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This document is the March 2013 issue of the International Journal of Research in Computer Application & Management, featuring a variety of research articles across multiple disciplines including finance, marketing, and human resource management. It includes a call for manuscripts, inviting original research submissions on diverse topics related to computer applications and management practices. The journal is peer-reviewed and indexed in various international directories, ensuring a global reach among scholars.

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0% found this document useful (0 votes)
44 views14 pages

Main Document

This document is the March 2013 issue of the International Journal of Research in Computer Application & Management, featuring a variety of research articles across multiple disciplines including finance, marketing, and human resource management. It includes a call for manuscripts, inviting original research submissions on diverse topics related to computer applications and management practices. The journal is peer-reviewed and indexed in various international directories, ensuring a global reach among scholars.

Uploaded by

Fekadu Mengesha
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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VOLUME NO. 3 (2013), ISSUE N O.

03 (M ARCH) ISSN 2231-1009

A Monthly Double-Blind Peer Reviewed (Refereed/Juried) Open Access International e-Journal - Included in the International Serial Directories
Indexed & Listed at:
Ulrich's Periodicals Directory ©, ProQuest, U.S.A., EBSCO Publishing, U.S.A., Cabell’s Directories of Publishing Opportunities, U.S.A.,
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Index Copernicus Publishers Panel, Poland with IC Value of 5.09 & number of libraries all around the world.
Circulated all over the world & Google has verified that scholars of more than 2255 Cities in 155 countries/territories are visiting our journal on regular basis.
Ground Floor, Building No. 1041-C-1, Devi Bhawan Bazar, JAGADHRI – 135 003, Yamunanagar, Haryana, INDIA
http://ijrcm.org.in/
VOLUME NO. 3 (2013), ISSUE N O. 03 (M ARCH) ISSN 0976-2183

CONTENTS
Sr. Page
No. TITLE & NAME OF THE AUTHOR (S) No.
1. RELATIVE POVERTY AND INEQUALITY – A STUDY OF HIMACHAL PRADESH 1
RAMNA
2. SUSTAINING EMPLOYEE ENGAGEMENT IN THE FACE OF CRISIS – A TEST OF LEADERSHIP AND INTRODUCTION OF A NEW MODEL 8
JAYDEEP H GOSWAMI
3. AN EXPLORATORY STUDY ON CONSUMERS’ ENVIRONMENTAL ATTITUDE ABOUT GREEN ELECTRONIC PRODUCTS IN ANKLESHWAR 13
DR. AMIT R. PANDYA & PRATIK M. MAVANI
4. JPEG IMAGE COMPRESSION ALGORITHM 20
CHETAN DUDHAGARA & DR. KISHOR ATKOTIYA
5. DO EMPLOYEES LACK IN REQUIRED SKILLS: AN ANALYSIS ON SIGNIFICANT SKILLS REPORTED FOR EMPLOYEES IN ORGANIZED RETAIL SECTOR & 26
EXISTING GAP WITHIN
DR. MANOJ VERGHESE & SUSHIL PUNWATKAR
6. AN ANALYSIS OF INCOME STATEMENT OF A SERVICE SECTOR UNDERTAKING – A CASE STUDY OF INDUSTRIAL FINANCE CORPORATION OF INDIA 30
LTD
DR. SANTOSH GUPTA, SOMA NAG & AMIT NAG
7. SIZE, AGE AND GROWTH IN INDIAN SELECTED PHARMACEUTICAL C0MPANIES 37
N. CHANDRIKA & DR. G. V. CHALAM
8. VENTURE CAPITAL FIRMS ASSESSMENT CRITERIA’S WHILE FINANCING FOR NEW ENTERPRISES IN KARNATAKA 41
SRINIVAS K T & DR. N NAGARAJA
9. INVESTIGATING STOCK MARKET EFFICIENCY IN INDIA 45
SAHANA PRASAD
10. INNOVATING ICT FOR GENDER SENSITIVE DEVELOPMENT COMMUNICATION IN INDIA 49
DR. SUPARNA DUTTA, CHANDER MOHAN & PARTHO ACHARYA
11. A STUDY ON IDENTIFYING KEY HUMAN RESOURCE MANAGEMENT PRACTICES AFFECTING ORGANIZATIONAL COMMITMENT OF ENGINEERS OF 53
NCR
SHEVATA SINGHAL, DR. SUNITA DWIVEDI & DR. MITU G. MATTA
12. IMPACT OF LEADERSHIP ON PERFORMANCE: IN CONTEXT OF SCHOOL LEADERSHIP 59
ADIL SOHAIL & RAJA MAZHAR HAMEED
13. SERVICE QUALITY PERCEPTIONS: AN EMPIRICAL ASSESSMENT OF BANKS IN JAMMU & KASHMIR STATE 65
DR. MUSHTAQ AHMAD BHAT, SUHAILA SIKEEN KHAN & AAIJAZ AHMAD BHAT
14. A STUDY ON INVESTORS’ ATTITUDE TOWARDS STOCK MARKET INVESTMENT 70
DR. R. AZHAGAIAH & K. BANUMATHY
15. A COMPREHENSIVE MODEL TO CHECK THE ADOPTION OF ONLINE SHOPPING IN PAKISTAN 78
MUHAMMAD RIZWAN, MUHAMMAD IMRAN, MUHAMMAD SAJID IQBAL, MUHAMMAD SAJID BHATTI, AQSA CHANDA & FOZIA KHANUM
16. LASER COMMUNICATION SYSTEM 86
KARTIKBHAI BALDEVBAHI PATEL
17. PERCEPTION OF CUSTOMERS TOWARDS SMS MODE OF ADVERTISING: A STUDY AT WEST BENGAL 95
DR. RITA BASU
18. CUSTOMER RELATIONSHIP MANAGEMENT IN BANKING: ISSUES AND CHALLENGES 99
DR. SARITA BHATNAGAR
19. METHOD FOR DESIGN PATTERN SELECTION BASED ON DESIGN PRINCIPLES 103
S. S. SURESH, SAGAR. S. JAMBHORKAR & ASHA KIRAN
20. INVESTMENT OPPORTUNITIES OF SERVICE SECTOR IN INDIA 108
DR. SEEMA SINGH & SARIKA AHLLUWALIA
21. THE IMPACT OF CONTRIBUTORY PENSION SCHEME ON EMPLOYEE STANDARD OF LIVING OF QUOTED FIRMS IN NIGERIA 113
SAMUEL IYIOLA KEHINDE OLUWATOYIN & DR. EZUGWU CHRISTIAN IKECHUKWU
22. DETERMINANTS OF CUSTOMER COMPLAINING BEHAVIOR 119
MUHAMMAD RIZWAN, AYESHA KHAN, IRAM SAEED, KAYNAT SHAH, NIDA AZHAR & WAQASIA ANAM
23. A RELIABLE COMPUTERIZED ACCOUNTING INFORMATION SYSTEM; WHAT SECURITY CONTROLS ARE REQUIRED? 125
AMANKWA, ERIC
24. TRUST IN LEADERS - VITAL FOR EMPLOYEE MOTIVATION AND COMMITMENT: A CASE STUDY IN SELECTED CIVIL SERVICE BUREAUS IN AMHARA 132
REGION, ETHIOPIA
ABEBE KEBIE HUNEGNAW
25. THE IMPACT OF ADOPTING COMPUTERIZED ACCOUNTING INFORMATION SYSTEMS FOR EFFECTIVE MANAGEMENT OF ACCOUNTING 138
TRANSACTIONS IN PUBLIC INSTITUTIONS: CASE OF KENYA SCHOOL OF GOVERNMENT
DUNCAN MOMANYI NYANGARA, THOMAS MOCHOGE MOTINDI & JAMES KAMAU MWANGI
26. INCLUSIVE GROWTH THROUGH FINANCIAL INCLUSION: A STUDY OF INDIAN BANKING SECTOR 144
SHRI LAXMIKANTA DAS & DR. SANJEEB KUMAR DEY
27. A CONCEPTUAL MODEL FOR VENDOR SELECTION IN IT OUTSOURCING: AN APPROACH INSPIRED BY THE MONEYBALL THEORY 147
DIANA LÓPEZ-ROBLEDO, EDGAR FERRER, MARIA LUGO-SALLS, JOSÉ BEAUCHAMP-COUTO & LEILA VIRELLA-PAGAN
28. HOME LOAN FRAUDS- BANKER’S NIGHT MARE 152
RAJU D
29. ADVERSE EFFECT OF LOAN SECURITIZATION ON THE STOCK PRICES OF BANKS: EMPIRICAL EVIDENCE FROM EUROPE AND AMERICA 158
SHARMIN SHABNAM RAHMAN
30. ANTECEDENTS OF BRAND LOYALTY: AN EMPIRICAL STUDY FROM PAKISTAN 165
MUHAMMAD RIZWAN, TAMOOR RIAZ , NAEEM AKHTER, GULSHER MURTAZA, M.HASNAIN, IMRAN RASHEED & LIAQUAT HUSSAIN
172
REQUEST FOR FEEDBACK

INTERNATIONAL JOURNAL OF RESEARCH IN COMPUTER APPLICATION & MANAGEMENT ii


A Monthly Double-Blind Peer Reviewed (Refereed/Juried) Open Access International e-Journal - Included in the International Serial Directories
http://ijrcm.org.in/
VOLUME NO. 3 (2013), ISSUE N O. 03 (M ARCH) ISSN 0976-2183

CHIEF PATRON
PROF. K. K. AGGARWAL
Chancellor, Lingaya’s University, Delhi
Founder Vice-Chancellor, Guru Gobind Singh Indraprastha University, Delhi
Ex. Pro Vice-Chancellor, Guru Jambheshwar University, Hisar

FOUNDER PATRON
LATE SH. RAM BHAJAN AGGARWAL
Former State Minister for Home & Tourism, Government of Haryana
Former Vice-President, Dadri Education Society, Charkhi Dadri
Former President, Chinar Syntex Ltd. (Textile Mills), Bhiwani

CO-
CO-ORDINATOR
DR. SAMBHAV GARG
Faculty, Shree Ram Institute of Business & Management, Urjani

ADVISORS
DR. PRIYA RANJAN TRIVEDI
Chancellor, The Global Open University, Nagaland
PROF. M. S. SENAM RAJU
Director A. C. D., School of Management Studies, I.G.N.O.U., New Delhi
PROF. S. L. MAHANDRU
Principal (Retd.), MaharajaAgrasenCollege, Jagadhri

EDITOR
PROF. R. K. SHARMA
Professor, Bharti Vidyapeeth University Institute of Management & Research, New Delhi

EDITORIAL ADVISORY BOARD


DR. RAJESH MODI
Faculty, YanbuIndustrialCollege, Kingdom of Saudi Arabia
PROF. PARVEEN KUMAR
Director, M.C.A., Meerut Institute of Engineering & Technology, Meerut, U. P.
PROF. H. R. SHARMA
Director, Chhatarpati Shivaji Institute of Technology, Durg, C.G.
PROF. MANOHAR LAL
Director & Chairman, School of Information & Computer Sciences, I.G.N.O.U., New Delhi
PROF. ANIL K. SAINI
Chairperson (CRC), Guru Gobind Singh I. P. University, Delhi
PROF. R. K. CHOUDHARY
Director, Asia Pacific Institute of Information Technology, Panipat
DR. ASHWANI KUSH
Head, Computer Science, UniversityCollege, KurukshetraUniversity, Kurukshetra

INTERNATIONAL JOURNAL OF RESEARCH IN COMPUTER APPLICATION & MANAGEMENT iii


A Monthly Double-Blind Peer Reviewed (Refereed/Juried) Open Access International e-Journal - Included in the International Serial Directories
http://ijrcm.org.in/
VOLUME NO. 3 (2013), ISSUE N O. 03 (M ARCH) ISSN 0976-2183
DR. BHARAT BHUSHAN
Head, Department of Computer Science & Applications, Guru Nanak Khalsa College, Yamunanagar
DR. VIJAYPAL SINGH DHAKA
Dean (Academics), Rajasthan Institute of Engineering & Technology, Jaipur
DR. SAMBHAVNA
Faculty, I.I.T.M., Delhi
DR. MOHINDER CHAND
Associate Professor, KurukshetraUniversity, Kurukshetra
DR. MOHENDER KUMAR GUPTA
Associate Professor, P.J.L.N.GovernmentCollege, Faridabad
DR. SAMBHAV GARG
Faculty, Shree Ram Institute of Business & Management, Urjani
DR. SHIVAKUMAR DEENE
Asst. Professor, Dept. of Commerce, School of Business Studies, Central University of Karnataka, Gulbarga
DR. BHAVET
Faculty, Shree Ram Institute of Business & Management, Urjani

ASSOCIATE EDITORS
PROF. ABHAY BANSAL
Head, Department of Information Technology, Amity School of Engineering & Technology, Amity University, Noida
PROF. NAWAB ALI KHAN
Department of Commerce, AligarhMuslimUniversity, Aligarh, U.P.
ASHISH CHOPRA
Sr. Lecturer, Doon Valley Institute of Engineering & Technology, Karnal

TECHNICAL ADVISOR
AMITA
Faculty, Government M. S., Mohali

FINANCIAL ADVISORS
DICKIN GOYAL
Advocate & Tax Adviser, Panchkula
NEENA
Investment Consultant, Chambaghat, Solan, Himachal Pradesh

LEGAL ADVISORS
JITENDER S. CHAHAL
Advocate, Punjab & Haryana High Court, Chandigarh U.T.
CHANDER BHUSHAN SHARMA
Advocate & Consultant, District Courts, Yamunanagar at Jagadhri

SUPERINTENDENT
SURENDER KUMAR POONIA

INTERNATIONAL JOURNAL OF RESEARCH IN COMPUTER APPLICATION & MANAGEMENT iv


A Monthly Double-Blind Peer Reviewed (Refereed/Juried) Open Access International e-Journal - Included in the International Serial Directories
http://ijrcm.org.in/
VOLUME NO. 3 (2013), ISSUE N O. 03 (M ARCH) ISSN 0976-2183

CALL FOR MANUSCRIPTS


We invite unpublished novel, original, empirical and high quality research work pertaining to recent developments & practices in the area of
Computer, Business, Finance, Marketing, Human Resource Management, General Management, Banking, Insurance, Corporate Governance
and emerging paradigms in allied subjects like Accounting Education; Accounting Information Systems; Accounting Theory & Practice; Auditing;
Behavioral Accounting; Behavioral Economics; Corporate Finance; Cost Accounting; Econometrics; Economic Development; Economic History;
Financial Institutions & Markets; Financial Services; Fiscal Policy; Government & Non Profit Accounting; Industrial Organization; International
Economics & Trade; International Finance; Macro Economics; Micro Economics; Monetary Policy; Portfolio & Security Analysis; Public Policy
Economics; Real Estate; Regional Economics; Tax Accounting; Advertising & Promotion Management; Business Education; Management
Information Systems (MIS); Business Law, Public Responsibility & Ethics; Communication; Direct Marketing; E-Commerce; Global Business;
Health Care Administration; Labor Relations & Human Resource Management; Marketing Research; Marketing Theory & Applications; Non-
Profit Organizations; Office Administration/Management; Operations Research/Statistics; Organizational Behavior & Theory; Organizational
Development; Production/Operations; Public Administration; Purchasing/Materials Management; Retailing; Sales/Selling; Services; Small
Business Entrepreneurship; Strategic Management Policy; Technology/Innovation; Tourism, Hospitality & Leisure; Transportation/Physical
Distribution; Algorithms; Artificial Intelligence; Compilers & Translation; Computer Aided Design (CAD); Computer Aided Manufacturing;
Computer Graphics; Computer Organization & Architecture; Database Structures & Systems; Digital Logic; Discrete Structures; Internet;
Management Information Systems; Modeling & Simulation; Multimedia; Neural Systems/Neural Networks; Numerical Analysis/Scientific
Computing; Object Oriented Programming; Operating Systems; Programming Languages; Robotics; Symbolic & Formal Logic and Web Design.
The above mentioned tracks are only indicative, and not exhaustive.
Anybody can submit the soft copy of his/her manuscript anytime in M.S. Word format after preparing the same as per our submission
guidelines duly available on our website under the heading guidelines for submission, at the email address: infoijrcm@gmail.com.

GUIDELINES FOR SUBMISSION OF MANUSCRIPT


1. COVERING LETTER FOR SUBMISSION:
DATED: _____________
THE EDITOR
IJRCM

Subject: SUBMISSION OF MANUSCRIPT IN THE AREA OF .


(e.g. Finance/Marketing/HRM/General Management/Economics/Psychology/Law/Computer/IT/Engineering/Mathematics/other, please specify)

DEAR SIR/MADAM

Please find my submission of manuscript entitled ‘___________________________________________’ for possible publication in your journals.

I hereby affirm that the contents of this manuscript are original. Furthermore, it has neither been published elsewhere in any language fully or partly, nor is it
under review for publication elsewhere.
I affirm that all the author (s) have seen and agreed to the submitted version of the manuscript and their inclusion of name (s) as co-author (s).

Also, if my/our manuscript is accepted, I/We agree to comply with the formalities as given on the website of the journal & you are free to publish our
contribution in any of your journals.

NAME OF CORRESPONDING AUTHOR:


Designation:
Affiliation with full address, contact numbers & Pin Code:
Residential address with Pin Code:
Mobile Number (s):
Landline Number (s):
E-mail Address:
Alternate E-mail Address:

NOTES:
a) The whole manuscript is required to be in ONE MS WORD FILE only (pdf. version is liable to be rejected without any consideration), which will start from
the covering letter, inside the manuscript.
b) The sender is required to mention the following in the SUBJECT COLUMN of the mail:
New Manuscript for Review in the area of (Finance/Marketing/HRM/General Management/Economics/Psychology/Law/Computer/IT/
Engineering/Mathematics/other, please specify)
c) There is no need to give any text in the body of mail, except the cases where the author wishes to give any specific message w.r.t. to the manuscript.
d) The total size of the file containing the manuscript is required to be below 500 KB.
e) Abstract alone will not be considered for review, and the author is required to submit the complete manuscript in the first instance.
f) The journal gives acknowledgement w.r.t. the receipt of every email and in case of non-receipt of acknowledgment from the journal, w.r.t. the submission
of manuscript, within two days of submission, the corresponding author is required to demand for the same by sending separate mail to the journal.

2. MANUSCRIPT TITLE: The title of the paper should be in a 12 point Calibri Font. It should be bold typed, centered and fully capitalised.
3. AUTHOR NAME (S) & AFFILIATIONS: The author (s) full name, designation, affiliation (s), address, mobile/landline numbers, and email/alternate email
address should be in italic & 11-point Calibri Font. It must be centered underneath the title.
4. ABSTRACT: Abstract should be in fully italicized text, not exceeding 250 words. The abstract must be informative and explain the background, aims, methods,
results & conclusion in a single para. Abbreviations must be mentioned in full.

INTERNATIONAL JOURNAL OF RESEARCH IN COMPUTER APPLICATION & MANAGEMENT v


A Monthly Double-Blind Peer Reviewed (Refereed/Juried) Open Access International e-Journal - Included in the International Serial Directories
http://ijrcm.org.in/
VOLUME NO. 3 (2013), ISSUE N O. 03 (M ARCH) ISSN 0976-2183
5. KEYWORDS: Abstract must be followed by a list of keywords, subject to the maximum of five. These should be arranged in alphabetic order separated by
commas and full stops at the end.
6. MANUSCRIPT: Manuscript must be in BRITISH ENGLISH prepared on a standard A4 size PORTRAIT SETTING PAPER. It must be prepared on a single space and
single column with 1” margin set for top, bottom, left and right. It should be typed in 8 point Calibri Font with page numbers at the bottom and centre of every
page. It should be free from grammatical, spelling and punctuation errors and must be thoroughly edited.

7. HEADINGS: All the headings should be in a 10 point Calibri Font. These must be bold-faced, aligned left and fully capitalised. Leave a blank line before each
heading.
8. SUB-HEADINGS: All the sub-headings should be in a 8 point Calibri Font. These must be bold-faced, aligned left and fully capitalised.

9. MAIN TEXT: The main text should follow the following sequence:
INTRODUCTION

REVIEW OF LITERATURE

NEED/IMPORTANCE OF THE STUDY


STATEMENT OF THE PROBLEM

OBJECTIVES
HYPOTHESES

RESEARCH METHODOLOGY
RESULTS & DISCUSSION

FINDINGS
RECOMMENDATIONS/SUGGESTIONS

CONCLUSIONS

SCOPE FOR FURTHER RESEARCH


ACKNOWLEDGMENTS

REFERENCES

APPENDIX/ANNEXURE

It should be in a 8 point Calibri Font, single spaced and justified. The manuscript should preferably not exceed 5000 WORDS.

10. FIGURES & TABLES: These should be simple, crystal clear, centered, separately numbered &self explained, and titles must be above the table/figure. Sources
of data should be mentioned below the table/figure. It should be ensured that the tables/figures are referred to from the main text.

11. EQUATIONS:These should be consecutively numbered in parentheses, horizontally centered with equation number placed at the right.

12. REFERENCES: The list of all references should be alphabetically arranged. The author (s) should mention only the actually utilised references in the preparation
of manuscript and they are supposed to follow Harvard Style of Referencing. The author (s) are supposed to follow the references as per the following:

• All works cited in the text (including sources for tables and figures) should be listed alphabetically.
• Use (ed.) for one editor, and (ed.s) for multiple editors.
• When listing two or more works by one author, use --- (20xx), such as after Kohl (1997), use --- (2001), etc, in chronologically ascending order.
• Indicate (opening and closing) page numbers for articles in journals and for chapters in books.
• The title of books and journals should be in italics. Double quotation marks are used for titles of journal articles, book chapters, dissertations, reports, working
papers, unpublished material, etc.
• For titles in a language other than English, provide an English translation in parentheses.
• The location of endnotes within the text should be indicated by superscript numbers.

PLEASE USE THE FOLLOWING FOR STYLE AND PUNCTUATION IN REFERENCES:


BOOKS
• Bowersox, Donald J., Closs, David J., (1996), "Logistical Management." Tata McGraw, Hill, New Delhi.
• Hunker, H.L. and A.J. Wright (1963), "Factors of Industrial Location in Ohio" Ohio State University, Nigeria.
CONTRIBUTIONS TO BOOKS
• Sharma T., Kwatra, G. (2008) Effectiveness of Social Advertising: A Study of Selected Campaigns, Corporate Social Responsibility, Edited by David Crowther &
Nicholas Capaldi, Ashgate Research Companion to Corporate Social Responsibility, Chapter 15, pp 287-303.
JOURNAL AND OTHER ARTICLES
• Schemenner, R.W., Huber, J.C. and Cook, R.L. (1987), "Geographic Differences and the Location of New Manufacturing Facilities," Journal of Urban Economics,
Vol. 21, No. 1, pp. 83-104.
CONFERENCE PAPERS
• Garg, Sambhav (2011): "Business Ethics" Paper presented at the Annual International Conference for the All India Management Association, New Delhi, India,
19–22 June.
UNPUBLISHED DISSERTATIONS AND THESES
• Kumar S. (2011): "Customer Value: A Comparative Study of Rural and Urban Customers," Thesis, KurukshetraUniversity, Kurukshetra.
ONLINE RESOURCES
• Always indicate the date that the source was accessed, as online resources are frequently updated or removed.
WEBSITES
• Garg, Bhavet (2011): Towards a New Natural Gas Policy, Political Weekly, Viewed on January 01, 2012 http://epw.in/user/viewabstract.jsp

INTERNATIONAL JOURNAL OF RESEARCH IN COMPUTER APPLICATION & MANAGEMENT vi


A Monthly Double-Blind Peer Reviewed (Refereed/Juried) Open Access International e-Journal - Included in the International Serial Directories
http://ijrcm.org.in/
VOLUME NO. 3 (2013), ISSUE N O. 03 (M ARCH) ISSN 0976-2183
TRUST IN LEADERS - VITAL FOR EMPLOYEE MOTIVATION AND COMMITMENT: A CASE STUDY IN
SELECTED CIVIL SERVICE BUREAUS IN AMHARA REGION, ETHIOPIA

ABEBE KEBIE HUNEGNAW


LECTURER
DEPARTMENT OF MANAGEMENT
BAHIR DAR UNIVERSITY
BAHIR DAR

ABSTRACT
The objective of the study was to assess the level of trust employees and subordinates have on their superiors in particular and the management team in general
in selected civil service Bureaus in Amhara region, Ethiopia. Among 13 civil service bureaus in the region a total number of 150 employees from three selected
bureaus (Amhara Education Bureau, Amhara Regional Bureau of Justice and Amhara Regional Bureau of Agriculture and Rural Development) were included in the
study which were selected randomly. Subordinates’ and employees’ level of trust in their superiors and management team of their respective organization was
measured via a trust measurement questionnaire .Trust as construct was measured using six dimensions namely competence, integrity, dependability/reliability,
openness / honesty, concern for employees and identification. The result of the study showed that most often the trust of employees and subordinates on their
superiors and management team of their organization varies from “sometimes” to “fairly often” in the scale. Hence even if the level of trust of employees and
subordinates in their superiors in particular and management team of their organization in particular is encouraging there is a need for more effort to scale up it.

KEYWORDS
competence, concern for employees, dependability, identification, integrity, openness, trust.

INTRODUCTION
ow much do you trust others? How much do you trust your spouse, friends and relatives, public policy makers’, managers, preachers, the media etc? The
H level of trust that one has on spouse, friends and relatives, policy makers etc have a crucial impact on how the respective institutions /individuals involved
in a particular relationship function and perform (Putnam, R. D., 1993). Trust has been the basic concern of researchers in public administration,
management; development and governance for long. For example, in public administration the trust of citizens on government and its role for civic engagement;
in corporate management the trust of stockholders in corporate mangers and leaders have been concerns of research for long. Trust plays a make or break role
in any situations that involves the interaction of two or more people/organizations. The level of trust one have on the other and vice versa directly affects how
effectively and efficiently the parties function and perform.
Trust as a value has a central place in our society. The following quotations from Ethiopian oral literature show how trust as a value is embedded in our social
system.
Once upon a time a given rain feed agricultural society faced a challenge of drought and famine since the rain was not coming on time as expected. Elders of the
generation arranged a prayer whereby any part of the society should participate to ask God to bring the rain for them. On the date of the prayer any one was
going to the prayer area. There was only one child who had an umbrella among the large number of people who are going to the prayer. The child was surprised
why the other people do not have umbrella but still other people were surprised with the child for the fact that the child is with an umbrella. Fortunately one of
the adults who are going to the prayer asked the child why he carried an umbrella. The child responded that “we are going to pray to God to give us the rain, for
sure our God will give us the rain hence I came up with an umbrella to protect my self from the rain”.
There has been a media known for undependable news and the majority of people do not trust the news from that media. One day in the weather forecast
program of the media it was announced that a strong storm is going to come in a given part of that constitute and the media advised the people to leave their
area. However the people assume that it is business as usual that they do not trust the media. Unfortunately the storm happened that day and the people were
seriously damaged.
There was a person who shots loud for calling help of his neighbors .When the neighbors come out to help him he is making it for joke that there was no any
problem. After the person repeatedly makes such a joke once a day he faced a real danger and he shot for help of his neighbors. Unfortunately no one come out
to help the guy since the people assumed that he is making the usual joke. They never trusted him.
All the above situations show the importance and value of trust in different contexts. The child trusted in God that the rain will come; the people do not trust the
media and they were destroyed; the neighbors don’t lend their hand to the guy who shots for help since they do not trust him. In line with the above analogy
one can imagine what could happen if leaders, administrators, policy makers, and development planners’ effort if they do not get the trust of people/clients
whom they lead and/or serve. By the same token one can easily imagine how it will be difficult to get employees committed, motivated and engaged to achieve
organizational objectives if the employees do not trust the leaders and management teams of their respective organization. Trust occupies a pivotal position in
leadership and management literatures (Knack, S. and P. Kiefer, 1997). Particularly the level of trust that subordinates and employees have on the management
team and their superiors is highly correlated with subordinates commitment, motivation and hence achievement of organizational objectives (Korsgaard, M.A.,
Schweiger, D.M., & Sapienza, H.J., 1995).
Trust, the basic glue between the superiors and subordinates can be a basic source of competitive advantage for organizations since it cannot be imitated or
replicated easily by competitors (Jones & George, 1998). According to scholars in organization behavior (Jones & George, 1998) commitment and motivation of
employees to their organization and hence their corresponding performance is a function of two major factors: ability and willingness. Though these two factors
are crucial for scaling up employees performance, willingness is much more crucial since employees could not make use of their ability at full capacity in the
absence of willingness to perform. Sadly employees may use their ability adversely if they do not have the necessary level of trust in their superiors. Willingness
much of the time is a matter of motivation. Many factors mainly monetary and non monetary come into play in this regard. Trust, a non monetary factor is an
important ingredient in this regard .The level of trust that subordinates has on the management team in general and their superiors in particular directly affect
their productivity and efficiency (Cummings, L.L. & Bromiley, P., 1996).

REVIEW OF LITERATURE
The term trust belongs to the domain of the concept social capital. Though the definition of trust varies from context to context, recently many trust researchers
have reached broad agreement on a definition of trust in the management and leadership context: trust is the willingness to be vulnerable based upon positive
expectations of the intention or behavior of another, under conditions of risk and interdependence (Mayer et al., 61995).
The role of social capital in general and trust in particular is well documented theoretically and empirically. Social capital influences directly a wide range of
economical, political, social and organizational phenomena. Trust occupies a central place in this regard (Fairholm, G., 1994).
A growing body of empirical and theoretical literature suggests that ‘‘social capital’’ in general and trust in particular influences a wide range of significant
economic, political, social and organizational phenomena. For example, Arrow (1972) and Fukuyama (1995) believe that the level of trust in a society strongly
predicts its economic achievement. Putnam (1930) using a cross-sectional dataset from Italy indicated that local governments and governmental institutions are

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more efficient and effective where there is greater civic engagement and public trust. Knack and Keefer (1997) also showed that an increase of one standard
deviation in country-level of trust predicts an increase in economic growth of more than one-half of a standard deviation. Besides La Porta, Lopez-de-Silanes,
Shleifer, and Vishny (1997) claimed that a standard deviation increase in trust increases judicial efficiency by 0.7 and reduces government corruption by 0.3.
All the above empirical and theoretical literature is sufficient evidence about the role of social capital in general and trusts in particular in different economical,
political, social and legal contexts. Like the above political economical and legal cases the link between leadership and trust is also well documented in
management and leadership literature .Research in this regard shows that while the loss of trust between superiors and subordinates is the cause of much
conflict, increased cost, decreased profitability, staff turnover, loss of morale, stress and anxiety etc its presence will result in the opposite (Fairholm, G. (1994)
Hence organizations public or private, profit or non profit should be concerned about the level of trust subordinates and employee’s have in their superiors and
management team of their organization. This research is an attempt towards this end in selected civil service bureaus in Amhara region, Ethiopia.

NEED/IMPORTANCE OF THE STUDY


As noted above trust occupies a central place in management and leadership literature. It directly affects employees’ motivation and commitment and
consequently their productivity and efficiency. Theoretical and empirical evidences are abundant aboute the role of trust in organizational efficiency and
effectiveness. Despite this fact many of the researches in organizational leadership and management focused on of leadership traits of effective leaders and
leadership styles. Hence there is a paramount of importance for research on the level of trust employees have on leaders. In addition the research out put will
have a vital importance for researchers, academics and practioniers in the area of leadership and management.

STATEMENT OF THE PROBLEM


Existing knowledge base (both theoretical and empirical discourse) in leadership and management is highly skewed to the discussions of leadership traits and
different theories of leadership. Researchers and scholars have much focused on how to identify leadership traits that characterize a “good” leader and on
synthesizing different theories of leadership. Researchers have given much emphasis in assessing if leaders in different capacities have the required leadership
traits and which leadership theory(s) and trait(s) are suitable for a particular situation. Issues on leadership in most cases were addressed in line with this
approach. For example organizations in their attempt to recruit and select leaders and mangers showed keen interest to see if the candidates have the so called
“leadership traits”. Educators were much concerned on how to instill leadership traits to leadership and management students and trainees. The basic rational
behind such doctrine is that individuals who have the leadership traits will be successful leaders.
However successful leadership today demands more than leadership traits. Today leaders and managers operate within a competitive and dynamic leadership
environment. Leadership theory nowadays should stress on authenticity and relationships among employees and leaders; superiors and subordinators; public
policy makers and the public. In this regard there is a valid reason to put trust at the center of leadership and management research. Today since superior-
subordinate relationships are changing the management doctrine of vertical and hierarchical relationships should be revisited.
Leaders, managers, and administrators may be visionary, experienced, talented, motivated and committed to achieve organizational goals and objectives. They
may be endowed with a full range of leadership traits required for effective and efficient leadership; however their effort will be futile if they do not get the trust
of employees and subordinates. The missions and objectives of the organization must be shared among their subordinates and the whole community of the
organization. Therefore leaders must get the trust of their subordinates in particular and employees in general for organizational goals to be achieved.
Organizational goals and mission should be equally shared and valued by the management and employees of an organization.
The fact that trust has a direct effect on employees’ motivation, commitment and productivity is sufficiently documented both theoretically and empirically
(Cummings, L.L. & Bromiley, P., 1996). Organizations should understand the level of trust that employees have in the management group. Trust directly affects
performance profitability and other organizational performance (Creed, W.E. & Miles, R.E. (1996). Before leaders and managers think of participation,
motivation, achieving or excelling targets they should know to what level they are trusted by the employees in general and subordinates in particular. In line
with this the basic research question here is: to what extent do employees in Amhara region civil service organizations trust the management team in general
and their superiors in particular.

OBJECTIVES
The prime objective of this study is to examine the level of trust the employees have in their leaders in general and management team in particular in selected
civil service bureaus of Amhara Region, Ethiopia.

HYPOTHESIS
In line with the above broad objective the following specific hypothesizes are made for the research
Ho 1: The level of competence of leaders (superiors in particular and management team in general) is low as perceived by subordinates and employees.
Ho 2: The level of Integrity of leaders (superiors in particular and management team in general) is low as perceived by subordinates and employees.
Ho 3: The level of dependability of leaders (superiors in particular and management team in general) is low as perceived by subordinates and employees.
Ho 4: The level of honesty exhibited by leaders (superiors in particular and management team in general) is low as perceived by subordinates and employees.
Ho 5: The level of concern for employees exhibited by leaders (superiors in particular and management team in general) is low as perceived by subordinates
and employees.
Ho 6: Identification to the organization exhibited by leaders (superiors in particular and management team in general) is low as perceived by subordinates and
employees.

RESEARCH METHODOLOGY
RESEARCH DESIGN
This research was a descriptive cross sectional survey research. Data was collected from a sample of employees selected from different line bureaus of Amhara
region. A questioner with five point scale (not at all, once in a wile, sometimes, fairly often, frequently) was administered to this end. The purpose was to
examine the level of trust employees of the selected bureaus have on their superiors in particular and the management team in general. As far as sampling is
concerned a two stage random sampling was applied. In the first stage from 13 line bureaus in Amhara region three of them (Amhara Educational Bureau,
Amhara Regional Bureau of Justice and Amhara Regional Bureau of Agriculture and Rural Development) were selected randomly. At the second stage from each
selected bureau 50 research subjects/employees wee selected randomly from the payroll sheet of the organizations under consideration.
CONCEPTUALIZATION AND MEASUREMENT
Measurement of trust has been a controversial issue. Different people approached the concept in different ways. Some scholars prefer the use of survey
instruments while others prefer for games and experiments (Rotter, J. B. (1967)) to measure trust of employees in their superiors in general and the
management team in particular. For the sake of this research I subscribed to survey methods with a likert scale that contains different attributes of trust
measured in a five point scale (not at all, once in a while, sometimes, fairly often, and frequently). For The sake of this paper I have defined six trust dimensions
(competence, integrity, dependability/reliability, openness/honesty, concern for employ and identification) and I used different attributes to measure each trust
dimensions. The constructs and attributes used to measure trust are modified and adopted from the work of Katie Delahaye Paine- ( Katie Delahaye Paine
2003). For the sake of this research the dimensions used to measure trust and their working definition is given below.

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Competence: The belief that an organization has the ability to do what it says it will do. It includes the extent to which we see an organization as being effective;
that it has the ability to achieve it’s the objectives
Integrity: The belief that an organization is fair and just
Dependability/Reliability: The belief that an organization will do what it says it will do; that it acts consistently and dependably.
Openness and Honesty: This dimension involves not only the amount and accuracy of information that is shared, but also how sincerely and appropriately it is
communicated.
Concern for Employees: Concern for employees includes the feelings of caring, empathy, tolerance and safety that are exhibited when we are vulnerable in
business activities. Sincere efforts to understand contribute to high levels in any relationships.
Identification: Identification measures the extent, to which we hold common goals, norms, values and beliefs associated with our organization’s culture. This
dimension indicates how connected we feel to management and to co-workers.

based the on the above definition of trust dimensions the research is conceptualized in the following way.

Concern for employees

Identification

Integrity Trust

Dependability/reliability

Competence

Openness

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RESULTS & DISCUSSION
Trust for the purpose of this paper is measured as a function five constructs namely competence, openness/honesty, and concern for employees,
reliability/dependability, identification and integrity. Data collected on these basic attributes is summarized and interpreted as follows.

TABLE 1: SUMMERY OF TRUST ATTRIBUTES


1. Competence Min Max Mean Standard Deviation
I am highly satisfied with the organization’s overall efficiency of operation. 1 5 3.38 1.137
I am highly satisfied with the overall quality of the products and/or services of the organization. 1 5 2.83 1.202
I am highly satisfied with the capacity of the organization to achieve its objectives. 1 5 3.44 .996
I am highly satisfied with the capability of the organization’s employee and management team 1 5 3.64 .889
Over all competence mean 3.32
2.Opens /honesty
I can tell my immediate supervisor when things are going wrong. 1 5 3.38 1.102
I am free to disagree with my immediate supervisor. 1 5 3.15 1.169
I have a say in decisions that affect my job. 1 5 3.25 .997
My immediate supervisor keeps confidences. 1 5 3.29 1.144
I receive adequate information regarding how well I am doing in my job. 1 5 3.45 1.100
I receive adequate information regarding how I am being evaluated. 1 5 3.02 1.194
I receive adequate information regarding how my job-related problems are handled. 1 5 3.48 1.087
I receive adequate information regarding how organizational decisions are made that 1 5 3.08 1.165
affect my job
Overall openness/honesty mean 3.26
3.Concern for Employees
My immediate supervisor listens to me 1 5 3.25 .997
Top management is sincere in their efforts to communicate with employees. 1 5 3.29 1.144
Top management listens to employees’ concerns. 1 5 3.45 1.100
My immediate supervisor is concerned about my personal well being. 1 5 3.02 1.194
Top management is concerned about employees’ well being. 1 5 3.48 1.087
My immediate supervisor is sincere in his/her efforts to communicate with team members. 1 5 3.08 1.165
My immediate supervisor speaks positively about subordinates in front of other 1 5 3.25 .997
Over all concern for the public mean 1 5 3.26 1.144
4.Reliability/Dependability
My immediate supervisor follows through with what he/she says. 1 5 3.28 1.027
My immediate supervisor behaves in a consistent manner from day to data 1 5 3.43 .996
Top management keeps their commitments to employees. 1 5 3.42 1.098
My immediate supervisor keeps his/her commitments to team members. 1 5 3.63 1.108
I believe that this organization takes the opinions of people like me into account when making decisions. 1 5 3.38 1.102
This organization can be relied on to keep its promises 1 5 3.15 1.169
I am very willing to let this organization make decisions for people like me. 1 5 3.25 .997
Overall reliability/dependability mean 1 5 3.36 1.027
5.Identification
I feel connected to my peers. 1 5 3.68 .989
I feel connected to my organization 1 5 3.44 .996
I feel connected to my immediate supervisor. 1 5 3.64 .889
My values are similar to the values of my peers. 1 5 3.42 1.018
My values are similar to the values of my immediate supervisor. 1 5 3.72 1.071
Overall identification mean 3.58
Integrity
This organization treats people like me fairly and justly 1 5 3.31 1.055
Whenever this organization makes an important decision, I know it will be concerned about people like me. 1 5 3.18 1.160
Sound principles seem to guide this organization’s behavior. 1 5 3.34 1.053
This organization does not mislead people like me 1 5 3.47 1.129
Overall integrity mean 1 5 3.32 1.062
Source: own survey 2013
COMPETENCE
the belief that an organization has the ability to do what it says it will do was the first dimension used to measure trust of employees on their superiors and
management team in selected line bureaus of Amhara region, Ethiopia. Employees of organizations should develop the confidence that the management team
in general and their superiors in particular in the organization are competent enough to meet the objectives of the organization. Employees by and large should
have the confidence that their organization is effective and efficient that it have the ability to achieve organizational objectives. As in can be noted from table 1
above the mean value of items used to measure competence of superiors and management team as perceived by employees varies from a maximum of 3.38 to
a minimum of 2.83 while the over all mean value of the items used to measure competence is 3.32. This implies that employees’ perception of the competence
of their superiors to achieve organizational objectives varies from “once in a while” to “some times” in the scale while the overall mean of competence implies
“some times”. Hence the hypothesis that the level of trust employees have on the competence of their superiors and management team is negligible is rejected
since the result of the study reveals that employees in the case organizations have a reasonable level of trust on the competence level of their superiors and
management team which varies from “once in a while” to “some times” in the five point scale used to measure trust.
OPENNESS /HONESTY
The second dimension used to measure trust of employees in their superiors in particular and the management team in general was openness /honesty.
Openness/honesty refers to not only the amount and accuracy of information that is shared, but also how sincerely and appropriately it is communicated. As it
can be noted from table 1 above the mean value of items used to measure honesty/ openness varies from a minimum of 3.02 to a maximum 3.38 while the
mean value for the overall honesty /openness amounts to 3.26. Consequently both the individual values and mean values of items used to measure honesty of
superiors and management team of the case organizations as perceived by employees varies from ‘some times’ to ‘fairly often’ in the scale . Consequently the
hypothesis that states that the level of honesty exhibited by leaders as perceived by subordinates and employees is negligible is rejected as the result of the

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study confirms that openness /honesty of superiors and management team varies ‘some times’ to ‘fairly often’ which shows that leaders have a reasonable
level honesty as perceived by their subordinates.
CONCERN FOR EMPLOYEES
The third component used to measure trust of employees on leaders and superiors was concern of management team for employees which refers to feelings of
caring, empathy, tolerance and safety that are exhibited by superiors and the management team. The degree to which employees fill that they are valued by
their leaders in particular and the management team of their organization in particular plays a make or break role in their commitment, motivation and
productivity. Employees should fill that they are valued and cared by their superiors. As it can be noted from table 1 above the mean of items used to measure
concern of officials (superiors and management team) to the employees varies from a minimum of 3.02 to a maximum of 3.48 while the overall mean equal to
3.26. Once again as per the scale used in this paper the mean values varies between “some times’ to ‘fairly often’. Consequently the hypothesis that states that
the level of concern of superiors and management team for employees as perceived by employees is negligible is rejected since the result of the study affirms
that superiors and management team of the organization gives a considerable level of attention and concern for employees of the organization.
RELIABILITY/DEPENDABILITY
Reliability/Dependability refers to the belief that an organization leaders and management team will do what they say they will do; that it acts consistently and
dependably. As it can be noted from table 1 above reliability/dependably mean scores on items used to measure it vary from a minimum of 3.15 to a maximum
of 3.68 with a mean value of 3.26. As per the scale used one can reasonably conclude that reliability/dependability of leaders and management team as
perceived by employees varies from “some times “to “fairly often”. Consequently the hypothesis that states the level of dependability of leaders (superiors in
particular and management team in general) is low as perceived by subordinates and employees is rejected since result of the study confirms that employees
have a considerable level of trust on the reliability of their superiors and management team of their organization.
IDENTIFICATION
Identification measures the extent, to which employees of an organization hold common goals, norms, values and beliefs associated with the organization’s
culture. This dimension of trust indicates how connected employees feel to management team and other co-workers. It measures the level of belongingness
employees have to their organization. Mean scores of items used to measure identification of employees to their organization varies from a minimum of 3.42 to
a maximum of 3.72 with an aggregate mean value of 3.58 which leads to a conclusion that identification of employees to their organization as per the scale used
in this paper varies from “some times” to “fairly often”. Hence the hypothesis that states employees have no at all identification to their organization is
rejected for good as the research out put confirms that employees have a reasonable level of identification to their organization that varies from “some times”
to “fairly often”.
INTEGRITY
Integrity in the context of this paper refers the belief that organizational leaders and management team actions and practices are fair and just in the eyes of the
employees. Fairness and justice have a far reaching impact on employees’ commitment, motivation and productivity. Measure of items used to measure
integrity of leaders as perceived by employees varies from a minimum of 3.18 to a maximum of 3.47 with a mean value of 3.32. Once again according to the
scale used to measure trust in terms of integrity of leaders as perceived by subordinates is with in the scale “some times “to “fairly often”. Hence the hypothesis
that states leaders’ level of integrity as perceived by employees is low is rejected for good since data confirms that leaders have a reasonable level of integrity as
perceived by employees though more effort is needed to boost it up.

FINDINGS
The basic motive of this research was to measure the level of trust employees in the case organization have on the leaders (superiors and management team)
of the organization. The premise for this research was that trust on leaders will boost up the commitment and motivation of employees their by increasing their
productivity. Hence organizations should understand the level of trust employees have on the management team and device appropriate strategies. Concern for
employees, identification, integrity, depandablity/reliability, competence, and opnness were used as major indicators to measure trust of employees in their
superiors in general and management team of their organizations in particular. A five point scale (not at all, once in a wile, sometimes, fairly often, frequently)
was used to measure each indicator. Findings of the study confirm that trust of employees of the case organizations on their leaders as measured by the above
proxies (Employees, identification, integrity, depandablity/reliability, competence, and opnness in most cases vary from ‘some times’ to ‘fairly often’.

RECOMMENDATIONS/SUGGESTIONS
In general terms existing literature tells us that the level trust t employees have on the management team of their organization directly affects commitment
and motivation of employees to their organization and hence their productivity. Hence organizations should measure the level of trust employees have a on the
management team and device appropriate strategies. As far as civil service organization in Amhara region, Ethiopia is concerned this research shows that
employees have a reasonably encouraging level of trust on the management team. Hence the future actions should take two possible actions. Firstly leaders
should capitalize on existing level of trust and make all efforts to maintain this level .second more effort is expected to scale up the trust to higher level by
analyzing the areas where in gaps do exist.

CONCLUSIONS
At the end of this research, what one learns is the role of trust of employees on the management team of their respective organizations on employees’
commitment, motivation and associated productivity. Then after organizations should measure the level of employees trust in their management team for any
possible action. As far as civil service organization in Amhara region, Ethiopia is concerned this research shows that employees have a reasonably encouraging
level of trust on the management team. Hence, the future actions should take two possible actions. Firstly leaders should capitalize on existing level of trust and
make all efforts to maintain this level .second more effort is expected to scale up the trust to higher level by analyzing the areas where in gaps do exist.

SCOPE FOR FURTHER RESEARCH


The prime purpose of this study was on measuring the level of trust that subordinates and employees have on superiors in particular and the management team
in general in selected civil service institutions in Ethiopia, Amhara region. Based on this research should focus in two major area of researchers .first as this
research primarily focused in measuring the level of trust employees have on leaders in general and management team of their organization in particular
understanding the level is part of the game hence future researches should focused on the causes for the present level and think of methods to scale it up.
Second since trust is a complicated issue to measure in this research six proxies are used to measure it. More rigorous analysis of trust using more proxies could
be another important future research direction.

ACKNOWLEDGMENTS
I am grateful to the data collectors and respondents of participated in this research. I am also grateful to the management of the institutions for their support
and assistance in different forms.

REFERENCES
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2. Creed, W.E. & Miles, R.E. (1996). Trust in organizations: A conceptual framework linking organizational forms, managerial philosophies, and the
opportunity costs of controls. . London: Sage.

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3. Cummings, L.L. & Bromiley, P. (1996). The Organizational Trust Inventory (OTI): Development and Validation. In R.M. Kramer & T.R. Tyler (Eds.), Trust in
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13. Rotter, J. B. (1967). A new scale for measurement of interpersonal trust, Journal of Personality New York: Free Press, 1995
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