Sardar Vallabhbhai Patel Institute of Technology, Vasad

Master of Business Administration

A Business plan
For starting
MELT & MINGEL
Chocolate company

Submitted to: Submitted by:

Prof . Somya Sethia Divya Tantod (248500592012)
Vrajesh Savani (248500592031)

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 PREFACE

Chocolate has always been more than just a treat—it’s a moment of joy, a shared
memory, and a symbol of indulgence. At Melt & Mingle Company we believe that
every bite should tell a story, a story of passion, craftsmanship, and the finest
ingredients.

Our journey began with a simple dream: to create chocolates that blend tradition with
innovation, offering flavours that delight the senses and bring people together. From
carefully sourced cocoa beans to our artisanal production process, every step reflects
our commitment to quality, sustainability, and pure decadence.

Whether it’s the rich aroma of our dark chocolate, the smoothness of our milk varieties,
or the playful burst of unique flavours, we aim to redefine the chocolate experience.
Join us in savoring every bite and celebrating the magic of chocolate—one exquisite
creation at a time.

Welcome to Melt & Mingle Company—‘where every chocolate tells a story᾽.

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3
 ACKNOWLEDGEMENT

We have taken efforts in this project. However, it would not have been possible
without the kind support and help of many individuals and organizations. We would
like to extend my sincere thanks to all of them.

We thank my God for providing me with everything that we required in

completing this project.

We are highly indebted to the teacher in charge Mrs SOMIYA SETIA Mam. For
her guidance and constant supervision as well as for providing necessary information
regarding the project & also for his support in completing the project.

We would like to express my special gratitude and thanks to industry persons for
giving me such attention and time.

Our thanks and appreciations also go to my classmate in developing the project

and to the people who have willingly helped us out with their abilities.

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 DECLARATION

We, Divya Tantod & Vrajesh Savani, students of MBA at SVIT, VASAD, hereby declare
that the business plan report titled “A business plan for starting MELT&MINGLE Chocolate
company ” is our original work. This project has been completed under the guidance of and is
submitted in partial fulfilment of the degree- MBA.

We confirm that this work has not been previously submitted to any other institution or
organization for any academic or professional purpose. All information, data, and references
used in this project have been properly acknowledged, and any resemblance to existing work
is purely coincidental.

We take full responsibility for the authenticity and integrity of this project report.

Name :- Divya Tantod & Vrajesh Savani

Enrolment No :- 248500592012 , 248500592031

Course :- MBA

Institute :- SVIT,Vasad

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 INDEX

Sr.NO Topic Page No

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 EXECUTIVE SUMMARY

➢ We are starting a business of manufacturing chocolates. Our primary focus is locally

manufacturing premium dark and milk chocolate, herbal chocolate, sugar-free
chocolate.
➢ Our target market is whole India & premium chocolate are exported.
➢ Our mission is to delight our customers with a wide range of exquisite chocolate treats,
made from the finest ingredients and crafted with the utmost care and creativity. they
are committed to offering an unparalleled chocolate experience, combining traditional
techniques with innovative flavours.

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 1. INTRODUCTION

1.1 Introduction to melt & mingle

➢ Melt & Mingle Treats is a beacon of confectionery delight nestled in the heart of
Aurora. As a new entrant in the local market, we pride ourselves on being the premier
destination for high-quality chocolate creations. Recognizing the lack of local
chocolate businesses in the area that cater to the discerning tastes of chocolate.

➢ Chocolates are very popular foods in the world and is a basic confectionery item.
Chocolates are the favourite of children. It has been traded internationally for decades,
mostly from the under-developed to the developed world.

➢ The demand of chocolates is high, specifically herbal chocolate, sugar-free chocolate.

Chocolate because of its health benefits. Health-conscious individuals can enjoy our
selection of herbal chocolate and sugar-free options.

➢ At Melt & Mingle Treats, our passion for chocolate is reflected in the variety and quality
of our products and services. Our offerings include indulgent Chocolate milk, herbal
chocolate, sugar-free chocolate. ach product is crafted with the utmost care and
attention to detail, ensuring a memorable experience for every customer.

1.2 Products & Offerings:

1. Dark Milk Chocolate – Creamy, rich, and indulgent classic chocolate.

2. Herbal Chocolate – Infused with natural herbs for health benefits.

3. Sugar-Free Chocolate – Specially crafted for diabetic and health-conscious

consumers.

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1.3 Background

➢ The "Chocolate Business Plan" is intended to serve as a guide for a new company. This
business will produce, market, and distribute its own product line, while also offering
franchise opportunities. The target market for this product is very large and growing
due to the increased demands for consumers of better quality chocolate. By doing this,
there will be constant ongoing market research that will help develop the product line
and innovate new ideas and strategies to stay ahead of competitors.

➢ This chocolate company promises to deliver a good product. Many small chocolate
makers are now facing clear competition from larger, more aggressive confectionary
companies. The power of advertising and branding has shifted consumer perceptions
and created brand loyalty.

➢ An established chocolate brand will often deter a consumer from trying a new product
in fear that they will be disappointed with a purchase.

➢ This is a plan for a product the intent to evolve a brand of very high-quality chocolate
products to be consumed at any time or to mark special occasions. This is also a plan
to create a successful company that is globally recognized, known for its quality,
innovation, and for being a company with a very unique working environment.

➢ A successful product and company are aimed to prove the soundness of the business
model and show profitability with potential to grow or expand into other related
business ventures.

1.4 Mission & Vision

➢ The Mission for Melt & Mingle Chocolate are to create a business that will be
sustainable and growing.

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 ➢ The main Vision is to penetrate the market for chocolate the product that we are selling
is high-quality chocolate.
➢ Establish Melt & Mingle as a leading name in the healthy chocolate industry.
➢ Offer a unique blend of flavors using high-quality ingredients.
➢ Promote health-conscious indulgence through innovative chocolate variants.
➢ Expand distribution through online and offline retail channels.
➢ Build a loyal customer base through superior taste and wellness benefits.
➢ Last but not least, chocolate is a universal gift for showing love or appreciation for
someone.

1.5 Target Market

➢ High quality chocolates will target three different market segments. The first segment
is the most accessible. It focuses on professionals who are willing to try new
experiences.

➢ Melt & Mingle targets health-conscious consumers who seek indulgence without
compromising their well-being. This includes individuals managing their sugar intake,
such as diabetics, and fitness enthusiasts looking for nutritious yet tasty treats.
➢ Our herbal chocolate appeals to those who prefer natural, functional ingredients,
while milk chocolate caters to traditional chocolate lovers who appreciate high-quality
flavors.
➢ Parents searching for safe and healthy options for their children also form a key
segment. Additionally, professionals and students looking for an energy-boosting,
guilt-free snack will find our chocolates an ideal choice.

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 2. OUR PRODUCT

2.1.1 Dark Chocolate

Dark chocolate, made without added milk solids, is primarily composed of cacao
beans, sugar, and flavourings, the higher the cocoa content, the more bitter it tastes, and
it's considered a healthful snack in moderation

Ingredients:

➢ Basic Ingredients:

Cacao beans, sugar, an emulsifier and flavourings are the core ingredients.
➢ Cocoa Content:
The higher the percentage of cocoa in dark chocolate, the more intense the flavour and
the lower the sugar content.
➢ Production Process:
Chocolate producers blend milk ingredients and sugar with chocolate liquor and cocoa
powder, then dry the mixture to create a crumbly powder.

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2.1.2 Herbal Chocolate

Herbal chocolate is a fusion of cocoa with herbal extracts, medicinal plants, and
natural superfoods. Unlike regular chocolate, which is mainly a treat or dessert, herbal
chocolate is often designed to offer health benefits, combining the pleasure of
chocolate with the wellness properties of herbs.

Ingredients:

• Ashwagandha – Stress relief, energy boosting

• Tulsi (Holy Basil) – Immunity, anti-inflammatory
• Brahmi – Memory, brain function
• Shatavari – Hormonal balance (especially for women)
• Ginseng – Focus, stamina
• Turmeric – Anti-inflammatory, antioxidant
• Ginger – Digestion, warming effect
• Cardamom / Cinnamon – Aroma and digestive benefits

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 2. Marketing

2.1 Analysis and Interpretation:

Table No 2.1 Age Group

Age No .of respondent Percentage

1 to 18 3 6.8

19 to 25 39 88.6

25 to 50 2 4.5

TOTAL 44 100%

Graph No. 2.1

Interpretation:

he majority of respondents (88.6%) are aged 19 to 25, indicating strong interest from
young adults. Only 6.8% are 1 to 18 years old, and 4.5% are 25 to 50. This suggests
that chocolate-related products or campaigns should primarily target the 19 to 25 age
demographic.

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2.2 Gender
Table No. 2.2 Gender

Gender No .of respondent Percentage

Male 20 54.5

Female 24 45.5

Total 44 100%

Graph No.2.2

Interpretation:
The gender distribution among respondents is relatively balanced, with 54.5% male and 45.5%
female. This slight male majority suggests that chocolate products appeal to both genders
nearly equally. Marketing strategies should therefore be inclusive, addressing the preferences
and interests of both male and female consumers to maximize reach and impact.

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2.3 How often do you typically consume chocolate?

Table No.2.3

Total
Frequency Percentage
Responses
Daily 9.10% 4
Weekly 45.50% 20
Monthly 18.20% 8

Occasionally 25% 11

Never 2.20% 1
Total 100% 44

Graph No 2.3
Interpretation:
Table No. 2.3 shows that 45.5% of respondents consume chocolate weekly, making it the most
common frequency. 25% eat it occasionally, while 18.2% do so monthly. Only 9.1% consume
chocolate daily, and 2.2% never. This suggests moderate, regular chocolate consumption is
preferred among most respondents.

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2.4 Preferred Types of Chocolate
Table No 2.4

Total
Chocolate Type Percentage
Responses
Milk Chocolate 36.40% 16

Dark Chocolate 50% 22

Sugar-free Chocolate 9.10% 4

Nutrition Chocolate 4.50% 2

Total 100% 44

Graph No 2.4
Interpretation:
The data shows that dark chocolate is the most preferred type, chosen by 50% of respondents.
Milk chocolate follows with 36.4%. Sugar-free (9.1%) and nutrition chocolate (4.5%) are less
popular. This indicates a strong consumer preference for richer, possibly healthier chocolate
options like dark chocolate over other varieties.

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2.5 Chocolate Flavors or Additions
Table No 2.5
Total
Flavours
Percentage Responses
/Addition
(44)
Nuts 63.60% 28
Fruits 13.60% 6
Caramel 18.20% 8
Other 4.50% 2
Total 100% 44

Graph No 2.5
Interpretation:
Table No. 2.5 indicates that nuts are the most preferred addition in chocolate, chosen by 63.6%
of respondents. Caramel follows with 18.2%, and fruits with 13.6%. Only 4.5% selected other
options. This suggests that nut-infused chocolates are highly favored and could be a key focus
for product development.

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2.6 the most important factors when choosing a chocolate product
Table No 2.6
Percentage
Factor Responses
(%)
Quality 35 79.50%
Price 6 13.60%
Ingredients 15 34.10%

Brand Reputation 5 11.40%

Total 44 100%

Graph No 2.6
Interpretation:
Table No. 2.6 reveals that quality is the most important factor for consumers when choosing
chocolate, with 79.5% prioritizing it. Ingredients follow at 34.1%, while price (13.6%) and
brand reputation (11.4%) matter less. This highlights the need for high-quality products to meet
consumer expectations and drive preferences.

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2.7 prefer organic or fair-trade chocolate
Table No 2.7
Preference for
Percentage
Organic or Fair- Responses
(%)
Trade Chocolate
Yes 39 88.60%
No 5 11.40%
Total 44 100%

Graph No 2.7
Interpretation:
The data shows that 88.6% of respondents prefer organic or fair-trade chocolate, while only
11.4% do not. This strong preference indicates growing consumer awareness and concern for
health, sustainability, and ethical sourcing. Brands focusing on organic and fair-trade practices
are more likely to appeal to the majority of customers.

2.8 expectations for a new chocolate company

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 Table No 2.8

Expectation for a
Percentage
New Chocolate Responses
(%)
Company
Innovation 16 36.40%
Sustainability 11 25%
Quality 34 77.30%
Total 44 100%

Graph No 2.8

Interpretation:
The data indicates that 77.3% of respondents expect quality from a new chocolate company,
making it the top priority. Innovation is valued by 36.4%, and 25% look for sustainability. This
suggests that while creativity and eco-friendliness matter, delivering high-quality products is
key to attracting and retaining customers.

2.9 Typically purchase chocolate

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 Table No 2.9
Total
Place of Purchase Percentage
Responses

Supermarkets 50% 22

Provision Store 50% 22

Online 0% 0
Total 100% 44

Graph No 2.9

Interpretation:
Table No 2.9 shows an equal preference for purchasing premium chocolate from supermarkets
and provision stores, each with 50% (22 responses). Interestingly, online purchases received
0%, indicating a lack of interest or trust in digital platforms for buying chocolate. Traditional
retail remains the dominant buying channel for consumers.

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2.10 ideal price range for a premium chocolate product
Table No 2.10
Price
Number of
Range Percentage
Responses
(INR)
100 to 200 56.80% 25

200 to 300 36.40% 16

300 to 400 4.50% 2

400 to 500 2.30% 1

Graph No 2.10

Interpretation:

The table shows that 77.3% of respondents prioritize quality in a new chocolate brand, making
it the most important expectation. Innovation follows with 36.4%, and sustainability is valued

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by 25%. This indicates that while creativity and eco-consciousness are appreciated, delivering
consistent quality is essential for winning consumer trust.

2.11 Which additional features would make a chocolate product more

appealing to you?
Table No 2.11
Number of
Feature Percentage
Responses
Organic ingredients 29 65.90%
Sustainable
23 52.30%
packaging
Limited edition
9 20.50%
releases
Customization
11 25%
options

Graph No 2.11

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Interpretation:
Based on the responses, organic ingredients (65.9%) are the most appealing feature for a
premium chocolate product, indicating strong consumer interest in health and natural quality.
Sustainable packaging (52.3%) also ranks high, reflecting environmental concerns.
Customization options (25%) and limited editions (20.5%) appeal to niche preferences and
exclusivity.
2.12 Would you be interested in trying chocolate products with unique
flavor combinations?
Table No 2.12
Number of
Response Option Percentage
Responses
Yes, I love trying new
72.70% 32
flavours

Depends on the specific

18.20% 8
combinations
No, I prefer traditional
9.10% 4
flavours

Graph No 2.12

Interpretation:
Based on the responses, organic ingredients (65.9%) are the most appealing feature for a
premium chocolate product, indicating strong consumer interest in health and natural quality.
Sustainable packaging (52.3%) also ranks high, reflecting environmental concerns.

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Customization options (25%) and limited editions (20.5%) appeal to niche preferences and
exclusivity.

2.13 Do you prefer your chocolate to be organic or fair trade?

Table No. 2.13
Number of
Preference Percentage
Responses

Organic 27.30% 12

Fair trade 9.10% 4

Both 59.10% 26

Doesn’t matter 4.50% 2

Graph No. 2.13

Interpretation :

The majority of respondents (59.1%) prefer both organic and fair trade chocolate, showing a
strong inclination toward ethical and health-conscious choices. Organic-only is preferred by
27.3%, while fair trade alone is less prioritized at 9.1%. Only 4.5% said it doesn’t matter,
suggesting that most consumers value responsible sourcing.

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2.14 Is chocolate good for you?
Table No. 2.14

Response Number of
Percentage
Option Responses

Yes 95.50% 42
No 4.50% 2

Graph No. 2.14

Interpretation:

An overwhelming 95.5% of respondents answered “Yes”, indicating strong interest or

agreement with the question posed—likely related to purchasing or trying a premium chocolate
product. Only 4.5% responded “No”, showing minimal resistance. This suggests high market
potential and openness among consumers toward the concept or product offered.

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2.15. Do you have any suggestions or ideas for a new chocolate product?
Table No.2.15
Number of
Suggestion/Idea Percentage
Responses
No suggestions 12 27.30%
Unique packaging 2 4.50%
Best to quality 1 2.30%
Explore the develop... 1 2.30%
Make it in dual flavor 1 2.30%
New chocolate chan... 1 2.30%
Make a chocolate... 1 2.30%
More cocoa, less s... 1 2.30%
Yes, sugar-free ch... 1 2.30%
You must... 1 2.30%
(Numerous other single
21 total (1 each) 2.3% each
responses)

Graph No. 2.15

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 3. Finance

3.1 Profit and Loss Account of Melt & Mingle

🧾 Melt and Mingle Chocolates
Profit & Loss Account

For the Year Ended December 31, 2024

Particulars Amount (₹)

Revenue
Sales Revenue ₹ 99,60,000
Other Income ₹ 1,66,000
Total Revenue ₹ 1,01,26,000

Cost of Goods Sold (COGS)

Raw Materials ₹ 33,20,000
Packaging & Wrapping ₹ 4,15,000
Direct Labor ₹ 12,45,000
Total COGS ₹ 49,80,000

Gross Profit ₹ 51,46,000

Operating Expenses
Rent ₹ 4,98,000
Utilities ₹ 2,07,500
₹ 33,20,000 ₹ 33,20,000
Salaries (Admin) ₹ 8,30,000
Insurance ₹ 1,24,500
Depreciation ₹ 1,66,000
Miscellaneous ₹ 1,66,000
Total Operating Expenses ₹ 24,06,000

Operating Profit ₹ 27,40,000

Interest Expense ₹ 4,15,000
Net Profit Before Tax ₹ 23,25,000
Tax (Estimated at 25%) ₹ 5,81,250
Net Profit After Tax ₹ 17,43,750

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3.2 Balance sheet of melt & Mingle

🍫 Melt and Mingle Chocolates

As of December 31, 2024

PARTICULARS Amount (₹)
Assets Amount (₹)
Current Assets
Cash ₹ 24,90,000
Accounts Receivable ₹ 4,15,000
Inventory ₹ 12,45,000
Prepaid Expenses ₹ 1,66,000
Total Current Assets ₹ 43,16,000

Non-Current Assets
Machinery & Equipment ₹ 20,75,000
Furniture & Fixtures ₹ 4,15,000
Leasehold Improvements ₹ 6,64,000
Less: Accumulated Depreciation ₹ -1,66,000
Total Non-Current Assets ₹ 29,88,000

Total Assets ₹ 73,04,000

Liabilities and Equity Amount (₹)

Current Liabilities
Accounts Payable ₹ 5,81,000
hort-term Loan ₹ 8,30,000
Accrued Expenses ₹ 2,49,000
Total Current Liabilities ₹ 16,60,000

Long-Term Liabilities
Bank Loan ₹ 33,20,000
Total Liabilities ₹ 37,35,000

Equity
Owner’s Capital Investment ₹ 33,20,000
Retained Earnings (Net Profit) ₹ 2,49,000
Total Equity ₹ 35,69,000

Total Liabilities & Equity ₹ 73,04,000

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 4. Detailed Marketing Strategy of Melt and Mingle

1. Target Market (Segmentation and Targeting)

➢ Melt and Mingle targets health-conscious and quality-oriented customers. The market
segments include:
➢ Age: 20–45 years
➢ Lifestyle: Health-conscious, fitness-focused, premium product seekers
➢ Diet Preferences: People avoiding sugar (diabetics, fitness enthusiasts), herbal remedy
followers
➢ Behavioral: People who prefer natural, artisanal, and innovative chocolate
experiences.

2. Positioning Statement

➢ "Melt and Mingle blends indulgence with wellness — offering handcrafted chocolates
that are as good for your body as they are for your soul."
➢ Positioning: Healthy luxury. Not just a treat — it’s a functional, guilt-free experience.
➢ Emotional Appeal: Relieves stress, boosts mood, and supports health naturally.

3. Branding Strategy

➢ Brand Name: Melt and Mingle implies connection, smoothness, and premium quality.
➢ Logo: Minimal, modern design with cocoa elements and natural tones (green, brown).
➢ Tone: Friendly, conscious, elegant
➢ Packaging:
o Dark Chocolate – Black with gold accents (premium)
o Herbal Chocolate – Earthy green tones (natural)
o Sugar-Free Chocolate – Clean white and blue (light & health-focused)

4. Marketing Channels

➢ Online: Website, Instagram, Facebook, influencer marketing, wellness blogs

➢ Offline: Premium supermarkets, organic food stores, yoga centers, spas

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 Marketing Mix (4Ps) of Melt and Mingle

1. Product

➢ Dark Chocolate: 70%, 85%, and 90% cocoa – intense flavor, antioxidant-rich
➢ Herbal Chocolate: Infused with ingredients like Tulsi, Ashwagandha, Mint,
Chamomile
➢ Sugar-Free Chocolate: Sweetened with natural sweeteners like Stevia, Erythritol
Features:
➢ Handmade in small batches
➢ No artificial preservatives or flavors
➢ Ethically sourced cocoa
➢ Vegan and eco-friendly options
Packaging:
• Eco-friendly wrappers
• Transparent ingredients list
• Chocolate-coated herbal nuts
• Energy bites with herbal infusions
• Limited edition seasonal bars

2. Price Strategy:
➢ Premium Pricing – reflects quality, health value, and craftsmanship
Positioned higher than mass-market chocolate brands
➢ Affordable luxury – small indulgences that feel special
➢ Pricing Tactics:Bundled packs (mix & match flavours)
➢ Introductory discounts
➢ Loyalty points for repeat buyers

3. Place (Distribution)

➢ Online Channels:Official website with direct sales, blog, and subscription options
➢ Amazon, Flipkart, and niche platforms like Organic India, HealthKart
➢ Offline Channels:High-end grocery stores (e.g., Nature’s Basket, Foodhall)
➢ Organic/Health-focused stores
➢ Boutique cafés, yoga studios, wellness retreats

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4. Promotion

Digital Promotion:
• Social Media Marketing: Instagram Reels, Chocolate ASMR videos, polls, giveaways
• Influencer Campaigns: Fitness coaches, Ayurveda bloggers, lifestyle influencers
• Email Campaigns: Recipes, wellness tips, subscriber-only deals
Content Marketing:
• Blog articles like “5 Benefits of Ashwagandha Chocolate”
• YouTube videos about herbal ingredients in chocolate
• Behind-the-scenes content (chocolate-making, cocoa sourcing)
Offline Promotion:
• Sampling: At gyms, wellness centers, yoga retreats
• Workshops: Chocolate tasting + health talk events

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 5. SWOT Analysis

Strengths – The Magic in the Mix

Diverse Product Range

From the timeless charm of Milk Chocolate to the wellness twist of Herbal Chocolate and the
thoughtful indulgence of Sugar-Free Chocolate — we’ve got a sweet for every soul.

Health Meets Happiness

Our Herbal and Sugar-Free offerings aren’t just treats — they’re guilt-free experiences.
We’re not just satisfying cravings; we’re caring for our customers.

Niche Appeal with a Premium Feel

Whether you're a chocoholic, a fitness freak, or a nature lover, we’ve curated a lineup that
speaks to individual lifestyles.

Beautiful Branding Possibilities

Wellness + indulgence = a dream pairing for modern-day marketing. We're ripe for influencers,
lifestyle branding.

Weaknesses
Still Earning Trust
As a new name in a flavor-packed market, we’re building our reputation one bar time.

Educational Curve
Not everyone understands Herbal Chocolate — we’ll need to educate consumers on its health
benefits and ingredients.

High Production Costs

Crafting sugar-free and herb-infused chocolates means quality inputs — and that means
tighter margins.

Shelf Life and Storage

Herbs and alternative sweeteners can affect shelf stability. We'll need precision in storage,
especially for wholesale or shipping.

Opportunities
Health-Conscious Trends

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As the world leans toward wellness, our Herbal and Sugar-Free chocolates position us as both
indulgent and intentional.

Niche Retail & Online Markets

Think organic stores, gyms, wellness centers, diabetic-friendly e-commerce platforms — all
hungry for what we offer.

Corporate Wellness Gifting

Businesses are shifting toward healthier gifting. Imagine HR teams sending out our
chocolates in wellness kits or event hampers.

Festivals & Seasonal Sales

Our variety makes us ideal for thoughtful gifting — one box, three lifestyles. Perfect for
festive hampers or subscription boxes.

Threats
Tough Competition
Big chocolate brands are launching "healthier" options too — with more budget and bigger
reach.

'Healthy Chocolate'
Some consumers may doubt the taste or effectiveness of herbal-infused or sugar-free
products. It’s on us to prove them wrong.

Regulatory Hurdles
Herbal ingredients and sugar substitutes may face different food regulations — especially if
you plan to go global.

Cost Sensitivity
Wellness-oriented chocolates often come at a premium — in a cost-cutting economy, that
can be a challenge.

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