BUSINESS IDEA

The chocolate business currently faces a growing supply of the product, currently the

the trend of chocolate consumption worldwide has increased considerably due to

different factors, among which the benefits it has for health stand out since it contains

a large number of antioxidants which help in the capture of free radicals, preventing death

early cellular.

Therefore, the aim is to create a fine chocolate company focused on the production of products.

healthy, unique, and to the consumer's liking, made with high-quality ingredients, without preservatives or fats

hydrogenated, we want to ensure that potential customers of our chocolates respond

favorably to the company's offer, through a focused marketing and sales strategy

to make our products known through sales on the company's website, creating

Thus an image, a brand of the company that allows customers to captivate them with our chocolates.

We seek for everyone to be able to indulge in a good chocolate, even those

that due to some illness they cannot, but that inside our chocolate shop you will find the

ideal and healthy chocolate is a necessary condition for the consumer; because it is the basis of our development

It is the production of healthy products with all the benefits that chocolate brings.

Likewise, the competition in the business aesthetic is strong, although it is not very large, however it is

a high-growth sector, especially within the capital of the country. Although there are no statistics

Officials on this sector of the chocolate industry, it is evident that there are more and more stores of

artisanal chocolates that are penetrating the market and gaining share and positioning

brand, because without a doubt, real chocolate is a product of great demand. In this way it

proposes a business concept based on the design of establishing a specialized chocolate store, with

handcrafted products, completely healthy and made to the consumer's taste, products to the

measure of client needs.

This business idea aims to formulate an investment project, which is intended to benefit

to society in general, as the aim is for the product to provide the greatest possible satisfaction

to consumers. We as project owners intend to have a profitability over the

resources that will be invested and also generate new sources of direct and indirect employment although in

smaller quantity, which in some way will have a positive impact on the local economy of the area where it

intends to implement the project.

An idea can be very valid in theory, but it does not necessarily lead to a viable business.

Consequently, it is advisable to examine this idea beforehand, before delving into the respective study.

and analysis.

TECHNICAL FEASIBILITY

At a technical level, our business idea is indeed feasible, since

our country produces high-quality cocoa and has

the highest technology in the sector; which facilitates acquisition

of purely national raw material for our products.

Therefore, inputs such as machinery for our

conflict that could affect the development of the company.

ECONOMIC FEASIBILITY
At the economic level, there are various support mechanisms for

entrepreneurs, for example PROEXPORT supports investment in

this sector of chocolaterie, because it is a profitable sector.

The possibilities of both financing and costs of

raw material and the sale of such products, is equivalent,

allowing for profits from sales at affordable prices

for potential clients, providing profitability to the business.

Commercial Viability

At a commercial level, the demand for this type of product is

considerable and its competition is small but it is in

growth; therefore, our idea proposes a better

way to meet demand in the face of competition, which

In addition, the current trend will be taken as a basis for the

demand, the existing competition, and the innovation of the idea.

In this context, a preliminary filter for business viability, although the details are not yet known,

market, neither the competitors, nor the necessary resources for its implementation, it is important to clarify

an initial perception about the business that one wants to undertake.

Create a Business Plan to establish an artisanal chocolate company that offers to the

consumers a healthy, unique, and exquisite product, of excellent quality and at a price equivalent to its
delicious flavor and preparation, available in the capital of the country.

1.4. SPECIFIC OBJECTIVES OF THE PROJECT

Determine the existence of a potential demand in the chocolate market for the product that
is desired to produce.

Determine the technical and financial feasibility of the project, so that its implementation is fully

founded in the city of Santa Cruz, Bolivia.

Determine the economic profitability of the project for the establishment of a small business.

fine chocolate shop in the city.

Establish a projection in achieving the average sales level profitably, during the

first year of the project's life.

Establish a projection for the increase in the sales percentage by 0.5% annually until reaching

1.5% of the total expected demand.

1.5. OUR COMPANY

Our company CIOCCOLATO AMBER is a fine chocolate shop located in the capital of the country, and dedicated to the

elaboration and commercialization of artisanal chocolates, using excellent national raw materials

quality.

We aim to produce what the client wants and how they want it, safeguarding all the nutrients:

vitamins, minerals, proteins that good chocolate, gourmet chocolate offers; without replacing the

percentage of cocoa butter by hydrogenated fats, nor to use high contents of refining,

preservatives and impure ingredients that ultimately result in harmful effects on health, thus losing

the true nutritional value of chocolate.

The aim is to offer an alternative to consumers so that they can choose the flavors themselves, in addition to

they will be unique, healthy, and delicious products, with packaging and presentation supported by the line
artisanal that is proposed with this development of an artisanal chocolate shop to the taste of the consumer.

On the other hand, we seek to innovate in flavors and recipes by experimenting with flavors unique to our own.

country, of course, without ignoring the trend of classic flavors.

1.5.1. MISSION

Our chocolatier has as its mission to promote the culture of chocolate through a high-quality product.

quality, offering customers a completely traditional and healthy chocolate, made in a way
artisanal without any additives, and according to the customer's tastes.

We want consumers of this type of products to feel identified with the chocolates.

produced by CIOCCOLATO AMBER.

1.5.2. VISION

Our vision is to achieve the positioning and consolidation of the brand in the market in the fourth year of existence.

of the project. And to penetrate the international market in the long term.

By the year 2017, the chocolate shop CIOCCOLATO AMBER will be recognized as one of the best chocolate shops.

at a national level for offering excellence and innovation in the fine artisanal chocolate sector.

1.5.3. PRODUCTS AND SERVICES

Chocolate is a healthy food, and it has been the subject of numerous scientific studies that certify its

properties and the different benefits it brings for health, both mental and physical, in addition to its

Inclusion in the daily diet will bring us pleasure, due to its flavor and the endorphins that our brain releases.

Therefore, in our chocolate shop we will offer bonbons and chocolate truffles of the highest quality.

in the development of their design and manufacturing processes, in order to ensure customer satisfaction, to

offer exclusive and delicious products.

True to our conviction of offering high-quality products, we will make chocolates and truffles under the

commitment and compliance with the following details:

All our products will be made with the best chocolate, national products of aromas and

unique flavors.

Our chocolates will be handmade, using the finest ingredients and with staff

qualified in knowledge.

Each of the recipes will be prepared without adding preservatives, so that the benefits of cocoa are

remain intact. Our chocolates and truffles do taste like chocolate.

We will not use preservatives or artificial colorants for the fillings either. Both creams and

The concentrates and essences will be made directly.

Our chocolates will be attractive for their bright and perfect finishes, which produce crunchiness.

sensations.

Our innovation is based on customizing the presentation and surprising in the form of the designs.

chocolate packaging.

Continuous improvement in our service and the creation of new products are our next goals.

objects.
What are the nutrients in chocolate? The percentage of each one will depend on the type of chocolate and its quality.
of the same, but all of them contain: minerals, vitamins, energy, fiber, proteins, carbohydrates,
It is clear that everything depends on the composition of each chocolate, hence the option to choose a chocolate.

artisan, a gourmet chocolate, choose CIOCCOLATO AMBER.

1.5.4. COMPANY OBJECTIVES

The main objective of the company is to prepare and offer fine chocolate consumers a product.

healthy, unique and exquisite, of excellent quality and at a fair price, available both in the sales location

located in the capital of the country, as per the catalog on the company's website.

Short Term Goal.

Search for funding

necessary, adaptation of

local and implementation.

Start of the return of

locative elements.
Possibility of opening another location

for sale for the year 2015.

SPECIFIC OBJECTIVES

Design customized products to meet each customer's needs, with equally unique packaging.

its flavors, crafted to your liking.

consumers an exclusive and delicious product.

To create chocolates with national products and unique flavors of our country, in order to innovate.

in the tasting of this exquisite and traditional sweet.