Tri-leveled - What all we can do
Digital
3 In the AIR Management
Mass
Communication
Media & PR
2 On the GROUND Karyakarta
Management
Customized
Campaigns
Door-to-Door War Room
Branding &
Propaganda
Surveys & Panchayat Booth Opposition
1 For the BASE Analysis Reports Analysis Reports
CONSTITUENCY CAMPAIGN SUPPORT
On-ground Intelligence Telephonic – SMS & IVRS
Campaign narrative & design Data management & analysis
Campaign support Media scan & planning
Branding – planning, design & support Election day war room & booth training
Digital – Facebook & Whatsapp Special Ops
PANCHAYA
T DIGITAL
REPORT ANALYSIS
WHAT
HOW
SURVEY VISIBILITY
REPORT In-depth
Focussed
group Social Booth
PLAN
interviews discussions Surveys analytics
Listening
DATA AC
ANALYTIC UNDERSTANDING THE LANDSCAPE REPORT
S
Past election On-ground Booth
trends intelligence categorization
DATA ANALYTICS
Candidate preferences
Party preferences Swing vote patterns
SURVEYS Demographic
Key Issues
preferences
Voting preference
Caste dynamics Panchayat level
actionables
Panchayat-wise PANCHAYAT REPORT Influencer
analysis listing
Online reputation Identification of
analysis community groups
Digital
Leaders page support
action plan
group analysis
Facebook Likes
7.5k
Constituency-wise DIGITAL ANALYSIS Reach, engagement
penetration community analysis
Caste dynamics Demographic
& preferences preferences
Key local issues
Top contenders &
their analysis
Overall sense of the CONSTITUENCY ANALYSIS Winning
constituency blueprint
CONSTITUENCY CAMPAIGN SUPPORT
On-ground Intelligence Telephonic – SMS & IVRS
Campaign narrative & design Data management & analysis
Campaign support Media scan & planning
Branding – planning, design & support Election day war room & booth training
Digital – Facebook & Whatsapp Special Ops
Campaign design approach
Social Media Traditional Digital
Campaigns Media Campaigns
Facebook PRESS
Twitter 1 1 Mobile App
NARRATIV MESSAGING
E
Whatsapp
SMS &
IVRS
1
Instagram CONTEXT
Website
YouTube
Channel Call Centre
On-Ground
Outdoor Resource Train Party Reach Local
Scheduling Logistic
Branding Mapping Workers Public
CONSTITUENCY CAMPAIGN SUPPORT
On-ground Intelligence Telephonic – SMS & IVRS
Campaign narrative & design Data management & analysis
Campaign support Media scan & planning
Branding – planning, design & support Election day war room & booth training
Digital – Facebook & Whatsapp Special Ops
E.g.: Door-to-Door: Our Support
Conceptualization Planning & Scheduling Training Monitoring
• Freezing narrative and • List of Panchayat wise • Training karyakartas about • WhatsApp group for photos
messaging Karyakarta available for the steps of D2D • 4 times call to defaulters
• Freezing collaterals D2D • Key messages to be • Mapping the areas covered
• Finalising designs of • Dividing the entire AC into delivered during D2D and areas missed
collaterals 100 units • Kit Distribution
• Creating itinerary for each • Itinerary
team for 10 days • Monitoring and Reporting
• Creating D2D kit for each Format
team • FAQs
MODEL - 100 teams of 2-3 members each covering 50 households daily for 10 days
E.g.: Video Vans : Our Support
Video Kick Off Monitoring
Video film of the Design & branding of the
developmental work truck Real-time tracking of trucks
Speeches of prominent Scheduling route of trucks 3 Way verification – GPS,
leaders Stocking trucks with Driver, Party Leader
Candidate’s promise for the publicity material Feedback of Meeting
people of Constituency On-boarding party workers Replanning / Rerouting
E.g.: Maane Manege Raste, Hola Holakke Neeru
E.g.: Bike Yatra or Customized Campiagn Our Support
Logistics: Collaterals
100 Days : 60 Lakh Households
Pre Event
Party POC
Narrative Day wise Micro Route Activity
Building Schedule Mapping Party POC
Branding
Feedback
CONSTITUENCY CAMPAIGN SUPPORT
On-ground Intelligence Telephonic – SMS & IVRS
Campaign narrative & design Data management & analysis
Campaign support Media scan & planning
Branding – planning, design & support Election day war room & booth training
Digital – Facebook & Whatsapp Special Ops
BRANDING: Planning, Design & Support
M3 -> Maximum Visibility- Minimum Expenses- Messaging Consistent
- Leader Audit
- Objectives & Goals
- Demographic Analysis
- Sentiments Analysis
- Past Experiences
Sustain
- Monitoring - Refining the focus
- Regular Reporting - Messaging Finalize
- Course Correction - Positioning Strategy
- Public Feedback - Content Creation
- Re-inventing - Mapping & Costing
- Hoardings - Logotype + tagline
- Wall-painting - Color Scheme final
- Posters & flyers - Overall Theme
- Vehicle & Shops - Rules
- Others… - Trial & Test
CONSTITUENCY CAMPAIGN SUPPORT
On-ground Intelligence Telephonic – SMS & IVRS
Campaign narrative & design Data management & analysis
Campaign support Media scan & planning
Branding – planning, design & support Election day war room & booth training
Digital – Facebook & Whatsapp Special Ops
Setting the right context, making the right content and spreading through right channels
Via Campaigns
Past Decisions Personal Stories
Publicizing the The story from
good work done nothing to
by the leader or something, from
his supported struggles to
organizations success etc. etc.
Future Visions Daily Gestures
Regular updates
What is the Social Media and day to day
Leader’s vision & activities of the
plan for all the
Strategy
Leader will be
issues and their spiced up and
solutions served to audiences
Facebook Whatsapp Google Adwords Blogs
Fan page of Leader, a Heavy digital branding with Neutral blogs will certify and
Groups – Party Workers; Pushing
campaign page to push maximum visual captivation and speak in favor of The Leader and
Short videos, graphic content, 2-way
message maximum infographics will be it will be publicized very target
communication
done in multiple formats & forms focused
CONSTITUENCY CAMPAIGN SUPPORT
On-ground Intelligence Telephonic – SMS & IVRS
Campaign narrative & design Data management & analysis
Campaign support Media scan & planning
Branding – planning, design & support Election day war room & booth training
Digital – Facebook & Whatsapp Special Ops
Telephony
Mass Information Dissemination
• Passing information
• Customized and periodic broadcasting
• Pre-planned and scheduled messages
MESSAGING
Building Personalized Connection • Automatic Interaction
• Sending Information
• Let masses listen to you, Feeling of direct
• Receiving Data
connection
• Anthem song, Periodic greetings, • Real-time Analysis
IVRS announcement • Mass Connect
Collection, Filtration, Engagement
• Karyakarta Verification
• Profiling of numbers received
• Surveys
• Quick Surveys – Real time Feedback
CALL CENTRE
• Campaign Monitoring
CONSTITUENCY CAMPAIGN SUPPORT
On-ground Intelligence Telephonic – SMS & IVRS
Campaign narrative & design Data management & analysis
Campaign support Media scan & planning
Branding – planning, design & support Election day war room & booth training
Digital – Facebook & Whatsapp Special Ops
Data Management
Digitization
Existing Party Workers
Database
Paper
Form
- Full Name
Digital - Gender Analysis &
- Mobile No. Profiling Supporters
Database Messaging
- WhatsApp Strategy
Online
Database Database
Form
New
Additional
Common People
CONSTITUENCY CAMPAIGN SUPPORT
On-ground Intelligence Telephonic – SMS & IVRS
Campaign narrative & design Data management & analysis
Campaign support Media scan & planning
Branding – planning, design & support Election day war room & booth training
Digital – Facebook & Whatsapp Special Ops
Local Media Scanning and Audit
Identify all print and
Create Media Media Audit Elements Media Audit
electronic media
Categorization Matrix Selection Dashboard
elements
List of all print and Matrix with the
Representative Dashboard
electronic media following
element from the containing
elements – newspapers, parameters for each
‘categorization parameters for
magazines, journals, of the media
matrix’ based on a evaluation of the
Television news channels element identified
professional selected media
and radio channels above:
technique in elements to be
relevant to the Readership,
priority order to be updated on a
geography where the Viewership,
scanned for further periodic basis
CMS activity is to be Language, Reader
steps on a periodic
done Demographic
basis
CONSTITUENCY CAMPAIGN SUPPORT
On-ground Intelligence Telephonic – SMS & IVRS
Campaign narrative & design Data management & analysis
Campaign support Media scan & planning
Branding – planning, design & support Election day war room & booth training
Digital – Facebook & Whatsapp Special Ops
Election War Room Set Up
Safe and
Favorable Booths
Resolution Desk Booth Calling Desk
(Tracking Voter Turnout)
Calling Section Mailing Section
Battleground and
Difficult Booths
Battleground and
Verifying of Booth Difficult Booths
Level Agents
Incoming
Issues Desk
Training of Booth
Level Agents
s
c tic
l Ta
P o
TEAM
FORCE MULTIPLY UNDERSTANDING
APPROACH
REPORTING PLANNING
CAMPAIGN
