Reasons for Choosing the Product:

The perfume industry is buzzing with all sorts of brands, from high-end
luxury to affordable options. This mix makes it a really interesting area to
explore. Perfumes attract a wide range of people, regardless of age or
gender, which shows just how appealing they are. Recently, the industry
has been growing a lot, thanks to more folks focusing on personal
grooming and wanting to express themselves.

A bunch of factors influence fragrances, like culture, location, and trends.

This diversity not only makes perfumes appealing but also adds depth to
the study of how they fit into our social and cultural lives. Many people
find that certain scents trigger strong memories or emotions, often
reminding them of special moments or luxurious experiences. This
highlights the deep connection between smell and memory.

Perfumes are commonly linked to luxury, elegance, and status, making

them feel like premium products. Their worth is tied to the unique and
emotional experiences they provide. With the perfume industry worth
billions, it’s quite a profitable market. The production costs are relatively
low compared to what they sell for, leading to great profit margins. Luxury
brands, in particular, tend to charge more, using their prestige and
exclusivity to justify the price tags.

When picking out fragrances, consumers usually go for those that match
their personality, mood, and lifestyle, making perfumes an interesting
topic for looking at shopping habits. The marketing strategies of different
brands often target specific feelings. For instance, some perfumes aim to
attract confident, assertive people, while others convey softer, romantic
vibes. This kind of strategic approach not only sways buying choices but
also reflects larger societal themes around identity and self-image.

5 competitive Brands and their USP’s:

When exploring the market for natural perfumes, several brands stand out for their
commitment to using non-toxic, organic, and eco-friendly ingredients

1. Abel:

Frances Shoemack, a former winemaker, defied the odds by successfully

launching her first 100% natural fragrance in Amsterdam. This was in
2013, when many believed it wasn’t possible to create a luxury perfume
using only natural ingredients.
Frances’s radical thinking and determination convinced fellow conspirator,
master perfumer Isaac Sinclair, to join her on this mission. In the decade
since, they’ve paved a roadmap for modern, natural fragrances not reliant
on harsh petrochemicals.

Today, Abel is based in Wellington, New Zealand, with global distribution

and worldwide acclaim. Operating across oceans, we create forward-
thinking natural fragrances made in good conscience.

USP Of Abel:

1. FSC Compostable Packaging [Forest Stewardship Council]

All components of your Abel box can be recycled via your local paper
recycling programme or home compost. Our FSC-certified paper comes
from regenerative forests sympathetic to indigenous sacred sites, where
the forest owner is required to employ local workers, provide training,
safety equipment, and a fair salary.

2. Vegan and Cruelty free

The entire Abel collection is Vegan Society certified. This means all of our
products and 100% of the ingredients used have been independently
verified as containing no animal ingredients or by-products throughout
the manufacturing process, as well as being cruelty-free.

3. VIVOMER CAPS

Our fully home-compostable perfume caps are made from a plastic

alternative, Vivomer. This innovative biotechnology material is stable in
use but biodegrades within 20 weeks when returned to nature. Made from
microbes that enzymatically break down with the soil, these caps are a
fully circular solution to plastic waste. Our room spray caps are made of
plastic due to sourcing constraints, but we have a solution for phasing
these out.

4. Low carbon shipping

Currently, 100% of our New Zealand orders are shipped carbon neutral,
and over 60% of our European orders are, too. Where there is an
opportunity to reduce our carbon footprint, we take it.
 2. Forest Essentials

Forest Essentials is an authentic, traditional skincare brand with its

foundations in the ancient science of Ayurveda. A pioneer of Luxurious
Ayurveda, today it has become the quintessential Indian beauty brand that
combines the ancient beauty rituals of Ayurveda with a stylish, modern
aesthetic for a more relevant emphasis on efficacy, sensorial experience and
pleasure of usage.
The secrets to flawless skin and ageless beauty have been known to
Indian physicians for over six thousand years, preserved in one of the
world’s oldest systems of health care and healing, known as ‘Ayurveda’
or ‘Knowledge of Life’. Ayurveda works on four levels – body, breath,
mind, and spirit – it is only when all these are in perfect harmony that
you radiate not only outer but also inner beauty.

USP Of Forest Essentials:

1. Women's Economic Empowerment

The first factory, situated in the remote village of Lodsi, Uttarakhand,
manufactures soaps, Ubtans, and cold-pressed oils, all processes that
are labour intensive. Being the only factory at the locale, it has
provided employment opportunities to the local population and long-
term self-sustenance. Women have traditionally not been allowed to
work in these circumstances; by providing jobs to the local women, we
are proud to have contributed to their economic and social
empowerment.

2. An Ecologically Conscious Environment

As much as possible, The ingredients are sourced from local farmers
who use environmentally sound farming practices and the company
also has an organic farm in their factory at Lodsi, where high quality
plants and herbs are grown and are constantly looking at ways to
reduce our carbon footprint by focusing on using renewable plant
sources in our products. Its manufacturing facilities are world-class,
with pharmaceutical-grade production standards and green factories
by design.

3. Social Contribution
The organization strongly advocates for health and hygiene not just
within the factory and workplace but also as a fundamental component
of the employees' lifestyles. To support this commitment, they provide
hygiene products to factory workers, allowing them to incorporate
proper hygiene practices into their daily routines and those of their
 families. This initiative aims to enhance the overall quality and
standards of hygiene in the surrounding community over time.

3. बूँद | Boond

Boond was started by siblings Krati and Varun during the 2021
lockdowns when they saw how tough things were for the artisans and
perfumeries back in their hometown of Kannauj. They wanted to bring
back the old tradition of Indian perfume making, help out the local
artisans, and share Indian fragrances with the rest of the world.

USP Of Boond:

1. Reviving an ancient Indian perfumery

The brand specializes in handcrafted fragrances using the ancient Deg-
bhapka technique of slow distillation, resulting in pure, natural, and
alcohol-free scents suitable for perfumes, candles, diffusers, and
soaps. While natural fragrances were popular for centuries, their
appeal waned in the 1990s due to the rise of cheaper alcohol-based
perfumes from marketing-heavy brands. This decline has affected the
natural fragrance industry in Kannauj. With बूँद | Boond, the brand
aims to revive the ancient art of Indian perfume-making and restore
the significance of natural fragrances.

2. Supporting artisans and local communities

The organization is an artisan-led brand, with every element of a बूँद |
Boond box crafted by skilled artisans. Perfumery artisans create the
perfumes by sourcing ingredients and overseeing the slow distillation
process. The handmade packaging uses recycled paper and features artisan
screen printing. Each box includes a locally stitched pouch and a note or
poem handwritten by local school teachers for extra income.

3. Ensuring sustainability

Boond is aware of its responsibility to protect the environment. The raw

materials are locally sourced, and production is free of chemical waste. The
packaging is completely plastic-free and made from handmade paper crafted
from recycled cotton scraps. A large part of our team is fully remote.
4. 5 SENS

At 5 SENS, we believe in a little serendipity. From the brand's

conception to its coming-of-age, the number 5 has been
omnipresent: 5 days spent inspired in Paris, the 5th company of our
Founder’s entrepreneur journey, and 5 core eau de perfumes that
strive to ignite all 5 senses. What’s more, the number 5 is tied to
mercury - representing spiritual growth, self-confidence, and the
senses. Here’s to a brand founded on love, trust, and some magic.

USP Of 5 SENS:

1. Avoid single-use plastic anywhere we can. Our packaging is

made entirely from glass, wood, and PCR (post-consumer
recycled) plastic.

2. Reducing emissions in our manufacturing process by using cullet

(scrap) that melts at a lower temperature.

3. All 5 SENS fragrances are formulated without certain ingredients

that are potentially harmful to human health and the
environment, including phthalates, formaldehyde or
formaldehyde releasers, oxybenzone and octinoxate,
hydroquinone, triclosan, coal tar, methylisothiazolinone and
methylchloroisothiazolinone, insoluble plastic microbeads, and
more.
4. We use glass for our fragrance bottles that can be upcycled and
recycled, recyclable wood for the caps, 35% post-consumer
recycled (PCR) plastic for the inner caps, and fully recyclable
paperboard for the outer carton packaging.
 5. Henry Rose

To create Henry Rose, founder and actress Michelle Pfeiffer worked with both
the Environmental Working Group and the Cradle to Cradle Products
Innovation Institute to ensure that the fine fragrances met the highest
standards in health, sustainability, transparency, and manufacturing.

With unwavering perseverance and passion, Michelle eventually found the

right partner in International Flavors & Fragrances (IFF). Henry Rose was
launched in 2019 as the first collection of genderless fine fragrances with an
unprecedented 100% ingredient transparency.

USP Of Henry Rose:

1. Environmental Responsibility

The organization is committed to doing the very best for the planet. It's
an ongoing effort that starts with sourcing materials from sustainable
or renewable resources wherever possible. Their packaging considers
all points of its product lifecycle right from the start.

2. Social Responsibility

They partner with Breast Cancer Prevention Partners (BCPP) to give

back a portion of all proceeds to research and advocacy around toxic
chemicals in personal care.

As part of their efforts, BCPP created a project, the Campaign for Safe
Cosmetics, which works to protect the health of consumers, workers,
and the environment through public education and engagement,
corporate accountability, and legislative advocacy designed to
 eliminate dangerous chemicals linked to adverse health impacts from
cosmetics and personal care products.

MARKETING MIX

PRODUCT:

NAME

LOGO

TAGLINE

FEATURES OF PRODUCT AND RANGES:

 100% Natural Ingredients: Made from organic essential oils and plant-based extracts.
 Chemical-Free: No synthetic fragrances, parabens, or harmful chemicals.
 Sustainable Packaging: Eco-friendly, recyclable, and biodegradable materials.
 Long-Lasting Scents: Crafted with high-quality essential oils for extended fragrance
retention.
 Cruelty-Free and Vegan: Not tested on animals and free from animal-derived
ingredients.
 Handcrafted in Small Batches: Ensuring premium quality and unique scent profiles.
 Customizable Options: Personalized blends tailored to individual preferences
 Alcohol-Free Options: Suitable for sensitive skin and religious preferences.
 Therapeutic Benefits: Infused with essential oils known for their calming and uplifting
properties.
 Unisex Fragrances: Gender-neutral options catering to all preferences.
 Eco-Conscious Production: Low carbon footprint, sustainable sourcing, and fair trade
ingredients.
 Hypoallergenic Formulas: Ideal for individuals with sensitive skin or allergies.
 Refillable Bottles: Encouraging sustainability and reducing waste.
 Anti-pollution properties: Ingredients that help protect the skin from environmental
stressors.
 Biodegradable Fragrance Blends: Ensuring minimal impact on nature.
 Mood-Enhancing Scents: Designed to improve relaxation, focus, and energy levels.
 Seasonal and Limited Edition Scents: Unique blends inspired by different seasons and
trends.
 Essential Oil Roll-Ons: Portable and easy-to-use fragrance application for on-the-go
freshness.
  Water-Based Formulas: Offering a lighter, skin-friendly alternative to traditional
perfumes.
 Multi-Purpose Usage: It can be used as a body fragrance, linen spray, or even
aromatherapy mist.

Packaging Levels
Primary Packaging

Primary packaging is the first level of protection and presentation for the perfume. It includes:

 Glass Perfume Bottles: Made from high-quality, recyclable glass to preserve fragrance
integrity and reduce environmental impact.
 Minimalist, Eco-Friendly Labels: Printed on biodegradable paper using non-toxic, soy-
based inks.
 Secure Spray Nozzles and Droppers: Designed for precise application and leak-proof
storage.
 Roll-On Applicators (for Essential Oil Blends): Travel-friendly and easy to use for
targeted scent application.

Secondary Packaging

Secondary packaging enhances product presentation and adds layer of protection:

 Recyclable Paper or Cardboard Boxes: Designed with elegant, nature-inspired artwork

to reflect the brand’s eco-friendly ethos.
 Customizable Packaging for Gift Sets and Seasonal Editions: Specially designed
boxes with personalized messages and premium finishes.
 Use of Soy-Based Inks for Printing: Ensuring sustainability and minimizing
environmental impact.
 Cotton or Hemp Pouches: Reusable fabric pouches for select collections, reducing
reliance on disposable packaging.

Tertiary Packaging

Tertiary packaging is used for bulk transportation and retail distribution:

 Sustainable Shipping Boxes: Made from recycled cardboard, ensuring safe transit while
being environmentally friendly.
 Biodegradable Packing Peanuts and Protective Wraps: Providing cushioning without
contributing to plastic waste.
 Bulk Packaging for Wholesale Distribution: Eco-friendly cartons with clear labeling
for easy handling.
  Return-and-Refill Program: Encouraging customers to return empty bottles for
refilling, reducing waste and promoting sustainability.

Labeling
Proper labeling is crucial for branding, regulatory compliance, and customer transparency.

Label Components:

 Brand Name & Logo: Displayed to enhance brand recognition.

 Product Name & Fragrance Type: Indicate the specific scent blend (e.g., "Lavender
Bliss").
 Ingredient List: Highlighting natural components used in the formulation.
 Usage Instructions: Guidelines on how to apply and store the perfume for longevity.
 Allergy & Sensitivity Warnings: Noting any potential allergens, such as citrus or floral
extracts.
 Certifications & Claims: Displaying eco-friendly, cruelty-free, vegan, and organic
certifications.
 Batch Number & Expiry Date: Ensuring product traceability and safety.
 Volume Indication: Mentioning the quantity (e.g., 50ml, 100ml).
 Sustainability Information: Encouraging bottle recycling and refill options.
 Contact Information & Website: Providing customer support details for inquiries.

PRICE

FACTORS AFFECTING PRICE

COMPETITOR PRICE

PRICE OF PRODUCT