Economics
Sesión 6: Monopoly
Luis Maldonado
Perfect competition
    Traits:
        Multiple sellers and buyers.
        Homogeneous product.
        No entry barriers.
    Consequences:
        Firms are price takers (Firms do not have the power to set the
        price at a level different from its competitors).
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Monopoly
           2
Monopoly
   Characteristics
      Only one seller
      No substitutes available
      Huge entry barriers
   Consequences
      The firm sets the price (only constraint is consumer
      demand, but not competitors).
      Price is higher than in perfectly competitive markets – loss
      to consumers
      Not optimal solution for society.
                                                                3
Why there are monopolies?
    Entry barriers:
       Control of an essential input (infrequent).
       Legal barriers - Administrative license (patent, copyright,
       license).
       Cost structure. Economies of scale (the bigger firm produces
       at a lower cost) = natural monopoly.
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Economies of Scale as a Cause of Monopoly
                                            5
Demand Curves for competitive and monopoly firms
                                                   6
Demand Curves for competitive and monopoly firms
                                                   7
A monopoly‘s total, average and marginal revenue
                                                   8
Demand and marginal revenue curves for a monopoly
                                                    9
Profit maximization for a monopoly
                                     Competitive company
                                       P = MR = MC
                                     Monopolistic
                                     company
                                       P >MR = MC
                                                    10
   The monopolist’s profit
                             Two measures of market
                             power:
                                              P - Cmg
                             Lerner Index =
                                                 P
                                               P
                                  Markup =
                                              Cmg
Markup
                                                    11
The inefficiency of monopoly
                               12
Welfare with and without price discrimination
                                                13
Welfare with and without price discrimination
                                                14
Conclusions on price discrimination
  It is only possible if you can separate customers.
  ... Otherwise would lead to arbitration.
  May increase welfare.
  All improvement goes to the producer, not the consumer.
  Example:
     Airlines
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Goals of government intervention
  Restore competitive level of prices and output (protect
  consumers).
  Types of intervention:
      Preventing monopoly formation (Competition Policy & Antitrust /
      Sherman Act. 1890 in USA)
      Regulating price and output (natural monopoly).
      Public property.
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Regulating a natural
monopoly
                   17
What is a natural monopoly?
  A firm dominates the market due to a size advantage.
  Economies of scale (large fixed cost).
  There is room for only one firm…
  It would be uneconomical to have two or more firms
  incurring in the same type of investment.
      Huge fixed costs: electricity industry, pharmaceutical industry,
      software industry, railroad infrastructure…
                                                                         18
Cost structure of a natural monopoly
                                          Average Total Cost
                                                Marginal cost
                                       Demand
        0                                                Q
                                                                19
What is the optimal price: P1, P2 or P3?
    P
                                         Optimal, in which sense?
                                         Optimal for who?
                                         Optimal for consumers?
        P1
        P2                                            Average Total Cost
        P3
                                                            Marginal Cost
                                                  Demand
                     Marginal Revenue
         0            Q1                Q2   Q3                      Q
                                                                            20
Marginal-Cost Pricing for a Natural Monopoly
                                               21
Apple: Iphone 16
                              What is the optimal price for consumers of an
    P                         iPhone? 1700€, 500€ or 300€?
 P1=1700€
 P2=500€                                           Average Total Cost
 P3=300€
                                                         Marginal Cost
                                                Demand
                   Marginal Revenue
        0          Q1                 Q2   Q3                     Q
                                                                          22
CIPLA – Affordable HIV medicines
                                      What is CIPLA’s price or retrovirals? P1,
    P                                 P2 or P3?
                                      Do you think that companies like CIPLA
                                      are good for HIV patients?
 P1=1700€
 P2=500€                                              Average Total Cost
 P3=300€
                                                            Marginal Cost
                   Marginal Revenue               Demand
        0           Q1                Q2    Q3                       Q
                                                                                  23
Static versus dynamic efficiency
   Static efficiency: aims maximizing the value of the
   current consumption and distribution of the good an
   forgets about the future evolution of the industry.
   Dynamic efficiency: aims at maximizing the value of
   the current and future consumption and distribution
   of the good, therefore it takes into account the impact of
   the price level on the future evolution of the industry and
   in particular in relation to the rate of product or process
   innovation.
                                                            24
What is the optimal price: P1, P2 or P3?
                                             P1: Dynamic efficiency price
        P1
                                              P3: Static efficiency price
        P2                                               Average total cost
        P3
                                                               Marginal Cost
                     Marginal Revenue                Demand
         0            Q1                Q2     Q3                       Q
                                                                               25
Are monopolies always bad? Do we need to regulate them?
  Depends:
     In markets with no innovation, a natural
     monopoly leads to inefficiencies both in the long and
     in the short run. Regulation is advisable (e.g.,
     railroad infrastructure).
     In market characterized by product and/or
     process innovation, regulation is more difficult,
     and a balance needs to be found between static and
     dynamic efficiency.
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Conclusions
 Considering that government interference with free
 markets has its own costs, it is always preferable to chose
 the mildest type of intervention.
 Governments should regulate or act against attempts to
 achieve a monopoly position not by merit (e.g., policy
 competition).
 Monopolies are not always bad:
    Monopolies by merit should not be prosecuted since the rents obtained by
    successful monopolies are the fair reward to past investments.
    Some monopolies are unavoidable (natural monopoly) and therefore a
    government is left with two choices: to regulate or to take direct control of the
    industry.
    In markets characterized by product and/or process innovation,
    competition is dynamic, and regulation needs to find a balance between
    static and dynamic efficiency.
                                                                                        27
How to regulate monopolies
                             28
Conclusions:
In a Monopoly:
   o A company has all the market power.
   o Quantity will still be determined by a decreasing function of
     demand
   o Important debate on its regulation.
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