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Biography

David Ogilvy (1911–1999), known as the 'Father of Modern Advertising,' founded the influential agency Ogilvy & Mather in 1948. He emphasized the importance of consumer research, clear messaging, and creativity grounded in data, creating iconic campaigns for brands like Rolls-Royce and Hathaway Shirts. His key publications, including 'Confessions of an Advertising Man' and 'Ogilvy on Advertising,' continue to shape advertising practices today.

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20 views1 page

Biography

David Ogilvy (1911–1999), known as the 'Father of Modern Advertising,' founded the influential agency Ogilvy & Mather in 1948. He emphasized the importance of consumer research, clear messaging, and creativity grounded in data, creating iconic campaigns for brands like Rolls-Royce and Hathaway Shirts. His key publications, including 'Confessions of an Advertising Man' and 'Ogilvy on Advertising,' continue to shape advertising practices today.

Uploaded by

nathalia.essity
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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BIOGRAPHY

DAVID
OGILVY
(1911–1999)

Known as: "The Father


of Modern
Advertising"

· Varied beginnings:
Before dedicating himself to advertising, Ogilvy had several jobs,
including chef, cookware salesman, and market researcher.
·Entry into advertising:
In 1948, he founded his own agency in New York called Ogilvy &
Mather, which quickly became one of the most important agencies in
the world.
·Advertising philosophy:
Ogilvy promoted deep consumer research, clarity in messaging, and
creativity based on real data. He believed that a good advertisement
should sell and be honest.
·Famous campaigns:
o For Rolls-Royce: "The best car to drive at 60 miles an hour is a Rolls-
Royce."
o For Hathaway Shirts: The man with the eye patch, which had a great
impact.
o For Schweppes: Introduced "Commander Whitehead," a fictional
character created to add prestige.
·Key publications:
o Confessions of an Advertising Man (1963) — A book where he shares
his principles and experiences.
o Ogilvy on Advertising (1983) — Considered an essential manual for
advertisers.
·Legacy:
His work defined advertising based on research and creativity focused
on results. Many of his ideas remain relevant and are studied in
advertising and marketing schools

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