1 KK
1 KK
Submitted By
First Year
MBA-I (Finance)
Submitted To
AFFILIATED TO
(2024-20
DECLARATION
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Management Studies Career Development & Research, Ahmednagar declare that I have given all
original & valid data & information to the best of my knowledge in the desk research
project report under the guidance of Mrs. Poonam Tiwari Ma’am. I have prepared this report
independently and I have gathered all the relevant information personally. I have prepared this project
for partial fulfilment of MBA.
ACKNOWLEDGEMENT
I take this opportunity to express my sincere gratitude to everyone who has contributed to the
Successful completion of this MBA Desk Research Report titled “ The Steel Industry : A Desk
Research Analysis of TATA STEEL “
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This Report has not only widened my horizon as far as academies are concerned but also helped me to
enhance my knowledge. There are many people associated with this project without which this project
would not have been possible.
It is proud privilege to express our sincere gratitude to Dr. M. B. Mehta (Director, IMS
Ahmednagar) and Dr. Pronoti Telore (Head Of The Management, IMS Ahmednagar) for encouraging
and words of wisdom during report work;
We are thankful to our research guide Professor Poonam Tiwari for his valuable guidance, advice and
encouragement during the research work.
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Index
2. Industry Analysis 6
5. Financial Analysis 19
6. Market Analysis 22
8. Conclusion 29
9. References 30
Objectives
• Production Methods – Includes integrated steel plants (ISPs) (using raw materials) and mini-
mills (recycling scrap steel).
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• Energy-Intensive – High power consumption is needed for smelting and processing.
• Technology-Driven – Advances in automation, digitalization, and sustainable practices are
shaping the industry.
C. Scope :
• Infrastructure & Construction – Used in roads, bridges, buildings, and urban development.
• Automobile & Transportation – Essential for cars, railways, shipbuilding, and aerospace
industries.
• Manufacturing & Machinery – Supports industrial equipment, tools, and heavy machinery.
• Sustainability & Green Steel – Growing focus on eco-friendly production to reduce carbon
emissions
• Economic Growth & Urbanization – Steel is crucial for industrialization and the expansion of
cities.
Classification of Players
A. Leaders (Market Dominators) :
These companies are the top steel producers in India, with high production capacity, strong
financial performance, and a global presence.
1. Tata Steel – Established in 1907, Tata Steel is India's oldest steel company and one of the top
global producers. It operates integrated steel plants in Jamshedpur and Kalinganagar, focusing
on automotive, construction, and value-added steel products.
It has a strong presence in Europe and Southeast Asia.
2. JSW Steel – A part of the JSW Group, it is one of India's largest private steel companies,
known for its high-quality steel used in infrastructure, automobiles, and consumer goods. It
has plants in Karnataka, Maharashtra, and Tamil Nadu and is rapidly expanding globally.
3. Steel Authority of India Limited (SAIL) – A government-owned company and one of
India's largest steelmakers, SAIL operates major steel plants in Bhilai, Rourkela, Durgapur,
and Bokaro. It supplies steel for defense, railways, and large infrastructure projects.
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These companies are expanding their production capacity and market reach, competing with industry
leaders.
1. Mesco Steel – A mid-sized steel company based in Odisha, primarily producing pig iron and
long products used in construction and railway infrastructure.
2. Godawari Power & Ispat Ltd. (GPIL) – Specializes in sponge iron, billets, and ferroalloys,
supporting mid-sized steel plants and foundries in India.
3. Shyam Steel – A major producer of TMT bars, focusing on construction and real estate
sectors, mainly in Eastern and Northern India.
1. Bhushan Steel – Once a leading producer of high-end steel products, it faced insolvency due
to high debt and was acquired by Tata Steel in 2018 (now called Tata Steel BSL).
2. Essar Steel – Faced bankruptcy due to financial mismanagement and was acquired by
ArcelorMittal & Nippon Steel, which rebranded it as AM/NS India.
3. Electrosteel Steels – Struggled financially and was taken over by the Vedanta Group, which
is now reviving its operations.
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E. Emerging Players & Startups :
These companies focus on sustainable steel production, green energy, and technological innovations in
the industry.
1. Tata Steel’s Green Steel Initiative – Investing in low-carbon and hydrogen-based steel
production to make operations more sustainable.
2. Jindal Stainless Limited (JSL) – Expanding its focus on eco-friendly and high-end stainless
steel products.
3. New startups in recycled steel and alternative materials – Various startups are emerging in
steel recycling and green steel production to reduce waste and emissions.
Tata Steel has a strong domestic presence in India with operations spread across multiple
states. Its key geographic spread includes:
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2. Kalinganagar, Odisha – A modern steel plant with advanced technology.
3. Meramandali, Odisha – Previously Bhushan Steel, now part of Tata Steel.
4. Jharia, Jharkhand – Coke plant to support steelmaking operations.
5. Dhenkanal, Odisha – Major steel production hub under Tata Steel BSL.
6. Pune, Maharashtra – Automotive steel processing center.
7. Faridabad, Haryana – Steel service center.
8. Pantnagar, Uttarakhand – Steel tube manufacturing unit.
9. Bhubaneswar, Odisha – Advanced materials research facility.
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2. Click to Drive : Click to Drive is a digital platform for buying and selling commercial vehicles,
including those used in steel logistics. It offers:
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5. MESCO Steel 0.1%
Industry Analysis
Tata Steel, a leading global steel manufacturer, operates in 26 countries, including major facilities in
India, the Netherlands, and the UK. The company serves diverse industries such as automotive,
construction, engineering, and defense. However, it faces challenges, particularly in its European
operations. In the UK, the company is transitioning from traditional blast furnaces to electric arc
furnaces with a £500 million government subsidy, a move aimed at reducing carbon emissions but
expected to result in significant job losses. This transition aligns with global efforts toward cleaner
steel production, although the UK lags behind countries like Germany and Sweden in green steel
investments.
Additionally, the global steel industry is under pressure due to cheap Chinese steel imports, which
threaten domestic markets. Tata Steel's CEO has raised concerns that prolonged imports of
underpriced Chinese steel could impact investments in the Indian steel sector, despite strong local
demand. In response, the Indian government has launched anti-dumping investigations into steel
imports from countries like Vietnam.
To remain competitive, Tata Steel is investing in sustainable technologies such as electric arc
furnaces, which are expected to cut emissions by 75% once operational in 2027. However, these
furnaces primarily recycle scrap steel, raising concerns about the UK's ability to produce high-quality
virgin steel. The UK government is also exploring future technologies, including direct reduced iron
(DRI) with green hydrogen, to modernize the industry.
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1. T. V. Narendran – Chief Executive Officer & Managing Director
• T. V. Narendran serves as the CEO & MD of Tata Steel. He has been associated with the
company for over three decades, holding various leadership positions across multiple
geographies.
• His extensive experience spans marketing and sales, operations, and general management.
• Narendran played a pivotal role in the company's growth and expansion, particularly in the
Indian and Southeast Asian markets.
• He is also actively involved in various industry forums and has been instrumental in shaping
policies related to the steel industry.
• Koushik Chatterjee is the Executive Director and CFO of Tata Steel. Joining the company in
1995, he has held several key positions, including Vice President of Finance.
• Chatterjee oversees the company's financial strategy, risk management, and investor relations.
• He has been recognized for his contributions to finance and has played a significant role in
various mergers and acquisitions, contributing to Tata Steel's global footprint.
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• Anand Sen serves as the President of Total Quality Management and Steel Business at Tata
Steel.
• Since joining the company in 1981, he has held various positions in marketing, manufacturing,
and quality assurance.
• Sen is responsible for driving excellence in quality management and oversees the steel
business's operational aspects.
• His leadership has been crucial in implementing best practices and maintaining highquality
standards across the company's operations.
• Atrayee Sanyal is the Vice President of Human Resource Management at Tata Steel.
• With a career spanning over two decades in the company, she has experience in various facets of
human resources, including talent management, organizational development, and employee
relations.
• Sanyal plays a key role in shaping the company's HR policies and fostering a culture of
inclusivity and continuous learning.
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CSR Policy Of Tata Steels
Tata Steel's CSR policy ensures that at least 2% of its average net profit before taxes for each of the
last three years is earmarked for CSR activities, aligning with the Tata Group's mission to improve
the quality of life for communities it serves.
The company's CSR governance involves a multi-tier structure, leveraging the CSR & Sustainability
Committee and collaborating with credible organizations to ensure impactful outcomes.
• Tata Code of Conduct (TCoC): Ethical framework ensuring fair business practices.
• Diversity & Inclusion Policies: Programs like ‘Women@TataSteel’ to promote gender
diversity.
• Independent Board & ESG Integration: Ensures sustainability in business decisions.
• Whistleblower Policy: Encourages reporting of unethical activities. • Supplier Code of
Conduct: Ensures fair and ethical supply chain management.
• Education Initiatives:
• Healthcare Programs:
• Tata Steel Rural Development Society (TSRDS) provides healthcare in remote areas.
• Tata Steel integrates sustainability
• Social responsibility into its core business, ensuring long-term impact.
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External Enviroment Controlling
Ministry for Steel Industry
The Ministry of Steel is the central authority responsible for the planning and development of the iron
and steel industry in India. Its key functions include:
1. Policy Formulation: Developing policies related to production, pricing, distribution, import,
and export of iron, steel, and ferro alloys.
2. Environmental Management: Promoting energy efficiency and environmental management
within the iron and steel sector, in coordination with the Ministry of Environment, Forest and
Climate Change (MoEF&CC).
Regulatory Policies
1. National Level:
• Production Linked Incentive (PLI) Scheme for Specialty Steel: Introduced to promote the
manufacturing of specialty steel within the country, the scheme anticipates an additional
investment of approximately ₹29,500 crores and the creation of around 25 million tonnes of
specialty steel capacity.
• Domestically Manufactured Iron & Steel Products (DMI&SP) Policy: This policy
mandates preference to domestically manufactured iron and steel products in government
procurement, aiming to boost local manufacturing and reduce import dependency.
2. State Level:
• Environmental Clearances: Ensuring that new and expanding steel plants comply with
environmental regulations as stipulated under the Environment Protection Act (EPA) and related
rules enacted by the MoEF&CC.
• Infrastructure Development: Providing necessary infrastructure support such as land
allocation, water supply, and transportation facilities to support the establishment and expansion
of steel plants.
3. Global Level :
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Key Domestic Factors Affecting Steel Industry
The Indian steel industry is influenced by various domestic factors and government initiatives aimed
at promoting growth and sustainability.
1. Import Restrictions: The Indian government has imposed restrictions on imports of certain
steel products to protect domestic manufacturers. For instance, limitations on low-ash
metallurgical coke imports have raised concerns among major producers like ArcelorMittal
Nippon Steel India, which relies on high-quality coke for steel production. These restrictions
could lead to reduced production and delays in expansion plans.
2. Global Trade Dynamics: U.S. tariffs on steel and aluminum imports have altered global
trade patterns, leading to an influx of cheaper steel into India from countries like China, South
Korea, and Japan. This increased supply has pressured domestic prices, challenging local
steelmakers.
3. Domestic Demand Fluctuations: Slowdowns in construction activity and delays in
government infrastructure projects have weakened domestic steel demand. This, coupled with
rising imports, has impacted the profitability of companies like JSW
Steel, which reported a significant drop in third-quarter profits due to lower prices and
subdued demand.
1. Domestically Manufactured Iron & Steel Products (DMI&SP) Policy: This policy
mandates preference for domestically produced iron and steel in government procurement,
encouraging local manufacturing and reducing reliance on imports.
2. Production-Linked Incentive (PLI) Scheme for Specialty Steel: The government has
introduced a PLI scheme to boost the production of specialty steel within the country. This
scheme aims to attract significant investments, enhance capacity, and generate employment in
the sector.
3. Green Steel Mission: With an estimated outlay of ₹15,000 crore, this mission seeks to help
the steel industry reduce carbon emissions. It includes incentives for adopting renewable
energy and mandates for government agencies to purchase green steel, promoting
environmental sustainability.
4. Skill Development Initiatives: The National Policy on Skill Development focuses on
creating a skilled workforce to meet industry requirements, including the steel sector. This
policy aims to enhance employability and productivity through targeted training programs.
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Financial Aspects
Income Statements
Here's a
Particulars (₹ in FY 2024 FY 2023 FY 2022 FY 2021 FY 2020
Crores)
Revenue from 2,41,636.25 1,54,719.28 1,57,669.02
2,27,296.20 2,42,326.87
Operations
Other Income 1,808.85 1,037.48 784.89 895.60 1,222.94
Balance Sheet
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Long Term 0.00 0.00 0.00 0.00 0.00
Borrowings
Short Term 0.00 1,003.45 9,128.92 315.80 7,857.27
Borrowings
Secured Loans
Unsecured Loans
Deferred Tax
Liability
- Deferred Tax 14,569.96 15,073.13 14,763.63 14,466.71 11,082.98
Liability
Total Non-Current 57,300.01 54,295.42 42,887.63 56,013.21 44,958.14
Liabilities
Total Current 50,640.40 51,791.43 53,664.83 30,067.60 30,871.30
Liabilities
Total Liabilities 2,45,634.06 2,42,695.73 2,21,986.22 1,80,490.93 1,50,392.56
Total Non-Current 2,08,869.15 2,02,115.02 1,90,696.65 1,51,216.53 1,30,383.37
Assets
Total Current 36,764.91 40,515.33 31,289.57 28,890.78 19,959.03
Assets
Total Assets 2,45,634.06 2,42,695.73 2,21,986.22 1,80,490.93 1,50,392.56
Total Debt 40,557.43 38,866.93 32,275.47 33,305.09 43,697.87
Contingent 42,472.02 36,375.67 31,783.19 29,526.56 26,660.35
Liabilities
Book Value (₹) 10.90 11.12 101.93 78.53 65.23
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Financial Analysis
Here's a table summarizing the financial performance of Tata Steel for the fiscal year ending March
31, 2024, based on available data:
Financial Metric FY 2023-24
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• In June 2018, Tata Steel and thyssenkrupp AG signed definitive agreements to merge their
European steel operations into a 50/50 joint venture named thyssenkrupp Tata Steel BV.
• This initiative aimed to create a leading European flat steel producer.
• However, in 2019, the European Commission blocked the merger due to concerns over reduced
competition and potential price increases for consumers.
• Tata Steel Mining Limited: Merged effective September 1, 2023, with an annual turnover of
₹5,000 crore in FY23.
• Tata Steel Long Products Limited: Merged effective November 15, 2023, with an annual
turnover of ₹7,464 crore in FY23.
• S&T Mining Company Limited: Merged effective December 1, 2023.
• The Tinplate Company of India Limited: Merged effective January 15, 2024, with an annual
turnover of ₹3,983 crore in FY23.
• Tata Metaliks Limited: Merged effective February 1, 2024, with an annual turnover of ₹3,260
crore in FY23.
These mergers, totaling an annual turnover of approximately ₹19,700 crore in FY23, aim to
consolidate downstream operations and enhance value-added segments by leveraging Tata Steel’s
extensive marketing and sales network.
3.Business Cooperation Agreement with A&B Global Mining
(2023):
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• In April 2023, Tata Steel entered into a business cooperation agreement with A&B Global
Mining Pvt. Ltd. (ABGM).
• This partnership focuses on exploring new business development opportunities and delivering
mine technical services, including exploration, resource evaluation, mine planning,
digitalization, and clean energy solutions.
• The collaboration aims to provide integrated business solutions to the global mining industry.
These strategic initiatives reflect Tata Steel's efforts to strengthen its position in the global steel industry
through consolidation, strategic partnerships, and operational efficiency.
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-
This trial demonstrated the potential to reduce coke usage by 10%, leading to a 7-10% decrease
in CO₂ emissions per ton of crude steel produced.
• HIsarna Ironmaking Process:
- Tata Steel has developed the HIsarna process, which allows for the direct conversion of iron ore
into liquid iron without the need for preprocessing into sinter or pellets.
- This method is more energy-efficient and has a lower carbon footprint compared to traditional
processes.
• Electric Arc Furnace Installation:
- As part of its decarbonization strategy, Tata Steel has signed a contract with Tenova to install an
electric arc furnace at its Port Talbot plant in Wales.
- This furnace will produce steel from scrap, aiming to reduce carbon emissions by 90%,
equivalent to 5 million tonnes of CO₂ annually.
2. Digital Transformation :
• Industry 4.0 Adoption:
-
Since 2016, Tata Steel has embraced Industry 4.0, establishing a Digital Value Assessment Team
to align business and technology initiatives.
- This approach has fostered a technology-first mindset across the organization.
• Digital Twin Technology:
- The company is investing in digital twin technology, creating simulated digital replicas of its
factories through real-time analytics.
- This initiative aims to develop data-driven "smart factories," enhancing operational efficiency
and agility. • Virtual Reality (VR) in Training:
- Collaborating with Steel Sim VR and Varjo, Tata Steel is utilizing VR to revolutionize industrial
training, promoting a safer and more efficient future for steel production.
• In 2019, Tata Steel announced plans to cut 3,000 jobs across its European operations, including
the UK and the Netherlands, citing challenges such as surplus capacity and high costs.
• This decision led to tensions with labor unions, who sought discussions to address the potential
impact on workers.
3. Industrial Accidents :
• The company has also faced industrial conflicts arising from workplace safety concerns.
Notably, in July 2012, Tata Steel was fined £500,000 following the death of a worker, Kevin
Downey, at the Port Talbot plant in 2006.
• The incident highlighted significant safety lapses and contributed to strained relations between
the workforce and management.
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swiftly to market fluctuations. Moreover, 3D printing and advanced metallurgical research will
contribute to the development of high-strength, lightweight steel alloys, catering to industries such as
aerospace, automotive, and construction.
Global demand for steel will remain strong, particularly in emerging economies where urbanization and
infrastructure development continue to drive consumption. However, geopolitical tensions, trade
policies, and supply chain disruptions could create volatility in the industry. Countries with abundant
access to raw materials and energy-efficient technologies will likely dominate the global market.
Furthermore, recycling and circular economy practices will become integral to the industry's future, as
scrap-based steel production offers both economic and environmental benefits.
In conclusion, the steel industry is set for a dynamic evolution marked by sustainability, digital
transformation, and shifting geopolitical landscapes. Companies that adapt to these changes through
innovation and strategic investments will thrive, while those resistant to transformation may struggle to
remain competitive. The future of steel will be defined not just by production capacity but by
efficiency, environmental responsibility, and technological adaptability.
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Conclusion
• Tata Steel is one of the leading steel companies in India and globally, playing a key role in
infrastructure, manufacturing, and economic growth.
• The company has a strong domestic presence with advanced production facilities and a focus
on high-quality steel products.
• Tata Steel continuously invests in new technologies, including green steel production and
digital transformation, to stay competitive in the evolving market.
• The company follows strong corporate governance, ethical business practices, and corporate
social responsibility (CSR) initiatives to contribute to society.
• Financial performance analysis shows the company’s strengths and challenges, with a focus
on long-term growth and sustainability.
• Tata Steel faces challenges such as global competition, labor unrest, and fluctuations in raw
material prices, but its strategies help overcome these issues.
• The future of Tata Steel looks promising with its focus on innovation, sustainability, and
expansion into emerging markets.
• With increasing demand for steel and government support for the industry, Tata Steel is well-
positioned to remain a market leader in the coming years.
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•
References
•
• www.tatasteel.com
• en.wikipedia.org trendlyne.com
• https://www.linkedin.com/
• https://www.reuters.com/
www.chatgpt.com
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