboards with project timelines, media impact, and polls

ARACO DigiTech

Financial Projections (Quarterly for 10 Years)

(All amounts in Bangladeshi Taka — ৳)

Key Assumptions:
 • Revenue grows by ~15% per quarter in early years, gradually slowing to ~8% in later
years due to market saturation.

• Operating costs grow slightly slower than revenue due to economies of scale.

• Profit margin improves from ~20% in Year 1 to ~50% by Year 10.

• Seasonal fluctuations assumed, with Q4 being strongest due to election cycles.

Year 1 (৳)

Quarter Revenue Operating Cost Profit Profit Margin

Q1 15,00,000 12,00,000 3,00,000 20.0%

Q2 17,25,000 13,50,000 3,75,000 21.7%

Q3 19,84,000 15,20,000 4,64,000 23.4%

Q4 22,81,600 17,00,000 5,81,600 25.5%

Year 1 Total:
Revenue: ৳74,90,600
Costs: ৳57,70,000
Profit: ৳17,20,600 (23%)

Year 2

Quarter Revenue Operating Cost Profit Profit Margin

Q1 26,23,840 19,00,000 7,23,840 27.6%

Q2 30,16,416 21,20,000 8,96,416 29.7%

Q3 34,68,878 23,60,000 11,08,878 31.9%

Q4 39,88,209 26,20,000 13,68,209 34.3%

Year 2 Total:
Revenue: ৳1,30,97,343
Costs: ৳89,00,000
Profit: ৳41,97,343 (32%)

Year 3

Quarter Revenue Operating Cost Profit Profit Margin

Q1 44,81,441 28,00,000 16,81,441 37.5%

Q2 48,43,557 29,90,000 18,53,557 38.3%

Q3 52,07,816 31,80,000 20,27,816 38.9%

Q4 56,02,418 33,70,000 22,32,418 39.8%

Year 3 Total:
Revenue: ৳2,01,35,232
Costs: ৳1,23,40,000
Profit: ৳77,95,232 (39%)

Year 4 to Year 10: Quarterly Projection Summary

Annual
Avg. Quarterly Avg. Quarterly Avg. Quarterly Avg. Profit
Year Revenue (৳
Revenue (৳) Cost (৳) Profit (৳) Margin (%)
crore)

4 63,00,000 37,50,000 25,50,000 40.5% 25.2

5 72,00,000 42,00,000 30,00,000 41.7% 28.8

6 82,00,000 46,00,000 36,00,000 43.9% 32.8

7 92,00,000 50,00,000 42,00,000 45.6% 36.8

8 1,04,00,000 54,00,000 50,00,000 48.1% 41.6

9 1,18,00,000 58,00,000 60,00,000 50.8% 47.2

10 1,33,00,000 62,00,000 71,00,000 53.4% 53.2

Summary:

Year Revenue (৳ crore) Operating Costs (৳ crore) Profit (৳ crore) Profit Margin (%)

1 0.75 0.58 0.17 23%

2 1.31 0.89 0.42 32%

3 2.01 1.23 0.78 39%

4 2.52 1.50 1.02 40.5%

5 2.88 1.68 1.20 41.7%

6 3.28 1.84 1.44 43.9%

7 3.68 2.00 1.68 45.6%

8 4.16 2.16 2.00 48.1%

9 4.72 2.32 2.40 50.8%

10 5.32 2.48 2.84 53.4%

Notes:

• The model factors in increasing operational efficiency and scaling.

• Profit margin improves as brand reputation grows, allowing higher pricing and better
cost control.

• Q4 each year tends to see a revenue spike due to election cycles.

• Costs increase with more campaigns and technology investments but at a slower
pace than revenue.

Detailed Operating Costs Breakdown for ARACO DigiTech

1. Personnel Costs (≈ 45% of total Operating Costs)

• Salaries & Wages

 o Core team (strategy, advisory, data scientists, digital media experts, content
creators, legal/compliance)

o Field operatives (campaign workers, data collectors, surveyors)

o Freelancers and consultants (video editors, designers, writers)

• Benefits & Bonuses

o Health insurance, provident fund

o Performance-based incentives

• Training & Development

o Skill-building workshops

o Political strategy and tech tool training sessions

• Recruitment & Onboarding

o Hiring costs, background checks, onboarding materials

2. Technology & Software (≈ 18%)

• Licenses & Subscriptions

o Analytics platforms (Power BI, Tableau)

o Survey tools (KoBoToolbox, Google Forms, in-house app maintenance)

o Advertising platforms (Meta Ads Manager, Google Ads)

o Collaboration & communication tools (Slack, Zoom, WhatsApp APIs)

o Design & content creation software (Canva Pro, Adobe Suite)

• Hardware & IT Infrastructure

o Computers, servers, mobile devices

o Cloud hosting fees

• Software Development & Maintenance

o Building/maintaining proprietary apps (AI tools, dashboards)

o Cybersecurity and data privacy tools

 • Technical Support

o IT staff salaries or third-party support contracts

3. Marketing & Client Acquisition (≈ 12%)

• Direct Outreach

o Travel and meeting expenses for client pitches

o Sponsoring or attending political and NGO events

• Content Production

o Case study publications, reports

o Video testimonials, success stories

• Advertising

o Online ads targeting political clients

o PR campaigns, media placements

• Networking

o Political events, conferences, lobbying costs

o Client entertainment and relationship building

• Website & SEO

o Development and maintenance

o SEO optimization and blog content

4. Field Operations (≈ 12%)

• Local Campaign Expenses

o Organizing door-to-door outreach

o Event planning (rentals, permits, security, logistics)

o Grassroots survey costs (transport, materials)

• Field Staff Salaries & Allowances

 o Daily wages or stipends

o Travel reimbursements

• Data Collection Equipment

o Mobile phones, tablets, survey kits

• Community Engagement

o Small-scale incentives for volunteers

o Training sessions and local committee meetings

5. Office & Administrative (≈ 7%)

• Rent & Utilities

o Office space lease or rent

o Electricity, internet, water

• Office Supplies & Equipment

o Stationery, printing, and photocopying

o Furniture and office machines (printers, scanners)

• Professional Fees

o Accounting, audit, legal advice

o Insurance (office liability, health insurance)

• Communication Expenses

o Phone bills, mobile plans

• Miscellaneous

o Cleaning services, security, maintenance

6. Research & Development (≈ 6%)

• Campaign Innovation

o Developing AI-driven campaign intelligence platforms

 o Experimenting with new data analytics tools

• Pilot Projects

o Small-scale research or pilot campaigns

• Policy & Political Research

o Hiring research analysts

o Subscription to political databases and journals

• Training Programs

o Fellowship and capacity-building initiatives

Summary Table (Proportions of Operating Cost)

Approx % of Operating
Cost Category Description Summary
Cost

Personnel 45% Salaries, benefits, training

Licenses, hardware,
Technology & Software 18%
development

Marketing & Client

12% Outreach, advertising, events
Acquisition

Field Operations 12% Ground campaign logistics, staff

Office & Administrative 7% Rent, supplies, professional fees

Innovation, pilot projects,

Research & Development 6%
research

Detailed Operating Costs Breakdown for ARACO DigiTech

1. Personnel Costs (≈ 45% of total Operating Costs)

• Salaries & Wages

 o Core team (strategy, advisory, data scientists, digital media experts, content
creators, legal/compliance)

o Field operatives (campaign workers, data collectors, surveyors)

o Freelancers and consultants (video editors, designers, writers)

• Benefits & Bonuses

o Health insurance, provident fund

o Performance-based incentives

• Training & Development

o Skill-building workshops

o Political strategy and tech tool training sessions

• Recruitment & Onboarding

o Hiring costs, background checks, onboarding materials

2. Technology & Software (≈ 18%)

• Licenses & Subscriptions

o Analytics platforms (Power BI, Tableau)

o Survey tools (KoBoToolbox, Google Forms, in-house app maintenance)

o Advertising platforms (Meta Ads Manager, Google Ads)

o Collaboration & communication tools (Slack, Zoom, WhatsApp APIs)

o Design & content creation software (Canva Pro, Adobe Suite)

• Hardware & IT Infrastructure

o Computers, servers, mobile devices

o Cloud hosting fees

• Software Development & Maintenance

o Building/maintaining proprietary apps (AI tools, dashboards)

o Cybersecurity and data privacy tools

 • Technical Support

o IT staff salaries or third-party support contracts

3. Marketing & Client Acquisition (≈ 12%)

• Direct Outreach

o Travel and meeting expenses for client pitches

o Sponsoring or attending political and NGO events

• Content Production

o Case study publications, reports

o Video testimonials, success stories

• Advertising

o Online ads targeting political clients

o PR campaigns, media placements

• Networking

o Political events, conferences, lobbying costs

o Client entertainment and relationship building

• Website & SEO

o Development and maintenance

o SEO optimization and blog content

4. Field Operations (≈ 12%)

• Local Campaign Expenses

o Organizing door-to-door outreach

o Event planning (rentals, permits, security, logistics)

o Grassroots survey costs (transport, materials)

• Field Staff Salaries & Allowances

 o Daily wages or stipends

o Travel reimbursements

• Data Collection Equipment

o Mobile phones, tablets, survey kits

• Community Engagement

o Small-scale incentives for volunteers

o Training sessions and local committee meetings

5. Office & Administrative (≈ 7%)

• Rent & Utilities

o Office space lease or rent

o Electricity, internet, water

• Office Supplies & Equipment

o Stationery, printing, and photocopying

o Furniture and office machines (printers, scanners)

• Professional Fees

o Accounting, audit, legal advice

o Insurance (office liability, health insurance)

• Communication Expenses

o Phone bills, mobile plans

• Miscellaneous

o Cleaning services, security, maintenance

6. Research & Development (≈ 6%)

• Campaign Innovation

o Developing AI-driven campaign intelligence platforms

 o Experimenting with new data analytics tools

• Pilot Projects

o Small-scale research or pilot campaigns

• Policy & Political Research

o Hiring research analysts

o Subscription to political databases and journals

• Training Programs

o Fellowship and capacity-building initiatives

Summary Table (Proportions of Operating Cost)

Approx % of Operating
Cost Category Description Summary
Cost

Personnel 45% Salaries, benefits, training

Licenses, hardware,
Technology & Software 18%
development

Marketing & Client

12% Outreach, advertising, events
Acquisition

Field Operations 12% Ground campaign logistics, staff

Office & Administrative 7% Rent, supplies, professional fees

Innovation, pilot projects,

Research & Development 6%
research

Long-Term Goals for ARACO DigiTech

1. Regional Expansion & Leadership

• Establish operational offices and partnerships in Nepal, Bhutan, and Sri Lanka by
Year 5 to become the leading political consultancy across South Asia.

• Tailor services to regional political landscapes and cultural nuances, expanding the
client base beyond Bangladesh.
2. Proprietary AI-Powered Campaign Intelligence Platform

• Develop and launch an advanced AI-driven platform by Year 4 that integrates voter
sentiment analysis, real-time data dashboards, and predictive electoral modeling.

• Use machine learning to provide customized, data-backed campaign strategies and

on-the-fly performance optimization.

3. Strategic Partnerships & Collaborations

• Forge alliances with civil society organizations, NGOs, and advocacy groups to
support issue-based, non-electoral campaigns focused on social justice,
governance reforms, and voter education.

• Collaborate with academic institutions and think tanks for rigorous political
research and innovation.

4. Talent Development & Fellowship Program

• Launch a prestigious ARACO Fellowship by Year 3 to identify, train, and mentor

young political strategists and campaign professionals from across South Asia.

• Create a pipeline of skilled talent to sustain and grow the political consultancy
ecosystem.

5. Thought Leadership & Brand Building

• Publish annual political trend reports, whitepapers, and success case studies that
shape public discourse and policy discussions.

• Host an annual South Asia Political Innovation Summit to gather experts, politicians,
and tech innovators.

6. Ethical Standards & Transparency Framework

• Establish ARACO as a benchmark for ethical political consulting by implementing

strict transparency policies and compliance audits.

• Promote non-partisanship and foster trust in political processes through education

campaigns on ethical campaigning.

7. Digital Transformation & Innovation Hub

• Set up an in-house R&D center dedicated to exploring emerging technologies such

as blockchain voting systems, virtual reality campaign experiences, and advanced
data privacy techniques.
 • Pilot innovative tools and methodologies in live campaigns, iterating rapidly based
on results.

8. Financial Sustainability & Profitability

• Achieve sustainable profitability with consistent growth, reinvesting profits into

technology, talent, and social impact initiatives.

• Diversify revenue streams by offering training programs, consulting workshops, and

licensing proprietary tools.

Risk Factor Analysis

1. Political Environment Risk

• Description: Political instability, sudden changes in election laws, or government

crackdowns can disrupt operations.

• Impact: Campaigns may be delayed or canceled; regulatory changes might impose

compliance costs.

• Mitigation: Maintain strong legal compliance, monitor political developments

closely, diversify client base across parties and regions.

2. Reputation Risk

• Description: Association with controversial clients or involvement in

misinformation could damage brand trust.

• Impact: Loss of clients, legal challenges, public backlash.

• Mitigation: Strict ethical guidelines, transparent non-partisan stance, rigorous

content verification, and crisis communication plans.

3. Data Privacy & Security Risk

• Description: Handling voter data involves sensitive information; breaches could

lead to legal penalties and loss of trust.

• Impact: Financial penalties, client lawsuits, damaged credibility.

• Mitigation: Implement state-of-the-art cybersecurity, comply with Bangladesh ICT

laws, regular audits and employee training on data security.

4. Technological Risk
 • Description: Dependence on third-party software platforms and proprietary tech
development may face bugs, outages, or obsolescence.

• Impact: Disrupted campaign analytics, delays in service delivery, higher costs.

• Mitigation: Use diversified technology stack, invest in in-house development,

maintain backup systems and contingency plans.

5. Market Competition Risk

• Description: Entry of new competitors, especially foreign firms or well-established

local players.

• Impact: Price wars, reduced market share, pressure on margins.

• Mitigation: Differentiate through innovation, build strong client relationships, offer

unique data-driven insights and tech-enabled services.

6. Operational Risk

• Description: Challenges in managing large field operations and freelance networks

can affect campaign quality.

• Impact: Missed deadlines, poor campaign execution, client dissatisfaction.

• Mitigation: Robust project management systems, continuous field training, strong

supervision, and quality control mechanisms.

7. Economic Risk

• Description: Economic downturn or budget cuts by political parties can reduce

spending on consultancy.

• Impact: Lower revenues, project cancellations.

• Mitigation: Develop diversified revenue streams, including advisory services for

NGOs and social campaigns.

Competitor Analysis
 ARACO’s
Competitor Description Strengths Weaknesses
Opportunity

Small to
Deep local Offer superior
medium firms Limited tech
Local Political knowledge, tech solutions
specializing in adoption, less
Consultancies established and data
local data-driven
networks analytics
campaigns

International Global political Advanced Provide ethical,

Expensive,
Firms (e.g., consulting analytics, affordable,
sometimes
Cambridge firms with high- international regionally
controversial
Analytica-like) end tech experience tailored services

Agencies Lack political Combine digital

Expertise in
Digital Marketing focusing on expertise and media with
digital ads,
Agencies social media ground ground-level
creative content
campaigns operations political strategy

Bridge gap
Focus on Limited between
Academic & Rigorous
political campaign research and
Research research
research and management actionable
Organizations methodologies
data analysis experience campaign
strategy

Build scalable,
Independent Consultants Personalized Scalability tech-powered
Political offering service, trusted issues, limited solutions with
Strategists bespoke advice relationships tech resources strong client
support

Summary

• ARACO DigiTech’s competitive edge lies in combining data-driven analytics,

cutting-edge technology, and ground-level political expertise.

• Risks such as political volatility and data security require constant vigilance and
proactive management.
 • By maintaining ethical standards and investing in tech innovation, ARACO can
position itself as a trusted, modern alternative in Bangladesh and the broader
South Asian political consultancy space.

Conclusion

ARACO DigiTech is poised to transform the political consultancy landscape in Bangladesh

by seamlessly integrating cutting-edge technology, data-driven insights, and grassroots
political expertise. Our comprehensive suite of services—from strategic advisory to digital
campaigning and voter engagement—addresses the evolving needs of modern political
campaigns in a rapidly changing environment.

With a firm commitment to ethical practices, transparency, and innovation, ARACO

DigiTech aims not only to deliver electoral success for clients but also to foster healthier,
more informed democratic processes. Our scalable business model and forward-looking
vision position us to expand regionally, develop proprietary AI-driven tools, and cultivate
the next generation of political strategists.

By anticipating risks and differentiating ourselves from competitors through superior

technology and deep local knowledge, ARACO DigiTech is set to become the most trusted
and influential political consultancy in South Asia, driving positive change for political
leaders and the communities they serve.