SUMMER INTERNSHIP REPORT ON
MARKETING FOR CINCOONI SYSTEMS
In Partial Fulfilment for the award of the degree
Master’s in Business Administration
Batch: 2023-2025
By
Siya Malhotra
Student Id- 23023591
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ACKNOWLEDGEMENT
I would like to express my sincere gratitude to the entire team at Cincooni System for
providing me with the opportunity to undertake my 2 month internship in the dynamic field of
marketing.
This invaluable experience has been instrumental in enhancing my knowledge and skills in the
industry.
I am grateful to the faculty at JGBS and other institutions for illuminating the student body
with information and assisting us in achieving greater heights.
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DECLARATION
I hereby certify that the internship report I have submitted to the Office of Career Services at
the Jindal Global Business School of O.P Jindal Global University is an original work that I
have completed under the supervision of Mr. Vikas Vivek (Director) that it is being done in
part to fulfill the requirements for the Master of Business Administration degree’s Summer
Internship 2024. No other university or organization has received this report for the purpose
of awarding a degree or credits.
Siya Malhotra
Student ID – 23023591
MBA 2023-2025 , Section A
Anil Bahri
Jindal Global Business School
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igure1
COMPLETION CERTIFICATE
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EXCELLENCE CERTIFICATE
Figure2
Anil Bahri
Anil Bahri
Anil Bahri
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EXECUTIVE SUMMARY
During my two-month marketing internship at Cincooni Systems, I was engaged in a diverse
range of activities that provided me with hands-on experience in market research, content
creation, client outreach, and team leadership. Cincooni Systems, a leading service provider
in web and app development, digital marketing, and cutting-edge technologies such as AI and
machine learning, offered a dynamic and collaborative environment that fostered both
professional and personal growth.
My primary responsibilities included conducting comprehensive market research to identify
potential opportunities in the Dubai market, generating leads for the company's award event,
and creating content for the Aadarneyi Foundation, Cincooni’s CSR initiative. Additionally, I
played a crucial role in facilitating the Bizox awards event by securing nominations through
various outreach methods, including cold mailing and digital networking.
A significant highlight of my internship was being promoted to lead a team of interns, where
I was responsible for guiding them through marketing strategies and project execution. This
leadership experience, combined with my involvement in community engagement activities,
provided me with a deeper understanding of marketing within a socially responsible
framework.
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TABLE OF CONTENTS
S.NO Particulars Page.no
1. Acknowledgment 2
2. Declaration 3
3. Completion Certificate 4
4. Excellence certificate 5
5. Executive Summary 6
5. Table of content 7
6. Why Consultancy firm 8
7. Company profile 9
8. Company Structure 10
9. Job Profile 11-12
12. Suggestions and Recommendations 13
13. Limitations of the project 14
14. Overall Learning from Internship 15
15. Conclusion 16
16. List of Figures 17
17. Bibliography 18
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WHY CONSULTANCY INDUSTRY?
Choosing the consultancy industry for my marketing internship offers a diverse and strategic
learning experience. The consultancy sector is crucial in advising businesses across various
industries, providing a unique advantage point to understand multiple markets and client
needs. This industry thrives on problem-solving, strategic thinking, and innovative
approaches, all of which are essential in marketing.
Working in a consultancy allows me to develop a deep understanding of how marketing
strategies are crafted to address specific business challenges. It also enhances my ability to
tailor solutions that drive growth and improve brand positioning for a wide range of clients.
The dynamic nature of consultancy work, where each project brings new challenges and
learning opportunities, sharpens my analytical skills and adaptability.
Furthermore, the consultancy industry's emphasis on data-driven decision-making and market
research enriches my marketing expertise, enabling me to craft more effective campaigns.
The collaborative environment, often involving cross-functional teams, fosters teamwork and
communication skills, which are crucial in any marketing role. Lastly, interning in
consultancy offers extensive networking opportunities with industry leaders and experts,
laying a strong foundation for future career growth in the strategic world of marketing
consultancy.
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COMPANY PROFILE
Cincooni Systems Pvt Ltd
CINCOONI SYSTEMS, established on April 24, 2018, is recognized as one of the world's
premier service-providing companies, excelling in a wide range of technological and digital
services. These include web and app development, digital marketing, CMS & e-commerce, as
well as cutting-edge fields like data science, artificial intelligence, business intelligence, and
machine learning.
The company's head office is based in Noida, India, where a dedicated team of experienced
professionals delivers services to a diverse portfolio of corporate, public sector, educational,
and non-profit clients globally.
CINCOONI's commitment to social impact is channeled through the Aadarneyi Foundation,
its corporate social responsibility (CSR) initiative. This foundation focuses on leveraging the
company's resources and expertise to address various social challenges, integrating
philanthropy seamlessly with its business operations.
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CINCOONI SYSTEM - STRUCTURE
Director and CEO
Manager (Production)Manager (Marketing)
Manager (HR & Operations)
Employes (HR and operation dept.
Sales officer
Foreman
Sales persons on team leader(HR &Operation Dept.
Trainee
Worker
Interns Sales and marketing
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JOB PROFILE
1. Market Research & Client Outreach:
- Conducted comprehensive market research to explore potential opportunities for a client
in the Dubai market.
- Focused on identifying and attracting nominations for an awards event, emphasizing
businesses and professionals excelling in their respective fields.
2. Content Creation:
- Developed and wrote blogs for the Aadarneyi Foundation’s website, an NGO associated
with Cincooni Systems, highlighting various social causes.
- Created vlogs to raise awareness for different charitable initiatives, effectively
communicating the NGO's mission and impact.
3. Awards Event Facilitation (Bizox):
- Tasked with generating leads and crafting compelling pitches for Bizox, an initiative that
celebrates top 50 businesses and professionals.
- Utilized a combination of cold mailing, personal networking, and digital outreach to
secure nominations for the awards event.
- Applied advanced communication, marketing, and persuasive skills to convey the value
proposition and benefits of participating in the awards event.
4. Team Leadership:
- Recognized for exceptional communication skills and promoted to lead a team of interns,
guiding them towards achieving successful outcomes.
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- Managed six online batches, including individuals new to the marketing field, providing
mentorship and training to enhance their understanding of marketing strategies and project-
specific goals.
- Oversaw the maintenance of performance tracking through Google Sheets, ensuring
efficient follow-ups and overall team productivity.
5. Community Engagement & NGO Collaboration:
- Led a visit to a school in Gurgaon to explore collaboration opportunities with the
Aadarneyi Foundation.
- Spent a full day at the school to deeply understand the cause, gathering content through
interviews with children and teachers.
- Produced and posted engaging content on social media platforms, generating support and
raising awareness for the NGO's cause.
6. Skills Development & Practical Application:
- Enhanced skills in market research, content creation, lead generation, and digital
communication.
- Gained hands-on experience in leadership, team management, and strategic marketing
within a socially responsible framework.
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SUGGESTIONS AND RECCOMENDATIONS
1. Strategic Office Location and Layout Optimization : To enhance productivity and
accommodate a growing team, it is recommended to reassess the current office location and
layout. By strategically redesigning the workspace, the company can reduce time wastage and
maximize efficiency. An optimized office layout will allow team members to collaborate
more effectively, dedicating more time to projects and driving successful outcomes.
2. Effective Time Management Practices: Implementing robust time management
strategies is crucial for improving overall productivity. Encouraging the use of time-tracking
tools and setting clear deadlines can help ensure that tasks are completed efficiently. This
approach will enable the team to focus on delivering high-quality results within the stipulated
time frames.
3. Enhanced Online Presence: In today’s digital age, increasing the company’s online
presence is essential. By leveraging social media platforms, updating the company’s website
regularly, and engaging with the online community, the company can boost its visibility and
reach a wider audience. This will not only enhance brand recognition but also foster stronger
connections with potential clients and partners.
4. Improved Communication of Updates: Clear and consistent communication is vital
for keeping the team aligned and informed. Implementing regular updates, whether through
digital platforms or meetings, will ensure that everyone is aware of project progress, changes,
and important announcements. This will facilitate better coordination and collaboration
across the organization.
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LIMITATIONS OF THE PROJECT
1. Limited Timeframe: One of the primary limitations of this internship project was
the constrained timeframe in which it was conducted. With only a limited number of
weeks available, there was insufficient time to conduct exhaustive research or explore
all potential avenues. This constraint impacted the depth of data collection and
analysis, as well as the ability to perform follow-up inquiries or validate initial
findings.
2. Resource Constraints: The project faced several resource limitations, particularly
in terms of access to advanced tools and technologies for data analysis. The lack of
sophisticated data analytics tools meant that much of the data processing had to be
done manually, which increased the risk of human error and limited the depth of
insights that could be uncovered.
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Overall learning from internship:
During my 2 month internship in the Cincooni System, I gained invaluable insights and
hands- on experience that significantly shaped my perspective on the world. The exposure to
the consultancy industry provided me with a deep understanding of various aspects, ranging
from market research to leadership skills. Here, I outline the key learnings that have
contributed to my professional growth:
1. Problem Solving Skills: Developed and applied problem-solving skills to address
challenges encountered during the market research.
2. Negotiation Skills: Acquired negotiation skills through interactions with buyers, and
stakeholders.
3. Buyer Meetings and Marketing Observations: Attended various buyer
meetings, observed conversations, and gained insights into effective marketing strategies.
4. Market Research: Gained hands-on experience in conducting comprehensive market
research, particularly in identifying potential opportunities in the Dubai market.
5. Lead Generation: Developed skills in generating leads, especially for the company’s
award event, through various outreach methods, including cold mailing and digital
networking.
6. Content Creation: Enhanced content creation abilities by producing materials for the
Aadarneyi Foundation, contributing to the company’s CSR initiatives.
7. Team Leadership: Cultivated leadership skills by leading a team of interns, guiding
them through marketing strategies, project execution, and ensuring team productivity..
8. Client Outreach: Strengthened client outreach skills by engaging with potential
clients and securing nominations for the Bizox awards event.
9. Social Responsibility: Gained a deeper understanding of the role of marketing in
social responsibility through involvement in the Aadarneyi Foundation’s community
engagement activities.
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Conclusion
My internship at Cincooni Systems has been instrumental in shaping my understanding of
marketing within the consultancy industry. The diverse range of tasks I undertook—from
market research to team leadership—has equipped me with practical skills and knowledge
that will be invaluable in my future career. The experience has not only enhanced my
academic understanding but has also prepared me to tackle real-world challenges in the
marketing field. I am grateful for the opportunity to contribute to Cincooni Systems and for
the mentorship and support that facilitated my growth during this internship.
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List of Figures
Figure1- Internship Certificate
Figure2- Internship Certificate
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BIBLIOGRAPHY
https://aadarneyi.org/
https://cincooni.com/
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