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Samsung Project Report Part1

This report provides a comprehensive analysis of Samsung Electronics Co., Ltd., covering its business operations, financial performance, and market positioning. It highlights the company's history, mission, vision, core values, and organizational structure, as well as its leading role in the consumer electronics and semiconductor industries. The report aims to offer educational insights, strategic evaluations, and decision-making practices related to Samsung's operations.

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39 views2 pages

Samsung Project Report Part1

This report provides a comprehensive analysis of Samsung Electronics Co., Ltd., covering its business operations, financial performance, and market positioning. It highlights the company's history, mission, vision, core values, and organizational structure, as well as its leading role in the consumer electronics and semiconductor industries. The report aims to offer educational insights, strategic evaluations, and decision-making practices related to Samsung's operations.

Uploaded by

vtearjunnnnn
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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Project Report on Samsung Electronics

Co., Ltd.
Table of Contents
1. Purpose of the Report

2. Company Overview

3. Financial Performance

4. Business Model & Operations

5. Market & Industry Analysis

6. Target Audience & Customer Segment

7. Recent Developments

8. Future Outlook

9. Use of Data & Visuals

10. Presentation and Formatting

1. Purpose of the Report

The purpose of this report is to conduct a comprehensive analysis of Samsung Electronics


Co., Ltd. to understand its business operations, financial performance, market positioning,
and strategic direction. This report is prepared as part of an academic requirement for the
BBA program and serves multiple objectives:

- Educational Insight: To gain practical understanding of how a large multinational company


like Samsung operates.
- Strategic Evaluation: To evaluate Samsung's strengths, weaknesses, opportunities, and
threats.
- Financial Analysis: To analyze real-world financial data such as revenue, profit, and ratios.
- Industry Understanding: To assess Samsung’s role in the consumer electronics and
semiconductor sectors.
- Decision-Making Practice: To simulate business decisions based on data and analysis.
2. Company Overview

Name: Samsung Electronics Co., Ltd.

Headquarters: Suwon, South Korea

Brief History:
Founded in 1938 by Lee Byung-chul as a trading company, Samsung entered the electronics
industry in the late 1960s. Today, it is one of the world's leading technology companies,
especially in smartphones, semiconductors, and consumer electronics.

Mission Statement:
“To inspire the world with innovative technologies, products, and design that enrich
people’s lives and contribute to social prosperity.”

Vision Statement:
“To shape the future with innovation and intelligence.”

Core Values:
- People
- Excellence
- Change
- Integrity
- Co-prosperity

Organizational Structure:
Samsung is structured into three main business units:
1. Consumer Electronics (CE)
2. IT & Mobile Communications (IM)
3. Device Solutions (DS)

Industry & Market Positioning:


Samsung is a global leader in consumer electronics and semiconductors, with top market
positions in smartphones, TVs, and memory chips.

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