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Projects BBA

The document outlines two projects: the first is a comprehensive report on a chosen company using MS Word and Excel, covering aspects such as company overview, financial performance, market analysis, and future outlook; the second is a marketing PowerPoint presentation for a product, detailing its features, target audience, market opportunity, and go-to-market strategy. Both projects emphasize the use of data visualizations and clear formatting for effective communication. Each project includes specific sections to guide the preparation process.

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vtearjunnnnn
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6 views4 pages

Projects BBA

The document outlines two projects: the first is a comprehensive report on a chosen company using MS Word and Excel, covering aspects such as company overview, financial performance, market analysis, and future outlook; the second is a marketing PowerPoint presentation for a product, detailing its features, target audience, market opportunity, and go-to-market strategy. Both projects emphasize the use of data visualizations and clear formatting for effective communication. Each project includes specific sections to guide the preparation process.

Uploaded by

vtearjunnnnn
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Project 1

Choose a company and you need to prepare a Report on it with the help of MS Word and
Excel. The report should be in proper format with the help of visualizations (charts, tables &
graphs etc.)

Outline:

1. Define the Purpose of the Report

 Understand why you're writing it: Is it for analysis, performance review, investment,
strategy planning?

2. Provide Company Overview

Include:

 Company name, logo, and headquarters

 Brief history and background

 Mission, vision, and core values

 Organizational structure and leadership

 Industry and market positioning

3. Financial Performance

 Revenue, profits, and losses (multi-year comparison)

 Key financial ratios (e.g., profit margin, return on equity)

 Cash flow and balance sheet highlights

 Growth trends and forecasts

Use tables and charts from Excel for clarity.

4. Business Model & Operations

 How the company earns revenue

 Products/services offered

 Geographic presence (local/international)

 Supply chain and production overview

5. Market & Industry Analysis

 Competitors and market share

 Industry trends and challenges


 SWOT analysis (Strengths, Weaknesses, Opportunities, Threats)

6. Target Audience & Customer Segment

 Who are their customers?

 How do they reach and retain them?

7. Recent Developments

 Mergers/acquisitions

 Product launches or innovations

8. Future Outlook

 Company goals and strategic direction

 Expected industry changes

9. Use of Data & Visuals

 Include charts, tables, and infographics (from Excel)

10. Presentation and Formatting

 Use clear headings and subheadings

 Include a table of contents

 Proofread for grammar, consistency, and clarity

Project 2
Prepare a Power Point Presentation on a particular product which can be use for marketing
purpose.

Your slide should cover below points-

1. Introduction

 Product Name & Tagline: Catchy and memorable.

 Brief Overview: What is the product in one sentence?

2. Problem Statement

 Customer Pain Points: What problems or gaps does this product solve?

 Market Needs: Data or examples showing real demand or frustration.


3. Product Solution

 Key Features & Benefits: Focus on how it helps the user.

 Unique Selling Proposition (USP): What makes it different from competitors?

4. Target Audience

 Customer Persona: Age, behaviour, needs, location.

 Market Segments: Who exactly are you targeting?

5. Market Opportunity

 Market Size & Growth: Stats to show potential.

 Trends: How the product aligns with current/future trends.

6. Competitive Analysis

 Competitor Overview: Brief on main rivals.

 Comparison Chart: Features, pricing, benefits comparison.

 Your Edge: What gives you the advantage?

7. Go-To-Market Strategy

 Marketing Channels: Social, SEO, email, events, influencers, etc.

 Launch Plan: Key phases, timing, and messaging.

 Pricing Strategy: Justification, tiers, or offers.

8. Customer Journey

 Acquisition Plan: How will you attract users?

 Retention Plan: How will you keep them?

 Support & Feedback Loop: How you'll gather feedback and improve.

9. Visuals & Demos

 Mockups or Videos: Show the product in action.

 Before & After Use Case: Realistic scenario examples.

10. Call to Action (CTA)

 What do you want your audience to do next?

o Invest?

o Approve budget?
o Sign up?

o Provide feedback?

And last, don’t forget to add THANK YOU slide at the end.

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