Portfolio
CONTENT CREATION SMALL BUSINESS DESIGNER SOCIAL MEDIA MANAGER
About me
I’m Muskan Choudhary, a product design aspirant and small business owner
based in Surat. My journey blends creativity and discipline — shaped by
years of art leadership and being a state-level football player.
I founded Artistic World, a handmade product brand with over 600+ organic
orders on Instagram. With a strong eye for aesthetics and user needs, I aim
to design innovative, meaningful products that merge function with visual
appeal.
Please take a moment to explore my portfolio, where you'll find a curated
selection of my past work. if you are interested in working together or have
any inquiries, I would love to hear from you. Thank you for visiting my
portfolio!
@artisttic_world
+919998492339
muskan.choudhary0707@gmail.com
Education Expertise
SSC & HSC (2013–2025) Bachelor of Design (2025–2028) Video Editing
G.D. Goenka International School, Surat Anant National University, Ahmedabad Content Creation
Graphic Design
Experience
Social Media
Management
Trailblazer Consults Jet Set Travel Dream
Social Media Manager, Content Creator
Apr 2025 – Present
Social Media Content Manager
Apr 2025 – Present
Tools
Led marketing strategy and brand visibility Grew Instagram insights to 10K in 10 days with a Canva
initiatives. niche audience. Instagram
The Cake Story Artistic World
Social Media Manager Founder & Owner
Apr 2025 – Present Apr 2023 – Present
Increased reach to 45K in 3 weeks via strategic, Scaled D2C brand with 3.5K+ followers and
engaging content. 100K–200K monthly reach.
Project 01
Obtismart Chair
A sustainably crafted, multifunctional seating solution for
modern, mindful living.
Audience
Designers, WFH professionals, seniors,
policymakers
Key Features
Bamboo Desk:
Detachable, eco-friendly, smooth surface
Built-in Lighting:
For low-light focus
Power Panel:
USB + sockets
Ergonomic Support:
Cushioned organic fabric
Project 02
Dual-Function Serum Bottle
A practical, user-friendly design that blends skincare,
functionality, and luxury.
Design Aesthetic
Minimalist, modern, rounded with eco-materials
Benefits
Efficient:
Precise, no-waste application
Cooling:
Soothes and reduces puffiness
Hygienic:
Metal tip for clean, smooth use
Convenient:
Dual caps for flexible use
Project 03
SemiSmart Sensor System
A compact sensor that automates utilities in shared
spaces, reducing energy and water waste through real-
time detection.
Problem
Wasted water, power in hostels, hospitals, hotels
Solution
Smart automation for flushing, lights, AC
How It Works
1. Motion/Temperature detection
2. Auto-switches lights/AC/flush
3. App logs usage + saves data
Materials
Recycled ABS body
PIR + IR sensors
Wi-Fi/Bluetooth PCB
Project 04
SafeDrive AI
AI-based system that detects unlicensed and underage
drivers using facial, Aadhaar, and number plate
recognition
Problem
Underage, unlicensed driving = rising road accidents
Solution
AI-based id verification + facial recognition + Aadhaar match
Hardware Stack
Camera, IR sensor, Raspberry Pi, number plate scanner
Software
Facial recognition
Aadhaar verification
RTO dashboard
Artworks &
Drawing
Design is more than just visual appeal —
it’s a thoughtful and intentional response
to real-world challenges. It’s about
understanding people and their needs,
then translating that into visuals that
connect and inspire. Through my art, I
strive to create meaningful experiences
— whether it’s a hand-drawn illustration
that tells a story, a crafted brand identity,
or a design that brings both beauty and
purpose into someone’s space. My
creative process is rooted in empathy,
inclusivity, and the belief that design can
make everyday life more thoughtful,
engaging, and inspired. I aim to blend
aesthetics with function, creating work
that resonates deeply and leaves a
lasting impression.
Illustration
This collection showcases my love for storytelling
through expressive, thoughtfully crafted illustrations.
From playful characters to conceptual visuals, each
piece reflects detail, emotion, and color harmony. My
style leans towards a clean yet bold aesthetic. These
illustrations aren’t just visuals — they capture
moments, moods, and messages for social media,
branding, or personal expression.
Client Work 01
Trailblazer Consults
Marketing Executive – Social Media & Digital Strategy
Managing end-to-end digital marketing across three verticals:
Education, Tourism & Visa Services, General Services
I designed flyers and managed content for three Instagram
handles. By planning campaigns and maintaining brand
consistency, I boosted reach and engagement. My work
consistently earned team appreciation.
Client Work 02
Jet Set Travel Dreams
Brand & Social Media Designer
Tourism company with no prior digital presence
I rebranded the company’s visual identity to create a cohesive
and modern look across all platforms. Alongside designing
flyers and Instagram content, I focused on building a strong
aesthetic that aligned with the brand's goals. I established a
consistent content rhythm by strategically planning reels and
posts to keep the audience engaged. My efforts were rooted in
both creativity and growth-focused strategy. As a result, we
saw a significant organic increase in Instagram engagement,
attracted quality travel leads, and developed a strong,
recognizable brand presence that resonated with the target
audience.
Client Work 03
The Cake Story
Social Media Content Creator
Homegrown bakery focused on healthy & vegan treats
I shot, edited, and posted reels while scripting creative
concepts to present products effectively. By maintaining a
warm, inviting tone and staying trend-aware, I created high-
reach content. This led to increased customer inquiries and
helped build a loyal online audience.
Client Work 04
Diet Culture
Product Photographer & Flyer Designer
Health food brand by a certified dietician
I shot high-quality product photos and
designed flyers and visuals for marketing
campaigns. My work helped position the
brand as clean, reliable, and tasty while
elevating its visual identity. This boosted
engagement on meal promotions and
contributed to increased order volumes.
Client Work 05
Nirva foods llp
Project Coordinator
Nirva Foods LLP is a rising brand selling packaged water, with
plans to expand into food, beverages, and craft beer.
In this project, I served as the communication lead between
Nirva Foods LLP and our design team. My responsibilities
included gathering brand requirements, streamlining
feedback, and ensuring that the client’s vision was clearly
translated into the final design. While the logo was executed by
a fellow designer, I played a key role in project coordination
and creative direction alignment, contributing to a cohesive
and impactful brand identity. In addition to the logo, our
designer also developed a custom water bottle label for the
brand, further expanding its visual presence and consistency.
My Business
Artistic World
Started at 14 with free custom art, I built @artisttic_world
from scratch—offering affordable, personalized products.
In 2 years, I’ve fulfilled 600+ orders and earned ₹60K+,
turning my hobby into a growing small business.
Starting with zero investment, I faced the challenge of
managing custom orders while balancing time,
affordability, and quality. Despite these hurdles, I turned
my passion into a profitable venture by building a loyal
community through trust and consistency. Along the way, I
learned the art of branding, storytelling, and customer
care. A special highlight was gifting custom jewelry to
actress Parul Gulati — she wore it all day, making it a
proud and memorable moment for my small business.
Products
Handmade phone charms, beaded bracelets,
and home décor—each piece crafted with
love and personal touch. Affordable,
aesthetic, and fully customizable
Tulips Bow earrings Spider couple
bracelets
Lily Illustration Bow ribbon Heart locket 5*5 custom frame
wallet card keychain
Sports & Athletics
I’ve been a passionate football player since Grade 7,
representing my state at various levels and earning a
spot in the national team trials. Over the years, I’ve
played multiple roles on the field—including mid-
defender and goalkeeper—each teaching me valuable
lessons in strategy, teamwork, and resilience. One of my
most memorable moments was winning a crucial match
as a goalkeeper during a tense penalty shootout, a
performance that strengthened both my confidence and
leadership under pressure. In 11th grade, I had the honor
of representing my district in the Junior Girls Inter-District
Football Tournament. This achievement was recognized
with a feature in the local newspaper—an experience that
remains a proud milestone in my athletic journey.
Thankyou
