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Part 1

The document consists of a series of questions and answers related to Data Cloud functionalities, including segmentation criteria, data activation, identity resolution, and integration with Salesforce CRM. Key topics include troubleshooting data delays, managing customer data privacy, and ensuring accurate data ingestion and processing. The document emphasizes best practices for utilizing Data Cloud features to optimize customer engagement and data management.

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0% found this document useful (0 votes)
32 views18 pages

Part 1

The document consists of a series of questions and answers related to Data Cloud functionalities, including segmentation criteria, data activation, identity resolution, and integration with Salesforce CRM. Key topics include troubleshooting data delays, managing customer data privacy, and ensuring accurate data ingestion and processing. The document emphasizes best practices for utilizing Data Cloud features to optimize customer engagement and data management.

Uploaded by

career.das99
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 18

Question 1Skipped

What is the result of a segmentation criteria filtering on City | Is Equal To | 'San José'?
Cities containing 'San Jose', ’San José', 'san josé, or 'san jose'
Correct answer
Cities only containing 'San José or 'san josé'
Cities only containing 'San José' or 'San Jose'
Cities only containing 'San Jose' or 'san jose'
Question 2Skipped
A consultant has an activation that is set to publish every 12 hours, but has discovered that
updates to the data prior to activation are delayed by up to 24 hours.​
Which two areas should a consultant review to troubleshoot this issue? (Choose two.)
Review data transformations to ensure they're run after calculated insights.
Review calculated insights to make sure they're run after the segments are refreshed.
Correct selection
Review segments to ensure they’re refreshed after the data is ingested.
Correct selection
Review calculated insights to make sure they're run before segments are refreshed.
Question 3Skipped
Cumulus Financial wants to segregate Salesforce CRM Account data based on Country for its
Data Cloud users.​
What should the consultant do to accomplish this?
Use Salesforce sharing rules on the Account object to filter and segregate records based on
Country.
Use formula fields based on the Account Country field to filter incoming records.
Use streaming transforms to filter out Account data based on Country and map to separate
data model objects accordingly.
Correct answer
Use the data spaces feature and apply filtering on the Account data lake object based on
Country.
Question 4Skipped
A customer notices that their consolidation rate has recently increased. They contact the
consultant to ask why.​
What are two likely explanations for the increase? (Choose two.)
Duplicates have been removed from source system data streams.
Correct selection
Identity resolution rules have been added to the ruleset to increase the number of matched
profiles.
Correct selection
New data sources have been added to Data Cloud that largely overlap with the existing
profiles.
Identity resolution rules have been removed to reduce the number of matched profiles.
Question 5Skipped
What is Data Cloud's primary value to customers?
Correct answer
To provide a unified view of a customer and their related data
To create personalized campaigns by listening, understanding, and acting on customer
behavior
To connect all systems with a golden record
To create a single source of truth for all anonymous data
Question 6Skipped
Data Cloud consultant recently discovered that their identity resolution process is matching
individuals that share email addresses or phone numbers, but are not actually the same
individual.

What should the consultant do to address this issue?


Modify the existing ruleset to use fewer matching rules, run the ruleset and review the updated
results, then adjust as needed until the individuals are matching correctly.
Correct answer
Create and run a new ruleset with stricter matching criteria, compare the two rulesets to
review and verify the results, and then migrate to the new ruleset once approved.
Create and run a new ruleset with fewer matching rules, compare the two rulesets to review
and verify the results, and then migrate to the new ruleset once approved.
Modify the existing ruleset with stricter matching criteria, run the ruleset and review the
updated results, then adjust as needed until the individuals are matching correctly.
Question 7Skipped
Data Cloud receives a nightly file of all ecommerce transactions from the previous day. Several
segments and activations depend upon calculated insights from the updated data in order to
maintain accuracy in the customer's scheduled campaign messages.​
What should the consultant do to ensure the ecommerce data is ready for use for each of the
scheduled activations?
Ensure the activations are set to Incremental Activation and automatically publish every hour.
Correct answer
Use Flow to trigger a change data event on the ecommerce data to refresh calculated insights
and segments before the activations are scheduled to run.
Set a refresh schedule for the calculated insights to occur every hour.
Ensure the segments are set to Rapid Publish and set to refresh every hour.
Question 8Skipped
A client wants to bring in loyalty data from a custom object in Salesforce CRM that contains a
point balance for accrued hotel points and airline points within the same record. The client
wants to split these point systems into two separate records for better tracking and
processing.​
What should a consultant recommend in this scenario?
Correct answer
Use batch transforms to create a second data lake object.
Create a junction object in Salesforce CRM and modify the ingestion strategy.
Clone the data source object.
Create a data kit from the data lake object and deploy it to the same Data Cloud org.
Question 9Skipped
Which operator should a consultant use to create a segment for a birthday campaign that is
evaluated daily?
Is Today
Is Birthday
Is Between
Correct answer
Is Anniversary Of
Question 10Skipped
A new user of Data Cloud only needs to be able to review individual rows of ingested data and
validate that it has been modeled successfully to its linked data model object. The user will
also need to make changes if required.​
What is the minimum permission set needed to accommodate this use case?
Data Cloud for Marketing Specialist
Data Cloud Admin
Correct answer
Data Cloud for Marketing Data Aware Specialist
Data Cloud User
Question 11Skipped
A customer is trying to activate data from Data Cloud to an Amazon S3 Cloud File Storage
Bucket.​
Which authentication type should the consultant recommend to connect to the S3 bucket from
Data Cloud?
Use a JWT Token generated on S3.
Use an S3 Private Key Certificate.
Use an S3 Encrypted Username and Password.
Correct answer
Use an S3 Access Key and Secret Key.
Question 12Skipped
A consultant is discussing the benefits of Data Cloud with a customer that has multiple
disjointed data sources.

Which two functional areas should the consultant highlight in relation to managing customer
data? (Choose two.)
Correct selection
Unified Profiles
Correct selection
Data Harmonization
Master Data Management
Data Marketplace
Question 13Skipped
What does it mean to build a trust-based, first-party data asset?
Ensure opt-in consents are collected for all email marketing as required by law
Correct answer
To provide transparency and security for data gathered from individuals who provide consent
for its use and receive value in exchange
To obtain competitive data from reliable sources through interviews, surveys, and polls
To provide trusted, first-party data in the Data Cloud Marketplace that follows all compliance
regulations
Question 14Skipped
Northern Trail Outfitters is using the Marketing Cloud Starter Data Bundles to bring Marketing
Cloud data into Data Cloud.

What are two of the available datasets in Marketing Cloud Starter Data Bundles?

Choose 2 answers
Personalization
Correct selection
MobileConnect
Loyalty Management
Correct selection
MobilePush
Question 15Skipped
Northern Trail Outfitters unifies individuals in its Data Cloud instance.

Which three features can the consultant use to validate the data on a unified profile?

Choose 3 answers
Identity Resolution
Correct selection
Query API
Correct selection
Data Explorer
Correct selection
Profile Explorer
Data Actions
Question 16Skipped
A consultant is integrating an Amazon S3 activated campaign with the customer's destination
system.

In order for the destination system to find the metadata about the segment, which file on the
S3 will contain this information for processing?
Correct answer
The .json file
The .txt file
The .zip file
The .csv file
Question 17Skipped
Cumulus Financial uses Data Cloud to segment banking customers and activate them for
direct mail via a Cloud File Storage activation. The company also wants to analyze individuals
who have been in the segment within the last 2 years.

Which Data Cloud component allows for this?


Nested segments
Segment exclusion
Calculated insightst
Correct answer
Segment membership data model object
Question 18Skipped
What should an organization use to stream inventory levels from an inventory management
system into Data Cloud in a fast and scalable, near-real-time way?
Cloud Storage Connector
Commerce Cloud Connector
Correct answer
Ingestion API
Marketing Cloud Personalization Connector
Question 19Skipped
When creating a segment on an individual, what is the result of using two separate containers
linked by an AND as shown below?
​ GoodsProduct | Count | At Least | 1

​ Color | Is Equal To | red

​ AND

​ GoodsProduct | Count | At Least | 1

​ PrimaryProductCategory | Is Equal To | shoes
Correct answer
Individuals who purchased at least one of any red' product and also purchased at least one pair
of 'shoes'
Individuals who purchased at least one 'red shoes' as a single line item in a purchase
Individuals who made a purchase of at least one 'red shoes' and nothing else
Individuals who purchased at least one of any 'red' product or purchased at least one pair of
'shoes'
Question 20Skipped
Northern Trail Outfitters wants to implement Data Cloud and has several use cases in mind.

Which two use cases are considered a good fit for Data Cloud?

Choose 2 answers
Correct selection
To ingest and unify data from various sources to reconcile customer identity
To create and orchestrate cross-channel marketing message
Correct selection
To use harmonized data to more accurately understand the customer and business impact
To eliminate the need for separate business intelligence and IT data management tools
Question 21Skipped
A Data Cloud consultant recently discovered that their identity resolution process is matching
individuals that share email addresses or phone numbers, but are not actually the same
individual.​
What should the consultant do to address this issue?
Modify the existing ruleset with stricter matching criteria, run the ruleset and review the
updated results, then adjust as needed until the individuals are matching correctly.
Create and run a new rules fewer matching rules, compare the two rulesets to review and
verify the results, and then migrate to the new ruleset once approved.
Correct answer
Create and run a new ruleset with stricter matching criteria, compare the two rulesets to
review and verify the results, and then migrate to the new ruleset once approved.
Modify the existing ruleset with stricter matching criteria, compare the two rulesets to review
and verify the results, and then migrate to the new ruleset once approved.
Question 22Skipped
Universal Containers uses a third-party billing system for storing invoice records and wants to
show these records on its Salesforce Partner Community.​
What should a Community Cloud consultant suggest as a method of implementation?
Configure Files Connect and include the external object in the global search.
Correct answer
Configure Salesforce Connect and define the required External Objects.
Create a custom Lightning Component to display the information in an iframe.
Use the standard Files component and define the third-party billing system as a source.
Question 23Skipped
How does Data Cloud ensure data privacy and security?
By securely storing data in an offsite server
By limiting data access to authorized admins
Correct answer
By encrypting data at rest and in transit
By enforcing and controlling consent references
Question 24Skipped
A customer has a Master Customer table from their CRM to ingest into Data Cloud. The table
contains a name and primary email address, along with other personally Identifiable
information (Pll).

How should the fields be mapped to support identity resolution?


Create a new custom object with fields that directly match the incoming table.
Map all fields to the Customer object.
Correct answer
Map name to the Individual object and email address to the Contact Phone Email object.
Map all fields to the Individual object, adding a custom field for the email address.
Question 25Skipped
Customer needs to integrate in real time with Salesforce CRM.

Which feature accomplishes this requirement?


Correct answer
Streaming transforms.
Data model triggers.
Sales and Service bundle.
Data actions and Lightning web components
Question 26Skipped
Northern Trail Outfitters (NTO) wants to send a promotional campaign for customers that have
purchased within the past 6 months. The consultant created a segment to meet this
requirement.

Now, NTO brings an additional requirement to suppress customers who have made purchases
within the last week.

What should the consultant use to remove the recent customers?


Batch transforms
Correct answer
Segmentation exclude rules
Related attributes
Streaming insight
Question 27Skipped
A customer is concerned that the consolidation rate displayed in the identity resolution is quite
low compared to their initial estimations.

Which configuration change should a consultant consider in order to increase the


consolidation rate?
Change reconciliation rules to MostOccurring.
Correct answer
Increase the number of matching rules.
Include additional attributes in the existing matching rules.
Reduce the number of matching rules.
Question 28Skipped
A customer has multiple team members who create segment audiences that work in different
time zones. One team member works at the home office in the Pacific time zone, that matches
the org Time Zone setting.

Another team member works remotely in the Eastern time zone.

Which user will see their home time zone in the segment and activation schedule areas?
The team member in the Pacific time zone.
The team member in the Eastern time zone.
Neither team member; Data Cloud shows all schedules in GMT.
Correct answer
Both team members; Data Cloud adjusts the segment and activation schedules to the time
zone of the logged-in user
Question 29Skipped
A customer wants to create segments of users based on their Customer Lifetime Value. The
source data that will be brought into the Data Cloud does not include that KPI. What process
should be followed to achieve this outcome?
Map Data to Data Model > Create Calculated Insight > Use in Segmentation
Correct answer
Ingest Data > Map Data to Data Model > Create Calculated
Insight > Use in Segmentation
Ingest Data > Create Calculated Insight > Use in Segmentation
Create Calculated Insight > Map Data to Data Model > Use in Segmentation
Question 30Skipped
During a privacy law discussion with a customer, the customer indicates they need to honor
requests for the right to be forgotten. The consultant determines that Consent API will solve
this business need.

Which two considerations should the consultant inform the customer about?

Choose 2 answers
Correct selection
Data deletion requests are submitted for Individual profiles.
Correct selection
Data deletion requests submitted to Data Cloud are passed to all connected Salesforce clouds.
Data deletion requests are reprocessed at 30, 60, and 90 days.
Data deletion requests are processed within 1 hour.
Question 31Skipped
A consultant wants to ensure that every segment managed by multiple brand teams adheres to
the same set of exclusion criteria, that are updated on a monthly basis.

What is the most efficient option to allow for this capability?


Create, publish, and deploy a data kit.
Create a nested segment.
Correct answer
Create a reusable container block with common criteria.
Create a segment and copy it for each brand.
Question 32Skipped
A customer has a requirement to receive a notification whenever an activation fails for a
particular segment.

Which feature should the consultant use to solution for this use case?
Dashboard
Flow
Correct answer
Activation alert
Report
Question 33Skipped
Cumulus Financial created a segment called High Investment Balance Customers. This is a
foundational segment that includes several segmentation criteria the marketing team should
consistently use.

Which feature should the consultant suggest the marketing team use to ensure this
consistency when creating future, more refined segments?
Package High Investment Balance Customers in a data kit.
Create a High Investment Balance calculated insight.
Create new segments by cloning High Investment Balance Customers.
Correct answer
Create new segments using nested segments.
Question 34Skipped
An administrator wants to be able to create a multi-dimensional metric to identify unified
individual lifetime value (LTV). Which sequence of DMO joins are necessary within the
Calculated Insight to enable this calculation?
Unified Individual > Individual > Sales Order
Correct answer
Unified Individual > Unified Link Individual > Sales Order
Sales Order > Unified Individual
Sales Order > Individual > Unified Individual
Question 35Skipped
Which permission setting should a consultant check if the custom Salesforce CRM object is
not available in New Data Stream configuration?
Confirm the Create object permission is enabled in the Data Cloud org.
Correct answer
Confirm the View All object permission is enabled in the source Salesforce CRM org.
Confirm the Ingest Object permission is enabled in the Salesforce CRM org.
Confirm that the Modify Object permission is enabled in the Data Cloud org.
Question 36Skipped
Which configuration supports separate Amazon S3 buckets for data ingestion and activation?
Multiple S3 connectors in Data Cloud setup
Dedicated S3 data sources in Data Cloud setup
Dedicated S3 data sources in activation setup
Correct answer
Separate user credentials for data stream and activation target
Question 37Skipped
Luxury Retailers created a segment targeting high value customers that it activates through
Marketing Cloud for email communication. The company notices that the activated count is
smaller than the segment count.

What is a reason for this?


Correct answer
Data Cloud enforces the presence of Contact Point for Marketing Cloud activations. If the
individual does not have a related Contact Point, it will not be activated.
Marketing Cloud activations automatically suppress individuals who are unengaged and have
not opened or clicked on an email in the last six months.
Marketing Cloud activations only activate those individuals that already exist in Marketing
Cloud.

They do not allow activation of new records.


Marketing Cloud activations apply a frequency cap and limit the number of records that can be
sent in an activation.
Question 38Skipped
Cumulus Financial is currently using Data Cloud and ingesting transactional data from its
backend system via an S3 Connector in upsert mode. During the initial setup six months ago,
the company created a formula field in Data Cloud to create a custom classification. It now
needs to update this formula to account for more classifications.

What should the consultant keep in mind with regard to formula field updates when using the
S3 Connector?
Data Cloud will initiate a full refresh of data from S3 and will update the formula on all records.
Data Cloud will only update the formula on a go-forward basis for new records.
Data Cloud does not support formula field updates for data streams of type upsert.
Correct answer
Data Cloud will update the formula for all records at the next incremental upsert refresh.
Question 39Skipped
Cumulus Financial created a segment called Multiple Investments that contains individuals
who have invested in two or more mutual funds.

The company plans to send an email to this segment regarding a new mutual fund offering,
and wants to personalize the email content with information about each customer's current
mutual fund investments.

How should the Data Cloud consultant configure this activation?


Include Fund Type equal to "Mutual Fund" as a related attribute. Configure an activation based
on the new segment with no additional attributes.
Correct answer
Choose the Multiple Investments segment, choose the Email contact point, add related
attribute Fund Name, and add related attribute filter for Fund Type equal to "Mutual Fund".
Choose the Multiple Investments segment, choose the Email contact point, and add related
attribute Fund Type.
Include Fund Name and Fund Type by default for post processing in the target system.
Question 40Skipped
Which information is provided in a .csv file when activating to Amazon S3?
The manifest of origin sources within Data Cloud
The metadata regarding the segment definition
Correct answer
The activated data payload
An audit log showing the user who activated the segment and when it was activated
Question 41Skipped
Which two common use cases can be addressed with Data Cloud?

Choose 2 answers
Govern enterprise data lifecycle through a centralized set of policies and processes.
Correct selection
Understand and act upon customer data to drive more relevant experiences.
Safeguard critical business data by serving as a centralized system for backup and disaster
recovery.
Correct selection
Harmonize data from multiple sources with a standardized and extendable data model.
Question 42Skipped
Northern Trail Outfitters (NTO) creates a calculated insight to compute recency, frequency,
monetary (RFM) scores on its unified individuals. NTO then creates a segment based on these
scores that it activates to a Marketing Cloud activation target.

Which two actions are required when configuring the activation? (Choose two.)
Correct selection
Select contact points.
Add additional attributes.
Correct selection
Choose a segment.
Add the calculated insight in the activation.
Question 43Skipped
During an implementation project, a consultant completed ingestion of all data streams for
their customer.

Prior to segmenting and acting on that data, which additional configuration is required?
Data Mapping
Correct answer
Identity Resolution
Data Activation
Calculated Insights
Question 44Skipped
Which data model subject area should be used for any Organization, Individual, or Member in
the Customer 360 data model?
Individual
Global Account
Correct answer
Party
Membership
Question 45Skipped
The Salesforce CRM Connector is configured and the Case object data stream is set up.
Subsequently, a new custom field named Business Priority is created on the Case object in
Salesforce CRM. However, the new field is not available when trying to add it to the data
stream.

Which statement addresses the cause of this issue?


Correct answer
The Salesforce Integration User Is missing Read permissions on the newly created field.
The Salesforce Data Loader application should beused to perform a bulk upload from a
desktop.
Customfields on the Case object are not supportedfor ingesting into Data Cloud.
After 24 hourswhen the data stream refreshesit will automatically include any new fields that
were added to the Salesforce CRM.
Question 46Skipped
Cumulus Financial uses Service Cloud as its CRM and stores mobile phone, home phone, and
work phone as three separate fields for its customers on the Contact record. The company
plans to use Data Cloud and ingest the Contact object via the CRM Connector.

What is the most efficient approach that a consultant should take when ingesting this data to
ensure all the different phone numbers are properly mapped and available for use in
activation?
Ingest the Contact object and map the Work Phone, Mobile Phone, and Home Phone to the
Contact Point Phone data map object from the Contact data stream.
Correct answer
Ingest the Contact object and use streaming transforms to normalize the phone numbers from
the Contact data stream into a separate Phone data lake object (DLO) that contains three rows,
and then map this new DLO to the Contact Point Phone data map object.
Ingest the Contact object and then create a calculated insight to normalize the phone numbers,
and then map to the Contact Point Phone data map object.
Ingest the Contact object and create formula fields in the Contact data stream on the phone
numbers, and then map to the Contact Point Phone data map object.
Question 47Skipped
What does the Ignore Empty Value option do in Identity Resolution?
Ignores Individual object records with empty fields when running Identity Resolution rules
Ignores empty fields when running any custom match rules
Correct answer
Ignores empty fields when running reconciliation rules
Ignores empty fields when running the standard match rules
Question 48Skipped
What does the Source Sequence reconciliation rule do in identity resolution?
Identifies which data sources should be used in the process of reconciliation by prioritizing the
most recently updated data source
Includes data from sources where the data is most frequently occurring
Correct answer
Sets the priority of specific data sources when building attributes in a unified profile, such as a
first or last name
Identifies which individual records should be merged into a unified profile by setting a priority
for specific data sources
Question 49Skipped
Cumulus Financial wants to be able to track the daily transaction volume of each of its
customers in real time and send out anotification as soon as it detects volume outside a
customer's normal range.

What should a consultant do to accommodate this request?


Use a calculated insight paired with a flow.
Use streaming data transform with a flow.
Correct answer
Use a streaming insight paired with a data action
Use streaming data transform combined with a data action.
Question 50Skipped
Which data model subject area defines the revenue or quantity for an opportunity by product
family?
Engagement
Correct answer
Sales Order
Product
Party
Question 51Skipped
Which method should a consultant use when performing aggregations in windows of 15
minutes on data collected via the Interaction SDK or Mobile SDK?
Batch transform
Calculated insight
Correct answer
Streaming insight
Formula fields
Question 52Skipped
Northern Trail Outfitters wants to use some of its Marketing Cloud data in Data Cloud.

Which engagement channel data will require custom integration?


SMS
Correct answer
CloudPage
Mobile push
Email
Question 53Skipped
Which configuration supports separate Amazon S3 buckets for data ingestion and activation?
Multiple S3 connectors in Data Cloud setup
Dedicated S3 data sources in Data Cloud setup
Dedicated S3 data sources in activation setup
Correct answer
Separate user credentials for data stream and activation target
Question 54Skipped
How does Data Cloud handle an individual's Right to be Forgotten?
Deletes the specified Individual and records from any data source object mapped to the
Individual data model object.
Correct answer
Deletes the specified Individual and records from any data model object/data lake object
related to the Individual.
Deletes the records from all data source objects, and any downstream data model objects are
updated at the next scheduled ingestion.
Deletes the specified Individual record and its Unified Individual Link record.
Question 55Skipped
Which two actions can a consultant take during the project planning phase to ensure client
stakeholder goals are met? (Choose two.)
Create scheduled dashboard to be sent weekly to all stakeholders.
Correct selection
Establish a stakeholder committee and meeting schedule.
Ensure the project key performance indicators are profitable.
Correct selection
Acquire the client stakeholder's key performance indicators.
Question 56Skipped
Cumulus Financial uses calculated insights to compute the total banking value per branch for
its high net worth customers. In the calculated insight, "banking value" is a metric, "branch" is a
dimension, and "high net worth" is a filter.

What can be included as an attribute in activation?


"branch" (dimension) and "banking value" (metric)
"banking value" (metric)
"high net worth" (filter)
Correct answer
"branch" (dimension)
Question 57Skipped
A customer requests that their personal data be deleted.

Which action should the consultant take to accommodate this request in Data Cloud?
Use a streaming API call to delete the customer's information.
Use Profile Explorer to delete the customer data from Data Cloud.
Correct answer
Use Consent API to request deletion of the customer's information.
Use the Data Rights Subject Request tool to request deletion of the customer's information.
Question 58Skipped
Which data stream category should be assigned to use the data for time-based operations in
segmentation and calculated insights?
Sales Order
Individual
Transaction
Correct answer
Engagement
Question 59Skipped
Northern Trail Outfitters asks its consultant to extract the runner profiles and activity logs from
its Track My Run mobile app and load them into Data Cloud. The marketing department also
indicates that they need the last 90 days of historical data and want all new and updated data
as it becomes available on a go-forward basis.​
As best practice, which sequence of actions should the consultant use to implement this
request?
Use bulk ingestion to first load the last 90 days of data, and also subsequently use bulk
ingestion to synchronize the future data as It becomes available.
Use streaming ingestion to first load the last 90 days of data, and also subsequently use
streaming ingestion synchronize future data as It becomes available.
Use streaming ingestion to first load the last 90 days of data, and then use bulk Ingestion to
synchronize future data as It becomes available.
Correct answer
Use bulk ingestion to first load the last 90 days of data, and then use streaming ingestion to
synchronize future data as It becomes available.
Question 60Skipped
A consultant is building a segment to announce a new product launch for customers that have
previously purchased black pants.​
How should the consultant place the attributes for product color and product type from the
Order Product object to meet this criteria?
Place an attribute for the "black pants" calculated insight to dynamically apply.
Place the attribute for product color in one container and the attribute for product type in
another container.
Place the attributes for product color and product type as direct attributes.
Correct answer
Place the attributes for product color and product type in a single container.
Question 61Skipped
A consultant wants to ensure that every segment managed by multiple brand teams adheres to
the same set of exclusion criteria, that are updated on a monthly basis.

What is the most efficient option to allow for this capability?


Create, publish, and deploy a data kit.
Correct answer
Create a reusable container block with common criteria.
Create a nested segment.
Create a segment and copy it for each brand.
Question 62Skipped
What should a user do to pause a segment activation with the intent of using that segment
again?
Skip the activation
Correct answer
Stop the publish schedule.
Deactivate the segment.
Delete the segment.
Question 63Skipped
A consultant is ingesting a list of employees from their human resources database that they
want to segment on.

Which data stream category should the consultant choose when ingesting this data?
Contact Data
Other Data
Engagement Data
Correct answer
Profile Data
Question 64Skipped
A consultant wants to build a new audience in Data Cloud.

Which three criteria can the consultant include when building a segment? (Choose three.)
Correct selection
Related attributes
Correct selection
Direct attributes
Streaming insights
Correct selection
Calculated insights
Data stream attributes
Question 65Skipped
Which two dependencies prevent a data stream from being deleted? (Choose two.)
Correct selection
The underlying data lake object is mapped to a data model object.
The underlying data lake object is used in segmentation.
Correct selection
The underlying data lake object is used in a data transform.
The underlying data lake object is used in activation.

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