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Shin V Apple

Plaintiff Danyell Shin has filed a class action complaint against Apple, Inc. for allegedly allowing malicious applications in its App Store that misled consumers into downloading apps designed to steal personal financial assets. The complaint asserts that Apple misrepresented the safety and security of its App Store apps, which led to significant economic losses for users who fell victim to a cryptocurrency investment scam. The plaintiff seeks to enjoin Apple's practices and obtain compensation for affected consumers under California's consumer protection laws.

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Mike Wuerthele
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0% found this document useful (0 votes)
187 views28 pages

Shin V Apple

Plaintiff Danyell Shin has filed a class action complaint against Apple, Inc. for allegedly allowing malicious applications in its App Store that misled consumers into downloading apps designed to steal personal financial assets. The complaint asserts that Apple misrepresented the safety and security of its App Store apps, which led to significant economic losses for users who fell victim to a cryptocurrency investment scam. The plaintiff seeks to enjoin Apple's practices and obtain compensation for affected consumers under California's consumer protection laws.

Uploaded by

Mike Wuerthele
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 28

Case 5:25-cv-05000 Document 1 Filed 06/12/25 Page 1 of 28

1 BLOOD HURST & O’REARDON, LLP


TIMOTHY G. BLOOD (149343)
2 LESLIE E. HURST (178432)
THOMAS J. O’REARDON II (247952)
3 ADAM M. BUCCI (327312)
501 West Broadway, Suite 1490
4 San Diego, CA 92101
Tel: 619/338-1100
5 619/338-1101 (fax)
tblood@bholaw.com
6 lhurst@bholaw.com
toreardon@bholaw.com
7 abucci@bholaw.com

8 BARNOW AND ASSOCIATES, P.C.


BEN BARNOW (pro hac vice forthcoming)
9 ANTHONY L. PARKHILL (pro hac vice forthcoming)
205 W. Randolph Street, #1630
10 Chicago, IL 60606
Tel: 312/621/2000
11 312/641-5504 (fax)
b.barnow@barnowlaw.com
12 aparkhill@barnowlaw.com

13 Attorneys for Plaintiff

14 UNITED STATES DISTRICT COURT

15 NORTHERN DISTRICT OF CALIFORNIA – SAN JOSE DIVISION

16 DANYELL SHIN, on behalf of herself and all Case No. 5:25-cv-5000


others similarly situated,
17 CLASS ACTION COMPLAINT
Plaintiff,
18
v. CLASS ACTION
19
APPLE, INC.,
20
Defendant.
21 JURY TRIAL DEMANDED

22

23

24

25

26
27

28

00226224 CLASS ACTION COMPLAINT


Case 5:25-cv-05000 Document 1 Filed 06/12/25 Page 2 of 28

1 Plaintiff Danyell Shin, on behalf of herself and all others similarly situated, hereby files her

2 complaint against Apple, Inc. (“Apple” or “Defendant”), and in support thereof states:

3 INTRODUCTION

4 1. Apple authorized and maintained malicious applications in its “App Store” that

5 allowed the theft of personal financial assets while representing that apps in its App Store had been

6 vetted and reviewed by Apple and were safe and secure.

7 2. Apple has built a business model that depends not only on selling hardware such as

8 iPhones and iPads, but also on providing consumers with a curated selection of applications through

9 the App Store. By maintaining exclusive control over the applications that may be downloaded on
10 Apple devices, Apple has structured its ecosystem so that customers rely on Apple for the perceived

11 safety and reliability of the App Store. Apple has actively and extensively represented to consumers

12 that apps on the App Store are thoroughly vetted, trustworthy, and secure. Apple has actively

13 represented that its App Store apps which are used for cryptocurrency trading come from approved

14 financial institutions and comply with all applicable laws.

15 3. These representations foster consumer trust, which, in turn, incentivizes consumers

16 to purchase Apple devices over competing brands. Apple’s campaign to promote the safety and

17 trustworthiness of its App Store directly contributes to increased sales of iPhones and other Apple

18 products, as consumers reasonably believe that Apple’s devices provide a safer and more secure

19 user experience. Without this assurance of security, fewer consumers would be inclined to purchase
20 Apple devices, as they might perceive other smartphones or tablets as equally secure or better suited

21 to meet their needs.

22 4. Apple’s assertions regarding the safety and legitimacy of App Store apps thus serve

23 a dual purpose: enhancing the appeal of Apple’s ecosystem while driving hardware sales. This is

24 not merely a platform for app distribution but a cornerstone of Apple’s competitive advantage in the

25 smartphone and tablet market. Consequently, Apple profits not only from app sales or in-app

26 purchases but also from free apps because Apple profits significantly from the added value that this
27 perceived security brings to its devices, making the continued representation of app safety integral

28 to Apple’s market strategy and business growth.


1
00226224 CLASS ACTION COMPLAINT
Case 5:25-cv-05000 Document 1 Filed 06/12/25 Page 3 of 28

1 5. Plaintiff and Class members relied on Apple’s express representations and ongoing

2 and long-standing campaign of representing that its App Store is “a safe and trusted place” when

3 they downloaded applications purporting to be digital asset trading applications. Unknown to

4 Plaintiff and Class members, these applications, including the Swiftcrypt app Plaintiff downloaded,

5 were “spoofing” programs created for the sole purpose of stealing fiat and cryptocurrency by

6 obtaining consumers’ account information and thereafter routing Class members’ assets to the

7 perpetrators’ personal accounts. Not knowing this, and relying on Apple’s express and longstanding

8 representations that apps from its App Store had been vetted and were safe and legally compliant,

9 Plaintiff and Class members downloaded the app from the Apple App Store. Subsequently, after
10 following instructions contained in the apps to deposit funds, and after what appeared to be

11 legitimate trades and growth of their funds, their accounts were frozen and all the money they

12 invested was stolen in a cryptocurrency investment scam known as “pig butchering.”1

13 6. Apple’s affirmative representations and the general impression that it has cultivated

14 that apps from its App Store could be trusted and were safe and secure because of Apple’s rigorous

15 vetting and review process were false and misleading. As a result of Apple’s misrepresentations,

16 and its failure to take appropriate corrective or remedial action, Apple has caused Plaintiff and Class

17 members to download an app created solely for “pig butchering” schemes and hence to suffer

18 significant economic losses. Defendant’s conduct is in violation of California’s Consumers Legal

19 Remedies Act (“CLRA”), Civil Code § 1750, et seq. and California’s Unfair Competition Law
20 (“UCL”), Business and Professions Code § 17200, et seq.

21 7. By virtue of this class action, Plaintiff seeks to enjoin Apple’s unlawful practices and

22 to require that Apple to compensate Plaintiff and members of the Class for the losses they have

23 incurred because of its misconduct.

24

25 1
“Pig butchering” is “named in reference to the practice of fattening a pig before slaughter. It
26 is a type of confidence and investment fraud in which the victim is gradually lured into making
increasing monetary contributions, generally in the form of cryptocurrency, to a seemingly sound
27 investment before the scammer disappears with the contributed monies.” See Office of Inspector
General, Pig Butchering Scams, FDICOIG, https://www.fdicoig.gov/pig-butchering-scams (last
28
accessed May 28, 2025).
2
00226224 CLASS ACTION COMPLAINT
Case 5:25-cv-05000 Document 1 Filed 06/12/25 Page 4 of 28

1 PARTIES

2 8. Plaintiff Danyell Shin is an individual, over 18 years of age, and a citizen of the State

3 of Illinois, the County of Cook.

4 9. Defendant Apple, Inc. is a California corporation with its principal place of business

5 at One Apple Park Way, Cupertino, California 95014.

6 JURISDICTION AND VENUE

7 10. Jurisdiction is proper under the Class Action Fairness Act of 2005, 28 U.S.C.

8 § 1332(d), because, on information and belief, the proposed Class consists of 100 or more members;

9 many of the members are citizens of states that are diverse from the state of Defendant’s citizenship;
10 and the amount in controversy exceeds $5,000,000, exclusive of costs and interest.

11 11. This Court may exercise personal jurisdiction over Apple, who has availed itself of

12 the jurisdiction of this Court through acts and omissions, including but not limited to, having its

13 principal place of business in this District, advertising its services in this District, selling products

14 and services to consumers in this District, and by otherwise conducting business in this District;

15 furthermore, various agreements between Apple and the Class select the Courts of this State as the

16 proper forum for all disputes.

17 12. Venue is therefore proper in this forum pursuant to 28 U.S.C. § 1391(b), and further,

18 as Apple is located in this judicial district and/or a substantial part of the acts or omissions giving

19 rise to the claims herein occurred in the same.


20 INTRADISTRICT ASSIGNMENT

21 13. Pursuant to Civil L.R. 3-2(c) and (e), assignment to the San Jose Division is proper

22 because a substantial part of the conduct which gives rise to Plaintiff’s claims occurred in Santa

23 Clara County, where Apple resides.

24 GENERAL ALLEGATIONS

25 Apple and the App Store

26 14. Apple is one of the largest mobile and tablet application providers in the world,
27 through its universally known “App Store.”

28
3
00226224 CLASS ACTION COMPLAINT
Case 5:25-cv-05000 Document 1 Filed 06/12/25 Page 5 of 28

1 15. Apple describes the App Store to consumers as follows: 2

9
10

11

12

13

14 16. Apple has worked for decades to build and promote a reputation of providing apps
15 that are safe and can be trusted. Over time, Apple has established an image that its App Store is
16 carefully curated, with each app undergoing a rigorous review to ensure it meets Apple’s security
17 standards. This long-standing marketing message has fostered an inherent belief among consumers
18 that apps on the App Store are safe by default.
19 17. Apple has distinguished itself in the tech industry as a company committed to user
20 privacy and security. Consumers have come to associate Apple products with high standards of
21 protection, further encouraging the reasonable belief that any app available on the App Store is
22 secure and free from fraudulent intent. This association reinforces reasonable consumers’ belief that
23 Apple’s vetting process extends to protecting them from scams.
24 18. Apple exercises exclusive control over app distribution on iOS devices, disallowing
25 alternative app sources or sideloading. This exclusivity suggests to consumers that Apple is
26 confident in its review and vetting process, leading users to believe that Apple has effectively
27

28 2
App Store, Apple, https://www.apple.com/app-store/ (last accessed May 28, 2025).
4
00226224 CLASS ACTION COMPLAINT
Case 5:25-cv-05000 Document 1 Filed 06/12/25 Page 6 of 28

1 shielded them from unsafe or fraudulent applications by eliminating external sources of apps.

2 Indeed, Apple warns users that sideloading “would cripple the privacy and security protections that

3 have made iPhone so secure, and expose users to serious security risks,”3 reinforcing consumers’

4 belief that Apple-approved apps on the App Store are safe and trustworthy.

5 19. Apple has promoted its App Store’s vetting process as a stringent security measure,

6 publicly detailing how apps are reviewed by experts who assess them for malware, privacy concerns,

7 and other security risks. Apple also promotes and represents that its App Store apps which are used

8 for cryptocurrency transmissions or transactions are appropriately licensed and that apps facilitating

9 cryptocurrency ICOs (Initial Coin Offerings) or other futures trading of cryptocurrency come from
10 approved financial institutions and comply with all applicable laws. Given this promotion, a

11 reasonable consumer would assume that apps made available for download are free from fraudulent

12 or malicious intent, especially for highly regulated fields like finance and digital asset trading.

13 20. Apple has conveyed to consumers that user safety is a core value, underscored by

14 statements such as “Download with confidence” and assurances that the App Store is a “safe and

15 trusted place.” Given the prevalence of these messages, consumers are led to believe that Apple’s

16 security and vetting practices are specifically designed to prevent fraudulent schemes like pig

17 butchering scams from being present on the platform.

18 21. In 2007, Steve Jobs stated that Apple’s mission in creating what would become the

19 App Store was to create “an advanced system which will offer developers broad access to natively
20 program the iPhone’s amazing software platform while at the same time protecting users from

21 malicious programs.”4 Apple reiterated its approach to the App Store in 2010 when it released the

22 first version of its App Store Review Guidelines, in which it stated “[i]f it sounds like we’re control

23

24

25 3
Building a Trusted Ecosystem for Millions of Apps: A Threat Analysis of Sideloading, Apple
26 (Oct. 2021),
https://www.apple.com/privacy/docs/Building_a_Trusted_Ecosystem_for_Millions_of_Apps_A_
27 Threat_Analysis_of_Sideloading.pdf.
4
Adam Engst, Steve Jobs’s iPhone SDK Letter, TidBits (Oct. 17, 2007),
28
https://tidbits.com/2007/10/17/steve-jobss-iphone-sdk-letter/.
5
00226224 CLASS ACTION COMPLAINT
Case 5:25-cv-05000 Document 1 Filed 06/12/25 Page 7 of 28

1 freaks, well, maybe it’s because we’re so committed to our users and making sure they have a quality

2 experience with our products.”5

3 22. In 2021, Apple published a document titled “Building a Trusted Ecosystem for

4 Millions of Apps: The important role of App Store protections” in which it claims:

5 Nearly two million apps are available for users to download on the App Store, with
thousands of apps added every week. Given the sheer scale of the App Store platform,
6 ensuring iPhone security and safety was of critical importance to us from the start. .
. . [W]e created the App Store, a trusted place where users can safely discover and
7
download apps. On the App Store, apps come from known developers who have
8 agreed to follow our guidelines, and are securely distributed to users free from
interference from third parties. We review every single app and each app update to
9 evaluate whether they meet our high standards. This process, which we are constantly
working to improve, is designed to protect our users by keeping malware,
10 cybercriminals, and scammers out of the App Store.6
11 23. Apple represents that “[s]ince launching the App Store in 2008, Apple has continued
12 to invest in and develop industry-leading technologies designed to provide users with the safest and
13 most secure experience for downloading apps . . . Today, the App Store stands at the forefront of
14 app distribution, setting the standard for security, reliability, and user experience.”7 It also tells
15 consumers that “[a]s digital threats have evolved in scope and complexity over the years, Apple has
16 expanded its antifraud initiatives to address these challenges and help protect its users. Every day,
17 teams across Apple monitor and investigate fraudulent activity on the App Store, and utilize
18 sophisticated tools and technologies to weed out bad actors and help strengthen the App Store
19 ecosystem.”8
20 ///
21 ///
22

23 5
See Leander Kahney, Here’s The Full Text of Apple’s New App Store Guidelines, Cult of
Mac (Sept. 9, 2010 8:49 AM), https://www.cultofmac.com/news/heres-the-full-text-of-apples-new-
24 app-store-guidelines.
6
25 Building a Trusted Ecosystem for Millions of Apps: The important role of App Store
protections, Apple (June, 2021),
26 https://www.apple.com/privacy/docs/Building_a_Trusted_Ecosystem_for_Millions_of_Apps.pdf.
7
App Store stopped over $7 billion in potentially fraudulent transactions in four years, Apple
27 (May 14, 2024), https://www.apple.com/newsroom/2024/05/app-store-stopped-over-7-billion-usd-
in-potentially-fraudulent-transactions/.
28 8
Id.
6
00226224 CLASS ACTION COMPLAINT
Case 5:25-cv-05000 Document 1 Filed 06/12/25 Page 8 of 28

1 24. In 2025, Apple again reiterated “the App Store’s continued investment in fostering

2 the most secure experience for users,” and that “the App Store is a trusted destination for users to

3 download their favorite apps and discover new ones.”9 Apple represented to consumers that it

4 “employs a comprehensive approach to combating fraud on the App Store, with teams across the

5 company working to detect, investigate, and prevent malicious activity before it can reach users.”10

6 Apple assures its users it “will continue to build on its commitment to provide users with the safest

7 and most secure experience on the App Store.”11

8 25. In a section titled “App security overview” Apple states:

9 Apple provides layers of protection to help ensure that apps are free of known
malware and haven’t been tampered with. Additional protections enforce that access
10 from apps to user data is carefully mediated. These security controls provide a stable,
secure platform for apps, enabling thousands of developers to deliver hundreds of
11
thousands of apps for iOS, iPadOS, and macOS—all without impacting system
12 integrity. And users can access these apps on their Apple devices without undue fear
of viruses, malware, or unauthorized attacks.12
13

14

15

16

17

18

19
20

21

22

23

24
9
25 The App Store prevented more than $9 billion in fraudulent transactions over the last five
years, Apple (May 25, 2025), https://www.apple.com/newsroom/2025/05/the-app-store-prevented-
26 more-than-9-billion-usd-in-fraudulent-transactions/.
10
Id.
27 11
Id.
12
App security overview, Apple, https://support.apple.com/guide/security/app-security-
28
overview-sec35dd877d0/web (last accessed May 28, 2025).
7
00226224 CLASS ACTION COMPLAINT
Case 5:25-cv-05000 Document 1 Filed 06/12/25 Page 9 of 28

1 26. Apple on its App Store further represents:13

9
10

11

12

13

14
Apple additionally promises it is:14
15

16

17

18

19
20

21

22

23

24

25

26
27
13
See App Store, supra n.2.
28 14
Id.
8
00226224 CLASS ACTION COMPLAINT
Case 5:25-cv-05000 Document 1 Filed 06/12/25 Page 10 of 28

9
10

11

12

13

14

15

16

17

18 27. Apple represents consumers can “Download with confidence.” It asserts that on its

19 apps, Apple customers can “Purchase safely and securely.” And “Need a refund? AppleCare has
20 your back.”

21 28. On its support website, Apple informs users:

22 The App Store is a trusted place where users can safely discover and download apps.
On the App Store, apps come from identified developers who have agreed to follow
23 Apple guidelines, and are securely distributed to users with cryptographic guarantees
against modification. Every single app and each app update is reviewed to evaluate
24
whether it meets requirements for privacy, security and safety. This process, which
25 is being constantly improved, is designed to protect users by keeping malware,
cybercriminals and scammers out of the App Store.15
26
27
15
About App Store security, Apple (Dec. 19, 2024), https://support.apple.com/en-
28
euro/guide/security/secb8f887a15/web.
9
00226224 CLASS ACTION COMPLAINT
Case 5:25-cv-05000 Document 1 Filed 06/12/25 Page 11 of 28

1 29. Apple further states, “Unlike other mobile platforms, iOS, iPadOS and visionOS

2 don’t allow users to install potentially malicious unsigned apps from websites or to run untrusted

3 apps. Instead . . . all apps must be downloaded from the App Store, where all apps come from

4 identified developers and must pass automated and human review.”16

5 30. Apple controls what applications may be sold or provided to consumers through the

6 App Store by a vetting process that involves provision of the proposed application’s purpose and a

7 copy of the application itself and any relevant source code, users’ guides, and software

8 documentation.17

9 31. As part of Apple’s promise that apps from its App Store are vetted for safety and
10 security, it promises that each app on the App Store has met its security standards. The promise that

11 apps on the App Store are rigorously vetted fosters and results in consumer trust of Apple apps. And

12 in Apple’s words: “Customer trust is a cornerstone of the App ecosystem. Apps should never prey

13 on users or attempt to rip off customers . . .”18 According to Apple, “[t]he guiding principle of the

14 App Store is simple—we want to provide a safe experience for users to get apps . . .”19

15 32. According to Apple, it achieves its guiding principle of providing customer safety

16 and establishing a cornerstone of consumer trust in its apps and the App Store, “by offering a highly

17 curated App Store where every app is reviewed by experts . . . We also scan each app for malware

18 and other software that may impact user safety, security, and privacy. These efforts have made

19 Apple’s platforms the safest for consumers around the world.”20 Apple also promises “apps that
20 solicit, promote, or encourage criminal or clearly reckless behavior will be rejected.”21

21 33. Apple has specific security standards for cryptocurrency exchange apps as follows:22

22

23
16
Intro to app security for iOS, iPadOS and visionOS, Apple (Dec. 19, 2024),
24 https://support.apple.com/en-euro/guide/security/secf49cad4db/web.
17
25 See, e.g., App Review Guidelines, Apple Developer, https://developer.apple.com/app-
store/review/guidelines (last accessed May 28, 2025).
18
26 Id.
19
Id.
27 20
Id.
21
Id.
28 22
Id.
10
00226224 CLASS ACTION COMPLAINT
Case 5:25-cv-05000 Document 1 Filed 06/12/25 Page 12 of 28

1 3.1.5 Cryptocurrencies:

2 ...

3 (iii) Exchanges: Apps may facilitate transactions or transmissions of


cryptocurrency on an approved exchange, provided they are offered only in
4 countries or regions where the app has appropriate licensing and permissions
5 to provide a cryptocurrency exchange.

6 (iv) Initial Coin Offerings: Apps facilitating Initial Coin Offerings (“ICOs”),
cryptocurrency futures trading, and other crypto-securities or quasi-securities
7 trading must come from established banks, securities firms, futures
commission merchants (“FCM”), or other approved financial institutions and
8 must comply with all applicable law.
9 (v) Cryptocurrency apps may not offer currency for completing tasks, such as
10 downloading other apps, encouraging other users to download, posting to
social networks, etc.
11
34. Defendant represents that as part of its vetting and review process:23
12
Apps that provide services in highly regulated fields (such as banking and
13 financial services, healthcare, gambling, legal cannabis use, and air travel) or
that require sensitive user information should be submitted by a legal entity
14 that provides the services, and not by an individual developer.
15
35. Apple also promises immediate correction if issues occur. Apple represents:
16
In a case where an app makes it into the App Store but is then later discovered
17 to violate guidelines, Apple works with the developer to quickly resolve the
issue. In dangerous cases, involving fraud and malicious activity, the app is
18 immediately removed from the App Store and users who downloaded the app
can be notified of the app’s malicious behavior. 24
19
20 36. Apple makes clear to users that the “goal of App Review is to ensure that apps on
21 the App Store are trustworthy.”25 It also promises “Apple’s many layers of security provide users
22 with an unparalleled level of protection from malicious software, giving users peace of mind.”26
23

24

25

26
23
Id.
27 24
Supra n.12.
25
Supra n.6.
28 26
Id.
11
00226224 CLASS ACTION COMPLAINT
Case 5:25-cv-05000 Document 1 Filed 06/12/25 Page 13 of 28

1 37. Apple’s representations of safety and security in the applications offered in the App

2 Store have been made continuously for almost two decades and were a focal point of widespread

3 advertising and marketing representations made by Apple.

4 38. Apple has successfully cultivated the impression that its products and the apps it vets

5 and makes available in the App Store are safe and trustworthy. Indeed, consumers “are willing to

6 trust apps they download from app stores because of years of positive experiences with the extra

7 scrutiny and safeguards app stores offer. Simply being available on the app stores is now an indicator

8 that an app is reasonably trustworthy for consumers.”27

9 39. As described in an article published on February 1, 2023, about illicit pig butchering
10 apps making their way into the Apple App Store, the “presence of the apps in the App Store made

11 the ruse all the more convincing.”28 Researchers from the cybersecurity firm SophosLabs also

12 published an article about pig butchering apps being available in the App Store, stressing that “If

13 criminals can get past these checks [Apple purports to conduct], they have the potential to reach

14 millions of devices. This is what makes it more dangerous for [scam app] victims, as most of those

15 targets are more likely to trust the source if it comes from the official Apple App Store.”29

16 40. Apple’s business model and sales of iPhones and iPads depends upon the App Store

17 applications being safe and secure for Apple customers.30

18

19
20 27
The App Association, Security and Trust from an App Maker’s Point of View, ACT online
21 (Nov. 2021), https://actonline.org/wp-content/uploads/App-Association-Security-and-Trust-from-
an-App-Makers-Point-of-View-November-2021.pdf.
22 28
Dan Goodman, Pig-butchering scam apps sneak into Apple’s App Store and Google Play,
arstechnica (Feb. 1, 2023), https://arstechnica.com/information-technology/2023/02/pig-
23 butchering-scam-apps-sneak-into-apples-app-store-and-google-play/ (last accessed May 28, 2025).
29
Jagadeesh Chandraiah, Fraudulent ‘CryptoRom’ trading apps sneak into Apple and Google
24 app store, Sophos News (Feb. 1, 2023), https://news.sophos.com/en-us/2023/02/01/fraudulent-
25 cryptorom-trading-apps-sneak-into-apple-and-google-app-stores/ (last accessed May 28, 2025).
30
See, e.g., Michael Gartenberg, Apple’s App store has become an ad-infested imitation of its
26 former self, which is not good for iPhone users or developers, Bus. Insider (No. 28, 2022 1:48 PM),
https://www.businessinsider.com/apples-app-store-has-become-an-ad-plagued-version-of-its-
27 former-self-2022-11 (“Ask just about any Apple executive what makes Apple special and the answer
will almost always be Apple’s ecosystem — the company’s . . . position of creating both the
28
hardware and the software with tight integration.”).
12
00226224 CLASS ACTION COMPLAINT
Case 5:25-cv-05000 Document 1 Filed 06/12/25 Page 14 of 28

1 41. That is because Apple customers have no other practical or convenient manner in

2 which to download applications for their iPhones or iPads, as Apple maintains rigorous control over

3 applications that can be placed on their devices. If App Store applications are not perceived to be

4 safe, the sales of iPhones and iPads will be negatively impacted.

5 42. Even when Apple does not directly profit from an application downloaded from the

6 App Store, drawing consumers to its selling forum, as opposed to other fora, has considerable

7 business advantage to Apple, as it encourages consumers to purchase Apple products and dissuades

8 consumers from purchasing other devices. The App Store’s perception of trust and safety has “been

9 central to the growth in app downloads and usage over time.”31


10 43. Thus, Apple intentionally cultivates an impression of trustworthiness amongst

11 consumers, including that apps on the App Store are highly vetted and safe for users to download

12 and use.32 “The more consumers trust a brand, the more they use that brand. . . . Apple’s huge

13 installed base of trusting users has tremendous value, driving a high level of spend with the brand.”33

14 44. Because Plaintiff knew, or at least thought she knew, that Apple thoroughly reviews

15 applications before it allowed them on the App Store, and in reliance on Apple’s representations

16 that App Store apps are safe and secure, Plaintiff purchased Apple hardware (i.e., an iPhone) and

17 downloaded the Swiftcrypt app from the App Store, which turned out to be a fraudulent application.

18 45. The fraudsters that perpetrated the fraud against Plaintiff and Class members through

19 the App Store did so specifically because the app being in the App Store would lend credibility to
20 the scheme. The fraudsters knew that Apple advertises the App Store as being a safe and trustworthy

21 platform, and they used those representations to their advantage in order to carry out the fraud.

22

23

24 31
See Juliette Caminade & Jonathan Borck, The Continued Growth and Resilience of Apple’s
25 App Store Ecosystem, Apple (May, 2023), https://www.apple.com/newsroom/pdfs/the-continued-
growth-and-resilience-of-apples-app-store-ecosystem.pdf.
26 32
See id. (“Apple has heavily invested in the development of policies to foster user trust
and the deployment of resources to enforce them.”).
27 33
David Myhrer, How Brand Trust and a Strong Product Portfolio Drives Apple’s Success,
IDC (Feb. 12, 201), https://blogs.idc.com/2021/02/12/how-brand-trust-and-a-strong-product-
28
portfolio-drives-apples-success/.
13
00226224 CLASS ACTION COMPLAINT
Case 5:25-cv-05000 Document 1 Filed 06/12/25 Page 15 of 28

1 Digital Asset Frauds

2 46. With Apple’s representations in mind, Plaintiff downloaded the Swiftcrypt app,

3 reasonably trusting that the app would be safe, legitimate, and suitable for conducting secure

4 financial transactions. Instead, Plaintiff was met with digital asset fraud, finding herself a victim of

5 a scheme that Apple’s promises of safety should have prevented.

6 47. Fraudsters can carry out these digital asset frauds in different ways. One common

7 mechanism is to “claim to invest customers’ funds in proprietary crypto trading systems or in

8 ‘mining’ farms. The fraudsters promise high guaranteed returns (for example, 20-50%) with little

9 or no risk.”34
10 48. Fraudsters can create fake “trading” platforms in which they convince persons to

11 deposit money in what they believed was their own account under their control, often starting with

12 small amounts and building up to higher and higher numbers, promising the users that they are

13 trading their money and achieving high returns.35 In reality, “no trading actually [takes] place.”36

14 Any money deposited into the platform is stolen by the scammers. “When [victims] try to withdraw

15 [their] earnings, suddenly there [is a] problem[],” or they are told they must pay out-of-pocket to

16 cover exorbitant undisclosed fees or fake taxes.37

17 49. These cryptocurrency scams are extremely prevalent. The FBI recently reported that

18 the total amount of money lost in these frauds in 2023 was over $5.6 billion.38 Investment scams,

19
20

21

22 34
Investor Alert: Watch Out for Fraudulent Digital Asset and “Crypto” Trading Websites,
Commodity Futures Trading Commission,
23 https://www.cftc.gov/LearnAndProtect/AdvisoriesAndArticles/watch_out_for_digital_fraud.html#
:~:text=Be%20wary%20of%20anyone%20who,that%20is%20difficult%20to%20understand. (last
24 accessed May 28, 2025).
35
25 See Digital Asset Frauds, Commodity Futures Trading Commission,
https://www.cftc.gov/LearnAndProtect/digitalassetfrauds (last accessed May 28, 2025).
36
26 Id.
37
Id.
27 38
Hannah Lang, Losses from Crypto Scams Grew 45% in 2023, FBI Says, Reuters (Sept. 9,
2024 3:16pm CDT), https://www.reuters.com/technology/losses-crypto-scams-grew-45-2023-fbi-
28
says-2024-09-09/.
14
00226224 CLASS ACTION COMPLAINT
Case 5:25-cv-05000 Document 1 Filed 06/12/25 Page 16 of 28

1 such as the ones discussed above and at issue here, “accounted for 71% of all crypto-related losses”

2 in 2023.39 The U.S. Secret Service has warned that these types of frauds are of “national interest.”40

3 50. Sophisticated digital actors, such as Apple, are well aware of the threat of these

4 schemes. Apple knew, or should have known, that these types of frauds exist and should have

5 protected Plaintiff and Class members against these types of frauds. Despite representations that

6 Apple takes App Store security seriously, that its customers can trust what is available in the App

7 Store, and that App Store apps used to trade cryptocurrency meet all relevant legal requirements,

8 Apple allowed these fraudsters to place their apps for download in the App Store and caused great

9 harm to Plaintiff and Class members.


10 Plaintiff Danyell Shin’s Experience

11 51. In or about September, 2024, Plaintiff joined an online investment discussion group

12 whose purported objective was to share stock recommendations, investment strategies, and to

13 leverage the combined investment resources of the group. Plaintiff had been educating herself by

14 various means regarding stock investments and trading of digital assets and the online discussion

15 group was part of this process. At the behest of the group leader, an individual using the name Daniel

16 Mills, who was a claimed financial expert with a pedigreed employment history, the Mills discussion

17 group expanded into trading cryptocurrency. Plaintiff and the other group members were

18 encouraged to download and join an app called Swiftcrypt from either the App Store or the Google

19 Play Store and utilize the $100 to $2,000 provided by the exchange to start “trading.”
20 52. Plaintiff has used Apple products for at least 15 years. She trusted apps from the App

21 Store because of her experience with Apple products, her experience with downloading and using

22 other apps from the App Store, and the overall impression Apple has cultivated among its

23 customers—that apps on the App Store are vetted, safe, and trustworthy. This confidence arose from

24 Apple’s long-standing commitment to marketing the App Store as a secure platform, where all apps

25 meet rigorous safety standards. She was also assured by Apple’s representations on its App Store

26
27 39
Id.
40
Combating the Illicit Use of Digital Assets, United States Secret Service,
28
https://www.secretservice.gov/investigations/digitalassets (last accessed May 28, 2025).
15
00226224 CLASS ACTION COMPLAINT
Case 5:25-cv-05000 Document 1 Filed 06/12/25 Page 17 of 28

1 that its apps could be trusted and were secure and safe as alleged above. In reliance on this

2 impression Apple has cultivated over time that apps on the App Store are vetted, safe, and

3 trustworthy, including Apple’s representations regarding the safety and security of App Store apps

4 and based on her belief that the Swiftcrypt app downloaded from Defendant’s App Store was safe

5 and secure, Plaintiff downloaded Swiftcrypt onto her iPhone 13 Pro Max in or about September,

6 2024.

7 53. Plaintiff’s reliance on Apple’s representations was reasonable because the

8 representations she relied on concern the safety and security of apps from the App Store—the

9 “guiding principle” of the App Store according to Apple—and Plaintiff relied upon Apple’s
10 representations for these purposes. Plaintiff would not have purchased an iPhone or spent as much

11 on her iPhone if she had known the truth about Apple’s representations that its apps were not safe

12 or trustworthy.

13 54. After relying on Apple’s representations about the safety and vetting of apps in the

14 App Store and downloading the Swiftcrypt app, Plaintiff began transferring money into what she

15 believed was her account and buying and trading in cryptocurrency and Initial Coin Offerings

16 (ICOs). Between September, 2024, and mid-January, 2025, Plaintiff transferred approximately

17 $80,000 into the Swiftcrypt app, including approximately $50,000 obtained through a loan from her

18 husband’s 401k account. By mid-January, 2025, Plaintiff’s Swiftcrypt account appeared to have

19 increased to $421,000.
20 55. On or about January 14, 2025, Plaintiff’s Swiftcrypt account was suddenly locked

21 and her assets in her account frozen. A few days later, the Swiftcrypt app became non-functional

22 and non-responsive. Plaintiff later discovered the Swiftcrypt app was not legitimate or in compliance

23 with legal requirements, contrary to Apple’s representations, it was not safe and could not be trusted,

24 and it did not comport with Apple’s represented standards and vetting processes for a cryptocurrency

25 app. The Swiftcrypt app was part of a “pig butchering” scam and the more than $80,000 that Plaintiff

26 had deposited was gone. As a direct result of Apple’s process for reviewing the Swiftcrypt app on
27 its App Store and Plaintiff’s reasonable reliance on Apple’s representations assuring her the app had

28 been vetted, was safe, and could be trusted, Plaintiff was injured and lost approximately $80,000.
16
00226224 CLASS ACTION COMPLAINT
Case 5:25-cv-05000 Document 1 Filed 06/12/25 Page 18 of 28

1 Contrary to Apple’s representations and stated processes for correction, Plaintiff and other users of

2 Swiftcrypt were never notified by Apple that Swiftcrypt was a dangerous app used for fraud and

3 malicious activity. Because of the false and deceptive material misrepresentations at issue, Plaintiff

4 also overpaid for her iPhone.

5 CLASS ACTION ALLEGATIONS

6 56. Plaintiff brings this action on behalf of herself and as a class action, pursuant to the

7 provisions of Federal Rules of Civil Procedure Rules 23(a), (b)(2), and (b)(3), on behalf of the class

8 defined as:

9 The Class
10 All persons who downloaded a cryptocurrency trading app from the Apple
App Store within the relevant statutory period to the date notice is sent to
11
the Class and whose funds were stolen from the cryptocurrency app by the
12 app developers or agents working on their behalf.

13 57. Excluded from the Class are Defendant and its subsidiaries and related entities; all
14 persons who make a timely election to be excluded from the Class; governmental entities; and any
15 judge to whom this case is assigned and his/her immediate family. Plaintiff reserves the right to
16 revise the Class definition based upon information learned through discovery.
17 58. Certification of Plaintiff’s claims for class-wide treatment is appropriate because
18 Plaintiff can prove the elements of her claims on a class-wide basis using the same evidence as
19 would be used to prove those elements in individual actions alleging the same claim.
20 59. This action has been brought and may be properly maintained on behalf of the Class
21 proposed herein under Federal Rule of Civil Procedure 23 for the following reasons:
22 Numerosity
23 60. Pursuant to Federal Rule of Civil Procedure 23(a)(1), the members of the Class are
24 so numerous and geographically dispersed that individual joinder of all Class members is
25 impracticable. While Plaintiff is informed and believes that there are hundreds of members of the
26 Class, the precise number of Class members is unknown to Plaintiff but may be ascertained from
27 Defendant’s records. Class members may effectively and efficiently be notified of the pendency of
28
17
00226224 CLASS ACTION COMPLAINT
Case 5:25-cv-05000 Document 1 Filed 06/12/25 Page 19 of 28

1 this action by recognized, Court-approved dissemination methods, which may include U.S. mail,

2 electronic mail, Internet postings, and/or publication.

3 Commonality and Predominance

4 61. Pursuant to Federal Rule of Civil Procedure 23(a)(2) and 23(b)(3), this action

5 involves common questions of law and fact, which predominate over any questions affecting

6 individual Class members, including, without limitation:

7 a. Whether Defendant engaged in the conduct alleged herein;

8 b. Whether Defendant’s conduct constituted violations of state consumer

9 protection laws;
10 c. Whether Plaintiff and the other Class members are entitled to damages,

11 restitution, or other monetary relief and, if so, in what amount; and

12 d. Whether injunctive relief is appropriate, including corrective advertising

13 regarding the safety of App Store apps, and the form thereof.

14 Typicality

15 62. Plaintiff’s claims are typical of the other Class members’ claims because, among

16 other things, all Class members were injured through Defendant’s wrongful conduct as described

17 above.

18 Adequacy

19 63. Plaintiff is an adequate Class representative because her interests do not conflict with
20 the interests of the other members of the Class she seeks to represent; Plaintiff has retained

21 experienced counsel competent in complex multi-party and class action litigation, and Plaintiff

22 intends to prosecute this action vigorously. The Class’s interests will be fairly and adequately

23 protected by Plaintiff and her counsel.

24 Superiority

25 64. Class action litigation is superior to any other available means for the fair and

26 efficient adjudication of this controversy, and no unusual difficulties are likely to be encountered in
27 the management of this action as a class action. The damages suffered by Plaintiff and the other

28 Class members are relatively small compared to the burden and expense that would be required to
18
00226224 CLASS ACTION COMPLAINT
Case 5:25-cv-05000 Document 1 Filed 06/12/25 Page 20 of 28

1 individually litigate their claims against Apple, so it would be impracticable for members of the

2 proposed Class to individually seek redress from the courts. Even if the individual Class members

3 could afford to undertake individual litigation, such individual claims would unnecessarily burden

4 the court system should they do so. Furthermore, individual litigation creates potential for

5 inconsistent or contradictory orders and judgments and increases delay and expense to the parties

6 and to the court system. A class action would present fewer administrative difficulties, would be

7 more efficient, and would enhance the interests of consistent and fair justice in this matter.

8 65. In the alternative, the Class also may be certified because Defendant has acted or

9 refused to act on grounds generally applicable to the Class thereby making final declaratory and/or
10 injunctive relief with respect to the members of the Class as a whole, appropriate.

11 66. Plaintiff seeks preliminary and permanent injunctive and equitable relief on behalf

12 of the Class, on grounds generally applicable to the Class, to enjoin and prevent Defendant from

13 engaging in the acts described, and to require Defendant to provide relief to Plaintiff and Class

14 members.

15 67. Unless the Class is certified, Defendant will retain monies that were taken from

16 Plaintiff and Class members as a result of Defendant’s wrongful conduct. Unless a classwide

17 injunction is issued, Defendant will continue to commit the violations alleged and the members of

18 the Class and the general public will continue to be misled.

19 COUNT I
20 Violations of the Unfair Competition Law,
Cal. Bus. & Prof. Code § 17200, et seq.
21

22 68. Plaintiff repeats and incorporates herein by reference the allegations in the preceding

23 paragraphs of this complaint, as if set forth fully herein.

24 69. Plaintiff and Defendant are “persons” within the meaning of the UCL. Cal. Bus. &

25 Prof Code § 17201.

26 70. The UCL defines unfair competition to include any “unlawful, unfair, or fraudulent
27 business act or practice.” Cal. Bus. & Prof Code § 17200.

28
19
00226224 CLASS ACTION COMPLAINT
Case 5:25-cv-05000 Document 1 Filed 06/12/25 Page 21 of 28

1 71. As a result of engaging in the conduct alleged in this Complaint, Defendant has

2 violated the UCL’s proscription against engaging in “unlawful” conduct by virtue of its violations

3 of California’s Consumers Legal Remedies Act, Civil Code § 1750, violation of Civil Code §§ 1572,

4 1573, 1709, 1711, 1770(a)(5), (7), (9) and the common law. Plaintiff reserves the right to allege

5 other violations of law which constitute unlawful business acts or practices under the UCL.

6 72. As a result of engaging in the conduct alleged in this Complaint, Defendant has also

7 violated the UCL prohibition against unfair business acts or practices. Defendant’s unfair conduct

8 alleged in this Complaint is immoral, unethical, oppressive, unscrupulous, or substantially injurious

9 to consumers because consumers have lost substantial amounts of money using App Store apps that
10 were not legitimate, vetted, or safe as represented by Apple. There is no utility or legitimate business

11 purpose for Apple’s conduct in that Apple by its express representations and long-term campaign

12 promises that apps from its App Store are legitimate, safe, and secure and can be downloaded with

13 confidence because of Apple’s vetting process and security standards. However, because Apple has

14 prioritized profit over ethics, Apple fails to adequately vet predatory, potentially devastating “pig

15 butchering” cryptocurrency scam apps and makes them available to download despite its continuing

16 misrepresentations that the apps in its App Store are vetted, safe and trustworthy.

17 73. Apple’s unfair conduct also undermines public policies aimed at protecting

18 consumers from harm, especially in digital marketplaces. California, in particular, has a strong

19 public policy in favor of safeguarding consumers against deceptive practices and ensuring that
20 products and services available to the public do not pose undue risk of fraud or financial loss. Public

21 policy encourages protecting citizens from financial scams and fraudulent schemes, particularly in

22 digital markets where consumers are more vulnerable. By allowing fraudulent apps that facilitate

23 “pig butchering” scams, Apple’s conduct violates public policy aimed at preventing fraud and

24 financial exploitation. Public policies also generally uphold the importance of transparency and

25 truthfulness in advertising, especially when companies make safety and security claims. Apple’s

26 representations of App Store safety create a misleading sense of security, and violate policies against
27 false advertising. There is also a public policy interest in maintaining high standards of digital

28 security and privacy for consumers. Particularly given its representations to the contrary, Apple’s
20
00226224 CLASS ACTION COMPLAINT
Case 5:25-cv-05000 Document 1 Filed 06/12/25 Page 22 of 28

1 failure to vet fraudulent cryptocurrency trading apps contravenes public policies intended to ensure

2 that digital services, especially those related to finance, do not expose users to unnecessary risk.

3 Public policy supports the principle that companies with substantial market control have a duty to

4 protect users from known risks, especially where users cannot avoid these risks themselves. Apple’s

5 exclusive control over iOS app distribution heightens its duty to protect consumers, and its failure

6 to do so conflicts with public policies focused on consumer protection in monopolized digital

7 markets.

8 74. Defendant’s business practices are also unfair within the meaning of the UCL

9 because the injury to Plaintiff and the Class is not outweighed by any countervailing benefits to
10 consumers or competition, and the injury could not reasonably be avoided by Plaintiff and the Class

11 members. There were reasonable available alternatives to further Defendant’s legitimate business

12 interests other than the conduct described herein.

13 75. As a result of engaging in the conduct alleged in this Complaint, Defendant has also

14 violated the UCL prohibition against fraudulent business acts or practices by representing that apps

15 from its App Store are legitimate, safe, and secure and can be downloaded with confidence because

16 of Apple’s vetting process and security standards. Defendant’s conduct as set forth fully above was

17 false, misleading, and/or likely to deceive a reasonable consumer. A reasonable consumer would be

18 deceived or mislead by Apple’s representations because the representations regarding the

19 legitimacy, safety, and security of App Store apps are material to consumers’ decision to purchase
20 Apple hardware devices (iPhones and iPads) and download and use App Store apps for financial

21 transactions and related purposes. Plaintiff and other Class members have in fact been deceived as

22 a result of their reliance on Defendant’s material misrepresentations.

23 76. Plaintiff has suffered injury in fact and lost money or property as a result of

24 Defendant’s unlawful, unfair, and fraudulent business acts and practices alleged herein. Because of

25 the unfair business practices at issue, Plaintiff and members of the Class have suffered an injury in

26 fact and have lost money and property, including, but not limited to, the expected utility and
27 performance of their Apple iPhones and iPads, the purchase price of their Apple devices, and/or the

28 difference between the price Class members paid and the actual worth of the hardware product had
21
00226224 CLASS ACTION COMPLAINT
Case 5:25-cv-05000 Document 1 Filed 06/12/25 Page 23 of 28

1 Apple disclosed the true nature of the representations at issue. As a result of Defendant’s misconduct

2 and representations, Plaintiff also invested and lost thousands of dollars in a scam app she acquired

3 through Apple’s App Store.

4 77. Apple’s conduct in violation of the UCL is ongoing and continuing to this date. The

5 unlawful, unfair, and fraudulent business acts and practices of Defendant described herein present

6 a continuing threat in that Apple is currently engaging in such acts and practices, and will persist

7 and continue to do so unless and until an injunction is issued by this Court. Plaintiff intends to

8 continue to purchase App Store apps in the future if they are secure and comport with Apple’s claims

9 regarding its standards, vetting, and review. Because Plaintiff owns Apple iPhones and/or iPads,
10 and the ability to download and use apps is integral to the core functionality of the Apple devices

11 she owns, she has no reasonable, comparable alternatives except to download and use apps from

12 Apple’s App Store. Injunctive relief, in the form of corrective advertising, is necessary to dispel

13 public misperception about the safety and trustworthiness of apps in Apple’s App Store that has

14 resulted from years of Apple’s unlawful marketing efforts and to prevent current and future Apple

15 product users from being misled.

16 78. Plaintiff, on behalf of herself and the Class members, seeks restitution from

17 Defendant of all money and property lost by Plaintiff and the other members of the Class investing

18 through fraudulent cryptocurrency apps acquired through the App Store and by overpaying for their

19 Apple hardware devices, an injunction prohibiting Defendant from continuing the unfair business
20 practices, corrective advertising, and all other relief this Court deems appropriate, consistent with

21 Business & Professions Code § 17203.

22 COUNT II

23 Violations of Consumers Legal Remedies Act,


Cal. Civ. Code § 1750, et seq.
24

25 79. Plaintiff repeats and incorporates herein by reference the allegations in the preceding

26 paragraphs of this Complaint, as if set forth fully herein.


27 80. At all relevant times the Apple devices (e.g., iPhones or iPads), which include the

28 App Store and applications available therein are goods or services that Apple has marketed and that
22
00226224 CLASS ACTION COMPLAINT
Case 5:25-cv-05000 Document 1 Filed 06/12/25 Page 24 of 28

1 Plaintiff and Class members purchased or obtained for personal, family, or household purpose and,

2 as such, are “goods” and “services” as defined by Cal. Civil Code sections 1761(a), (b).

3 81. Plaintiff and Class members are individuals who purchased or leased and have used

4 one or more Apple devices (e.g., iPhones or iPads) for personal, family, or household purposes and,

5 as such, are “consumers” defined in Cal. Civil Code section 1761(d). Apple is a corporation and, as

6 such, is a “person” as that term is defined in Cal. Civ. Code section 1761(c).

7 82. Plaintiff and Class members purchased iPhones and iPads based at least in part on

8 the mistaken belief and impression cultivated by Apple that the devices could be used to download

9 safe and trustworthy apps vetted by Apple and available in the App Store, and that Apple does not
10 permit apps that violate its developer guidelines (including requirements for safe and trustworthy

11 cryptocurrency exchange apps). Plaintiff and members of the Class would not have purchased the

12 Apple hardware devices and/or would not have paid as much for them if Apple disclosed that the

13 representations discussed herein were false and misleading.

14 83. In offering apps for download in the App Store onto Apple devices (e.g., iPhones or

15 iPads), Apple represented that applications downloaded from the App Store are safe for use on

16 Apple devices. Apple represents, inter alia, that “the App Store has proved to be a safe and trusted

17 place to discover and download apps,” that Apple is“[d]edicated to trust and safety,” that “Apps

18 must adhere to our guidelines,” that “[e]very week, over 500 dedicated experts around the world

19 review over 100 Apps,” and that “[o]ver 1M submissions rejected for objectionable, harmful, unsafe,
20 or illegal content.”41

21 84. As a result of these and other representations as alleged above, Plaintiff and Class

22 members purchased iPhones and iPads and downloaded and used the fraudulent cryptocurrency apps

23 from the App Store. A reasonable consumer would be deceived or mislead by Apple’s

24 representations because the representations regarding the legitimacy, safety, and security of App

25 Store apps are material to consumers’ decision to purchase iPhones and iPads and download and

26 use App Store apps for financial transactions and purposes.


27

28 41
Supra n.2.
23
00226224 CLASS ACTION COMPLAINT
Case 5:25-cv-05000 Document 1 Filed 06/12/25 Page 25 of 28

1 85. Notwithstanding these representations, the cryptocurrency apps used by Class

2 members were not legitimate, safe, or trustworthy and Defendant failed to properly vet the

3 cryptocurrency applications before providing them to the public.

4 86. By virtue of this ongoing practice and course of conduct, Defendant has violated and

5 will continue to violate section 1770(a)(2) of the CLRA by misrepresenting the source, sponsorship,

6 approval, or certification of its goods or services.

7 87. By virtue of this ongoing practice and course of conduct, Defendant has violated and

8 will continue to violate section 1770(a)(5) of the CLRA by representing that its goods or services

9 have sponsorship, approval, characteristics, ingredients, uses, benefits, or quantities that they do not
10 have.

11 88. By virtue of this ongoing practice and course of conduct, Defendant has violated and

12 will continue to violate section 1770(a)(7) of the CLRA by representing that its goods or services

13 are of a particular standard, quality, or grade, when in fact, they are of another.

14 89. By virtue of this ongoing practice and course of conduct, Defendant has violated and

15 will continue to violate section 1770(a)(9) of the CLRA by advertising goods with intent not to sell

16 them as advertised.

17 90. Defendant’s violations of the CLRA present a continuing threat to Plaintiff and Class

18 members in that Defendant continues to engage in the above-referenced acts and practices, and

19 unless enjoined from doing so by this Court, will continue to do so. Plaintiff intends to continue to
20 download and use App Store apps in the future if they are secure and comport with Apple’s claims

21 regarding standards, vetting, and review. Because Plaintiff and Class members own Apple iPhones

22 and/or iPads, and the ability to download and use apps is integral to the core functionality of the

23 Apple devices they own, they have no reasonable, comparable alternatives except to download and

24 use apps from Apple’s App Store. Injunctive relief, in the form of corrective advertising, is

25 necessary to dispel public misperception about the safety and trustworthiness of apps in Apple’s

26 App Store that has results from years of Apple’s unlawful marketing efforts and to prevent current
27 and future Apple product users from being misled. Defendant’s conduct is fraudulent, wanton, and

28 malicious.
24
00226224 CLASS ACTION COMPLAINT
Case 5:25-cv-05000 Document 1 Filed 06/12/25 Page 26 of 28

1 91. In compliance with Civil Code section 1780(d), attached as Exhibit A is the affidavit

2 showing that the action has been commenced in the proper forum.

3 92. Plaintiff seeks an order awarding equitable relief, as well as an award of attorneys’

4 fees and costs pursuant to Civil Code § 1780 (a), (d) and (e). Plaintiff will amend her complaint to

5 seek actual damages as provided by the CLRA if Apple does not take corrective action within thirty

6 days of receiving notice of its violations of the CLRA.

7 COUNT III

8 Declaratory Relief

9 93. Plaintiff repeats and realleges all paragraphs as if fully set forth herein.
10 94. Pursuant to 28 U.S.C. § 2201, the Court “may declare the rights and other legal

11 relations of any interested party seeking such declaration, whether or not further relief is or could

12 be sought.”

13 95. An actual, present, and justiciable controversy exists between Plaintiff and Apple

14 regarding the truth and legality of Apple’s representations and omissions concerning the safety,

15 legitimacy, and vetting of apps available in the App Store, including the apps used in the fraudulent

16 schemes alleged herein.

17 96. Apple has publicly represented that apps from its App Store are legitimate, safe, and

18 secure and can be downloaded with confidence because of Apple’s vetting process and security

19 standards.
20 97. Plaintiff and Class members downloaded and used such apps in reliance on Apple’s

21 representations and were harmed as a result.

22 98. Plaintiff, individually and on behalf of the other Class members, seek entry of the

23 following declarations: (a) Apple’s representations regarding the legitimacy, safety, vetting process

24 and security standards as alleged herein were false or deceptive; and (b) Apple is liable for damages

25 to Class members proximately caused by its false or deceptive representations.

26 ///
27 ///

28 ///
25
00226224 CLASS ACTION COMPLAINT
Case 5:25-cv-05000 Document 1 Filed 06/12/25 Page 27 of 28

1 PRAYER FOR RELIEF

2 WHEREFORE, Plaintiff respectfully prays for judgment against Defendant as follows:

3 A. For an Order certifying the Class;

4 B. For an Order declaring Defendant’s conduct unlawful;

5 C. For preliminary and permanent injunctive relief prohibiting Defendant from

6 committing in the future those violations of law herein alleged and for corrective

7 advertising to inform users regarding Defendant’s failure to comply with its vetting

8 and review of App Store apps;

9 D. For damages and restitution to Plaintiff and to the Class as permitted by law and
10 equity under the laws alleged herein;

11 E. For pre- and post-judgment interest according to proof;

12 F. For costs of suit, including reasonable attorney fees, costs, and expenses under

13 applicable provisions of law;

14 G. For all other relief this Court deems just, equitable, and proper.

15 JURY DEMAND

16 Plaintiff hereby requests a jury trial for all issues triable by jury.

17 Respectfully submitted,

18 Dated: June 12, 2025 BLOOD HURST & O’REARDON, LLP


TIMOTHY G. BLOOD (149343)
19 LESLIE E. HURST (178432)
THOMAS J. O’REARDON II (247952)
20 ADAM M. BUCCI (327312)

21
By: s/ Timothy G. Blood
22 TIMOTHY G. BLOOD
23 501 West Broadway, Suite 1490
San Diego, CA 92101
24 Tel: 619/338-1100
619/338-1101 (fax)
25 tblood@bholaw.com
lhurst@bholaw.com
26 toreardon@bholaw.com
abucci@bholaw.com
27
BARNOW AND ASSOCIATES, P.C.
28 BEN BARNOW (pro hac vice forthcoming)
26
00226224 CLASS ACTION COMPLAINT
Case 5:25-cv-05000 Document 1 Filed 06/12/25 Page 28 of 28

1 ANTHONY L. PARKHILL (phv forthcoming)


205 W. Randolph Street, #1630
2 Chicago, IL 60606
Tel: 312/621/2000
3 312/641-5504 (fax)
b.barnow@barnowlaw.com
4 aparkhill@barnowlaw.com

5 Attorneys for Plaintiff

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00226224 CLASS ACTION COMPLAINT

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