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Jad

The document outlines the production design elements, including a color palette of lavender, peach, and royal blue for set dressing and props across various locations. It details on-location set dressing for specific episodes, lighting requirements, and graphic design components such as title cards, segment transitions, and overlays. Additionally, it includes deliverables and templates for design assets, ensuring consistency in branding and visual presentation.

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Diana Obeid
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18 views3 pages

Jad

The document outlines the production design elements, including a color palette of lavender, peach, and royal blue for set dressing and props across various locations. It details on-location set dressing for specific episodes, lighting requirements, and graphic design components such as title cards, segment transitions, and overlays. Additionally, it includes deliverables and templates for design assets, ensuring consistency in branding and visual presentation.

Uploaded by

Diana Obeid
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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PRODUCTION DESIGN

1. Color Palette
 Lavender – #C8A2C8 (warm backgrounds, gels)
 Peach – #FFCBA4 (highlights, props, banners)
 Royal Blue – #0050D0 (outlines, text, signage)

2. On-Location Set Dressing & Props


(All branding assets travel; no studio cut-aways.)
Episode 1 Trends
• ALO Store (Downtown)
 Lavender-gel uplight on mirrors
 Peach drapes on racks
 Royal-blue “TRY ME” neon sign
• Pilates Studio (Hamra)
 Mats & towels in palette colors
 Branded water bottles & sweatbands
 Pop-up royal-blue A-frame welcome sign
• Matcha Café (Saifi)
 Peach menus; lavender matcha cups
 Royal-blue chalkboard headers
 Per-Episode Adaptation
1. Trend-Specific Props (pottery aprons, e-bike flags, VR
banners)
2. Portable Branding Kit
– A-frames, decals, menu cards in palette
– Color-coded items (mic windscreens, score cards)
3. Accent Lighting: battery LEDs + pastel gels

3. Lighting
 Key LED Panel (diffused)
 Fill LED Panel or Reflector
 Back/Kicker LED (lavender/peach gel)
 Practical Accent Lights (venue lamps + gelled puck lights)
 Camera-Mounted LED Pad

GRAPHICS
1. Title Card & Logo Animation
Openers: lavender gradient → peach sparkle reveal
Logo “Stitch-On”: digital ribbon effect
Typography: bold sans-serif (EN) + Arabic “‫ ”ع أيامكون‬in royal
blue

2. Segment Transitions
 Wipe: solid peach panel slides in
 Icons: hand-drawn, trend-specific (mat, cup, hanger, pottery
wheel, etc.) in royal blue
 SFX: quick “zip” + playful “boing”

3. Overlays & Lower Thirds


Opinion/Grade Panels: vintage-notebook style with color-bar
headers
Lower Thirds: slide-up + page-turn ripple, legible over live
footage

4. Deliverables & Templates


Style Guide PDF: palette swatches, hex/RGB codes, typography,
motion specs
-After Effects Comps (.aep):
– Title/Logo animation
– Transition rig
– Overlay templates
* Design Assets:
– Editable A-frame files (InDesign/Photoshop)
– Chalkboard/menu-card templates (InDesign

Logo Concept:

Color shades:

Peach – #FFCBA4

Royal Blue – #0050D0

Lavender – #C8A2C8

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