ETHIRAJ COLLEGE FOR WOMEN, (AUTONOMOUS)

CHENNAI-600008

DEPARTMENT OF BBA

SYLLABUS

CHOICE BASED CREDIT SYSTEM

OUTCOME BASED EDUCATION

(OFFERED FROM THE ACADEMIC YEAR 2018-19)

CONTENTS
 Page No.

Rules and regulations for the Programme 1

Programme Educational Objectives (PEO) 3

Programme Outcomes(PO) 3

Programme Specific Outcomes (PSO) 4

Programme Profile 5

Evaluation pattern for CA 7

Rubrics for CA Evaluation 8

Evaluation Pattern for End Semester 9

Course Profile-Semester I 10

Course Profile Semester II 10

Course profile Semester III 11

Course profile Semester IV 11

Course Profile Semester V 12

Course Profile Semester VI 12

 REVISED SYLLABUS - JUNE 2018

Department of BBA is revising syllabi with effect from the academic year 2018-2019, under
CBCS aimed to build the capacity of the students and provide inputs for their social service and
social analysis capabilities.

Every academic year is divided into two semesters. Each semester will have a minimum of 90
working days and each day will have 5 working hours. Teaching is organized into a modular
pattern of credit courses. Credit is normally related to the number of hours, a teacher teaches a
particular subject. It is also related to the number of hours a student spends learning a subject or
carrying out an activity.

REGULATIONS

1. Eligibility for Admission:

Candidates for admission to the first year of the Bachelor of Business Administration
(BBA) course shall be required to have passed Higher Secondary Examination conducted
by the Government of Tamil Nadu, or an examination accepted as equivalent thereto by
the syndicate of the University of Madras.
Aggregate marks obtained in Commerce/Business Studies, Accountancy,
Mathematics/Business Mathematics/Economics/Statistics and any other subject will be
considered for admission.

2. Eligibility for the award of Degree:

A candidate shall be eligible for the award of the Degree only if she has undergone the
prescribed course for a period of not less than three academic years, passed the
examinations of all the six semesters prescribed.

3. Course of Study:

The main subject of study for Bachelor Degree shall consist of the following:

PART- I: Foundation courses exclusive for languages

PART-II: English

PART-III: Core courses and Allied courses

PART-IV: Non-major electives and Soft skills

PART-V: Extension Activities / Sports / NCC

4. Passing Minimum:

A candidate shall be declared to have passed in each paper/ practical of the main subject
of study wherever prescribed, if she secures not less than 40% of the marks prescribed for
the examination.

1
5. Classification of successful candidates:
Part I, II, III & IV
Successful candidates passing the examinations and securing the marks (i) 60% and
above and (ii) 50% and above but below 60% in the aggregate shall be declared to have
passed the examination in the FIRST and SECOND class respectively. All other
successful candidates shall be declared to have passed the examination in the THIRD
Class.
Candidates who pass all the examinations (Part I, II, III & IV) prescribed for the course in
the FIRST APPEARANCE ITSELF ALONE are eligible for ranking.

2
 PROGRAMME EDUCATIONAL OBJECTIVES
Our programme will produce graduates who will be able to

PEO1: Apply and advance the knowledge and skills acquired, to become a creative professional
in their chosen field.

PEO2: Engage in self-directed continuous learning, aimed at global competency, which will
promote professional and personal growth

PEO3: Develop management skills and entrepreneurial skills, by harnessing core competencies
tempered by values and ethics

PEO4: Work towards achieving economic and social equity for women through application of
relevant knowledge

PEO5: Contribute to promoting environmental sustainability and social inclusivity

PROGRAMME OUTCOMES

PO 1: Acquaint with conventional as well as contemporary fields in diverse domains of

Commerce and Management.

PO 2: Designed for capacity building to various avenues of employment, entrepreneurship and

higher education.

PO 3: Acquire the core competencies of business acumen, analytical & critical thinking, and
communication skills and employ empirical approach for effective team building, crisis
management and business solutions.

PO 4: Apply the knowledge and skills to thrive on the evolving challenges of trade & industry.

PO 5: Analyse the challenges of the dynamic world with a global outlook.

PO 6: Sensitized to ethical and moral issues in business to be more socially responsible.

PROGRAMME SPECIFIC OUTCOMES

3
PSO 1: Develop conceptual and practical knowledge in the field of business and management.

PSO 2: Provide strong analytical and critical thinking foundation enabling problem solving skills
in the various disciplines of management.

PSO 3: Demonstrate leadership qualities to take the business/firm to greater heights.

PSO 4: Enhance the employability and professional skills to become successful

managers/executives in reputed firms.

PSO 5: Manage their business more successfully and also to identify new business opportunities
and marketing avenues to establish start-ups.

PSO 6: Strengthen the ability to learn continuously to adapt to the dynamic challenges of the
business world and lead business with conscience- moral, ethical and environmental values.

4
 Programme Profile
SE PAR COURSE TITLE OF THE CREDIT Hrs TOTA CA SE TOTA
M T CODE PAPER S / L MARK MARK L
wee HOUR S S
k S
I Language 3 5 75 40 60 100
English 3 5 75 40 60 100
II
BS18/1C/POM Principles of 4 5 75 40 60 100
III Management
BS18/1C/AM1 Accounting for 4 5 75 40 60 100
III Managers – I
BS18/1A/BSC Business 5 6 40 60 100
90
III Communication
I
1a -Basic Tamil
1b- Advanced
1 abc Tamil
-
1N -Small 2 2 30 50 50
IV
Business
Management
(BS18/1N/SBM
)
IV Soft Skills 3 2 30 - 50 50
I Language 3 5 75 40 60 100

II English 3 5 75 40 60 100

III BS18/2C/AM2 Accounting for 4 5 75 40 60 100

Managers – II
III BS18/2C/MEC Managerial 4 5 75 40 60 100
Economics
III BS18/2A/PRA Computer 5 6 90 40 60 100
Applications in
II Business
(Practical)

2a -Basic Tamil
2b- Advanced
1 abc Tamil 2 2 30 - 50 50
2N -Corporate
IV
Soft skills
[BS18/2N/CSS]

IV Soft Skills 3 2 30 - 50 50
III BS18/3C/ORB Organizational 4 5 75 40 60 100
Behaviour
III BS18/3C/PMG Production 4 5 75 40 60 100
Management
III BS18/3C/MK Marketing 4 5 75 40 60 100
III
M Management
III BS18/3C/EDT Entrepreneurial 4 5 75 40 60 100
Development
III BS18/3A/BSM Business 5 6 90 40 60 100

5
 Mathematics
IV Soft Skills 3 2 30 - 50 50
IV EVS 2 2 - 50 50
30
III BS18/4C/BSL Business Law 4 5 75 40 60 100

III BS18/4C/HRM Human 4 5 40 60 100

75
Resource
Management
III BS18/4C/MLM Materials and 4 5 40 60 100
75
Logistics
IV Management
III BS18/4C/BST Business 4 5 75 40 60 100
Taxation
III BS18/4A/BSS Business 5 6 40 60 100
90
Statistics
IV Part-IV Soft Skills 3 2 30 - 50 50
IV Value Education 2 2 30 - 50 50
III BS18/5C/RMT Resource 4 6 90 40 60 100
Management
Techniques

III BS18/5C/ECL Economic Laws 4 6 90 40 60 100

III BS18/5C/FMG Financial 4 6 90 40 60 100
Management
III BS18/5C/MIS Management 4 6 90 40 60 100
V Information
System
III BS18/5E/RSM Research 5 6 90 40 60 100
Methodology
BS18/5E/BTP Banking Theory
and Practice
III Business 2 100
Environment
(Self Study
paper for
Advanced
learners)

III BS18/6C/IRL Industrial 4 6 40 60 100

Relations and 90
Labour Laws
III BS18/6C/IBS International 4 6 40 60 100
90
Business
VI III BS18/6C/BCG Business Ethics 4 6 40 60 100
& Corporate 90
Governance
III BS18/6C/FSS Financial 4 6 40 60 100
90
Services
III BS18/6E/PRO Project 5 6 90 - 100 100

6
Total minimum credits for the programme: 142(1 credit mandatory for extension activity)

EVALUATION PATTERN CONTINUOUS ASSESSMENT

INTERNAL VALUATION IS DONE BY COURSE TEACHERS

PART I, II AND III-THEORY PAPERS

COMPONENT TIME MAX.MARKS CA MARK

TEST I 2 HRS 50 MARKS( TO BE 10
CONVERTED)
TEST II 2 HRS 50 MARKS( TO BE 10
CONVERTED)
ASSIGNMENT/SEMINAR/ 10
- -
FIELD VISIT
PARTICIPATORY 10
- -
LEARNING
TOTAL 40

PART III- PRACTICAL PAPERS

COMPONENT MARKS
TEST I 10
TEST II 10
ASSIGNMENT 10
OBSERVATION 10

CA QUESTION PAPER PATTERN-PART III

Section Word Limit Marks Total

A 50 3X2 =6 Marks
50
B 200 3X8= 24 Marks

C 500 1X20 =20Marks

7
 RUBRICS FOR CONTINUOUS ASSESSMENT

Assignment Content/originality/Presentation/Schematic
Representation and Diagram/Bibliography

Seminar Organization/Subject Knowledge/Visual

Aids/Confidence level/presentation-
Communication and Language

Field Visit Participation/Preparation/Attitude/Leadership

Participation Answering Questions/Clearing

Doubts/Participating in Group
Discussions/Regular Attendance

Case Study Finding the

Problem/Analysis/Solution/Justification

Problem Solving Understanding Concepts/Formula and Variable

Identification/Logical Sequence/Answer

Group Discussion Preparation/Situation Analysis/Relationship

Management/Information Exchange/Delivery
Skills

Flipped/Blended Learning Preparation/Information Exchange/ Group

interaction/Clearing doubts

8
 END SEMESTER EVALUATION PATTERN

THEORY & PRACTICAL PAPERS

PART III

SEMSTER I/II/III/IV/V/VI

DOUBLE VALUATION BY COURSE TEACHER AND EXTERNAL EXAMINER

MAXIMUM MARKS: 100 TO BE CONVERTED TO 60

PASSING MINIMUM: 40

PART IV

SINGLE VALUATION

WRITTEN TEST

MAXIMUM MARKS: 50

PASSING MINIMUM: 20

9
 SEMESTER I- COURSE PROFILE

COURSE TITLE OF THE CRED Hrs TOTAL L-T-P CA SE TOTAL

CODE PAPER ITS / HRS MARKS MARKS
wee
k
Part-I Language 3 5 75 40 60 100
Part-II English 3 5 75 40 60 100
BS18/1C/POM Principles of 4 5 75 3-2-0 40 60 100
Management
BS18/1C/AM1 Accounting for 4 5 75 3-2-0 40 60 100
Managers – I
BS18/1A/BSC Business 5 6 90 4-2-0 40 60 100
Communication
Part-IV 1a -Basic Tamil 2 2 30 - 50 50

Non Major 1b- Advanced

Tamil
1N -Small
Business
Management
[BS18/1N/SBM]
Part-IV Soft Skills 3 2 30 - 50 50

SEMESTER II- COURSE PROFILE

COURSE CODE TITLE OF THE CREDITS Hrs TOTA L-T-P CA SE TOTAL
PAPER / L HRS MARKS MARKS
wee
k
Part-I Language 3 5 75 40 60 100

Part-II English 3 5 75 40 60 100

BS18/2C/AM2 Accounting for 4 5 75 3-2-0 40 60 100

Managers-II
BS18/2C/MEC Managerial 4 5 75 3-2-0 40 60 100
Economics
BS18/2A/PRA Computer 5 6 90 3-0-3 40 60 100
Applications in
Business
Part-IV 1a -Basic Tamil 2 2 30 - 50 50

Non Major 1b- Advanced

Tamil
1N -Small
Business
Management
[BS18/1N/SBM]

Part-IV Soft Skills 3 2 - 50 50

10
 SEMESTER III – COURSE PROFILE
COURSE CODE TITLE OF CREDITS Hrs / TOTAL L-T-P CA SE TOTAL
THE PAPER week HRS MARKS MARKS

BS18/3C/ORB Organizational 4 5 75 3-2-0 40 60 100

Behaviour
BS18/3C/PMG Production 4 5 75 3-2- 40 60 100
Management 0

BS18/3C/MKM Marketing 4 5 75 3-2- 40 60 100

Management 0

BS18/3C/EDT Entrepreneurial 4 5 75 3-2- 40 60 100

Development 0

BS18/3A/BSM Business 5 6 90 4-2- 40 60 100

Mathematics 0

Part-IV Soft Skills 3 2 30 - - 50 50

EVS 2 2 30 - 50 50

SEMESTER IV – COURSE PROFILE

COURSE CODE TITLE OF CREDITS Hrs / TOTAL L-T- CA SE TOTAL
THE PAPER week HRS P MARKS MARKS

BS18/4C/BSL Business Law 4 5 75 3-1-1 40 60 100

BS18/4C/HRM Human 4 5 75 3-2-0 40 60 100

Resource
Management

BS18/4C/MLM Materials and 4 5 75 3-2-0 40 60 100

Logistics
Management

BS18/4C/BST Business 4 5 75 3-2-0 40 60 100

Taxation

BS18/4A/BSS Business 5 6 90 4-2-0 40 60 100

Statistics

Part-IV Soft Skills 3 2 30 - - 50 50

11
 Value Education 2 2 30 - 50 50

SEMESTER V – COURSE PROFILE

COURSE TITLE OF CREDIT Hrs / TOTAL L-T-P CA SE TOTAL

CODE THE PAPER S week HRS MARK MARK
S S

BS18/5C/RM Resource 4 6 90 3-3-0 40 60 100

T Management
Techniques
BS18/5C/ECL Economic 4 6 90 3-3-0 40 60 100
Laws

BS18/5C/FM Financial 4 6 90 3-3-0 40 60 100

G Management

BS18/5C/MIS Management 4 6 90 3-1-2 40 60 100

Information
System
BS18/5E/RSM Research
Methodology

5 6 90 4-2-0 40 60 100
BS18/5E/BTP Banking Law
–Theory and
Practice
Self Study Business 2 100
paper for Environment
Advanced
learners

SEMESTER VI – COURSE PROFILE

COURSE TITLE OF CREDIT Hrs / TOTAL L-T-P CA SE TOTAL

CODE THE PAPER S week HRS MARK MARK
S S

BS18/6C/IRL Industrial 4 6 90 3-3-0 40 60 100

Relations and
Labour Laws
BS18/6C/IBS International 4 6 90 3-3-0 40 60 100
Business
BS18/6C/BC Business 4 6 90 3-3-0 40 60 100
G Ethics &
Corporate
Governance
BS18/6C/FSS Financial 4 6 90 3-3-0 40 60 100
Services

12
BS18/6E/PRO Project 5 6 90 3-2-1 100 100

SEMESTER- I
PRINCIPLES OF MANAGEMENT

TEACHING HOURS : 75 HRS CREDITS : 4

COURSE CODE : BS18/1C/POM L-T- P : 3-2-0

OBJECTIVES:

1. To provide an insight into the basic managerial functions.

2. To describe the various forms of structure available to an organization
3. To discuss contemporary management issues and challenges.

COURSE OUTLINE:

UNIT I
Management – Nature, scope and importance –Levels of Management- Steps in Management
Process- Contribution of Taylor, Fayol, Elton Mayo and Peter Drucker to Management thought.
[14 hrs]
UNIT II
Planning : Meaning, nature and objectives of planning –Types of planning – Planning process –
Objectives– Policies- Procedures and Methods- MBO: Concept and Process - Decision making :
Meaning and Process. [15 hrs]

13
UNIT III
Organizing : Nature and elements – Types of organization structure (line and staff, committees,
project, Matrix) – Formal and Informal Organization - Span of control: Meaning and Factors
determining span of control -Authority – Sources, types and limits - Responsibility- Power -
Departmentation -Need – Importance – Types. [16 hrs]
UNIT IV
Delegation – Types- Advantages – Disadvantages - Decentralization- Determinants –Advantages
– Limitations– Delegation Vs Decentralization
Staffing - Meaning and functions of staffing-Directing – Nature, significance and principles of
directing- Leadership-Meaning- Leadership styles [15 hrs]
UNIT V
Controlling-Nature, importance, merits and demerits of controlling - Control process –
Coordination- Meaning, nature and characteristics. [15 hrs]

● Simple case studies in Planning, Decision making, Delegation and Control.

RECOMMENDED TEXTBOOKS:

1. C.B Gupta, Business Management, Ninth edition, 2012, Sultan Chand Sons, New Delhi.
2. L.M.Prasad, Principles and practice of Management, 2010, Sultan chand &sons, New
Delhi.

REFERENCE BOOKS:

1. Koontz O’ Donell, Essentials of Management, 2015, Tata McGraw Hill.

2. M Prakash and Parag Diwan, Management principles and practices, 2010, Excel books,
New Delhi.
3. Appannaiah & Dinakar, Managing organizations, 2017, Himalaya publishing house,
Mumbai
4. James A. F. Stoner, R. Edward Freeman, Daniel R Gilbert, Management, 2011, Pearson,
Noida.
5. Neeru Vasishth, Principles of Management text and cases, Taxmann publications private
limited, 2014

JOURNALS:

1. Prabandhan: Indian Journal of Management

2. International journal of Business and Management

E-LEARNING RESOURCES:

1. file:///C:/Users/bmlab34/Downloads/116_Sample_Chapter.pdf
2. http://www.civicus.org/view/media/Overview%20of%20Planning.pdf
3. https://www.managementstudyhq.com/advantages-and-disadvantages-of-mbo.html

14
 4. http://egyankosh.ac.in/bitstream/123456789/13299/1/Unit-7.pdf
5. http://www.yourarticlelibrary.com/planning/planning-types-corporate-operational-
functional-and-proactive-planning/25637
6. https://www.legacee.com/types-of-leadership-styles/
7. https://www.wisdomjobs.com/e-university/principles-of-management-and-organisational-
behaviour-tutorial-366/steps-in-control-process-12772.html

COURSE OUTCOMES:

CO Number CO STATEMENT
CO 1 Develop an understanding of the functions of management and
contributions made by management theorists to the field of scientific and
modern management.
CO 2 Demonstrate critical thinking when presented with managerial problems
and express their views and opinions on managerial issues by applying the
concepts of planning and decision making
CO 3 Identify the factors influencing the design of organizational structure and
the right span of control for effective functioning of an organization
CO 4 Identify and incorporate best staffing practices and apply principles of
directing for hiring and managing employees
CO 5 Control and coordinate the work force in a systematic approach
MAPPING-COURSE OUTCOME WITH PROGRAMME SPECIFIC OUTCOME

CO / PSO PSO 1 PSO 2 PSO 3 PSO 4 PSO 5 PSO 6

CO 1 2 2 3 2 2 3
CO 2 3 3 3 2 3 3
CO 3 2 2 2 2 3 2
CO 4 2 2 3 2 3 2
CO 5 2 3 2 2 3 2
Average 2.2 2.4 2.6 2 2.8 2.4

KEY:STRONGLY CORELATED-3 MODERATELY CORELATED-2WEAKLY

CORELATED-1 NO CORELATION-0

TEACHING METHODOLOGY:

Lecture (Chalk and Talk-OHP-LCD)

Flipped Learning- Discussion oriented flipped learning and Group based flipped learning
E-content
Problem Solving-Group Discussion, Role Modelling
Quiz, Assignment
Peer Learning
Self-Study Papers – Differences between delegation and decentralization, Procedures and
Methods

QUESTION PAPER TEMPLATE

15
 No of
Total no of
SECTION questions to be Word Marks Remarks
questions
answered Limit

50 Minimum of 2 questions from

Section A 10 10 10x2=20
each unit

Minimum of 1 question from

200 each unit
Section B 8 5 5x8=40
1 Case study analysis question
is mandatory

Not more than 1 question from

Section C 4 2 2x20=40
500 each unit

16
 SEMESTER- I
ACCOUNTING FOR MANAGERS – I

TEACHING HOURS: 75 HRS CREDITS: 4

COURSE CODE : BS18/1C/AM1 L-T-P : 3-2-0

OBJECTIVES:
To enable students to
1. Understand the significance of accounting concepts and conventions
in the preparation and presentation of financial reports.
2. Prepare financial statements of the company.
3. Analyze and interpret financial statements of a company.

COURSE OUTLINE:
UNIT I
Financial Accounting: Meaning - Objectives – Advantages and Limitations - Basic Accounting
Concepts and Conventions - Indian Accounting Standards (IAS): Concept-Salient features-
Benefits –International Financial Reporting Standards (IFRS)-Salient features and uses.
Double entry book keeping - Preparation of Journal and Ledger. [10 hrs]
UNIT II
Preparation of Trial Balance-Preparation of Trading, Profit & Loss Account and Balance Sheet.
[16 hrs]

UNIT III
Management Accounting: Meaning and Scope – Objectives - Advantages – Limitations -
Financial Accounting Vs Management Accounting.
Meaning and Nature of Financial Statements – Importance – Limitations - Tools of Analysis –
Comparative Statement Analysis, Common Size Statements and Trend Analysis. [13 hrs]
UNIT IV
Concept of Fund-Schedule of Changes in Working Capital – Funds from Operations Cash from
Operations - Preparation of Cash Flow Statement- Cash Flows from Operating, Investing and
Financing activities - Importance of Cash Flow statement [18 hrs]
UNIT V
Accounting Ratios – Definition – Utility and Limitations – Calculation of Ratios – Financial,
Turnover and Profitability Ratios. [18 hrs]

RECOMMENDED TEXTBOOKS:

17
 1. R.L.Gupta & V.K.Gupta, Financial Accounting, Sultan Chand and sons, New Delhi,
2005
2. Dr.S.N.Maheshwari, Principles of Management Accounting, Sultan Chand and sons,
New Delhi, 2005

REFERENCE BOOKS:

1. T.S.Reddy & Y.Hariprasad Reddy, Financial & Management Accounting, Margham

Publications, Chennai, 2006.
2. M.C.Shukla, T.S.Grewal & S.C.Gupta, Advanced Accounts, S.Chand, New Delhi, 2003.
3. S.Pandian, Accounting for Managers, Ane Book Pvt.Ltd, New Delhi, 2008.
4. N.P.Srinivasan & M.Sakthivel Murugan, Accounting For Management, S.Chand, 2006,
New Delhi
5. R.S.N.Pillai & Bagavathi, Management accounting, S.Chand, New Delhi, 2003.

JOURNALS:

1. Indian Journal Of Accounting, Published by Indian Accounting Association (IAA)

2. International Journal of Accounting and Financial
Reportinghttp://www.macrothink.org/journal/index.php/ijafr

E-LEARNING RESOURCES:

1. https://www.civilserviceindia.com/subject/Management/notes/financial-accounting.html
2. https://www.taxmann.com/blogpost/2000001622/accounting-principles-and-
concepts.aspx
3. https://courses.lumenlearning.com/sac-finaccounting/chapter/ledgers-journals-and-
accounts/
4. http://www.accountingnotes.net/management-accounting/management-accounting-
meaning-limitations-and-scope/5859
5. https://efinancemanagement.com/financial-accounting/financial-statement-notes
6. https://www.learncbse.in/cash-flow-statement-cbse-notes-class-12-accountancy/
7. https://cleartax.in/s/accounting-ratio
8. http://ncert.nic.in/ncerts/l/leac205.pdf
9. http://www.icsi.edu/portals/25/PREPARATION%20OF%20FINANCIAL%20STATEM
ENTS%20UNDER%20COMPANIES%20ACT%202013.pptx
10. http://www.icsi.edu/portals/25/PREPARATION%20OF%20FINANCIAL%20STATEM
ENTS%20UNDER%20COMPANIES%20ACT%202013.pptx

18
 COURSE OUTCOMES:

CO Number CO STATEMENT
CO 1 Apply accounting concepts and accounting standards in practical situations
CO 2 Prepare Final accounts to ascertain profit or loss of the business and its financial
position
CO 3 Critically analyze financial statements of the enterprise , vertically and
horizontally for business decision making
CO 4 Identify the changes in working capital and Ascertain cash flows from
operating, investing and financing activities of an enterprise during an
accounting year
CO 5 Analyse the profitability, liquidity and solvency position of a firm through
Financial, turnover and profitability ratios

MAPPING-COURSE OUTCOME WITH PROGRAMME SPECIFIC OUTCOME

CO/PSO PSO 1 PSO 2 PSO 3 PSO 4 PSO 5 PSO 6

CO1 3 3 3 3 3 2
CO2 2 3 2 2 3 2
CO3 3 2 2 2 3 2
CO4 3 3 2 2 3 2
CO5 3 3 2 2 3 2
AVERAGE 2.8 2.8 2.2 2.2 3 2

TEACHING METHODOLOGY:
Lecture (Chalk and Talk-OHP-LCD)
Problem Solving-Group Discussion-Role Modelling
Assignments
Peer Learning
Self-Study portions

QUESTION PAPER TEMPLATE

Total no of No of questions
Marks Remarks
questions to be answered

8 5 5x8=40
Section A Minimum of 1 question from each unit
(Problems-7
Theory-1)

5 3 3x20=60
Minimum of 1question from each unit
Section B (Problems-4
Theory-1)

19
 SEMESTER I

BUSINESS COMMUNICATION

TEACHING HOURS: 90 HRS CREDITS: 5

COURSE CODE : BS18/1A/BSC L-T-P : 4-2-0
.

OBJECTIVES:

1. To develop the communication skills of the students.

2. To provide knowledge on the basic principles of drafting business letters.
3. To enhance presentation and negotiations skills of the students.

COURSE OUTLINE:
UNIT I

Business communication: Meaning and definition-Importance of effective communication in

business -Types of Communication-Barriers of communication-Principles of communication.
Business letters: Functions-Kinds-Essentials of business letters [17 hrs]

UNIT II

Layout of Business Letters - Enquires and Replies-Orders and Execution-Complaints and

Adjustments. HR Letters – Letters of Offer, Performance Appraisal and Termination.
[20 hrs]

UNIT III

Report writing: Importance of reports-Types-Characteristics of a good report-Preparing a report-

Organization of the report-Agenda-Minutes. [18hrs]

UNIT IV

Presentation skills: Setting the objectives –planning – preparation – practice and rehearsal –
getting ready – making the presentation – paralinguistic elements in presentation-Types of visual
aids to support presentation.

Negotiation skills: Nature and Need-Factors affecting negotiation-Process of negotiation- Types

of Negotiators- Tips for successful negotiation. [18hrs]

UNIT V

Technology in communication: E-mail – Email etiquette- Telephone Advantages and

Disadvantages – Guidelines for effective telephonic conversation – Fax- Tele conferencing –
Video conferencing.

Classified advertisement - Press release- Press conference. [17 hrs]

20
RECOMMENDED TEXT BOOKS:

1. Rajendra Pal & J S Kohlahalli, Essentials of Business Communication, Sultan Chand &
Sons, New Delhi, 2017
2. Dr. C B Gupta, Basic Business Communication, Sultan Chand & Sons, New Delhi, 2017

REFERENCE BOOKS:

1. Krishan Mohan & Meena Banerji, Developing Communication Skills, Macmillan India
Ltd, 2008
2. Michael Brown, Making Presentation Happen, Allen & Unwin, Australia, 2008
3. R C Bhatia, Business Communication, Ane Books Pvt Ltd., Delhi, 2015
4. R C Sharma & Krishan Mohan, Business Correspondance and Report Writing, Mc Graw
Hill, India Pvt Ltd., New Delhi, 2006
5. Kevin Galaagher, Skills Development for Business and Management Students, Oxford
University Press, Delhi, 2010

JOURNALS:

1. https://www.researchgate.net/publication/235938453_Business_Communication
2. https://journals.sagepub.com/home/bcq

E-LEARNING RESOURCES:

1. https://www.toolshero.com
2. https://www.skillsyouneed.com>ips
3. https://www.ablebits.com
4. https://www.thebalancecareers.com
5. https://www.study.com>academy
6. https://edwardlowe.org
7. https://www.skillsyouneed.com
8. https://www.slideshare.com
9. https://www.slideshare.net

COURSE OUTCOME:

CO Number CO STATEMENT
CO 1 Utilize the principles of communication for effective business operations.

CO 2 Demonstrate written communication skills in appropriate business situation

CO 3 Prepare business reports, agenda and minutes of meetings.

CO 4 Demonstrate excellent presentation and negotiation skills in business.

CO 5 Utilize the latest technology for effective business communication.

MAPPING-COURSE OUTCOME WITH PROGRAMME SPECIFIC OUTCOME

21
 CO/PSO PSO 1 PSO 2 PSO 3 PSO 4 PSO 5 PSO 6
CO1 3 2 2 3 2 2
CO2 3 2 2 3 2 2
CO3 3 3 2 3 2 2
CO4 2 2 2 2 2 2
CO5 2 2 2 3 2 2
AVERAGE 2.6 2.2 2 2.8 2 2
KEY: STRONGLY CORELATED-3 MODERATELY CORELATED-2WEAKLY
CORELATED-1 NO CORELATION-0

TEACHING METHODOLOGY

Lecture (Chalk and Talk-LCD)

Flipped Learning-E Content, Videos
Group Discussion-Seminar- Assignment-Report writing
Peer Learning
Self study

QUESTION PAPER PATTERN

No of
Total no
questions Word
Section of Marks Remarks
to be Limit
questions
answered
Section Minimum of 2 questions from
10 10 50 10x2=20
A each unit
Section Minimum of 1 question from each
8 5 5x8=40
B 200 unit
Section Not more than 1 question from
4 2 2x20=40
C 500 each unit

SEMESTER- II

22
 ACCOUNTING FOR MANAGERS – II

TEACHING HOURS: 75 HRS CREDITS: 4

COURSE CODE : BS18/2C/AM2 L-T-P : 3-2-0

OBJECTIVES:
1. To provide basic knowledge elements of cost.
2. To impart knowledge on accounting techniques useful in managerial functions.
3. To enable use of costing techniques in decision making.
COURSE OUTLINE

UNIT I

Cost Accounting: Meaning –Objectives – Advantages – Limitations - Cost Accounting Vs

Financial Accounting - Cost Accounting Vs Management Accounting - Elements of Cost – Cost
Sheet (Simple Problems) – Methods of Costing (Only Theory). [16 hrs]

UNIT II

Absorption costing – Marginal costing – Differential costing –Segregation of semi variable cost
– cost volume profit analysis – break-even analysis – contribution – profit volume ratio – break-
even point - break even charts – margin of safety. [15 hrs]

UNIT III

Composite P/V ratio – Composite breakeven point – breakeven point of merged plant – key
factor –Utility of CVP analysis-fixation of selling price – maintaining a desired level of profit –
decisions involving alternative choices [15 hrs]

UNIT IV

Budgets-Classification of Budgets - Preparation of different types of Budget (Sales Budget,

Production Budget, Materials Budget, Summarized Cost of Production Budget and Cash Budget)
- Flexible Budgets - Budgetary Control - Objectives – Advantages – Limitations – Control
Ratios. [14 hrs]

UNIT V

Standard Costing: Objectives – Advantages and Limitations - Variance Analysis – Computation

of variances – Materials variance – Labour variance – Sales variance.

(Mix and Yield variances excluded). [15 hrs]

RECOMMENDED TEXT BOOKS:

23
 1. S.N.Maheshwari, Principles of Management Accounting, Sultan Chand and sons,
2005
2. Jain & Narang, Cost Accounting, Kalyani Publishers, 1995

REFERENCE BOOKS:

1. Management Accounting, M.Y.Khan & P.K.Jain, McGraw Hill Education, New Delhi,
2013.

2. T.S.Reddy & Y.Hariprasad Reddy, Financial & Management Accounting, Margham

Publications, 2006.

3. R.S.N.Pillai&Bagavathi, Management accounting, S.Chand, New Delhi, 2003.

4. N.P.Srinivasan & M.Sakthivel Murugan, Accounting For Management, S.Chand, 2006,

New Delhi.

5. S.Pandian, Accounting for Managers, Ane Book Pvt.Ltd, New Delhi, 2008.

JOURNALS:

1. The Management Accountant journal.

2. International Journal of Accounting and Finance is a peer reviewed journal published by
IPRJB.IJAF

E-LEARNING RESOURCES:

1. https://courses.lumenlearning.com/sac-managacct/chapter/introduction-to-budgeting-and-
budgeting-processes/
2. https://www.mbaknol.com/financial-management/most-important-types-of-budgets-in-
managerial-accounting/
3. https://www.civilserviceindia.com/subject/Management/notes/cost-accounting.html
4. https://www.tutorialspoint.com/accounting_basics/cost_accounting_cvp_analysis.htm
5. https://www.edupristine.com/blog/costing-methods
6. https://courses.lumenlearning.com/wm-accountingformanagers/chapter/cost-volume-
profit-analysis-and-decision-making/
7. http://www.accountingnotes.net/cost-accounting/marginal-costing/profit-volume-ratio-
with-formula-and-calculation/7718
8. https://www.studocu.com/en/document/lancaster-university/cost-and-management-
accounting/practical/decision-making-using-cost-concept-and-cvp-
analysis/4159682/view
9. https://www.accountingtools.com/articles/what-is-variance-analysis.html
10. http://www.accountingnotes.net/cost-accounting/variance-analysis/what-is-variance-
analysis-cost-accounting/10656

COURSE OUTCOMES:

24
CO Number CO STATEMENT
CO 1 Prepare cost sheet to ascertain Total cost and cost/ unit in order to
prepare quotation
CO 2 Obtain Profit Volume Ratio, Break Even Point and Margin of safety of
an enterprise
CO 3 Apply CVP analysis for Business decisions involving fixation of selling
price, maintaining desired level of profit and selection among
alternative choices
CO 4 Prepare various functional budgets to aid in effective discharge of
managerial functions
CO 5 Analyse material,labour and sales variances for the purpose of cost
control and maximization of profits

MAPPING-COURSE OUTCOME WITH PROGRAMME SPECIFIC OUTCOME

CO/PSO PSO 1 PSO 2 PSO 3 PSO 4 PSO 5 PSO 6

CO1 3 2 2 3 3 2
CO2 3 2 2 3 3 2
CO3 3 3 3 3 3 2
CO4 3 3 3 3 3 2
CO5 2 3 2 2 3 2
AVERAGE 2.8 2.6 2.4 2.8 3 2

TEACHING METHODOLOGY:
Lecture (Chalk and Talk-OHP-LCD)
Problem Solving-Group Discussion-Role Modelling
Assignments
Peer Learning
Self-Study portions

QUESTION PAPER TEMPLATE

No of
Total no of
SECTION questions to Marks Remarks
questions
be answered

8 5 5x8=40
Section A Minimum of 1question from each unit
(Problems -7
Theory-1)
3 3x20=60 Minimum of 1 question from each
5
Section B unit
(Problems-4
Theory-1)

SEMESTER- II
25
 MANAGERIAL ECONOMICS

TEACHING HOURS : 75 HRS CREDITS : 4

COURSE CODE : BS18/2C/MEC L-T-P : 3-2-0

OBJECTIVES:

1. To be acquainted with the basic concepts of economics.

2. To identify the applications and limitations of economic laws in decision-making and
problem solving.
3. To provide knowledge on different types of markets.

COURSE OUTLINE:

UNIT I

Introduction – Definition – Scope - Firm’s Objective - Profit Maximization - Sales

Maximization - Other Objectives - Role of Managerial Economist [14hrs]

UNIT II

Demand - Determinants of Demand - Law of Demand - Exceptions to the Law - Demand

Distinction - Elasticity of Demand - Price Elasticity - Income Elasticity - Cross Elasticity –
Demand forecasting – Meaning – Methods of forecasting [15hrs]

UNIT III

Production Function And Laws of Production – Meaning – Assumption – Isoquants – MRS -

Producer’s Equilibrium - Laws of Production - Laws of Variable Proportion – Laws of Returns
to Scale [15 hrs] UNIT IV

Market Structure and Competition - Meaning and Classification of Market - Features of Perfect
Market , Monopoly, Monopolistic,Oligopoly and Duopoly - Price Discrimination - Types - Price
Discrimination under Monopoly – Price and output determination under Monopoly,
Monopolistic and Oligopoly Markets [16hrs]

UNIT V

National income - Meaning –approaches to compute national income – Factors determining

national income. Business cycle – definition- characteristics – phases – inflation – definition and
meaning – types – demand-pull inflation – cost-push inflation – effects of inflation – anti-
inflationary measures - deflation - meaning – effects of deflation. [15hrs]

RECOMMENDED TEXTBOOKS:

1. DR.S.Sankaran, Managerial economics, Margham Publications, chennai2017.

26
 2. K.P.M Sundharam& E.N. Sundharam ,Business Economics ,sultan Chand & Sons,New
Delhi 2018.

REFERENCE BOOKS:
1. DR.R.L.Varshney&K.L.Maheshwari , Sultan Chand &Sons,New Delhi 2018.
2. Micro economics, Students helpline publishing house(P)Ltd. Hyderabad 2012.
3. SumithraPal ,Managerial economics, Mac Millan 2008.
4. BPP Learning media, Economics, VIVA books pvt.ltd. New Delhi 2009.
5. Craig h.Petersen, W.Cris Lewis & Sudhir K Jain,Pearson Education Inc,New Delhi 2009.
JOURNALS:

1. Indian Economic Journal/Sage Publications

2. International Journal of Economics and Business Research (IJEBR ...
https://www.inderscience.com › jhome

E-LEARNING RESOURCES:

1. https://businessjargons.com/determinants-of-elasticity-of-demand.html
2. http://www.economicsdiscussion.net/laws-of-production/laws-of-production-laws-of-
returns-to-scale-and-variable-proportions/5134
3. htthttps://www.intelligenteconomist.com/profit-maximization-rule/
4. ps://scholar.cu.edu.eg/?q=mahmoudarafa/files/l.3_market_structures_and_price.pdf
5. http://www.economicsdiscussion.net/inflation/inflation-types-causes-and-effects-with-
diagram/6401

COURSE OUTCOMES:

CO CO STATEMENT
Number
CO 1 Exhibit the role of a manager by making strategic business decisions
considering the internal and external environments.

CO 2 Utilize the concept of demand,elasticity of demand to identify the determinants

of demand and forecast demand.

CO 3 Assess technically the possible ways of increasing the level of production.

CO 4 Develop knowledge on different market structures and make the price and
output decisions.

CO 5 Develop an understanding of the role of government and taxes in controlling

inflation and deflation.

MAPPING-COURSE OUTCOME WITH PROGRAMME SPECIFIC OUTCOME

CO/PSO PSO 1 PSO 2 PSO 3 PSO 4 PSO 5 PSO 6

27
 CO1 2 2 3 2 3 2
CO2 3 2 2 2 3 2
CO3 1 2 2 2 2 2
CO4 2 2 2 2 2 2
CO5 2 3 2 2 1 2
AVERAGE 2 2.2 2.2 2 2.2 2
KEY:STRONGLY CORELATED-3 MODERATELY CORELATED-2WEAKLY
CORELATED-1 NO CORELATION-0

TEACHING METHODOLOGY:

Lecture (Chalk and Talk- LCD)

Seminar
Peer Learning
Self-Study Papers

QUESTION PAPER PATTERN:

No of
Total no
questions Word
Section of Marks Remarks
to be Limit
questions
answered
Section Minimum of 2 questions from
10 10 50 10x2=20
A each unit
Section Minimum of 1 question from each
8 5 5x8=40
B 200 unit
Section Not more than 1 question from
4 2 2x20=40
C 500 each unit

SEMESTER- II
COMPUTER APPLICATIONS IN BUSINESS
(Practical Paper)

28
TEACHING HOURS: 90 HRS CREDITS: 5
COURSE CODE : BS18/2A/PRA L-T-P : 3-0-3

OBJECTIVES:

● To be familiar with concepts and tools of contemporary information technology.

● To provide practical knowledge of basic operations in MSWord, MS Excel, Advance
excel
● To integrate Microsoft Office applications for use in business

COURSE OUTLINE:

Unit I
Organization of Computers: - Computer System - Hardware – CPU - Computer Peripherals –
Software - System Software - Types and Functions of Operating Systems – DOS – Windows
Operating System – Application Software (10 hrs)
Unit II
Word Processing: Introduction and working with MS-Word in Ms-Office; word basic
commands; formatting – text and documents- Using editing and proofing tools- Changing the
layout of a document-Inserting elements to a word document- working with tables; working with
graphics; Introduction to mail-merge. (20 hrs)
Unit III
Spread Sheet: Introduction to MS Excel –Quick review on MS Excel options, Ribbon, sheets-
Managing workbooks- Manipulating data in a worksheet- Protecting & un protecting cells, rows,
columns and sheets-Page layout and printer properties- Conditional formatting- Data sorting and
filtering- Pivot tables-Pivot charts. (20 hrs)
Unit IV
Functions in Excel: Operators in Excel – Logical functions : If- AND – OR –NOT-Mathematical
Functions: Count if – Degrees – Even & Odd- Exponent value- Integer function- Log function-
Power function- Product function- SQRT function – Sum function – Sum IF function. Text
Functions: Char function- Code function –Dollar function- Exact function- Find function- Left
function-Lower function- RIGHT function
Look up functions: H lookup – V look up.
Date and Time functions. (20 hrs)

Unit V
Financial functions: Determining the PV of an investment- Net present value- PMT functions-
IPMT and PPMT functions-IRR functions. Statistical functions: Average function- Median
function- Mode function- STDEV function- Count function- The MIN and MAX functions-
Calculating frequency distribution-Chi square test- Correlation- Excel short cuts
(20 hrs)
RECOMMENDED TEXT BOOKS:

1. Ananthi Sheshasaayee and Sheshasaayee, Computer Applications in Business

And Management, 2012, Margham Publications, Chennai.

29
2. Dr Ahmad Tasnim Siddiqui, Vivekanand Pandey, Computer Application in Management,
2017, Himalaya publishing house, Mumbai

REFERENCE BOOKS::

1. Dr. U.S.Pandey & Varinder Kumar, Computer Applications in Business, 2012, Variety
Books Publisher’s Distributors, New Delhi.
2. R G Saha, Computer Business Application, 2017, Himalaya Publishing house, Mumbai
3. Alexis Leon and Mathews Leon, Fundamentals of Information of Technology, 2013, Vikas
Publishrng House Pvt. Ltd, New Delhi.
4. Anannya Saha, R G Saha, Computer fundamentals, 2017, Himalaya Publishing house,
Mumbai
5. Parameswaran R, Computer applications in business, S Chand & company, 2010, New
Delhi.

Journals

1. Journal of computer sciences and applications

2. Journal of computer applications

E-learning resources

1. https://www.vfu.bg/en/e-Learning/Computer-Basics--computer_basics2.pdf
2. https://ptgmedia.pearsoncmg.com/images/9780735623026/samplepages/9780735623026.
pdf
3. https://www.keynotesupport.com/excel-basics/excel-for-beginners-guide.shtml
4. https://www.mta.ca/uploadedFiles/Community/Administrative_departments/Human_Res
ources/Training_and_professional_development/Classroom/Excel%20Training%20-
%20Level%201.pdf
5. https://excelwithbusiness.com/blog/use-vlookup-hlookup-index-match-excel/
6. https://www.excelfunctions.net/excel-functions-list.html
7. https://support.office.com/en-us/article/keyboard-shortcuts-in-excel-1798d9d5-842a-
42b8-9c99-9b7213f0040f

COURSE OUTCOMES

CO CO STATEMENT
Number
CO 1 Understand the features of hardware, software, operating systems and its
functions and analyze its requirement for business purpose
CO 2 Apply word basic commands, editing and proofing tools, creating tables,
changing layout and mail merge concept for creating and managing business
documents and effective communication
CO 3 Handle business data by applying the in built features of excel and use pivot
tables for analyzing customer and sales data
CO 4 Make use of logical, mathematical, text and look up functions for business
decisions

30
CO 5 Apply financial and statistical function of excel for financial forecast, project
analysis and analysis of business data

MAPPING-COURSE OUTCOME WITH PROGRAMME

CO / PSO PSO 1 PSO 2 PSO 3 PSO 4 PSO 5 PSO 6

CO 1 3 2 1 2 2 2
CO 2 3 2 2 3 3 2
CO 3 3 3 2 3 3 2
CO 4 3 3 3 3 3 3
CO 5 2 3 2 3 3 3
Average 2.8 2.6 2 2.8 2.8 2.4

KEY: STRONGLY CORELATED-3 MODERATELY CORELATED-2WEAKLY

CORELATED-1 NO CORELATION-0

TEACHING METHODOLOGY:

1. Lecture -LCD
2. Flipped Learning- Discussion oriented flipped learning and Virtual flipped classroom
3. E Content, Videos
4. Quiz, Assignment
5. Peer Learning
6. Self-Study Papers – Creating and Managing tables

31
 SEMESTER III

ORGANISATIONAL BEHAVIOUR

TEACHING HOURS: 75 Hrs CREDITS: 4

COURSE CODE: BS18/3C/ORB L-T-P: 3-2-0
OBJECTIVES:
● To give an insight into how individual behavior can be made meaningful to increase
organizational effectiveness.
● To understand group behavior in the organization
● To understand the concepts of organizational behavior and its systems.

COURSE OUTLINE:

UNIT I
Fundamentals of Organizational Behavior – Definition – Scope – Importance and Limitations of
OB – Theoretical framework (Cognitive, Behaviorist and Social Cognitive) – Contributing
Disciplines to OB [15hrs]

UNIT II
Individual Process and Behavior I: Ability – Definition – Significance – Intellectual and
Physical abilities. Learning – Attitudes: Meaning – Characteristics- Formation – Work related
attitudes. Values – Meaning – Types of values – Difference between values and attitudes.
[15hrs]
UNIT III

Individual Process and Behavior II: Personality– Meaning– Determinants of personality–

Personality traits– Influence of personality on OB. Perception– Meaning– Perceptual process.
Motivation– Meaning– Importance– Financial and Non Financial motivational techniques–
Theories of motivation – Maslow– Herzberg two factor theory– Theory X&Y– Evaluation–
Criticism. Emotional Intelligence: Meaning– Concepts– Emotional Intelligence in the work
place. [15hrs]

UNIT IV
Interpersonal Processes and Behavior: Group dynamics- Formal & informal groups- Group
behavior–Team management: Meaning– Significance– Developing work teams– Team
effectiveness & Team building– Managing Conflicts: Meaning of Conflicts– Types of conflicts–
Overcoming conflict. [15hrs]
UNIT V
Organizational Culture: Definition– Types of Culture– Creating positive organizational culture–
Workplace spirituality– Organizational Change: Definition– Nature of Organizational Change–
Types of Organizational Change– Overcoming resistance to change- Organisational Climate-

32
Meaning – Characteristics – Learning organization: Concept– Developing a learning
organization . [15hrs]
RECOMMENDED TEXT BOOKS:

1. L.M.Prasad, Organizational behaviour, Sultan Chand, New Delhi, 2006.

2. J. Jayashankar, Organizational Behavior, Margham publications, Chennai, 2005.
REFERENCE BOOKS::
1. K.Aswathapa, Organisational behavior, Himalayas publishing house, Mumbai, 2004.
2. Luthans Fred, Organizational Behavior, Tata McGraw Hill, 2009.
3. Appannaiah, Reddy & Kavitha, Organisational behavior, Himalaya Publishing house,
2017, Mumbai.
4. Subha Rao P, Organisational Behaviour, Himalaya Publishing house, 2017, Mumbai
5. Stephen P Robins, Organisational behavior, Pearson Education, 2018, Noida.
JOURNALS
1. Journal of organizational behavior
2. International journal of organizational behavior
E-learning
1. https://iedunote.com/organizational-behavior
2. http://www.indiaclass.com/theoretical-framework-of-organizational-behaviour/
https://www.google.com/amp/s/www.citeman.com/117-contributing-disciplines-to-the-
ob-field.html/amp
3. https://www.tutorialspoint.com/organizational_behavior/organizational_behavior_learnin
g.htm
4. https://www.tutorialspoint.com/organizational_behavior/organizational_behavior_person
ality.htm
5. https://www.tutorialspoint.com/organizational_behavior/organizational_behavior_percept
ion.htm
6. https://www.referenceforbusiness.com/management/Gr-Int/Group-Dynamics.html
7. https://www.elorus.com/blog/team-management-definition-the-importance-of-teamwork-
and-collaboration-in-the-workplace/

COURSE OUTCOMES:

CO CO STATEMENT
Number
CO 1 Apply theories and concepts of organisational behaviour in workplace to create
an effective organisational environment
CO 2 Analyze workplace behaviours from theoretical perspective of ability, learning,
attitude and values
CO 3 Determine the influence of perception, personality and emotions on workplace
behaviour in order to exhibit positive behaviour and to create solutions in a
challenging context
CO 4 Create a conducive environment to facilitate group functioning, articulate
conflict management competencies in managing and resolving conflicts
CO 5 Identify forces of change and manage a planned organizational change and
ways to create a positive organizational culture for effective functioning of an
organisation

33
 MAPPING-COURSE OUTCOME WITH PROGRAMME SPECIFIC OUTCOME

CO / PSO PSO 1 PSO 2 PSO 3 PSO 4 PSO 5 PSO 6

CO 1 3 2 3 3 3 3
CO 2 3 2 3 2 3 3
CO 3 2 2 3 3 3 3
CO 4 3 2 3 2 3 3
CO 5 2 2 3 3 3 3
Average 2.6 2 3 2.6 3 3
KEY: STRONGLY CORELATED-3; MODERATELY CORELATED-2; WEAKLY
CORELATED-1 and NO CORELATION-0

TEACHING METHODOLOGY:
1. Lecture (Chalk and Talk-OHP-LCD)
2. Flipped Learning- Discussion oriented flipped learning, Group based flipped learning and
Virtual flipped classroom
3. E Content, Videos
4. Problem Solving-Group Discussion and Role play
5. Quiz, Assignment
6. Peer Learning
7. Field Visits
8. Self-Study Papers – Ability( Physical and Mental ability)

QUESTION PAPER TEMPLATE

No of
Total no of
Section questions to Marks Remarks
questions
be answered

Section A 10 10 10x2=20 Minimum of 2 questions each unit

Section B 8 5 5x8=40 Minimum of 1 question from each unit

Section C 4 2 2x20=40 Not more than 1questionfrom each unit

34
 SEMESTER- III

PRODUCTION MANAGEMENT

TEACHING HOURS: 75 Hrs CREDITS: 4

COURSE CODE: BS18/3C/PMG L-T-P: 3-2-0

OBJECTIVES:
1. To understand the concepts of production and the role of production manager.
2. To make them aware of the importance of good plant location and layout and enable
them to make effective location and layout decisions.
3. To provide knowledge on various tools and techniques for effective cost control, quality
control and production efficiency.

COURSE OUTLINE:

UNIT I:
Production Management –Objectives – Functions and Responsibilities of Production Manager –
Production System-Continuous-Intermittent-Job-Batch(Meaning, Advantages and
Disadvantages)- Recent trends in Production Management – Green Production – Importance of
green production. (15 hrs)

UNIT II:
Plant Location: Objectives – Importance – Factors influencing Plant Location– Advantages and
disadvantages of Urban, Sub-Urban and Rural locations. Plant Layout: Objectives – Factors
influencing Plant Layout – Types of Plant Layout-Product, Process and Stationary layout.
(18 hrs)

UNIT III:
Production Planning and Control: Objectives – Functions – Stages – Routing and Scheduling –
Dispatching and Follow Up. Maintenance Management: Objectives – Breakdown Maintenance:
Objectives – Disadvantages – Suitability – Preventive Maintenance: Objectives –Types –
Advantages – Limitations. (15 hrs)

UNIT IV:
Inspection: Objectives – Functions – Centralized and Decentralized Inspection – Quality
Control: Objectives – Advantages – SQC [Statistical Quality Control]: Techniques – Benefits –
Control Charts – X Chart – R Chart – C Chart – P Chart – Quality Circle – Characteristics –
Advantages – TQM – Meaning- Objectives-Importance (13 hrs)

UNIT V:
Work Study: Objectives – Importance – Procedure – Benefits - Method Study: Objectives –
Procedure Involved in Method Study - Work Measurement: Objectives – Techniques –
Procedure for work measurement – Steps for Conducting Time Study. (14 hrs)

35
RECOMMENDED TEXT BOOKS

1. P.Saravanavel and S.Sumathi, Production and Materials Management, Margham

publications, Chennai, 2006.
2. K.Shridhara Bhat; Production Management; Himalaya Publishing House; Nagpur 2005

REFERENCE BOOKS
1. R.B Khanna, Production and materials management , Prentice Hall Publications, 2005
2. S.N Chari, Production and materials management, Tata McGraw-Hill, 2004.
3. Paneerselvam, Production and operations management, Prentice Hall Publications,
Newdelhi, 2012.
4. Kanishka Bedi, Production and operations management, Oxford University press,
Newdelhi, 2013
5. K.C. Jain & P.L.Verma, Production and operations management, Dreamtech Press, 2019.

JOURNALS

1. Prabandhan: Indian Journal of Management

2. International Journal of Operations & Production Management

E LEARNING SOURCES

1. http://www.nitc.ac.in/app/webroot/img/upload/Production%20Management%20Module%201%2
0Course%20notes.pdf
2. https://www.slideshare.net/KirtiGupta64/latest-trends-in-production-and-operational-management
3. http://www.yourarticlelibrary.com/business/plant-layout-business/plant-layout-concept-
objectives-principles-and-types/69514
4. https://mymbaguide.com/notes-on-production-planning-and-control/
5. https://www.wisdomjobs.com/e-university/production-and-operations-management-tutorial-
295/inspection-9633.html
6. https://accountlearning.com/importance-and-advantages-of-quality-control-system/
7. https://accountlearning.com/quality-circles-meaning-characteristics-advantages-problems/
8. https://www.knowledgiate.com/nature-and-importance-of-work-study/
9. http://www.yourarticlelibrary.com/ergonomics/method-study/objectives-procedure-and-selection-
of-work-for-method-study/34500
10. http://www.economicsdiscussion.net/engineering-economics/work-measurement-definition-
objectives-and-techniques/21707

COURSE OUTCOMES

36
 CO Number CO STATEMENT

CO 1 Develop an understanding of the role of production manager and also

select a suitable production system.
CO 2 Analyse and decide a good location for the plant and its layout.
CO 3 Demonstrate efficient planning and control of production activities.
CO 4 Develop strategies to ensure high quality products are manufactured
and distributed.
CO 5 Identify the ways and means to attain a competitive edge in the market
through effective method, materials and labour.

MAPPING-COURSE OUTCOME WITH PROGRAMME SPECIFIC OUTCOME

CO/PSO PSO 1 PSO 2 PSO 3 PSO 4 PSO 5 PSO 6

CO1 3 2 3 3 3 2
CO2 3 3 2 2 2 1
CO3 3 2 3 2 2 2
CO4 2 2 2 2 2 2
CO5 3 3 2 2 3 3
AVERAGE 2.8 2.4 2.4 2.2 2.4 2
KEY: STRONGLY CORELATED-3; MODERATELY CORELATED-2; WEAKLY
CORELATED-1 and NO CORELATION-0

TEACHING METHODOLOGY

Lecture (Chalk and Talk-LCD)

Flipped Learning-E Content, Videos
Group Discussion-Seminar- Assignment
Field Visits-Report writing
Peer Learning
Self study

QUESTION PAPER PATTERN

No of
Total no
questions Word
Section of Marks Remarks
to be Limit
questions
answered
Section Minimum of 2 questions from
10 10 50 10x2=20
A each unit
Section Minimum of 1 question from each
8 5 5x8=40
B 200 unit
Section Not more than 1 question from
4 2 2x20=40
C 500 each unit
SEMESTER III

37
 MARKETING MANAGEMENT

TEACHING HOURS: 75Hrs CREDITS: 4

COURSE CODE: BS18/3C/MKM L-T-P: 3-2-0

OBJECTIVES:

1. To provide adequate knowledge on marketing functions

2. To provide basic exposure to several sub areas of marketing like consumer behaviour,
market segmentation, product management, pricing, promotion and distribution.
3. To provide insight into the latest trends in marketing.

COURSE OUTLINE:

UNIT I:

Marketing – Importance – Functions – Marketing environment- Factors influencing Marketing

Environment– Market Segmentation – Need and basis of market segmentation- Targeting and
Positioning. (15hrs)

UNIT II:

Consumer Behaviour –Factors influencing consumer behaviour - general consumers, industrial

consumers, online consumers-Recent concepts in marketing – Green marketing, Digital
marketing, Relationship marketing. (15hrs)

UNIT III:

Marketing Mix – definition - Product – Product policy - Product mix – Branding, Packaging and
labelling (functions, kinds and advantages) - Product life cycle – strategies of PLC – New
product development. (15hrs)

UNIT IV:

Price – Pricing objectives – Pricing policies – Methods of pricing – Distribution channel (levels,
advantages and disadvantages) – Factors to be considered in selecting a channel – Channel
conflicts (causes and overcoming conflicts. (15hrs)

UNIT V:

Promotional Mix – Advertisement-Features – advantages – disadvantages-types – Sales

promotion – Forms , Advantages and limitations, – Public Relations – features, tools,
advantages, disadvantages – Publicity – features, advantages and disadvantages- Personal
selling – Features ,advantages and disadvantages- Direct Marketing – channels of direct
marketing ,advantages and disadvantages. (15hrs)

RECOMMENDED TEXT BOOKS:

38
 1. Dr. C B Gupta, Dr. N. Rajan Nair, Marketing Management, Sultan Chand & Sons, New
Delhi, 2018
2. Philip Kotler, Marketing Management, Prentice Hall of India Pvt Ltd., New Delhi, 2004

REFERENCE BOOKS:

1. M. Vidhya, Marketing, MJP Publishers, Chennai, 2010

2. Alexander Chernev, Strategic Marketing Management, Cerebellum Press, Inc., USA,
June 2014
3. David Meerman Scott, The New Rules Of Marketing & PR, John Wiley & Sons, Inc.,
USA, 2007
4. Philip Kotler, Hermawan Kartajaya, Iwan Setiawan, Marketing 4.0, John Wiley & Sons,
Inc., USA, 2017
5. Jacquelyn Ottman, The New Rules Of Green Marketing, Green Key Publishing Ltd.,
2011, Routledge, 2017

JOURNALS:

1. https://ijmm.net/currentissue.php#1
2. https://www.iupindia.in/Marketing_Management.asp

E-LEARNING RESOURCES:

1. https://www.tutorialspoint.com/marketing_management/marketing_management_functio
ns.htm
2. https://www.feedough.com/market-segmentation-definition-basis-types-examples/
3. https://www.mbaskool.com/business-concepts/marketing-and-strategy-terms/16952-
market-segmentation.html
4. https://www.tutorialspoint.com/consumer_behavior/consumer_behavior_tutorial.pdf
5. http://www.yourarticlelibrary.com/marketing/market-segmentation/consumer-behaviour-
meaningdefinition-and-nature-of-consumer-behaviour/32301
6. https://www.feedough.com/what-is-green-marketing-the-complete-guide/
7. https://businessjargons.com/product-mix.html
8. https://www.business.qld.gov.au/running-business/growing-business/becoming-
innovative/developing-products/new-products/launching-commercialising
9. https://www.tutor2u.net/business/reference/product-life-cycle
10. http://www.yourarticlelibrary.com/marketing/pricing/methods-of-pricing-cost-oriented-
method-and-market-oriented-method/32311
11. https://edwardlowe.org/how-to-establish-a-promotional-mix/

COURSE OUTCOME:

CO Number CO STATEMENT

39
 CO 1 Identify the marketing functions, environment and segmentation for
effective positioning of the products.
CO 2 Assess the factors influencing consumer behavior and apply recent
marketing trends in business
CO 3 Develop new products and services that are consistent with evolving
marketing needs.
CO 4 Formulate effective pricing policy and select an appropriate channel of
distribution.
CO 5 Critically analyze the various promotional tools and formulate effective
promotional strategies for success of the enterprise.

MAPPING-COURSE OUTCOME WITH PROGRAMME SPECIFIC OUTCOME

CO/PSO PSO 1 PSO 2 PSO 3 PSO 4 PSO 5 PSO 6

CO1 3 3 2 2 3 3
CO2 3 3 3 3 2 3
CO3 3 3 3 3 3 3
CO4 2 3 2 2 3 2
CO5 3 3 3 2 3 3
AVERAGE 2.8 3 2’6 2.4 2.8 2.8
KEY:STRONGLY CORELATED-3 MODERATELY CORELATED-2WEAKLY
CORELATED-1 NO CORELATION-0

TEACHING METHODOLOGY

Lecture (Chalk and Talk-LCD)

Flipped Learning-E Content, Videos
Group Discussion-Seminar- Assignments
Peer Learning
Self study

QUESTION PAPER PATTERN

No of
Total no
questions Word
Section of Marks Remarks
to be Limit
questions
answered
Section Minimum of 2 questions from
10 10 50 10x2=20
A each unit
Section Minimum of 1 question from each
8 5 5x8=40
B 200 unit
Section Not more than 1 question from
4 2 2x20=40
C 500 each unit

SEMESTER III
ENTREPRENEURIAL DEVELOPMENT

40
TEACHING HOURS:75 Hrs CREDITS: 4
COURSE CODE: BS18/3C/EDT L-T-P: 3-2-0

OBJECTIVES:
1. To provide an insight into the various functional aspects of starting and managing own
business.
2. To develop the entrepreneurial skills of the students
3. To identify the role of various financial and promotional institutions in Entrepreneurial
development

COURSE OUTLINE:
UNIT I:
Entrepreneurship – Role of entrepreneurs in economic development-Entrepreneur Vs.
Intrapreneur - Characteristics of a successful Entrepreneur – Functions of an entrepreneur- Types
of entrepreneurs –-Factors influencing entrepreneurial growth- Entrepreneurial challenges – E-
entrepreneurship. [15 hrs]
UNIT II:
Women entrepreneurship – Problems and prospects of women entrepreneurs- Social
Entrepreneurship.
Entrepreneurial training- Entrepreneurial Development Programmes ( EDP)- Need- Objectives-
Phases- Entrepreneurial leadership- Characteristics- Components [12 hrs]

UNIT III:
Defining Business Idea – Idea generating techniques- Identification of business opportunities-
Business plan- Perspectives in business plan preparation- Elements of business plan- Business
plan failures. [15hrs]

UNIT IV:
Marketing feasibility- Stages in new product development- Product life cycle- Customer
analysis-Sales analysis- Competition analysis.
Financial feasibility- Financial ratio analysis- Break even analysis- Profitability analysis- Social
cost- benefit analysis-Assessment of fixed and working capital requirements- long term and short
term sources of funds.
Technical feasibility- Technology analysis- Choice of technology- Raw material analysis
[18hrs]
UNIT V:
Entrepreneurship Development schemes offered by various financial institutions - Commercial
banks, IDBI, ICICI, SIDBI, SFCs - Role of Central Government and State Government in
promoting Entrepreneurship - Role of following agencies in the Entrepreneurship Development -
District Industries Centers (DIC), Micro Small and Medium Enterprises(MSME), National
Entrepreneurship Development Board (NEDB), Entrepreneurship development institute of India
(EDII), National Institute for Entrepreneurship and Small Business Development(NIESBUD)
[ 15 Hrs]

Internal component

41
Presentation of report by students: Study visit by students to any enterprise of own choice. With
the help of a questionnaire the students will record observation regarding – the background of
entrepreneur, reasons for selecting the entrepreneurial career, starting the enterprise, the type of
enterprise, the process of setting this enterprise, products/ services, production process,
investment made and marketing practices followed, profit or loss, growth and development,
problems faced, institutions/organizations which offered support for his/her career. Preparation
of a brief report based on the observations made during study-visit to an enterprise

RECOMMENDED TEXT BOOKS:

1. Srinivasan.N.P and C.B. Gupta, Entrepreneurship in India, Sultan chand &sons, New
Delhi, 2000
2. Jayashree Suresh, Entrepreneurial Development, Margham Publications, Chennai, 2006.
REFERENCE BOOKS:

1. Vasant Desai, Dynamics of Entrepreneurial Development and Management, Himalaya

publishing house, mumbai, 2002
2. S.S.Khanka, Entrepreneurial Development, S.Chand & Company ltd, New Delhi, 2005.
3. Harvard Business Review; Harvard Business Review on Entrepreneurship; Harvard
Business School Press; USA 1999
4. E.Gordon, & K.Natarajan, Entrepreneurship Development; Himalaya Publishing House;
Mumbai 2017
5. A.K.Lal, Entrepreneurship Development and Management; Vayu Education India; New
Delhi 2011

JOURNALS:

1. The Journal Of Entrepreneurship – Published in Association with Entrepreneurship

Development Institute of India
2. International Journal of Innovative Research in Science, Engineering and Technology-
International Journal

E-LEARNING RESOURCES:

1. https://courses.lumenlearning.com/boundless-business/chapter/introduction-to-
entrepreneurship/
2. http://www.rroij.com/open-access/women-entrepreneurs--problems-of-
womenentrepreneurs-.php?aid=48589 -
3. http://www.mbaexamnotes.com/business_idea.html
4. https://www.businessstudynotes.com/finance/project-management/types-feasibility-
study/
5. https://msme.gov.in/all-schemes

COURSE OUTCOMES:

CO Number CO STATEMENT

42
 CO 1 Understand the importance of entrepreneurship and are motivated to
start an enterprise.
CO 2 Able to face the challenges of women entrepreneurs and develop
entrepreneurial leadership skills.
CO 3 Identify business opportunities, Generate business ideas and prepare
business plan
CO 4 Carry out feasibility studies for projects in hand

CO 5 Raise funds and avail assistance through various funding and support
agencies for their finance

MAPPING-COURSE OUTCOME WITH PROGRAMME SPECIFIC OUTCOME

CO/PSO PSO 1 PSO 2 PSO 3 PSO 4 PSO 5 PSO 6

CO1 2 3 3 3 2 3
CO2 2 3 3 3 2 2
CO3 2 3 3 3 3 2
CO4 2 3 3 3 2 2
CO5 2 3 3 2 2 3
AVERAGE 2 3 3 2.8 2.2 2.4

TEACHING METHODOLOGY:
Lecture (Chalk and Talk-LCD)
E Content, Videos
Problem Solving, Assignments
Peer Learning, Self-Study
Field Visits, Report writing
QUESTION PAPER TEMPLATE

No of
Total no
questions Word
Section of Marks Remarks
to be Limit
questions
answered
Section Minimum of 2 questions from
10 10 50 10x2=20
A each unit
Section Minimum of 1 question from each
8 5 5x8=40
B 200 unit
Section Not more than 1 question from
4 2 2x20=40
C 500 each unit

SEMESTER III

BUSINESS MATHEMATICS

TEACHING HOURS: 90hrs CREDITS: 5

COURSE CODE: BS18/3A/BSM L-T-P: 4-2-0

43
OBJECTIVES:

1. To develop mathematical continuity for learning.

2. To apply mathematical concepts in finding solutions to business problems.
3. To familiarize students with the application of mathematical techniques in business
decision process.

COURSE OUTLINE
UNIT I:

Set & Set Operations - Union of Sets - Intersection of Sets - Difference of Sets -
Complement of a set – Venn Diagram – Law of sets - Application of sets in Business.
Arithmetic Progression – n th term - sum to n terms – properties of an AP - Geometric
Progression – nth term – sum to n terms. (18hrs)

UNIT II:

Matrices – Fundamentals about matrices and their operational rules – Matrix

multiplication – Inversion of Square matrices of not more than 3rd order (Application of
matrices in Business to be focused) (18hrs)

UNIT III:

Simple Interest and Compound Interest - Annuities – immediate annuity –annuity due –
present value of immediate annuity – deferred annuity – present value of a perpetuity.
(18hrs)
UNIT IV:

Applications of Derivatives in Business – Total cost function – Average cost –

Marginal cost-Average Revenue - Marginal Revenue - Maxima and Minima (18hrs)

UNIT V:

Linear Programming Problems –meaning-application- formulation (Simple problems only)

(18hrs)

RECOMMENDED TEXTBOOKS:
1. P.R Vittal , Business mathematics & Statistics , Margham publications, Chennai
2018.
2. S.R.Arora& Dinesh Khattar , Business Mathematics with applications, S.Chand&
company ltd, New Delhi 2015.

REFERENCE BOOKS:
44
 1. R.S,Soni Essentials of Business Mathematics &Business Statistics,Ane Books pvt
ltd, New Delhi,2009.
2. D.C Sancheti& V.K Kapoor Business Mathematics, Sultan Chand & Sons,New
Delhi 2018.
3. S.P. Gupta & P.K. Gupta, Business Statistics & Business Mathematics,Sultan
Chand & sons ,New Delhi, 2015.
4. Introductory Mathematics for business & economics , Sultan Chand & Sons, New
Delhi 2016
5. D.Bose.An Introduction to Mathematical Methods, Himalaya Publishing
House,Chennai,

JOURNALS:
India Mathematics Journal
International Journal of Mathematics

E-LEARNING RESOURCES:
1. https://www.toppr.com/guides/maths/sets/venn-diagrams/
2. https://www.scribd.com/doc/19613606/Applications-of-Matrices-to-Business-and-
Economics
3. https://www.pearsonhighered.com/assets/samplechapter/0/1/3/4/0134437764.pdf
4. http://math.hawaii.edu/~mchyba/documents/syllabus/Math499/extracredit.pdf
5. http://mu.ac.in/portal/wp-content/uploads/2017/10/dormsem1linearprogramming.pdf

COURSE OUTCOMES:

CO Number CO STATEMENT
CO 1 Draw and use Venn diagrams to solve real problems in business.

CO 2 Perform elementary matrix operation and use matrices in business

decision making.

CO 3 Utilise the concept of annuity and time value of money to make

decisions in real life situations.

CO 4 Use derivatives in marginal analysis and application of differential

calculus to find the maxima and minima of a function.

CO 5 Formulate complex business problems into a mathematical model to

find solution.

MAPPING-COURSE OUTCOME WITH PROGRAMME SPECIFIC OUTCOME

CO/PSO PSO 1 PSO 2 PSO 3 PSO 4 PSO 5 PSO 6

CO1 3 3 2 2 1 2
CO2 3 3 2 2 2 2
CO3 3 3 2 2 3 2
CO4 2 3 2 2 2 2

45
 CO5 3 3 2 2 3 2
AVERAGE 2.8 3 2 2 2.2 2

KEY:STRONGLY CORELATED-3 MODERATELY CORELATED-2WEAKLY

CORELATED-1 NO CORELATION-0

TEACHING METHODOLOGY:

Lecture (Chalk and Talk)

Problem Solving
Quiz
Peer Learning
Self-Study Papers

QUESTION PAPER TEMPLATE

No of
Total no of
SECTION questions to Marks Remarks
questions
be answered
7
5 5x3=15 Minimum of 1 question from each
Section A (No theory)
unit
Minimum of 1 question from each
8
5 5x8=40 unit
(No theory)
Section B

5
One question from each unit
Section C ( No theory) 3 3x15=45

SEMESTER IV

BUSINESS LAW

TEACHING HOURS: 75 Hrs CREDITS: 4

COURSE CODE: BS18/4C/BSL L-T-P: 3-2-0

46
OBJECTIVES:

1. To provide a basic knowledge of the Indian Legal system under which business has to be
operated.
2. To provide an insight into the application of commercial laws to business transactions.
3. To provide knowledge of the regulatory framework of companies with reference to
various provisions of Company Act.

COURSE OUTLINE:

UNIT I
Contract Act: Meaning & Nature of contract– Agreement– Essential elements of a valid
contract– Offer and Acceptance– Consideration– Capacity to Contract– Free consent– Legality
of Object. [15hrs]
UNIT II
Discharge of contract– Performance of contracts– Breach of contracts– Remedies of breach–
Quasi contract– E-Contract. [15hrs]
UNIT III
Company Act 2013: Meaning– Nature & Characteristics of a Company– Types of companies–
Meaning, Duties, Rights, Responsibilities & Liabilities of a promoter– Incorporation of
companies– Memorandum of association & Articles of Association and their alteration–
Doctrine of Ultravires– Doctrine of Indoor Management– Doctrine of Constructive Notice-
Doctrine of alter ego– Prospectus: Meaning– Types (Abridged, Red-Herring, Shelf Prospectus)
– Contents. [15hrs]
UNIT IV
Financial Structure: Equity share capital– Preference share capital– Allotment of shares–
Minimum subscription– Share certificate– Share warrants– Membership in a company: Modes of
acquiring membership– Rights of members– Register of members– Dematerialization & Re-
materialization of securities– Transfer & Transmission of shares– Borrowing powers and
Debentures. [15hrs]
UNIT V
Directors: Types– DIN– Appointment of directors– Qualification– Disqualifications- Meetings:
Company Meetings- Meetings of Shareholders- Meetings of Directors- Meetings of Creditors-
Meetings of Debenture holders-Introduction to E-Governance and XBRL: CIN – FCRN- Digital
Signature Certificate- E-filing of documents under the MCA-21 system-Categories of E-Forms-
XBRL – Benefits of XBRL [15hrs]

Recommended Books
1. Kapoor N. D., Business law, Sultan Chand and sons, New Delhi,2006.
2. Tejpal Sheth, Company Law, Taxman publication, 2018, New Delhi.

REFERENCE BOOKS::

1. Shukla M.C, Mercantile Law, S.Chand & co Ltd, New Delhi,2000.

2. G.K.Kapoor, Business & corporate laws, Sultan Chand & sons, New Delhi, 2006.

47
 3. S. S. Gulshan, Business law, Excel books, 2008, New Delhi
4. K R Bulchandani, Business Law for management, Himalaya Publication, 2017, Mumbai.
5. R K Bangia, Company law, Allahabad law agency, 2018, Allahabad.

JOURNAL

1. Indian law journal

2. International journal of law

E-learning resources

1. https://www.owlgen.com/question/what-are-the-essential-elements-for-a-contract-to-be-
valid
2. https://www.casrilanka.com/casl/images/stories/EDBA/contract%20law.pdf
3. https://www.lawnotes.in/Indian_Contract_Act,_1872
4. https://taxguru.in/company-law/memorandum-articles-association-companies-
act2013.html
5. http://corporatelawreporter.com/companies_act/section-29-of-companies-act-2013-
public-offer-of-securities-to-be-in-dematerialised-form/
6. https://www.caclubindia.com/articles/types-of-directors-under-companies-act-2013-
25510.asp

COURSE OUTCOMES

CO
CO STATEMENT
Number
CO 1 Assess the elements of a valid contract in contract formation
CO 2 Apply legal principles of performance, discharge and breach of contract in
contractual dealings
CO 3 Develop an understanding of the types of companies , role of promoters and
legal rules relating to incorporation of company and employ it in formation of a
company
CO 4 Comply with the provisions relating to share certificate, share warrant, transfer
and transmission of shares, borrowing powers of the company and identify the
long term sources of funds to fulfill the financial requirements of a company
CO 5 Identify the role of XBRL in the expeditious preparation of financial and non
financial information, duties and responsibilities of board of directors

MAPPING-COURSE OUTCOME WITH PROGRAMME SPECIFIC OUTCOME

CO/PSO PSO 1 PSO 2 PSO 3 PSO 4 PSO 5 PSO 6

CO1 2 2 2 3 3 3
CO2 3 3 2 2 3 3
CO3 2 2 2 2 3 3
CO4 3 3 2 3 3 3
CO5 3 3 2 3 3 3
AVERAGE 2.6 2.6 2 2.6 3 3

48
 KEY:STRONGLY CORELATED-3 MODERATELY CORELATED-2WEAKLY
CORELATED-1 NO CORELATION-0

TEACHING METHODOLOGY:

1. Lecture (Chalk and Talk-OHP-LCD)

2. Flipped Learning- Discussion oriented flipped learning, Group based flipped learning and
Virtual flipped classroom
3. E Content, Videos
4. Problem Solving- Case study analysis
5. Quiz, Assignments
6. Peer Learning
7. Field Visits
8. Self-Study Papers – Long term sources of funds

QUESTION PAPER TEMPLATE

No of
Total no of
Section questions to Marks Remarks
questions
be answered

Minimum of 2 questions from each

Section A 10 10 10x2=20
unit

Minimum of 1 question from each

Section B 8 5 5x8=40
unit

Not more than 1 question from each

Section C 4 2 2x20=40
unit

SEMESTER IV

HUMAN RESOURCE MANAGEMENT

TEACHING HOURS: 75Hrs CREDITS: 4

COURSE CODE: BS18/4C/HRM L-T-P: 3-2-0

OBJECTIVES:

49
 1. To understand the concepts of HRM and its system.
2. Identify HRM issues, challenges and its role in decision making
3. To provide knowledge on various aspects of HRM

COURSE OUTLINE:
UNIT I:
Human Resource Management- Objectives – Importance – Scope - Functions of HRM –
Environment of HRM - Strategic HRM – Meaning- Objectives- Personnel Management Vs
Human Resources Management - Difference between Traditional HRM and Strategic HRM.
[10 hrs]
UNIT II:
Human Resources planning- Meaning and Importance - Job Analysis, Job Description and Job
Specification - Recruitment: Meaning and Sources of recruitment. Selection - Meaning and
Methods of selection– Interview - Kinds of interview – Steps in interview Procedure – Tests -
Kinds and Importance of Tests- Induction – Placement. [18 hrs]
UNIT III:
Performance Appraisal – Meaning and Importance – Methods of Performance
Appraisal.Training – Importance- Benefits - Methods of Training - Executive Development -
Meaning and Methods - Career Planning - Meaning and Objectives. [17 hrs]
UNIT IV:
Job Evaluation– Advantages - Limitations - Methods of Job evaluation.
Wage and salary administration – Objectives - Essentials of a sound wage and salary structure –
Components of compensation – Executive compensation – Profit sharing – Labour co-
partnership – Employee Stock Option Plans (ESOP) [16 hrs]

UNIT V:
Transfer - Promotion: Meaning and Importance – Seniority Vs Merit –Demotion – Absenteeism
– Causes – effects – Control – labour turnover – Causes – Effects - Control . Human resource
audit – Meaning, objectives, importance. [14 hrs]

RECOMMENDED TEXT BOOKS:

1. Dr. C B. Gupta, Human Resource Management, Sultan Chand & Sons, New Delhi, 2018
2. K. Aswathappa, Human Resource Management, Mc Graw Hill, India Pvt Ltd., 2013

REFERENCE BOOKS:

1. Dr. P C. Tripathi, Personnel Management & Industrial Relations, Sultan Chand & Sons,
New Delhi, 2017
2. Gary Dessler, Human Resource Management, Pearson Prentice Hall, India, 2008

50
 3. Dr. S S. Khanka, Human Resource Management, S. Chand & company ltd., New Delhi,
2013
4. R S Dwivedi, Human Resource Management, Himalaya Publishing House Pvt Ltd., 2009
5. P.Subba Rao; Personnel and HRM, Himalaya Publishing House pvt ltd; 2009.

JOURNALS:

http://www.macrothink.org/journal/index.php/ijhrs

http://www.publishingindia.com/jshrm/32/association-between-the-demographic-and-
organizational-factors-inducing-professional-and-non-professional-life-management/787/5470/

E-LEARNING RESOURCES:

1. http://www.yourarticlelibrary.com/hrm/human-resource-management-functions-
managerial-operative-and-advisory-function/27995
2. http://www.whatishumanresource.com/strategic-human-resources-management
3. https://www.tbs-sct.gc.ca/gui/ipg-expr-eng.asp
4. https://www.tutorialspoint.com/recruitment_and_selection/what_is_selection.htm
5. https://www.toppr.com/guides/business-management-and-entrepreneurship/human-
resource-management/selection-process/
6. https://www.toppr.com/guides/business-management-and-entrepreneurship/human-
resource-management/performance-appraisal/
7. http://www.yourarticlelibrary.com/performance-appraisal/performance-appraisal-
methods-traditional-and-modern-methods-with-example/35492
8. http://www.yourarticlelibrary.com/employees/training-methods-on-job-training-and-off-
the-job-training-methods/5421
9. http://www.yourarticlelibrary.com/hrm/jobs/job-evaluation-concept-objectives-and-
procedure-of-job-evaluation/35332
10. http://www.yourarticlelibrary.com/employee-management/wages/objectives-and-
principles-of-wage-and-salary-administration/35350
11. http://www.yourarticlelibrary.com/essay/human-resource-management/essay-on-labour-
turnover-meaning-effects-and-causes-hrm/75272

COURSE OUTCOME:

CO Number CO STATEMENT
CO 1 Develop an understanding of the human resource functions and
environment to manage human resource effectively.
CO 2 Identify the human recourse requirement and select suitable work force.

CO 3 Evaluate the performance of human resource and develop suitable training,

development and career planning programs
CO 4 Frame sound compensation policy for high employee retention
CO 5 Develop effective promotion policy and reduce absenteeism and labour
turnover.

51
 MAPPING-COURSE OUTCOME WITH PROGRAMME SPECIFIC OUTCOME

CO/PSO PSO 1 PSO 2 PSO 3 PSO 4 PSO 5 PSO 6

CO1 3 2 2 2 2 3
CO2 3 3 3 2 2 2
CO3 2 3 3 2 2 3
CO4 2 2 2 2 2 2
CO5 2 2 2 2 2 3
AVERAGE 2.4 2.4 2.4 2 2 2.6

KEY:STRONGLY CORELATED-3 MODERATELY CORELATED-2WEAKLY

CORELATED-1 NO CORELATION-0

TEACHING METHODOLOGY

Lecture (Chalk and Talk-LCD)

Flipped Learning-E Content, Videos
Group Discussion-Seminar- Assignment
Peer Learning
Self study

QUESTION PAPER PATTERN

No of
Total no
questions Word
Section of Marks Remarks
to be Limit
questions
answered
Section Minimum of 2 questions from
10 10 50 10x2=20
A each unit
Section Minimum of 1 question from each
8 5 5x8=40
B 200 unit
Section Not more than 1 question from
4 2 2x20=40
C 500 each unit
SEMESTER IV

MATERIALS AND LOGISTICS MANAGEMENT

TEACHING HOURS: 75Hrs CREDITS: 4

COURSE CODE: BS18/4C/MLM L-T-P: 3-2-0

OBJECTIVES:

1. To provide an insight into the functions of Materials, Logistics and Supply Chain
Management
2. To enable them to take decisions relating to material handling, inventory management,
packaging, warehousing and transportation
3. To understand the various types of marketing channels

52
COURSE OUTLINE:

UNIT I:

Materials Management- objectives – importance – functions – Integrated approach to materials

management. Logistics – objectives – functions – significance-Supply chain management –
objectives – functions – significance. (15hrs)
UNIT II:

Material handling –Objectives – Importance – Principles of Material Handling - Material

handling equipments – Packaging –objectives – functions – types of packaging. (15hrs)

UNIT III:

Inventory Control: EOQ – Meaning, assumptions, limitations – EBQ – Determination of Stock

Levels – Replenishment System (P System, Q System) – ABC – VED – FSN Analysis –Just In
Time – Meaning and Benefits – MRP – Meaning, objectives, steps in MRP.
(15hrs)

UNIT IV:

Ware housing –importance- functions - types of warehouses- Transportation – importance –

functions – Factors to be considered while taking transport decisions - types of transportation.
(15hrs)

UNIT V:

Physical distribution-objectives-Importance- participants in physical distribution process –

factors to be considered while selecting the distribution channel-Channels for consumer goods,
industrial goods and services- Traditional marketing channel-Integrated marketing channels –
Horizontal, vertical, multi channel marketing systems.
(15hrs)

RECOMMENDED TEXT BOOKS:

1. P.Saravanavel and S.Sumathi, Production and Materials Management, Margham

Publications, 2006.
2. Logistics & Supply Chain Management, Martin Christopher.
REFERENCE BOOKS:

1. R.B Khanna, production and materials management , Prentice Hall Publications, 2005
2. S.N Chari, Productin and materials management, Tata McGraw-Hill, 2004.
3. Raghuram . G & Rangaraj. N., Logistics and Supply chain Management-Cases and
concepts, Macmillan
4. K.Shridhara Bhat; Material Management; Himalaya Publishing House; Mumbai 2005
5. Ailwadi S C, Logistics Management, PHI Learning Pvt. Ltd. New Delhi, 2012.

JOURNALS:

53
 1. International Journal on Logistics Management
2. Journal of purchasing and materials management
3. Journal of Supply chain management
E LEARNINGSOURCES:

1. http://www.yourarticlelibrary.com/material-management/materials-management-objectives-
scope-and-functions/57432
2. https://www.slideshare.net/DevikaAntharjanam/3integrated-approach-tomaterialmanagement
3. https://www.mbacrystalball.com/blog/operations-management/logistics-scm/
4. https://www.slideshare.net/rohit3615/materials-handling-15528281
5. https://www.investopedia.com/terms/e/economicorderquantity.asp
6. https://www.slideshare.net/zebakhan38/transportation-warehousing-and-inventory-decisions
7. https://www.businessmanagementideas.com/marketing/physical-distribution/physical-
distribution-definition-objectives-importance-and-components-marketing/17992
8. https://whttps://www.slideshare.net/gadekar1986/integrated-marketing-channelsww.marketing-
schools.org/types-of-marketing/traditional-marketing.html

COURSE OUTCOMES

CO Number CO STATEMENT

CO 1 Develop an understanding of the functions involved in Materials, Logistics

and Supply chain management.
CO 2 Implement and maintain effective material handling system and develop
more competitive packaging for the products.
CO 3 Identify proper inventory control techniques and reduce the working
capital requirements as well as render efficient service to the consumers.
CO 4 Analyse and select suitable mode of transportation to dispatch the goods
and make wise decisions relating to location and operation of warehouses.
CO 5 Decide effective distribution network through proper marketing channels
and its control.

MAPPING-COURSE OUTCOME WITH PROGRAMME SPECIFIC OUTCOME

CO/PSO PSO 1 PSO 2 PSO 3 PSO 4 PSO 5 PSO 6

CO1 3 1 3 3 2 2
CO2 2 3 2 2 2 2
CO3 3 3 2 2 2 2
CO4 3 3 2 2 3 2
CO5 2 2 2 2 3 2
AVERAGE 2.6 2.4 2.2 2.2 2.4 2

KEY: STRONGLY CORELATED-3; MODERATELY CORELATED-2; WEAKLY

CORELATED-1 and NO CORELATION-0

TEACHING METHODOLOGY

Lecture (Chalk and Talk-LCD)

54
 Flipped Learning-E Content, Videos
Group Discussion-Seminar- Assignment
Peer Learning
Self study

QUESTION PAPER PATTERN

No of
Total no
questions Word
Section of Marks Remarks
to be Limit
questions
answered
Section Minimum of 2 questions from
10 10 50 10x2=20
A each unit
Section Minimum of 1 question from each
8 5 5x8=40
B 200 unit
Section Not more than 1 question from
4 2 2x20=40
C 500 each unit

SEMESTER IV

BUSINESS TAXATION

TEACHING HOURS: 75 Hrs CREDITS: 4

COURSE CODE: BS18/4C/BST L-T-P: 3-2-0

OBJECTIVES:
1. To acquire knowledge on Tax Laws applicable in India.
2. To provide basic understanding of indirect taxes.
3. To give an insight to GST.

COURSE OUTLINE:

55
UNIT I: Tax- Definition - Features of tax – Objectives - Canons of taxation - Classification of
taxes - Direct and Indirect taxes - Merits and demerits. [15 Hrs]

UNIT II: Goods and Services Tax - Introduction – Objectives – Major benefits of GST-
Difference between GST and earlier tax structure - GST vs. VAT – Strengths, weaknesses
opportunities,Threats of GST system in India – Types of GST in India-CGST,SGST,IGST and
UTGST. [15 Hrs]

UNIT III: GST - Levy and collection of tax - Compensation cess - Reverse charge levy - Special
provisions relating to electronic commerce operators - Composition levy - Procedure for opting
composition scheme - Exemption from GST – Registration - persons liable for registration -
Compulsory registration - Procedure for registration - Input Tax Credit - Documents for availing
credit - Availability of credit in special circumstances – Reversal of credit - Utilization of input
tax credit. [15 Hrs]

UNIT IV: Customs duty – Meaning – Objectives - Important definitions – Baggage - Custom
area – Export - Export goods – Import - Import goods – Goods - Indian customs waters -
Prohibited goods – Classification of goods – meaning - need - Types of customs duties -
Purposes for prohibition of import and export of goods. [15 Hrs]

UNIT V: Tax audit and export promotion - Tax audit – Meaning - Audit of business income -
Scope of tax audit - Schemes for encouraging exports - Excise duty concessions - Customs duty
drawback - Exemption from income tax - EOU and SEZ. [15 Hrs]

RECOMMENDED TEXTBOOKS:

1. T.S. Reddy & Y.Hariprasad Reddy , Business Taxation, Margham Publications, Chennai
2018.
2. V.Balachandran, Indirect taxation ,Sulthan Chand & Sons, New Delhi 2018
REFERENCE BOOKS:

1. DINKAR Pagare& V. Balachandran , Business taxation , Sultan Chand & sons New
Delhi 2007.
2. DR. VandhanaBangar , Yogendra Bangar , Indirect tax laws, AadhyaPrakasam
Allahabad 2018.
3. Dr.D lavanya & M.Vanisree, Business Taxation,Thakur Publications Chennai 2018.
4. The Special Economic Zones Act,2005 BARE ACT, Commercial Law Publishers
(India) Pvt Ltd Delhi 2019

56
 5. The Customs Act, 1962 BARE ACT,Commercial Law publishers (India)
Pvt.Ltd.Delhi, 2019

JOURNAL

1. VISION: Journal of Indian Taxation

2. Journal of International Taxation

E-LEARNING RESOURCES:

1. https://www.aegonlife.com/insurance-investment-knowledge/tax-structure-in-india-
explained/
2. http://www.bdbindia.org/media/GSTseminarppt.pdf
3. http://www.mib.gov.in/sites/default/files/presentation%20on%20GST.pdf
4. https://taxguru.in/custom-duty/types-duties-customs.html
5. https://www.indiantradeportal.in/vs.jsp?lang=0&id=0,25,857,3901

COURSE OUTCOMES:

CO Number CO STATEMENT
CO 1 Develop an understanding of the concept of tax, different types of taxes
and the tax system in India.
CO 2 Identify the challenges and the strengths of GST in India.
CO 3 Demonstrate the procedures of GST registration and its applicability
CO 4 Develop an understanding of the various taxes levied in foreign trade.
CO 5 Utilise various business opportunities under export promotion schemes
in India, enabling to set up business in SEZ.

MAPPING-COURSE OUTCOME WITH PROGRAMME SPECIFIC OUTCOME

CO/PSO PSO 1 PSO 2 PSO 3 PSO 4 PSO 5 PSO 6

CO1 3 2 1 2 2 2
CO2 3 2 2 2 2 2
CO3 3 1 2 2 2 2
CO4 3 2 2 2 2 2
CO5 3 2 3 3 3 2
AVERAGE 3 1.8 2 2.2 2.2 2

KEY:STRONGLY CORELATED-3 MODERATELY CORELATED-2WEAKLY

CORELATED-1 NO CORELATION-0

TEACHING METHODOLOGY:

57
 Lecture (Chalk and Talk-LCD)
E Content, Videos
Group Discussion- Quiz-Seminar
Peer Learning
Field Visits
Self-Study Papers

QUESTION PAPER PATTERN

No of
Total no
questions Word
Section of Marks Remarks
to be Limit
questions
answered
Section Minimum of 2 questions from
10 10 50 10x2=20
A each unit
Section Minimum of 1 question from each
8 5 5x8=40
B 200 unit
Section Not more than 1 question from
4 2 2x20=40
C 500 each unit

SEMESTER IV

BUSINESS STATISTICS

TEACHING HOURS: 90Hrs CREDITS: 5 COURSE CODE:

BS18/4A/BSS L-T-P: 4-2-0

OBJECTIVES:
To enable students to
1. Understand the concepts of statistics in the context of business.
2. Apply the statistical tools in decision-making.
3. Utilize statistical analysis in Research

COURSE OUTLINE:

58
UNIT-I:
Measures of Central Tendency: Mean, Median, Mode, Harmonic mean and Geometric
mean. Measures of Dispersion – Range, Quartile Deviation, Mean Deviation, Standard
Deviation, Co-efficient of variation. Measures of Skewness and kurtosis. (18hrs)

UNIT-II:

Correlation Analysis: Meaning and significance - Methods of studying simple

correlation - Karl Pearson’s coefficient of correlation, Spearman’s Rank correlation coefficient.
Regression Analysis: Meaning and significance, Regression vs. Correlation. Linear Regression
and Standard error of estimate. (18hrs)UNIT-III:

Analysis of Time Series: Meaning and significance. Utility, Components of time series
Measurement of Trend – Graphical method – Semi average method – Moving Average method –
Method of least squares – Measurement of seasonal variation – Method of averages – Ratio to
trend, Ratio to moving averages. (18hrs)

UNIT-IV:

Index Numbers: Meaning and significance, problems in construction of index numbers,

methods of constructing index numbers-weighted and unweighted, chain index numbers, Value
Index Number – Consumer price Index number – aggregate expenditure method and family
budget method. Test of adequacy of Index Number – Unit Test – Time Reversal Test – Factor
Reversal Test – Circular Test (18hrs)

UNIT-V:

Introduction to testing of Hypothesis: Concept, Level of Significance, Process of

testing, Type I and Type II errors - Test of significance – Large sample test for population mean
and proportion – Test for population means single – Two sample and paired test - Chi-square test
for independence of attributes – One way and two way ANOVA. (18hrs)

RECOMMENDED TEXTBOOKS:
1. S.P.Gupta, Statistical Methods, Sultan Chand& Sons, New Delhi, 2007.
2. N.Arora,S.Arora; Statistics for Management; S.Chand and Company Ltd.; New Delhi 2006

REFERENCE BOOKS:
1. P.R.Vittal, Business Mathematics and Statistics, Margham publications, Chennai,2004.
2. J.K.Sharma, Business Statistics, Pearson education, New Delhi, 2007.
3. Richard.I.Levin, David.S.Rubin; Statistics for Management; Pearson Education; New Delhi
2011
4. Divya Saxena; Business Statistics; Vayu Education of India; New Delhi 2010
5. R.P.Hooda; Statistics for Business and Economics; Macmillan Business Books; New Delhi
2005

59
JOURNALS:
1. https://www.springer.com/statistics/journal/13171
2. https://www.scimagojr.com/journalsearch.php?q=200147130&tip=sid

E-LEARNING RESOURCES:

1. https://statisticsbyjim.com/basics/measures-central-tendency-mean-median-mode/
2. https://www.toppr.com/guides/business-mathematics-and-statistics/measures-of-central-
tendency-and-dispersion/measure-of-dispersion/
3. https://www.toppr.com/guides/business-mathematics-and-statistics/measures-of-central-
tendency-and-dispersion/measure-of-dispersion/
4. https://sol.du.ac.in/mod/book/view.php?id=1317&chapterid=1071
5. https://www.scribd.com/doc/19848703/Methods-of-Time-Series
6. https://www.toppr.com/guides/business-mathematics-and-statistics/index-numbers/
7. https://www.sagepub.com/sites/default/files/upm-binaries/40007_Chapter8.pdf

COURSE OUTCOMES:

CO Number CO STATEMENT
CO 1 Apply descriptive statistics in effective business
decision making
CO 2 Ascertain cause and effect relationship between
business factors and predict direction of business
CO 3 Analyse time series data to identify trend and seasonal
variations to forecast and take business decisions
CO 4 Construct and compare index numbers to analyse
business and economic activities
CO 5 Utilize statistical analysis in business projects to arrive
at solutions

MAPPING-COURSE OUTCOME WITH PROGRAMME SPECIFIC OUTCOME

CO/PSO PSO 1 PSO 2 PSO 3 PSO 4 PSO 5 PSO 6

CO1 2 3 2 2 3 2
CO2 2 3 2 2 3 2
CO3 3 3 2 2 3 2
CO4 2 3 2 2 3 2
CO5 2 3 2 2 3 2
AVERAGE 2.2 3 2 2 3 2

KEY:STRONGLY CORELATED-3 MODERATELY CORELATED-2WEAKLY

CORELATED-1 NO CORELATION-0

TEACHING METHODOLOGY:

60
 Lecture (Chalk and Talk)

Problem Solving

Peer Learning

Field Visits

Self-Study Papers

QUESTION PAPER TEMPLATE

No of
Total no of
Section questions to Marks Remarks
questions
be answered

8 5 5x8=40 Minimum of 1 question from each

Section A
(Problems-6 unit
Theory-2)

5 3 3x20=60 Minimum of 1 question from each

Section B (Problems-5) unit

SEMESTER- V
RESOURCE MANAGEMENT TECHNIQUES

TEACHING HOURS: 90 Hrs CREDITS: 4

COURSE CODE: BS18/5C/RMT L-T-P :3-3-0

OBJECTIVES:
1. To provide adequate knowledge on the application of resource management
techniques in business.
2. To impart knowledge on the construction of mathematical models for managerial
decisions.
3. To provide basic understanding of optimal utilization of limited resources by
applying the techniques.

COURSE OUTLINE:

61
UNIT-I:
Introduction to Operation Research - Scope - LPP - Graphical Method - Simplex Method of
solving Linear Programming Problems. [18hrs]
UNIT-II:
Transportation Model - Basic Feasible Solution –Northwest corner- least cost method –
VAM- balanced TP - Degeneracy - Optimal Solution (MODI). Assignment Model and
Assignment Algorithm –Unbalanced - maximisation & minimisation - Restricted Assignment
problems. [18hrs]
UNIT-III:
Project Management - Network Analysis – CPM - Network Construction - Critical Path and
Duration - PERT - Time Estimates for PERT –project length - distinction Between PERT and
CPM. [18 hrs]

UNIT-IV:
Waiting Line Theory - Applications of Single Channel System - Single Channel –
Queuing Model (Simple Problems). Game Theory - Meaning - Rules of Game - Saddle Point -
Pure strategies – value of the game – Dominance Property - Different Methods of Solving Game
Theory problems (No LPP Method). [18 hrs]

UNIT-V:
Decision theory- conditions of decision making – maximax,maximin,minimax regret criterion –
EVPI – Decision trees (simple problems) [18 hrs]

RECOMMENDED TEXTBOOKS:
1. P.R. Vittal&V.Malini Operation Research, Marghampublications,Chennai 2018.
2. V.K Kapoor , Operation Research Techniques for Management,Sultan Chand &sons,
New Delhi 2017.

REFERENCE BOOKS:

1. M.Sathya Narayana & Lalitha Raman, Operations Research, Himalaya publishing house,
Mumbai, 2001.
2. Dr P.K Gupta & Dr. Manmohan, Operations Research an Introductory text
3. Dr.P.K Gupta & DR. Manmohan, problems in Operations Research, Sultan Chand &
sons New Delhi 2018.
4. DR H. Premraj, Elements of Operation Research, Margham publications, Chennai, 2019
5. R Paneer Selvam, Operations Research, Prentice Hall India, New Delhi

JOURNALS:
1. Prabandhan : Journal of Management

62
 2. International Journal of Operations research
E-LEARNING RESOURCES:

1.

2. https://www.onlinemathlearning.com › linear-programming-example

3. www.math.harvard.edu › 20_spring_05 › handouts › assignment_overheads

4. www.pondiuni.edu.in › sites › default › files

5. https://www.cs.cmu.edu › afs › class › www › slides › 021507gamesI07

6. wps.prenhall.com › wps › media › objects › ModD

7. https://www.kellogg.northwestern.edu › weber › Notes_6_Decision_trees

COURSE OUTCOMES:

CO Number CO STATEMENT
CO 1 Apply quantitative techniques to formulate business problems into
linear programming problems for optimization of results.

CO 2 Utilise Assignment and transportation model to maximize profit and

minimize cost in business.

CO 3 Use CPM and PERT to plan, schedule and control project activities.

CO 4 Propose the best strategy and predict how firms behave in a specific
strategic situation
CO 5 Develop and apply systematic and analytical decision skills to determine
the best choice using decision trees

MAPPING-COURSE OUTCOME WITH PROGRAMME SPECIFIC OUTCOME

CO/PSO PSO 1 PSO 2 PSO 3 PSO 4 PSO 5 PSO 6

CO1 3 3 3 3 3 2
CO2 3 3 3 2 2 2
CO3 3 3 3 2 1 2
CO4 3 2 3 3 2 2
CO5 3 3 3 3 2 2
AVERAGE 3 2.8 3 2.6 2 2
KEY:STRONGLY CORELATED-3 MODERATELY CORELATED-2WEAKLY
CORELATED-1 NO CORELATION-0

TEACHING METHODOLOGY:

63
 Lecture (Chalk and Talk-LCD)
Problem Solving-Group Discussion
Peer Learning-
Self-Study

QUESTION PAPER PATTERN

No of
Total no of
Section questions to Marks Remarks
questions
be answered

8 5 5x8=40 Minimum of 1 question from each

Section A
Problems-6 unit
Theory-2

5 3 3x20=60 Minimum of 1 question from each

Section B Problems-5 unit
No theory

SEMESTER- V
ECONOMIC LAWS

TEACHING HOURS: 90 Hrs CREDITS: 4 COURSE

CODE: BS18/5C/ECL L-T-P: 3-3-0

OBJECTIVES:
1. To create awareness on consumer protection and right to information Act
2. To provide knowledge on competition policies, Foreign exchange Act
3. To impart knowledge on the Intellectual property rights.

COURSE OUTLINE:

UNIT I:

64
 Consumer Protection Act: Definitions – Consumer protection councils – consumer disputes
redressal agencies. Right to Information Act – objectives – Right to information and obligations
of public authorities. Cyber Laws and Information Technology Act 2000 - Cyber crimes – Types
– objectives of the Act-– Digital signatures. [18 hrs]

UNIT II:
Competition Act 2005 –Provisions relating to Anti competitive agreements – abuse of
dominant position & Mergers. Foreign Exchange Management Act, 1999-applicability-
definitions-authorized person, foreign exchange, foreign currency- Provisions relating to
authorized person, current account and capital account transactions only. [18 hrs]

UNIT III:
Introduction to Intellectual Property Rights – Meaning and kinds. Copyrights Act
1957– Definitions –features - ownership of copyright and the rights of the owner – terms of
copyright – assignment and licensing- registration of copyrights. [18 hrs]

UNIT IV:
Patents Act 1970 – Definitions - features - patentable inventions -Applications for
patents – Examination of patents – Opposition for grant of patent – Anticipation – Provision of
secrecy of certain events – Grant and sealing of patents - Rights of patentee – Registration of
patents [18hrs]

UNIT V:
Trade Marks Act – Definitions – features - Register and conditions for registration - Procedure
and duration for registration – Effect of Registration – Assignment and transmission – Use of
trademarks and registration – Collective marks – Certification trademarks
[18hrs]

RECOMMENDED TEXTBOOKS:
1. Bare Acts.
2. P. Saravanavel and S. Sumathi, Business Regulatory framework, Himalaya Publishing
house, 2006.
REFERENCE BOOKS:
1. A.Chandrasekaran, Intellectual Property Law, C.Sitaraman and Co., Chennai 2013
2. S.K.Singh, Intellectual Property Rights Laws, Central Law Agency, Allahabad 2009
3. Akileshwar Pathak, Legal Aspects of Business, Tata McGraw-Hill Publishers; New Delhi,
2005
4. Sushma Arora Raman Arora, Cyber Crimes & Laws, Taxmann, New Delhi, 2018
5. Narayanan, Intellectual Property Law, Eastern Law House, Kolkata, 2012

65
 JOURNALS:
1. Journal of Intellectual Property Rights (JIPR) – NOPR, published by National Institute of
Science Communication and Information Resources (NISCAIR).
2. The WIPO Journal: Analysis and Debate of Intellectual Property Issues published by Sweet &
Maxwell (a division of Thomson Reuters) on behalf of the World Intellectual Property
Organization.

E-LEARNING RESOURCES:

1. www.icsi.edu/Webmodules/
2. http://www.economicsdiscussion.net/acts/consumer-protection-act-1986/highlights-on-
the-consumer-protection-act-1986/11053
3. https://www.toppr.com/guides/business-laws-cs/cyber-laws/information-technology-act-
2000/
4. https://www.taxmann.com/blogpost/2000001668/foreign-exchange-management-act-
objectives-provisions-of-fema-act-1999.aspx
5. https://www.taxmann.com › blogpost › the-competition-act-2002
6.http://www.nishithdesai.com/fileadmin/user_upload/pdfs/Research%20Papers/Intellectu
al_Property_Law_in_India.pdf

COURSE OUTCOMES:

CO Number CO STATEMENT
CO 1 Demonstrate as vigilant consumers and apply Right to
information Act in practical situations
CO 2 Utilize FEMA provisions and Competition Act
provisions in the business processes
CO 3 Apply IPR concepts in business and obtain copyrights
over business works
CO 4 Obtain patents for business inventions and
commercially utilize patents
CO 5 Register trademarks of the enterprise and use them
profitably.

MAPPING-COURSE OUTCOME WITH PROGRAMME SPECIFIC OUTCOME

CO/PSO PSO 1 PSO 2 PSO 3 PSO 4 PSO 5 PSO6

CO1 3 2 2 2 3 3
CO2 3 2 2 2 3 2
CO3 3 2 2 2 3 2
CO4 3 2 2 2 3 2
CO5 3 2 2 2 3 2
AVERAGE 3 2 2 2 3 2.2

TEACHING METHODOLOGY:
Lecture (Chalk and Talk -LCD)

66
 E Content, Videos
Problem Solving
Assignments
Peer Learning
Field Visits
Self-Study

QUESTION PAPER TEMPLATE

QUESTION PAPER PATTERN

No of
Total no
questions Word
Section of Marks Remarks
to be Limit
questions
answered
Section Minimum of 2 questions from
10 10 50 10x2=20
A each unit
Section Minimum of 1 question from each
8 5 5x8=40
B 200 unit
Section Not more than 1 question from
4 2 2x20=40
C 500 each unit

SEMESTER-V

FINANCIAL MANAGEMENT

TEACHING HOURS: 90 Hrs CREDITS: 4

COURSE CODE: BS18/5C/FMG L-T-P: 3-3-0

OBJECTIVES:

1. To provide knowledge on the tools and conventions of Financial Management.

2. To develop and increase the decision making ability in the area of finance
3. To provide adequate knowledge on the functions of financial manager

COURSE OUTLINE:

67
UNIT I:

Meaning and Scope of Financial Management – Functions of finance – Objectives of Financial

Management. Capital Structure – Meaning and importance – Components – EBIT-EPS Analysis
– Determinants of Capital Structure – Long term sources of finance. (12 hrs)

UNIT II:

Leverage – Financial, operating, composite leverage (simple problems)

Cost of Capital – Meaning and Importance – Cost of Debt – Cost of Preference share capital –
Cost of Equity – Cost of Retained Earnings – weighted Average cost of capital. (16 hrs)

UNIT III:

Nature of Capital Budgeting – Importance – Difficulties – Kinds of Capital Budgeting Decisions

– Evaluation Techniques - Accounting Rate of Return, Payback Period, Net Present Value,
Internal Rate of Return, Terminal Value Method.(Simple Problems – Risk analysis excluded) –
Capital Rationing. (15 hrs)

UNIT IV:

Dividend – Meaning and importance of dividend decisions – Stability of Dividends –

Determinants of Dividend policy. (16 hrs)

UNIT V:

Working capital – Definition – Trade-off between Profitability and Risk – Needfor working
capital – Types – Determinants – Short term Sources of finance. (16 hrs)

(Problems to be given only from UNIT II & III)

RECOMMENDED TEXT BOOKS:

1. I M Pandey, Financial Management, Vikas Publishing House Pvt Ltd., Noida, 2013
2. M Y Khan, P K Jain, Basic Financial Management, Mc Graw Hill, India Pvt Ltd., 2012

REFERENCE BOOKS:

1. Dr. R P Rustogi, Basic Financial Management, Sultan Chand & Sons, New Delhi, 2018
2. Dr. S N Maheshwari, Elements Of Financial Management, Sultan Chand & Sons, New
Delhi, 2017
3. Prasanna Chandra, Financial Management, Mc Graw Hill, India Pvt Ltd., 2015

68
 4. Arthur J. Keown, John D. Martin, J William Petty, David F. Scott, Jr., Financial
Management, Pearson Prentice Hall, India, 2009
5. Bhabatosh Banerjee, Fundamentals Of Financial Management, PHI Learning Pvt Ltd,
Delhi, 2015

JOURNALS:

https://onlinelibrary.wiley.com/journal/1467646x
http://www.publishingindia.com/ijfm/30/non-performing-assets-in-indian-banking-system-a-
study-with-reference-to-sbh-before-the-merger/809/5626/

E-LEARNING RESOURCES:

1. https://edugeneral.org/blog/informative/functions-of-financial-management/
2. https://www.mbaknol.com/financial-management/objectives-of-financial-management/
3. www.investopedia.com/terms/o/optimal-capital.
4. https://www.civilserviceindia.com/subject/Management/notes/financial-and-operating-
leverage.html
5. http://www.businessstudynotes.com/finance/financial-management/capital-budgeting-
techniques-examples/
6. https://www.edupristine.com/blog/capital-budgeting-techniques
7. https://www.businessmanagementideas.com/financial-management/dividends/top-13-
determinants-of-dividend-policy-financial-managemen

COURSE OUTCOME:

CO Number CO STATEMENT
CO 1 Apply the concepts of financial management in contemporary business and
determine optimum capital structure.
CO 2 Develop knowledge on leverage and cost of capital enabling to arrange
funds at minimum cost.
CO 3 Applying capital budgeting techniques to take wise investment decision.
CO 4 Develop knowledge on stability and determinants of dividends and take
effective dividend decision to enhance investors confidence.
CO 5 Determine and maintain optimal working capital.

MAPPING-COURSE OUTCOME WITH PROGRAMME SPECIFIC OUTCOME

CO/PSO PSO 1 PSO 2 PSO 3 PSO 4 PSO 5 PSO 6

CO1 3 2 2 2 2 2
CO2 2 3 2 2 2 2
CO3 2 2 3 2 2 2
CO4 3 2 2 2 2 2
CO5 2 2 2 2 2 2
AVERAGE 2.4 2.2 2.2 2 2 2

69
 KEY:STRONGLY CORELATED-3 MODERATELY CORELATED-2WEAKLY
CORELATED-1 NO CORELATION-0

TEACHING METHODOLOGY

Lecture (Chalk and Talk-LCD)

Flipped Learning-E Content, Videos
Group Discussion-Seminar- Assignment
Peer Learning
Self study

QUESTION PAPER PATTERN

No of
Total no of questions Word
Section Marks Remarks
questions to be Limit
answered
10
Section
(Theory 8 10 50 10x2=20 Minimum of 2 questions from
A
Problem 2) each unit
8
Section
(Theory 6 5 200 5x8=40 Minimum of 1 question from
B
Problem 2) each unit
4
Section
(Theory 2 2 500 2x20=40 Not more than 1 question from
C
Problem 2) each unit

SEMESTER-V
MANAGEMENT INFORMATION SYSTEM

TEACHING HOURS: 90 Hrs CREDITS: 4

COURSE CODE: BS18/5C/MIS L-T-P: 3-1-2

OBJECTIVES:

● To recognize contemporary MIS theory and how information systems support business
strategy, business processes, and practical applications in an organization.
● To provide basic knowledge on computer hardware, software, data representation,
transaction processing and data base management systems.
● To impart knowledge on System development life cycle and various support systems used
for business decisions.

70
COURSE OUTLINE:

UNIT I: Foundations of Information systems: Concept of Data and information-Concept of

System- Characteristics of a system – Information system: Meaning, Types &
Components. [18hrs]

UNIT II: Kinds of systems in Organizations: Information systems at different organizational

levels - Categorization on decision- Major types of systems in Organizations:
Transaction processing system, Management information system, Decision support
system, Executive support system – Group Decision support system- Expert system -
Office automation.- Virtual machine: Concept and benefits of Virtual machine
[18hrs]
UNIT III: Enterprise systems (ERP): Introduction to Enterprise resource planning-
Characteristics of ERP- Benefits of ERP- ERP implementation- Business process re-
engineering- System Development Life cycle: Meaning, Various stages involved in
SDLC. [18hrs]

UNIT IV: Database management: Levels of Data- Objectives of Data base-Data base
Management System-Benefits of Database Management System- Information system
for Business- Introduction- Marketing information system- Human resource
information system- Production/Manufacturing information system-Inventory control
system-Financial information system-Payroll System- E-Commerce: Overview of E-
Commerce- Benefits of E-Commerce Consumer to Business(C2B)-Business to
Consumer(B2C)- Consumer to Consumer(C2C). [18hrs]

UNIT V: Tally - Introduction to accounting package– Company Operations –Accounting

Information –Accounting vouchers –Financial reports. [18hrs]

RECOMMENDED TEXT BOOKS:

1. James A O’Brain, George M Marakas, Ramesh Behl, Management Information System,

Mc Graw Hill Education, New Delhi, 2013
2. C Laudon Kenneth C Laudon Jane, Management information system, 2018, Pearson
education , Noida.

REFERENCE BOOKS:

1. S.Palanivel, Tally, Margham publications, Chennai, 2007.

2. Laudon.K.P, Laudon.J and Laudon.K.C, Essentials of MIS, Pearson education, 2002.
3. Aman Jindal, Management Information System, Kalyani publishers, 2006, New Delhi.
4. C S V Murthy, Management information system, Himalaya publishing house, 2013,
Mumbai.
5. Nirupama Sekar G, G Sekar, B Saravana Prasath, Enterprise information system & Strategic
Management, Wolters Klumer India Pvt. Ltd, 2017, Haryana.

71
JOURNAL

1. Journal of Management information systems

2. International journal of information management

E-learning sources

1. https://www.civilserviceindia.com/subject/Management/notes/conceptual-foundations-of-
information-systems.html
2. https://www.symantec.com/connect/articles/what-virtual-machine-uses-and-advantages-
provides-us-part-1
3. https://www.tutorialspoint.com/management_concepts/enterprise_resource_planning.htm
4. https://www.toolshero.com/quality-management/business-process-reengineering-bpr/
5. http://www.yourarticlelibrary.com/management/dbms/data-base-management-system-
dbms-meaning-nature-and-objectives/70357
6. https://bizfluent.com/facts-7952572-define-accounting-information.html
7. https://www.tallyschool.com/tally-notes/

TEACHING METHODOLOGY:
1. Lecture (Chalk and Talk-OHP-LCD)
2. Flipped Learning- Discussion oriented flipped learning, Group based flipped learning and
Virtual flipped classroom
3. E Content, Videos
4. Problem Solving-Group Discussion and Role play
5. Assignments
6. Peer Learning
7. Field Visits
8. Self-Study Papers – Components of information system

COURSE OUTCOMES

CO CO STATEMENT
Number
CO 1
Identify the role of information systems in business and manage internal and
external business processes effectively
CO 2 Evaluate complex situations and find solutions with expert knowledge on various
support systems
CO 3
Select, acquire and implement ERP software in their enterprises. Apply system
development life cycle process in project development
CO 4
Utilize DBMS concept to manage various databases of organisation
CO 5 Employ tally accounting functions in handling business accounts and financial
analysis

MAPPING-COURSE OUTCOME WITH PROGRAMME SPECIFIC OUTCOME

72
 CO/PSO PSO 1 PSO 2 PSO 3 PSO 4 PSO 5 PSO 6
CO1 2 2 2 3 3 3
CO2 3 3 2 2 3 3
CO3 2 2 1 2 3 3
CO4 3 3 1 3 3 3
CO5 3 3 1 3 3 3
AVERAGE 2.6 2.6 1.4 2.6 3 3
KEY:STRONGLY CORELATED-3 MODERATELY CORELATED-2WEAKLY
CORELATED-1

QUESTION PAPER PATTERN

No of
Total no
questions Word
Section of Marks Remarks
to be Limit
questions
answered
Section Minimum of 2 questions from
10 10 50 10x2=20
A each unit
Section Minimum of 1 question from each
8 5 5x8=40
B 200 unit
Section Not more than 1 question from
4 2 2x20=40
C 500 each unit

SEMESTER-V
RESEARCH METHODOLOGY

TEACHING HOURS: 90 Hrs CREDITS: 5

COURSE CODE: BS18/5E/RSM L-T-P: 4-2-0

OBJECTIVES:
To enable students to
1. Have knowledge about types of research and research tools
2. Select appropriate data collection and sampling methods
3. Prepare good research instrument and report
COURSE OUTLINE:

73
UNIT I:
Research – Meaning – objectives –Importance of research– Features of good research ––Types
of Research - Problems encountered by researchers in India. Nature and Scope of Business
Research – Role of Business Research in decision making. Applications of Business
Research [18hrs]

UNIT II:
Research process – Steps involved .Research Design: meaning, need,
Features of a good design, important concepts relating to research design- different
Research designs - Exploratory, Descriptive, Experimental Research Designs [18hrs]

UNIT III:
Sources of Data - primary Data - Observation, Questionnaire, Schedule, Interview. Other
methods of data collection: Pantry Audit, Consumer panels, mechanical devices, projective
techniques, Indepth interviews - Case study method - Secondary data - Documentary Sources.
Sampling - Design of Sample – How to select Sample – Types of Sampling. [18hrs]

UNIT IV:
Measurement & Scaling: Primary scales of Measurement-Nominal, Ordinal, Interval &
Ratio - Test of sound measurement - Scaling techniques- paired comparison, rank order, constant
sum, semantic differential, itemized ratings, Likert’s Scale. [18 hrs]

UNIT V:
Preparation of Research Reports: Purpose, Types, Contents, Layout. An overview of statistical
packages for Research in social sciences. [18 hrs]

RECOMMENDED TEXT BOOKS:

1. C.R.Kothari, Research Methodology, New age Publishers, New Delhi, 2010.

2. Donald H. Mc.Burney, Research Methods, Thomson Asia Pvt. ltd. Singapore 2002.

REFERENCE BOOKS:

1. Donald R.Cooper and Ramcis S.Schindler, Business Research Methods, Tata McGraw Hill
Publishing CompanyLimited, New Delhi, 2000.
2. Uma Sekaran, Research Methods for Business, John Wiley and Sons Inc., New York, 2000.

3. R.Panneerselvam; Research Methodology; PHI Learning Private Ltd.; New Delhi 2014

4. Prof.P.Rasool Begum, Prof.V.Nagavalli; Research Methodology; Thakur Publishers; Chennai

2018

74
5. S.Nakkiran, M.Nazer, Fisseha Girmay; Business Research Methods; Avinash Paperbacks;
Delhi 2011

JOURNALS

1. International Journal of Research Methodology - https://ijrm.humanjournals.com/

2. Journal of Indian Business Research, Emerald Insight Publications

E-LEARNING RESOURCES:

1. http://mbaseminars.blogspot.com/2010/04/submitted-by-dancy-lobo-daryl-tauro.html
2. https://www.wisdomjobs.com/e-university/research-methodology-tutorial-355/different-
steps-in-writing-report-11587.html
3. https://lecturenotes.in/materials/21513-research-methodology
4. https://www.nyu.edu/classes/bkg/methods/005847ch1.pdf
5. https://www.instituto-camoes.pt › cooperacao › formseminar_module8

COURSE OUTCOMES:

CO Number CO STATEMENT
CO 1 Identify the importance of research and its application in
business
CO 2 Identify steps in research process and design a research
plan
CO 3 Select appropriate data collection and sampling
techniques for research projects in hand
CO 4 Utilize different types of scaling techniques in research
instruments for measurement of data
CO 5 Prepare good research reports

MAPPING-COURSE OUTCOME WITH PROGRAMME SPECIFIC OUTCOME

CO/PSO PSO 1 PSO 2 PSO 3 PSO 4 PSO 5 PSO6

CO1 2 2 2 2 2 2
CO2 2 3 2 2 2 2
CO3 2 3 2 2 2 2
CO4 2 3 2 2 2 2
CO5 2 3 2 2 2 2
AVERAGE 2 2.8 2 2 2 2

TEACHING METHODOLOGY:

Lecture (Chalk and Talk-LCD)

E Content

75
 Problem Solving
Assignments
Peer Learning
Field Visits
Self-Study

QUESTION PAPER TEMPLATE

QUESTION PAPER PATTERN

No of
Total no
questions Word
Section of Marks Remarks
to be Limit
questions
answered
Section Minimum of 2 questions from
10 10 50 10x2=20
A each unit
Section Minimum of 1 question from each
8 5 5x8=40
B 200 unit
Section Not more than 1 question from
4 2 2x20=40
C 500 each unit

SEMESTER- V

BANKING THEORY AND PRACTICE

TEACHING HOURS: 90 hrs CREDITS: 5

COURSE CODE: BS18/5E/BTP L-T-P: 4-2-0

Objectives:
● To understand the basic concepts and terminology of banking.
● To understand the role of RBI and Commercial Banks
● To acquire knowledge on the recent trends of banking in India.

COURSE OUTLINE:

UNIT I

76
 Meaning and Definition of Banking - Features – Banking System - Banks and Economic
Development - Nationalization of Banks.
UNIT II
Commercial Banks –- functions of Commercial banks - agency services and general utility
services – Employment of funds by commercials banks- Earning assets of a bank- Mechanism
of credit creation- Limitations- The Clearing House System- Systems of Banking: Group
Banking- Chain Banking –Banking- Unit Banking & Branch Banking- Investment Banking
& Mixed Banking - Universal Banking- Merchant Banking and Virtual Banking.

UNIT III:
Negotiable Instruments - Features of Cheques, promissory notes and bills of exchange -
Origin of cheque - Definition – Requisites - Post dated and stale Cheques - Traveler’s cheque
– Crossing – Objects – Kinds – Endorsement –Meaning – Requisites – Types – Liabilities.

UNIT IV
Reserve Bank of India – Functions of RBI – Monetary policy - – Quantitative and
Qualitative methods of credit control
UNIT V:
Technology trends in Banking : Automated Teller Machine (ATM) - Phone Banking – Net
Banking-Payment Gateways - Consumer Credit - Credit cards - Meaning – Operation –
Advantages - Disadvantages –Kissan Credit Card: Meaning- Benefits of KCC scheme

RECOMMENDED TEXT BOOKS:

1. Varshney and Sundaram, Banking Theory Law & Practice, Sultan Chand & Sons
2010.

2. Shekhar K C and Lekshmy Shekhar,Banking Theory & Practice,Vikas Publishing

House,New Delhi, 2005.

REFERENCE BOOKS:

1. Gulshan K.Kapoor, Banking Law and Practice, 2007.

2. Bimal N . Patel , Dolly Jabbal , Prachi V. Motiyani , Banking Law , Eastern Book
Company
3. Dr. OP. Gupta , Banking Law and Practice in India , Sahitya Bhavan Publication
4. Mukesh Mathur , Banking Law and Practice , Himanshu Publications , 2015
5. RN. Chaudhary , Banking Laws , Central Law Publication, 2016

JOURNALS

77
 Journal of Banking and Finance
International journal of Banking , Accounting and Finance

E LEARNING RESOURCES:

https://bbamantra.com/credit-control-rbi-objectives-tools/

https://www.mbainfoline.com/Articles%20on%20Management/Recent%20Trends%20in%20Banking.ht
m

http://www.economicsdiscussion.net/banks/commercial-bank-definition-function-credit-creation-and-
significances/607

https://www.toppr.com/guides/principles-and-practice-of-accounting/bills-of-exchange-and-
promissory-notes/introduction-to-negotiable-instruments/

http://www.yourarticlelibrary.com/banking/indian-banking-system-structure-and-other-details-with-
diagrams/23495

https://www.toppr.com/guides/business-economics-cs/money-and-banking/e-banking/

COURSE OUTCOMES

CO CO STATEMENT
Number
CO 1 Develop an understanding of the banking system in India
CO 2 Identify the functions and the role of Commercial Banks
CO 3 Utilise negotiable instruments effectively in business.
CO 4 Develop an understanding of the credit control operations of the Central Bank
CO 5 Utilize effectively the recent trends in banking to run business successfully.

MAPPING-COURSE OUTCOME WITH PROGRAMME SPECIFIC OUTCOME

CO/PSO PSO 1 PSO 2 PSO 3 PSO 4 PSO 5 PSO 6

CO1 2 2 2 2 2 2
CO2 2 2 2 2 2 2
CO3 2 2 2 2 2 2
CO4 2 2 2 2 2 2
CO5 3 2 2 2 2 3
AVERAGE 2.2 2 2 2 2 2.2

KEY: STRONGLY CORELATED-3; MODERATELY CORELATED-2; WEAKLY

CORELATED-1 and NO CORELATION-0

TEACHING METHODOLOGY

78
 Lecture (Chalk and Talk-LCD)
Flipped Learning-E Content, Videos
Group Discussion-Seminar- Assignment
Peer Learning,Self study

QUESTION PAPER PATTERN

No of
Total no
questions Word
Section of Marks Remarks
to be Limit
questions
answered
Section Minimum of 2 questions from
10 10 50 10x2=20
A each unit
Section Minimum of 1 question from each
8 5 5x8=40
B 200 unit
Section Not more than 1 question from
4 2 2x20=40
C 500 each unit

BUSINESS ENVIRONMENT

(SELF STUDY PAPER FOR ADVANCED LEARNERS)

OBJECTIVES:

● To understand the different environment in the business climate

● To make aware of minor and major factors affecting the business in various streams
● To provide an insight into political, social and economic environment of the business
● To impart knowledge on techniques of environment analysis

COURSE OUTLINE:

Unit I:

Nature and scope of Modern Business- Changing concepts of Business- Definition of Business
Environment- External factors influencing business operation and organization: Demographic-
Economic- Geographical and Ecological- Social and Cultural- Political and legal - Technological

79
Unit II:

Economic & Non-Economic Environment: Basic aspects of business- Economic environment of

Business-Non economic environment of Business

Unit III:

Political Environment: Economic Systems –Functions of an Economic system- Types of

Economic System: Capitalism and Socialism

Unit IV:

Social and Cultural Environment: Impact and importance of population in Business-

Urbanisation- Business and Culture – Technological Development and Social change-
Advantages and Disadvantages of technology- Secularism in modern India

Unit V:

Environmental Analysis and Managerial Development: Techniques of Environmental Analysis-

S.W.O.T Analysis – Qualifications Required for a Successful Businessman- Training and
Development of Professional Managers- Management Development: Objectives, Methods and
Advantages- Management Training Methods

RECOMMENDED TEXT BOOKS:

1. S. Sankaran, Business Environment, Margham Publications, 2010.

2. Francis Cherunilam, Business Environment-Himalaya Publishing House, New Delhi,
2014.

REFERENCE BOOKS:

1. Aswathappa, Essentials of Business Environment, Himalaya Publishing House, New

Delhi,2017
2. Mishra and Puri, Indian Economy, Himalaya Publishing House, New Delhi, 2015.
3. Raj Aggarwal , Business Environment, Excel Books, New Delhi, 2012.
4. Veena Keshav Pailwar, Business Environment, PHI Learning, New Delhi, 2012.
5. M. Adhikary, Economic Environment of Business ,Sultan Chand & Sons,2012

E LEARNING SOURCES:

80
 1. https://www.mbaknol.com/international-business/concept-of-business-
environment/
2. https://byjus.com/commerce/economic-environment-in-india/
3. http://www.ftms.edu.my/images/Document/MOD001055%20-
%20International%20Business/Zubair%20Hassan%20(2013)%20Chapter%204%2
0The%20political%20legal%20economic%20and%20technological%20environme
nt.pdf
4. https://www.paypervids.com/factors-influence-business-environment/

CO CO STATEMENT
Number
CO 1 Develop knowledge on various factors influencing Business Environment
CO 2 Identify Economic and Non Economic Environment factors of Business
CO 3 Develop an understanding of types of economic systems
CO 4 Develop an understanding on the relationship between business and social,
cultural, technical environment
CO 5 Identify strengths,weaknessess, opportunities and threats of Business to take
effective business decisions

SEMESTER VI

INDUSTRIAL RELATIONS AND LABOUR LAWS

TEACHING HOURS: 90 Hrs CREDITS:4

COURSE CODE: BS18/6C/IRL L-T-P: 3-3-0

OBJECTIVES:
1. To provide the basic concepts of industrial relations, trade unionism and collective
bargaining.
2. To provide an insight into the grievances and discipline functions in industrial
relations.
3. To provide knowledge on important labour laws.
COURSE OUTLINE:
UNIT I:
Industrial relations, Nature and condition - Evolution of industrial relations – Approaches –
Causes of Poor Industrial Relations- Effects of Poor Industrial Relations – Suggestions to

81
Improve IR. Trade Unions Act, 1926 -Definition of Trade union - Need for Trade Unions –
Registration of trade union – Objectives- Functions of Trade Unions. [10hrs]
UNIT II:
Collective Bargaining – Objectives – stages and prerequisites for collective bargaining process.
Grievance- nature of grievances – causes – grievance redressal procedure. Discipline –causes of
indiscipline – types of discipline- essentials of a good discipline system - kinds of punishment.
[24 hrs]

UNIT III:
Industrial disputes Act 1947- Industrial conflicts – nature of conflicts – Provisions relating to
strike and lockout--Procedure for settlement of industrial dispute-Conciliation-Arbitration-
Provisions relating to – layoff , retrenchment , transfer and closure , discharge and dismissal.
Workers Participation – forms of participation – prerequisites for successful participation –
limitation of participation – Workers Participation in Management Bill 1990 – current trend in
participation in Indian industries –Quality circles. [14hrs]

UNIT IV:
Factories Act, 1948 –Provisions relating to Health, welfare-safety-working hours-holidays-
Employment of women and children. Workmen Compensation Act, 1923 –important definitions-
objective-advantages-Disablement under the act- accidents arising out of & in the course of
employment-occupational disease - quantum of compensation. [22 hrs]
UNIT V:
Employees’ State Insurance Act 1948-applicability-objectives & an overview of benefits.
Employees provident fund act 1952- applicability- objectives & benefits –contributions of
employer and employees. [20 hrs]

RECOMMENDED TEXT BOOKS:

1. Mamoria. C.B., Dynamics of Industrial Relations in India, Himalayan Publishing House,

Bombay, 1996.
2. Kapoor.N.D., Handbook of Industrial law, Sultan chand &sons, New Delhi, 1998.

REFERENCE BOOKS:

1. Tripathi.P.C. Personnel management and industrial relations, Sultan chand &sons,

New Delhi, 2009.
2. C.B Gupta, Human Resource Management, Sultan Chand and Sons, 2010.
3. Dr.V.N.Parthiban; Industrial and Labour Laws; Sri Maruti Pathipagam; Chennai 2016
4. C.S.Venkata Ratnam; Industrial Relations; Oxford University Press; New Delhi 2007
5. Dr.M.R.Srinivasan; Industrial Relations and Labour Legislations; Margham
Publications; Chennai 2016

JOURNALS

82
1. International Journal of Comparative Labour Law and Industrial Relations -
http://www.kluwerlawonline.com/ijcl
2. Indian Journal of Industrial Relations,Publisher: Shri Ram Centre for IR & HR Issue(s)

E-LEARNING RESOURCES:
1. http://www.scoopskiller.com/management-materials/human-resource-management/industrial-
relation/
2. http://www.economicsdiscussion.net/collective-bargaining/collective-bargaining-definition-
types-features-and-importance/31375
3.http://dheerajtyagiclasses.com/dtcadmin/uploads/149068060110.%20Industrial%20Disputes%
20Act,%201947.pdf
4. https://youtu.be/aD5xAqx7ItM
5. http://dheerajtyagiclasses.com/dtcadmin/uploads/14906800671-%20Factories%20Act%20-
%20Final%20for%20print.pdf

COURSE OUTCOMES

CO Number CO STATEMENT
CO 1 Use concepts in formulation of Business policies & discuss role
of a Trade union in an enterprise.
CO 2 Select a suitable grievance redressal model & disciplinary
procedure in their enterprise.
CO 3 Formulate effective collective Bargaining process
CO 4 Apply dispute settlement procedure as laid down by ID Act

CO 5 Plan Pay policies accommodating for EPF & ESI deductions.

MAPPING-COURSE OUTCOME WITH PROGRAMME SPECIFIC OUTCOME

CO/PSO PSO 1 PSO 2 PSO 3 PSO 4 PSO 5 PSO6

CO1 3 2 2 2 3 2
CO2 3 2 2 2 3 2
CO3 3 2 2 2 3 2
CO4 3 2 2 2 2 2
CO5 3 2 2 2 2 2
AVERAGE 3 2 2 2 2.6 2

TEACHING METHODOLOGY:

Lecture (Chalk and Talk-LCD

E Content, Videos

Seminar

Peer Learning

83
 Self-Study

QUESTION PAPER PATTERN

No of
Total no
questions Word
Section of Marks Remarks
to be Limit
questions
answered
Section Minimum of 2 questions from
10 10 50 10x2=20
A each unit
Section Minimum of 1 question from each
8 5 5x8=40
B 200 unit
Section Not more than 1 question from
4 2 2x20=40
C 500 each unit

SEMESTER VI

INTERNATIONAL BUSINESS

TEACHING HOURS: 90 hrs CREDITS: 4

COURSE CODE: BS18/6C/IBS L-T-P: 3-3-0

OBJECTIVES:

1. To understand the concepts of international business.

2. To gain insight into the functional areas of international business.
3. To gain knowledge on the various modes of entry and the roles played by global
institutions in international business

COURSE OUTLINE:

UNIT I:
Globalization – Globalization of markets and Production - Benefits and drawbacks of
globalization –– International business – international business vs. Domestic business –

84
Advantage of IB – Problems of IB –– Multi National enterprises – benefits and evils of MNE.
International Business environment – Cultural, Political and Legal environment [18 hrs]
UNIT II:
Modes of entry in IB - Export, Counter trade, Licensing, franchising, management contract,
mergers and acquisitions, turkey project, joint ventures (advantages and limitations) - Foreign
Direct investment– FDI Vs Foreign portfolio investments –Types of FDI – Impact of FDI on
host country – Benefits and costs of FDI to home countries. [18 hrs]
UNIT III:
Global institutions – WTO – IMF – World Bank group –NAFTA – EU (Functions, organization,
objectives). Foreign exchange rates - Concepts - Determination of foreign exchange rates –
Balance of payments (BOP) – Current account –Capital account – Official reserves account.
[17 hrs]
UNIT IV:
Functional areas of International business - Financing for global business– Equity financing –
Debt financing– Reasons for differences in accounting systems in different countries –
significance of IAS-Determining Marketing potentials of a foreign country –international
marketing Vs domestic marketing – marketing mix- Product, Price, Place, Promotion (strategies)
[20 hrs]
Unit V:
HRM – Factors affecting international HRM – International HRM Vs Domestic HRM – Staffing
polices - Recruitment – Cross cultural training. [17 hrs]

RECOMMENDED TEXT BOOKS:

1. Vyuptakash Saran, International Business

2. S Sankaran, International Business Environment, Mauglan Publication, Chennai, 2007

REFERENCE BOOKS:

1. Sumati Varma, International Business, Pearson, 2012

2. K. Aswathappa, International Business, Mc Graw Hill, India Pvt Ltd., 2015
3. Francis Cherunilam, International Business Text and Cases, PHI Learning Pvt Ltd., New
Delhi, 2010
4. V K Bhalla, S Shiva Ramu, International Business Environment and Management,
Anmol Publications Pvt Ltd., New Delhi, 2010
5. Charles W L Hill, Aruin Kumar Jain, International Business, Mc Graw Hill, India Pvt
Ltd, New Delhi, 2006

JOURNALS:

85
http://ijbr-journal.org/IJBR-JOURNAL/Default.aspx

https://link.springer.com/article/10.1057/s41267-019-00219-7

E-LEARNING RESOURCES:

1. http://www.civilserviceindia.com
2. www.pondiuni.edu.in
3. www.tao.org
4. https://www.academia.edu (ppt)
5. https://www.wto.org
6. https://www.imt.org
7. https://ustv.gov , www.britannica.com
8. www.economicswebinstitute.org
9. www.compareremik.com
10. www.economicsdiscussion.net
11. http://www.tutorialspoint.com
12. www.fkms_edu.my

COURSE OUTCOME

CO Number CO STATEMENT
CO 1 Critically analyze the problems in international business environment and
successfully manage the multinational enterprise.
CO 2 Enable to enter into international business having acquired knowledge on
the various modes of entry.
CO 3 Develop knowledge on the role of Global institutions and International
business concepts to effectively manage multinational enterprise.
CO 4 Take effective decisions in international finance and marketing
functions./Take or formulate effective finance and marketing related
decisions in international business
CO 5 Manage international human resources and cross cultural differences
effectively in global scenario.

MAPPING-COURSE OUTCOME WITH PROGRAMME SPECIFIC OUTCOME

CO/PSO PSO 1 PSO 2 PSO 3 PSO 4 PSO 5 PSO 6

CO1 3 2 3 3 3 3
CO2 3 3 2 2 3 3
CO3 3 2 2 3 2 2
CO4 3 3 3 2 3 3
CO5 3 3 3 2 2 3
AVERAGE 3 2.6 2.6 2.4 2.6 2.8

KEY:STRONGLY CORELATED-3 MODERATELY CORELATED-2WEAKLY

CORELATED-1 NO CORELATION-0

86
 TEACHING METHODOLOGY

Lecture (Chalk and Talk-LCD)

Flipped Learning-E Content, Videos
Group Discussion-Seminar- Assignment
Peer Learning
Self study

QUESTION PAPER PATTERN

No of
Total no
questions Word
Section of Marks Remarks
to be Limit
questions
answered
Section Minimum of 2 questions from
10 10 50 10x2=20
A each unit
Section Minimum of 1 question from each
8 5 5x8=40
B 200 unit
Section Not more than 1 question from
4 2 2x20=40
C 500 each unit

SEMESTER- VI
BUSINESS ETHICS AND CORPORATE GOVERNANCE

TEACHING HOURS: 90hrs CREDITS: 4

COURSE CODE: BS18/6C/BCG L-T-P: 3-3-0

OBJECTIVES:

● To understand the role and importance of Ethics and Values in business.

● To understand the various dimensions of Ethical issues.
● To provide a basic knowledge on ethical consciousness and combating ethical violations.
● To provide an insight into the provisions relating to Corporate Governance

COURSE OUTLINE:

UNIT I: Business Ethics – Meaning – Concept of Business Ethics –Theories of Ethics –

Advantages of Business Ethics– Impact of Ethics on Business policies and strategies – Role of
CEO- Types of Ethical issues- Bribery –Theft-Coercion. [20 hrs]

87
UNIT II: Internal ethics - Hiring, Promotions, Wages and Exploitation of Employees –
Discipline and Whistle Blowing - External Ethics of Business – Markets – Consumers and Fair
Prices -Ethics in Advertisement and False claims [20 hrs]

UNIT III: Corporate social responsibility: Meaning- Importance- Social responsibility of

business towards various groups- Implementing CSR – An overview of CSR under clause 135 of
the Companies Act 2013. [15hrs]
,

UNIT IV: Introduction to Corporate Governance: Meaning& Need for Corporate Governance-
Corporate Governance Theories – Elements of Corporate Governance [15 hrs]

UNIT V: Legal structure of Corporate Governance in India: Board structure – Powers of the
Board- Board committee- Disclosure and transparency: An overview of Corporate Governance
norms covered in the Listing agreement, SEBI regulations and Companies Act 2013.
[20hrs]

RECOMMENDED TEXT BOOKS:

1. S.Sankaran, Business Ethics & Values, Margham Publishers, 2006.

2. C S Anoop Jain, Ethics, Governance and Sustainability, AJ Publication, 2018

REFERENCE BOOKS::

1. Manuel.G.Velasquez, Business Ethics Concepts and cases, Prentice hall, New Delhi,
2003.
2. Robert. A Peterson & O.C.Ferrell, Business Ethics, Prentice hall, New Delhi, 2006.
3. U.C.Mathur, Corporate Governance and Business Ethics, Macmillan, New Delhi, 2005.
4. Roshan Lodha, Ethics, Governance and Sustainability, Kolkata, 2016, Law point
publication.
5. Shekkar, Govinda Bhat, Ethics in Management, 2017, Himalaya Publishing house,
Mumbai.

Journals:
1. Journal of business Ethics
2. International journal of Business Ethics in Developing Economies

E-learning sources:

88
 1. http://ww2.it.nuigalway.ie/staff/h_melvin/prof_skill/L1_handout.pdf
2. https://www.academia.edu/8076604/Internal_and_External_Factors
3. https://americanenglish.state.gov/files/ae/resource_files/business_ethics_ch4.pdf
4. http://corporatelawreporter.com/companies_act/section-135-of-companies-act-2013-
corporate-social-responsibility/
5. https://smallbusiness.chron.com/key-elements-corporate-governance-57244.html
6. https://www.corporate-cases.com/2013/01/clause-49-of-listing-agreement.html

COURSE OUTCOMES:

CO Number CO STATEMENT
CO 1
Identify and analyze ethical issues in business to formulate business
policies and strategies within ethical frameowork
CO 2
Apply ethical principles in major functional areas of business
CO 3 Formulate CSR Strategies/ programmes in accordance with the provisions
of CSR under companies Act
CO 4 Determine appropriate corporate governance theories and apply it to the
Corporate governance structure
CO 5 Comply with the legal norms of coporate governance in accordance with
companies act 2013.
MAPPING-COURSE OUTCOME WITH PROGRAMME SPECIFIC OUTCOME

CO/PSO PSO 1 PSO 2 PSO 3 PSO 4 PSO 5 PSO 6

CO1 2 3 3 2 2 3
CO2 3 3 2 2 3 3
CO3 3 2 2 2 2 3
CO4 3 2 2 2 2 3
CO5 3 2 2 2 2 3
AVERAGE 2.8 2.4 2.2 2 2.2 3

KEY:STRONGLY CORELATED-3 MODERATELY CORELATED-2WEAKLY

CORELATED-1 NO CORELATION-0

TEACHING METHODOLOGY:

1. Lecture (Chalk and Talk-OHP-LCD)

2. Flipped Learning- Discussion oriented flipped learning, Group based flipped learning and
Virtual flipped classroom
3. E Content, Videos
4. Problem Solving-Group Discussion and Case study analysis
5. Assignment

89
 6. Peer Learning
7. Field Visits
8. Self-Study Papers – External Ethics

QUESTION PAPER TEMPLATE

No of
Total no of
Section questions to Marks Remarks
questions
be answered

Section A 10 10 10x2=20 Minimum of 2 questions from each unit

Section B 8 5 5x8=40 Minimum of 1 question from each unit

Not more than 1 question from each

Section C 4 2 2x20=40
unit

SEMESTER VI

FINANCIAL SERVICES

TEACHING HOURS: 90 hrs CREDITS: 4

COURSE CODE: BS18/6C/FSS L-T-P: 3-3-0

OBJECTIVES:
● To provide an understanding on the functioning of Capital market and the role of SEBI
● To impart basic knowledge on the functioning of various financial services
● To enable them to take decisions relating to availing the services of the financial service
providers.

COURSE OUTLINE:

UNIT I:

Financial Services – Importance – Types of Financial Services - Capital market- Importance-

Primary Market –Functions –Secondary Market – SEBI – Objectives - Functions – Measures
taken by Government to promote capital market. [18 hrs]

UNIT II:

90
Underwriting –Types of underwriters–Advantages- Merchant Banking –Classification –
Conditions of SEBI for merchant bankers- Functions of a Merchant Banker –Drawbacks -
Venture Capital –Features – importance –Stages. [18 hrs]

UNIT III:

Factoring – Functions of a factor- Types of factoring– Merits –Demerits –Comparison between

Factoring and Bill Discounting – Forfaiting- Merits- Comparison between factoring and
forfaiting- Leasing – Contents of a lease agreement- Types of lease –Advantages –Drawbacks –
Difference between Financial Lease and Operational Lease. [18 hrs]

UNIT IV:

Mutual Funds– Types– Importance – Risks involved in mutual funds – Facilities available to
the investors – Investors rights – Regulations of SEBI on Mutual Funds- Credit rating -
Merits- Basis of credit rating- Types of credit rating. [18 hrs]

UNIT V:

Hire purchase –Features – Contents of HP Agreement –Difference between HP and Leasing –

Difference between HP and Instalment sale- Consumer Finance – Significance of consumer
finance –Types of Consumer Loans- Credit cards- Merits-Credit card institutions- Types of
Cards- Comparison between credit card and debit card- Use of smart cards- E-wallet.
[18 hrs]

RECOMMENDED TEXT BOOKS:

1. B.Santhanam, Financial Services, Margham Publications, Chennai, 2005.

2. M.Y. Khan, Financial Services, Tata McGraw Hill, New Delhi, 2008.

REFERENCE BOOKS:

1. Gordon & Natrajan, Financial Services, Himalaya publishing house, Mumbai, 2006.
2. E.Dharmaraj; Financial Services; S.Chand and Company Ltd ; New Delhi 2008
3. Saritha, Shikhashree; Financial Services; Thakur Publishers; Chennai 2012
4. Siddaiah, Financial Services, Pearson Education, Noida, 2011.
5. Frederic S Mishkin, Financial Markets and Institutions, Pearson Education, Noida, 2017.

JOURNAL

1. Journal of Financial services research

2. Journal of Financial services marketing

3. International journal of Financial services management

E LEARNING RESOURCES:

91
 1. https://www.investopedia.com/ask/answers/012615/whats-difference-between-primary-and-
secondary-capital-markets.asp
2. https://cleartax.in/s/sebi
3. https://www.edupristine.com/blog/venture-capital
4. http://www.yourarticlelibrary.com/company/factoring/factoring-genesis-nature-functions-and-
types-financial-management/72033
5. https://www.nibusinessinfo.co.uk/content/advantages-and-disadvantages-factoring
6. https://efinancemanagement.com/sources-of-finance/advantages-and-disadvantages-of-leasing
7. https://www.thebalance.com/mutual-funds-4073989
8. http://www.creditreportservice.info/article/24149701/advantages-disadvantages-of-credit-rating/
9. https://www.businessmanagementideas.com/essays/consumer-finance/essay-on-consumer-
finance-india-financial-management/17129
10. https://www.finder.com/credit-cards-top-benefits-and-disadvantages

COURSE OUTCOMES

CO CO STATEMENT
Number
CO 1 Develop knowledge on the various types of financial services and the
functions of capital market and SEBI.
CO 2 Identify and utilize the services of Underwriters and Merchant bankers to raise
funds in the capital market and Venture capitalists for financial assistance.
CO 3 Utilise factoring, forfaiting and leasing services for their enterprises.

CO 4 Assess and make wise investments in mutual funds and also get their credit
worthiness evaluated for obtaining borrowings/investments.
CO 5 Utilise Hire purchase, consumer loans and credit cards to make various
purchases.

MAPPING-COURSE OUTCOME WITH PROGRAMME SPECIFIC OUTCOME

CO/PSO PSO 1 PSO 2 PSO 3 PSO 4 PSO 5 PSO 6

CO1 3 2 2 3 3 2
CO2 2 2 3 2 2 2
CO3 2 2 2 2 3 2
CO4 2 3 2 2 2 2
CO5 2 2 1 1 1 2
AVERAGE 2.2 2.2 2 2 2.2 2

KEY: STRONGLY CORELATED-3; MODERATELY CORELATED-2; WEAKLY

CORELATED-1 and NO CORELATION-0

TEACHING METHODOLOGY

92
 Lecture (Chalk and Talk-LCD)
Flipped Learning-E Content, Videos
Group Discussion-Seminar- Assignment
Peer Learning
Self study

QUESTION PAPER PATTERN

No of
Total no
questions Word
Section of Marks Remarks
to be Limit
questions
answered
Section Minimum of 2 questions from
10 10 50 10x2=20
A each unit
Section Minimum of 1 question from each
8 5 5x8=40
B 200 unit
Section Not more than 1 question from
4 2 2x20=40
C 500 each unit

SEMESTER VI

PROJECT

TEACHING HOURS: 90hrs CREDITS: 5

COURSE CODE: BS18/6E/PRO L-T-P: 3-2-1

Each student will be assigned a project in the beginning of the Final year.

The project work shall be submitted to the college 30 days before the end of the Final semester.

The project shall be evaluated externally. The External examiners shall be from the panel of
examiners suggested by the Board of Studies from time to time.

Project Report will carry 75 marks and Viva-Voce Examination 25 marks.

Those who fail in the Project work will have to redo the Project work and submit it to the college
for external examination.

93
 DISSERTATION & VIVA-VOCE

Valuation Pattern:

MARKS

Choice of subject & Review of Literature

Organization & Interpretation

Project Presentation 75

Final Report

Viva-voce 25

Total 100

SEMESTER- I
SMALL BUSINESS MANAGEMENT

Teaching Hours : 30 Hrs Credits: 2

Course code : BS18/1N/SBM L-T-P : 2-0-0
OBJECTIVES:

● To provide an insight into the various functional aspects of starting and managing own
business.
● To enable students to acquire knowledge on various sources of finance
● To impart entrepreneurial skills.

COURSE OUTLINE:

UNIT I
Small Scale Industries – introduction – types – objectives – Role of small business enterprises –
growth -problems - establishing a small scale enterprise – the start-up process- project
formulation – assessment of project feasibility – preparation of project report – guidelines by
planning commission. [10 Hrs]
UNIT II
Organization structure for small scale industries – ownership pattern –Small business finance:
Characteristics of small business finance – Venture capital- Financial assistance by commercial
banks- Export finance. [12 Hrs]
UNIT III
MSME – Meaning – Schemes to help and assist entrepreneurs - MSME – Virtual clusters-
SHG’s – Meaning – Features – Formation of SHG. [8 Hrs]
94
RECOMMENDED TEXT BOOKS:

1. C.B. Gupta & S.S.Khanka , small business management ,2006 , sultan Chand and sons ,
new delhi

REFERENCE BOOKS:

1. Vesant Desai , small – scale industries and entrepreneurship , 2001, Himalaya Publishing
House , Mumbai
2. Jayashree Suresh , ED, MarghanPublication , Chennai ,2016
3. A.K.Lal , entrepreneurial Development and management , Vayu Education of India, New
Delhi 2011.
4. Dr.P.Malarvizhi & Dr. B ponnarasi , Entrepreneurial & Small business Management ,
thakur publishers , Chennai 2017

JOURNAL

1. The journal of entrepreneurship – published in association with entrepreneurship

development institute of India
2. International journal of innovative research in science , engineering and technology –
international journal

E LEARNING RESOURCES:

1. https://bbamantra.com/small-scale-industries-ssi/
2. http://www.smetimes.in/smetimes/in-depth/2014/Mar/04/virtual-clusters-an-
initiative-by-msme-ministry630761.html
3. https://www.india-briefing.com/news/micro-small-medium-enterprises-india-
explainer-17887.html/
4. https://www.toppr.com/guides/business-studies/small-business/government-
assistance-to-small-industries-and-small-business-units-and-the-future/
COURSE OUTCOME

CO CO STATEMENT
number
CO 1 Assess the feasibility of a project and establish a small enterprise .
CO 2 Utilize the knowledge on sources of finance to obtain financial assistance for their
business
CO 3 Demonstrate the schemes available to assist MSME and also to form Self Help
Groups

MAPPING –COURSE OUTCOME WITH PROGRAMME SPECIFIC OUTCOME

CO/PSO PSO 1 PSO 2 PSO 3 PSO 4 PSO5 PSO 6

CO1 3 3 3 2 3 2

95
CO2 3 2 2 2 3 2
CO3 3 1 2 2 2 1
AVERAGE 3 2 2.33 2 2.67 1.67
KEY: STRONGLY CORRELATED -3 MODERATELY CORRELATED- 2WEAKLY CORRELATED-1 NO
CORRELATON-0

TEACHING METHODOLOGY

Lecture (Chalk and Talk – LCD)

Flipped Learning –E Content, Videos
Group Discussion Seminar – Assignment
Peer Learning
Self Study

SEMESTER II
CORPORATE SOFT SKILLS

Teaching Hours : 30 Hrs Credits: 2

Course code : BS18/2N/CSS L-T-P : 2-0 -0

OBJECTIVES:
● To develop the personality of the students from a corporate perspective.
● To guide students in managing time and stress and thereby enhance their potential.
● To enhance negotiation skills

COURSE OUTLINE
UNIT I
Business and Social etiquettes - Workplace etiquettes - Travel etiquettes - Card etiquettes -
Formal dressing - Dining etiquettes - Etiquettes of gift giving - Being a good guest - Being a
good office host- Cross cultural etiquettes – Focus on US and UK [12 hrs]
UNIT II
Stress management-Techniques of identifying and managing stress-Time management- Time
management Strategies-Time management Tips. [11 hrs]
UNIT II
Negotiation and communication skills - Tips for successful negotiation – Types of negotiators –
Dealing with difficult people. [7 hrs]

RECOMMENDED TEXT BOOKS:

96
Sarvesh Gulati, Corporate Soft Skills, Rupa. Co. 2006 Edition, New Delhi

REFERENCE BOOKS:
1. Dr. K. Alex, Soft Skills Know Yourself & Know The World, S. Chand, 2010, New Delhi.
2. S. Hariharan, N. Sundarajan & S.P. Shanmugapriya, Soft Skills, MJP Publishers, 2010,
Chennai.
3. S. Sujana, A. Swetha & A. Santhosi Roopa, Interpersonal Skills and Team Building,
Students helpline publishing house, 2010, Hyderabad.

JOURNALS
1. https://www.iupindia.in
2. http://www.quertia.com//library/

E LEARNING RESOURCES
1. https://www.skillsyouneed.com
2. https://toggl.com/business-etiquettes-rules/
3. https://www.helpguide.org/article/stress/stress-management
COURSE OUTCOME

CO Number CO Statement

CO 1 Demonstrate business and social etiquettes in the organization

CO 2 Utilize stress and time management techniques for effective business.

CO 3 Demonstrate excellent negotiation skills in dynamic corporate scenario

MAPPING – COURSE OUTCOME WITH PROGRAMME SPECIFIC OUTCOME

CO/PSO PSO 1 PSO 2 PSO 3 PSO 4 PSO 5 PSO 6

CO 1 3 2 3 3 2 2

CO 2 3 2 2 2 3 2

CP3 3 3 2 2 2 2

AVERAGE 3 2.3 2.3 2.3 2.3 2

KEY: STRONGLY CORELATED-3; MODERATELY CORELATED-2; WEAKLY

CORELATED-1 and NO CORELATION-0

TEACHING METHODOLOGY
97
Lecture (Chalk and Talk – LCD)
Flipped Learning –E Content, Videos
Group Discussion Seminar – Assignment
Peer Learning
Self Study

98