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David Ogilvy

David Ogilvy was a pioneer of advertising in the 20th century who founded the agency Ogilvy & Mather. He based his work on principles such as selling through information about consumers and predicted the future of personalized advertising. He wrote several books on advertising strategy whose maxims are still applied today, such as respecting the intelligence of the consumer and ensuring that all brand messages are aligned.

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29 views5 pages

David Ogilvy

David Ogilvy was a pioneer of advertising in the 20th century who founded the agency Ogilvy & Mather. He based his work on principles such as selling through information about consumers and predicted the future of personalized advertising. He wrote several books on advertising strategy whose maxims are still applied today, such as respecting the intelligence of the consumer and ensuring that all brand messages are aligned.

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We take content rights seriously. If you suspect this is your content, claim it here.
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DAVID OGILVY

acid in West Horsley,

N England, June 23
of
1911, David Ogilvy was undoubtedly
one of the most recognized and
laureate professionals of the
advertising in the 20th century.

After emigrating to the United States


where he/she remained during the
World War II arrived
to New York and in the year 1948,
David Ogilvy founded the agency
which would become Ogilvy &
Mother. Leaving since
zero, without clients and with only two
people on your team,
he built his company until it became one of the eight
world's most important advertising networks. Today
it has 359 offices in 100 countries. Ogilvy & Mather was based on the
principles of David Ogilvy, particularly in that the function
The purpose of advertising is to sell, and successful advertising of
any product is based on information about its
consumer. From his legacy, we could not fail to mention his
vision about the future of advertising where it predicted that it would be
the client who would choose for themselves what they would like to see and
that the success of this advertising would be focused and centered on
I return to the entertainment services and products where
added the possibility to share products or information to
change of receiving advertising messages.

David Ogilvy was also the author of three books:


Confessions of an Advertising Man
Blood, Brains & Beer
Ogilvy on Advertising

EDUARDO SÁNCHEZ GUZMÁN January 12, 2023


David Ogilvy
What do the basic principles of advertising provide?
modern. Aside from the world of advertising, Ogilvy was the
president of the United Negro College Fund, trustee of
World Wildlife Fund and member of the board of directors of
The New York Philharmonic.

David Ogilvy has been called the father of advertising,


it is even said that he was the inspiration for certain characters from
the television series Mad Men. In any case, it cannot be
deny the importance of this figure in industrial history
advertising, to whom Kenneth Roman and John Emmerling of the Wall
Street Journal has called him 'The Most Celebrated Executive'
advertising until our days. To know which is the
The importance of Ogilvy's work is highlighted by the fact that the book of
strategies of marketing what wrote was
considered by Fortune as the best instruction manual
of sales that has been written "30 years after its
publication. Joanna Butler of Proof HQ notes that the maxims
by David Ogilvy coined in different books dedicated to his
there are still basic rules that can be applied in the
current marketing, here are the following:

The consumer is not stupid, he is your wife.

This means that one must always respect intelligence.


buyer, which is why content has to be offered to him
quality, relevance, and honesty. Your customers know you and if they
They will know you are lying without any problem. Remember what I said.
Ogilvy: Never write an ad or content that does not...
I would like you to see your family.

Each advertisement should be considered as a contribution to


complex symbol that is the brand image.

It doesn't matter if you use different channels to transmit.


your message, you must ensure that your entire campaign is in
synchrony and include personal contact through the
new media such as social networks.

EDUARDO SÁNCHEZ GUZMÁN January 12, 2023


DAVID OGILVY
Make sure your work team is in sync regarding the
message they want to communicate. It's good to have different
opinions as long as they do not fragment the concept.

What really motivates a purchasing decision is the


content of the message, not its form

Thanks to new technologies, the methods of advertising


they can be extremely innovative like 3D projections,
viral videos on YouTube, campaigns on Twitter, shipments of
free samples delivered to your home, etc. But if these messages do not
They have good content, the client will discard them.

You have to decide what image you want for your brand. Image
it means personality, since products, like people,
They have personality, and this can lead them to success or destroy them.

This means that your product must stand out and be remarkable. If
your brand evokes an emotion, will be remembered, and will have a
high fidelity in its customers.

I don't know the grammar rules, but if you want to persuade the
people that do something, I think you should talk to them in the
language that they use day by day.

This is especially important since the arrival of the


online advertising and the importance of search engine
optimization (SEO). It is also relevant because
Global campaigns rarely work across different cultures if not
they are first tropicalized for each region.

You must also ensure to generate content that is


relevant and fits the format of each medium. Not
Can you write the same for a print medium as for a medium?
online.

Never stop trying and your strategy will never stop


improve

Eduardo Sánchez Guzmán January 12, 2023


DAVID OGILVY
There are no winning formulas that withstand the test of time, because
what you should never stop innovating and being creative. Study what
different media can work for your strategy, what
Language changes are needed, how it is transforming.
you as the end consumer. This will keep you relevant

The best ideas come as jokes. Make your thoughts.


as funny as possible

Don't play around. Take the ball out of the park. Aim.
by the company of immortals

First, build a reputation for being a creative genius.


Second, surround yourself with companions who
They are better than you are. Third, let them put their hands on the
work

If you ever have the fortune to create a good campaign


from advertising, you will see how another agency will steal it. This is
Irritating, but don't let it worry you; no one has built
a brand imitating someone else's advertising

I have a theory that the best ads come from the


personal experience. Some of the good things I have done have
come from the real experiences of my life, and of some
this has been authentic, valid, and persuasive

The death of David Ogilvy came after a long


disease thus closing the post-war period in which it
other charismatic giants of communication stood out, the
marketing and advertising like Leo Burnett, Fairfax Cone, Bill
Bernbach, Don Belding, Ted Bates, and Marion Harper Jr., among
others.

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EDUARDO SÁNCHEZ GUZMÁN January 12, 2023


DAVID OGILVY
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EDUARDO SÁNCHEZ GUZMÁN January 12, 2023

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