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VOLUME NO. 3 (2013), ISSUE N O. 03 (M ARCH) ISSN 0976-2183
CONTENTS
Sr. Page
No. TITLE & NAME OF THE AUTHOR (S) No.
1. RELATIVE POVERTY AND INEQUALITY – A STUDY OF HIMACHAL PRADESH 1
RAMNA
2. SUSTAINING EMPLOYEE ENGAGEMENT IN THE FACE OF CRISIS – A TEST OF LEADERSHIP AND INTRODUCTION OF A NEW MODEL 8
JAYDEEP H GOSWAMI
3. AN EXPLORATORY STUDY ON CONSUMERS’ ENVIRONMENTAL ATTITUDE ABOUT GREEN ELECTRONIC PRODUCTS IN ANKLESHWAR 13
DR. AMIT R. PANDYA & PRATIK M. MAVANI
4. JPEG IMAGE COMPRESSION ALGORITHM 20
CHETAN DUDHAGARA & DR. KISHOR ATKOTIYA
5. DO EMPLOYEES LACK IN REQUIRED SKILLS: AN ANALYSIS ON SIGNIFICANT SKILLS REPORTED FOR EMPLOYEES IN ORGANIZED RETAIL SECTOR & 26
EXISTING GAP WITHIN
DR. MANOJ VERGHESE & SUSHIL PUNWATKAR
6. AN ANALYSIS OF INCOME STATEMENT OF A SERVICE SECTOR UNDERTAKING – A CASE STUDY OF INDUSTRIAL FINANCE CORPORATION OF INDIA 30
LTD
DR. SANTOSH GUPTA, SOMA NAG & AMIT NAG
7. SIZE, AGE AND GROWTH IN INDIAN SELECTED PHARMACEUTICAL C0MPANIES 37
N. CHANDRIKA & DR. G. V. CHALAM
8. VENTURE CAPITAL FIRMS ASSESSMENT CRITERIA’S WHILE FINANCING FOR NEW ENTERPRISES IN KARNATAKA 41
SRINIVAS K T & DR. N NAGARAJA
9. INVESTIGATING STOCK MARKET EFFICIENCY IN INDIA 45
SAHANA PRASAD
10. INNOVATING ICT FOR GENDER SENSITIVE DEVELOPMENT COMMUNICATION IN INDIA 49
DR. SUPARNA DUTTA, CHANDER MOHAN & PARTHO ACHARYA
11. A STUDY ON IDENTIFYING KEY HUMAN RESOURCE MANAGEMENT PRACTICES AFFECTING ORGANIZATIONAL COMMITMENT OF ENGINEERS OF 53
NCR
SHEVATA SINGHAL, DR. SUNITA DWIVEDI & DR. MITU G. MATTA
12. IMPACT OF LEADERSHIP ON PERFORMANCE: IN CONTEXT OF SCHOOL LEADERSHIP 59
ADIL SOHAIL & RAJA MAZHAR HAMEED
13. SERVICE QUALITY PERCEPTIONS: AN EMPIRICAL ASSESSMENT OF BANKS IN JAMMU & KASHMIR STATE 65
DR. MUSHTAQ AHMAD BHAT, SUHAILA SIKEEN KHAN & AAIJAZ AHMAD BHAT
14. A STUDY ON INVESTORS’ ATTITUDE TOWARDS STOCK MARKET INVESTMENT 70
DR. R. AZHAGAIAH & K. BANUMATHY
15. A COMPREHENSIVE MODEL TO CHECK THE ADOPTION OF ONLINE SHOPPING IN PAKISTAN 78
MUHAMMAD RIZWAN, MUHAMMAD IMRAN, MUHAMMAD SAJID IQBAL, MUHAMMAD SAJID BHATTI, AQSA CHANDA & FOZIA KHANUM
16. LASER COMMUNICATION SYSTEM 86
KARTIKBHAI BALDEVBAHI PATEL
17. PERCEPTION OF CUSTOMERS TOWARDS SMS MODE OF ADVERTISING: A STUDY AT WEST BENGAL 95
DR. RITA BASU
18. CUSTOMER RELATIONSHIP MANAGEMENT IN BANKING: ISSUES AND CHALLENGES 99
DR. SARITA BHATNAGAR
19. METHOD FOR DESIGN PATTERN SELECTION BASED ON DESIGN PRINCIPLES 103
S. S. SURESH, SAGAR. S. JAMBHORKAR & ASHA KIRAN
20. INVESTMENT OPPORTUNITIES OF SERVICE SECTOR IN INDIA 108
DR. SEEMA SINGH & SARIKA AHLLUWALIA
21. THE IMPACT OF CONTRIBUTORY PENSION SCHEME ON EMPLOYEE STANDARD OF LIVING OF QUOTED FIRMS IN NIGERIA 113
SAMUEL IYIOLA KEHINDE OLUWATOYIN & DR. EZUGWU CHRISTIAN IKECHUKWU
22. DETERMINANTS OF CUSTOMER COMPLAINING BEHAVIOR 119
MUHAMMAD RIZWAN, AYESHA KHAN, IRAM SAEED, KAYNAT SHAH, NIDA AZHAR & WAQASIA ANAM
23. A RELIABLE COMPUTERIZED ACCOUNTING INFORMATION SYSTEM; WHAT SECURITY CONTROLS ARE REQUIRED? 125
AMANKWA, ERIC
24. TRUST IN LEADERS - VITAL FOR EMPLOYEE MOTIVATION AND COMMITMENT: A CASE STUDY IN SELECTED CIVIL SERVICE BUREAUS IN AMHARA 132
REGION, ETHIOPIA
ABEBE KEBIE HUNEGNAW
25. THE IMPACT OF ADOPTING COMPUTERIZED ACCOUNTING INFORMATION SYSTEMS FOR EFFECTIVE MANAGEMENT OF ACCOUNTING 138
TRANSACTIONS IN PUBLIC INSTITUTIONS: CASE OF KENYA SCHOOL OF GOVERNMENT
DUNCAN MOMANYI NYANGARA, THOMAS MOCHOGE MOTINDI & JAMES KAMAU MWANGI
26. INCLUSIVE GROWTH THROUGH FINANCIAL INCLUSION: A STUDY OF INDIAN BANKING SECTOR 144
SHRI LAXMIKANTA DAS & DR. SANJEEB KUMAR DEY
27. A CONCEPTUAL MODEL FOR VENDOR SELECTION IN IT OUTSOURCING: AN APPROACH INSPIRED BY THE MONEYBALL THEORY 147
DIANA LÓPEZ-ROBLEDO, EDGAR FERRER, MARIA LUGO-SALLS, JOSÉ BEAUCHAMP-COUTO & LEILA VIRELLA-PAGAN
28. HOME LOAN FRAUDS- BANKER’S NIGHT MARE 152
RAJU D
29. ADVERSE EFFECT OF LOAN SECURITIZATION ON THE STOCK PRICES OF BANKS: EMPIRICAL EVIDENCE FROM EUROPE AND AMERICA 158
SHARMIN SHABNAM RAHMAN
30. ANTECEDENTS OF BRAND LOYALTY: AN EMPIRICAL STUDY FROM PAKISTAN 165
MUHAMMAD RIZWAN, TAMOOR RIAZ , NAEEM AKHTER, GULSHER MURTAZA, M.HASNAIN, IMRAN RASHEED & LIAQUAT HUSSAIN
172
REQUEST FOR FEEDBACK
CHIEF PATRON
PROF. K. K. AGGARWAL
Chancellor, Lingaya’s University, Delhi
Founder Vice-Chancellor, Guru Gobind Singh Indraprastha University, Delhi
Ex. Pro Vice-Chancellor, Guru Jambheshwar University, Hisar
FOUNDER PATRON
LATE SH. RAM BHAJAN AGGARWAL
Former State Minister for Home & Tourism, Government of Haryana
Former Vice-President, Dadri Education Society, Charkhi Dadri
Former President, Chinar Syntex Ltd. (Textile Mills), Bhiwani
CO-
CO-ORDINATOR
DR. SAMBHAV GARG
Faculty, Shree Ram Institute of Business & Management, Urjani
ADVISORS
DR. PRIYA RANJAN TRIVEDI
Chancellor, The Global Open University, Nagaland
PROF. M. S. SENAM RAJU
Director A. C. D., School of Management Studies, I.G.N.O.U., New Delhi
PROF. S. L. MAHANDRU
Principal (Retd.), MaharajaAgrasenCollege, Jagadhri
EDITOR
PROF. R. K. SHARMA
Professor, Bharti Vidyapeeth University Institute of Management & Research, New Delhi
ASSOCIATE EDITORS
PROF. ABHAY BANSAL
Head, Department of Information Technology, Amity School of Engineering & Technology, Amity University, Noida
PROF. NAWAB ALI KHAN
Department of Commerce, AligarhMuslimUniversity, Aligarh, U.P.
ASHISH CHOPRA
Sr. Lecturer, Doon Valley Institute of Engineering & Technology, Karnal
TECHNICAL ADVISOR
AMITA
Faculty, Government M. S., Mohali
FINANCIAL ADVISORS
DICKIN GOYAL
Advocate & Tax Adviser, Panchkula
NEENA
Investment Consultant, Chambaghat, Solan, Himachal Pradesh
LEGAL ADVISORS
JITENDER S. CHAHAL
Advocate, Punjab & Haryana High Court, Chandigarh U.T.
CHANDER BHUSHAN SHARMA
Advocate & Consultant, District Courts, Yamunanagar at Jagadhri
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INTRODUCTION
REVIEW OF LITERATURE
OBJECTIVES
HYPOTHESES
RESEARCH METHODOLOGY
RESULTS & DISCUSSION
FINDINGS
RECOMMENDATIONS/SUGGESTIONS
CONCLUSIONS
REFERENCES
APPENDIX/ANNEXURE
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ABSTRACT
The objective of the study was to assess the level of trust employees and subordinates have on their superiors in particular and the management team in general
in selected civil service Bureaus in Amhara region, Ethiopia. Among 13 civil service bureaus in the region a total number of 150 employees from three selected
bureaus (Amhara Education Bureau, Amhara Regional Bureau of Justice and Amhara Regional Bureau of Agriculture and Rural Development) were included in the
study which were selected randomly. Subordinates’ and employees’ level of trust in their superiors and management team of their respective organization was
measured via a trust measurement questionnaire .Trust as construct was measured using six dimensions namely competence, integrity, dependability/reliability,
openness / honesty, concern for employees and identification. The result of the study showed that most often the trust of employees and subordinates on their
superiors and management team of their organization varies from “sometimes” to “fairly often” in the scale. Hence even if the level of trust of employees and
subordinates in their superiors in particular and management team of their organization in particular is encouraging there is a need for more effort to scale up it.
KEYWORDS
competence, concern for employees, dependability, identification, integrity, openness, trust.
INTRODUCTION
ow much do you trust others? How much do you trust your spouse, friends and relatives, public policy makers’, managers, preachers, the media etc? The
H level of trust that one has on spouse, friends and relatives, policy makers etc have a crucial impact on how the respective institutions /individuals involved
in a particular relationship function and perform (Putnam, R. D., 1993). Trust has been the basic concern of researchers in public administration,
management; development and governance for long. For example, in public administration the trust of citizens on government and its role for civic engagement;
in corporate management the trust of stockholders in corporate mangers and leaders have been concerns of research for long. Trust plays a make or break role
in any situations that involves the interaction of two or more people/organizations. The level of trust one have on the other and vice versa directly affects how
effectively and efficiently the parties function and perform.
Trust as a value has a central place in our society. The following quotations from Ethiopian oral literature show how trust as a value is embedded in our social
system.
Once upon a time a given rain feed agricultural society faced a challenge of drought and famine since the rain was not coming on time as expected. Elders of the
generation arranged a prayer whereby any part of the society should participate to ask God to bring the rain for them. On the date of the prayer any one was
going to the prayer area. There was only one child who had an umbrella among the large number of people who are going to the prayer. The child was surprised
why the other people do not have umbrella but still other people were surprised with the child for the fact that the child is with an umbrella. Fortunately one of
the adults who are going to the prayer asked the child why he carried an umbrella. The child responded that “we are going to pray to God to give us the rain, for
sure our God will give us the rain hence I came up with an umbrella to protect my self from the rain”.
There has been a media known for undependable news and the majority of people do not trust the news from that media. One day in the weather forecast
program of the media it was announced that a strong storm is going to come in a given part of that constitute and the media advised the people to leave their
area. However the people assume that it is business as usual that they do not trust the media. Unfortunately the storm happened that day and the people were
seriously damaged.
There was a person who shots loud for calling help of his neighbors .When the neighbors come out to help him he is making it for joke that there was no any
problem. After the person repeatedly makes such a joke once a day he faced a real danger and he shot for help of his neighbors. Unfortunately no one come out
to help the guy since the people assumed that he is making the usual joke. They never trusted him.
All the above situations show the importance and value of trust in different contexts. The child trusted in God that the rain will come; the people do not trust the
media and they were destroyed; the neighbors don’t lend their hand to the guy who shots for help since they do not trust him. In line with the above analogy
one can imagine what could happen if leaders, administrators, policy makers, and development planners’ effort if they do not get the trust of people/clients
whom they lead and/or serve. By the same token one can easily imagine how it will be difficult to get employees committed, motivated and engaged to achieve
organizational objectives if the employees do not trust the leaders and management teams of their respective organization. Trust occupies a pivotal position in
leadership and management literatures (Knack, S. and P. Kiefer, 1997). Particularly the level of trust that subordinates and employees have on the management
team and their superiors is highly correlated with subordinates commitment, motivation and hence achievement of organizational objectives (Korsgaard, M.A.,
Schweiger, D.M., & Sapienza, H.J., 1995).
Trust, the basic glue between the superiors and subordinates can be a basic source of competitive advantage for organizations since it cannot be imitated or
replicated easily by competitors (Jones & George, 1998). According to scholars in organization behavior (Jones & George, 1998) commitment and motivation of
employees to their organization and hence their corresponding performance is a function of two major factors: ability and willingness. Though these two factors
are crucial for scaling up employees performance, willingness is much more crucial since employees could not make use of their ability at full capacity in the
absence of willingness to perform. Sadly employees may use their ability adversely if they do not have the necessary level of trust in their superiors. Willingness
much of the time is a matter of motivation. Many factors mainly monetary and non monetary come into play in this regard. Trust, a non monetary factor is an
important ingredient in this regard .The level of trust that subordinates has on the management team in general and their superiors in particular directly affect
their productivity and efficiency (Cummings, L.L. & Bromiley, P., 1996).
REVIEW OF LITERATURE
The term trust belongs to the domain of the concept social capital. Though the definition of trust varies from context to context, recently many trust researchers
have reached broad agreement on a definition of trust in the management and leadership context: trust is the willingness to be vulnerable based upon positive
expectations of the intention or behavior of another, under conditions of risk and interdependence (Mayer et al., 61995).
The role of social capital in general and trust in particular is well documented theoretically and empirically. Social capital influences directly a wide range of
economical, political, social and organizational phenomena. Trust occupies a central place in this regard (Fairholm, G., 1994).
A growing body of empirical and theoretical literature suggests that ‘‘social capital’’ in general and trust in particular influences a wide range of significant
economic, political, social and organizational phenomena. For example, Arrow (1972) and Fukuyama (1995) believe that the level of trust in a society strongly
predicts its economic achievement. Putnam (1930) using a cross-sectional dataset from Italy indicated that local governments and governmental institutions are
OBJECTIVES
The prime objective of this study is to examine the level of trust the employees have in their leaders in general and management team in particular in selected
civil service bureaus of Amhara Region, Ethiopia.
HYPOTHESIS
In line with the above broad objective the following specific hypothesizes are made for the research
Ho 1: The level of competence of leaders (superiors in particular and management team in general) is low as perceived by subordinates and employees.
Ho 2: The level of Integrity of leaders (superiors in particular and management team in general) is low as perceived by subordinates and employees.
Ho 3: The level of dependability of leaders (superiors in particular and management team in general) is low as perceived by subordinates and employees.
Ho 4: The level of honesty exhibited by leaders (superiors in particular and management team in general) is low as perceived by subordinates and employees.
Ho 5: The level of concern for employees exhibited by leaders (superiors in particular and management team in general) is low as perceived by subordinates
and employees.
Ho 6: Identification to the organization exhibited by leaders (superiors in particular and management team in general) is low as perceived by subordinates and
employees.
RESEARCH METHODOLOGY
RESEARCH DESIGN
This research was a descriptive cross sectional survey research. Data was collected from a sample of employees selected from different line bureaus of Amhara
region. A questioner with five point scale (not at all, once in a wile, sometimes, fairly often, frequently) was administered to this end. The purpose was to
examine the level of trust employees of the selected bureaus have on their superiors in particular and the management team in general. As far as sampling is
concerned a two stage random sampling was applied. In the first stage from 13 line bureaus in Amhara region three of them (Amhara Educational Bureau,
Amhara Regional Bureau of Justice and Amhara Regional Bureau of Agriculture and Rural Development) were selected randomly. At the second stage from each
selected bureau 50 research subjects/employees wee selected randomly from the payroll sheet of the organizations under consideration.
CONCEPTUALIZATION AND MEASUREMENT
Measurement of trust has been a controversial issue. Different people approached the concept in different ways. Some scholars prefer the use of survey
instruments while others prefer for games and experiments (Rotter, J. B. (1967)) to measure trust of employees in their superiors in general and the
management team in particular. For the sake of this research I subscribed to survey methods with a likert scale that contains different attributes of trust
measured in a five point scale (not at all, once in a while, sometimes, fairly often, and frequently). For The sake of this paper I have defined six trust dimensions
(competence, integrity, dependability/reliability, openness/honesty, concern for employ and identification) and I used different attributes to measure each trust
dimensions. The constructs and attributes used to measure trust are modified and adopted from the work of Katie Delahaye Paine- ( Katie Delahaye Paine
2003). For the sake of this research the dimensions used to measure trust and their working definition is given below.
Competence: The belief that an organization has the ability to do what it says it will do. It includes the extent to which we see an organization as being effective;
that it has the ability to achieve it’s the objectives
Integrity: The belief that an organization is fair and just
Dependability/Reliability: The belief that an organization will do what it says it will do; that it acts consistently and dependably.
Openness and Honesty: This dimension involves not only the amount and accuracy of information that is shared, but also how sincerely and appropriately it is
communicated.
Concern for Employees: Concern for employees includes the feelings of caring, empathy, tolerance and safety that are exhibited when we are vulnerable in
business activities. Sincere efforts to understand contribute to high levels in any relationships.
Identification: Identification measures the extent, to which we hold common goals, norms, values and beliefs associated with our organization’s culture. This
dimension indicates how connected we feel to management and to co-workers.
based the on the above definition of trust dimensions the research is conceptualized in the following way.
Identification
Integrity Trust
Dependability/reliability
Competence
Openness
FINDINGS
The basic motive of this research was to measure the level of trust employees in the case organization have on the leaders (superiors and management team)
of the organization. The premise for this research was that trust on leaders will boost up the commitment and motivation of employees their by increasing their
productivity. Hence organizations should understand the level of trust employees have on the management team and device appropriate strategies. Concern for
employees, identification, integrity, depandablity/reliability, competence, and opnness were used as major indicators to measure trust of employees in their
superiors in general and management team of their organizations in particular. A five point scale (not at all, once in a wile, sometimes, fairly often, frequently)
was used to measure each indicator. Findings of the study confirm that trust of employees of the case organizations on their leaders as measured by the above
proxies (Employees, identification, integrity, depandablity/reliability, competence, and opnness in most cases vary from ‘some times’ to ‘fairly often’.
RECOMMENDATIONS/SUGGESTIONS
In general terms existing literature tells us that the level trust t employees have on the management team of their organization directly affects commitment
and motivation of employees to their organization and hence their productivity. Hence organizations should measure the level of trust employees have a on the
management team and device appropriate strategies. As far as civil service organization in Amhara region, Ethiopia is concerned this research shows that
employees have a reasonably encouraging level of trust on the management team. Hence the future actions should take two possible actions. Firstly leaders
should capitalize on existing level of trust and make all efforts to maintain this level .second more effort is expected to scale up the trust to higher level by
analyzing the areas where in gaps do exist.
CONCLUSIONS
At the end of this research, what one learns is the role of trust of employees on the management team of their respective organizations on employees’
commitment, motivation and associated productivity. Then after organizations should measure the level of employees trust in their management team for any
possible action. As far as civil service organization in Amhara region, Ethiopia is concerned this research shows that employees have a reasonably encouraging
level of trust on the management team. Hence, the future actions should take two possible actions. Firstly leaders should capitalize on existing level of trust and
make all efforts to maintain this level .second more effort is expected to scale up the trust to higher level by analyzing the areas where in gaps do exist.
ACKNOWLEDGMENTS
I am grateful to the data collectors and respondents of participated in this research. I am also grateful to the management of the institutions for their support
and assistance in different forms.
REFERENCES
1. Arrow (1972) Arrow, K. J. (1974). The limits of organization. New York, W. W. Norton & Company.
2. Creed, W.E. & Miles, R.E. (1996). Trust in organizations: A conceptual framework linking organizational forms, managerial philosophies, and the
opportunity costs of controls. . London: Sage.
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