Project on Samsung India Electronics Ltd.
a) Brief History
Samsung was founded in 1938 in South Korea. Initially a trading company, it entered the electronics
market in the late 1960s. Samsung India was established in 1995 and has since become one of the
top consumer electronics brands in India, offering a wide range of products and innovations tailored
to Indian consumers.
b) Mission Statement
"To inspire the world with innovative technologies, products, and design that enrich people's lives
and contribute to social prosperity by creating a new future."
c) Names of Its Top-Level Officials
- Mr. J.B. Park - President & CEO, Samsung Southwest Asia
- Mr. Ken Kang - President & CEO, Samsung India
- Mr. Raju Pullan - Senior Vice President, Consumer Electronics Business
d) Details of the Products Manufactured and Marketed
Samsung offers a broad portfolio:
- Home Appliances: Refrigerators, Washing Machines, Microwave Ovens, Air Conditioners
- Consumer Electronics: Smart TVs, Audio Systems
- Mobile Devices: Smartphones, Tablets, Smartwatches
- IT Products: Monitors, Laptops, SSDs, Memory cards
- Digital Solutions: SmartThings (IoT platform), Knox Security
e) Brand Name, Brand Mark, and Standardization Mark
- Brand Name: Samsung
- Brand Mark: The blue "SAMSUNG" logo, simple and clean
- Standardization Marks:
- BIS (Bureau of Indian Standards)
- BEE Energy Rating
- Eco-labels on energy-efficient models
f) Market Standing
Samsung is one of the top two smartphone brands in India and holds a strong position in TVs,
refrigerators, and air conditioners. It is known for premium quality, innovation, and customer
satisfaction.
g) Types of Sales Promotional Techniques Used
- Newspaper and Magazine Ads
- Festival Offers (e.g., "Samsung Smart India Sale" during Diwali)
- Buy-back and exchange offers
- No-cost EMI and cashbacks
- Celebrity endorsements (e.g., Shahrukh Khan for Galaxy series)
[Paste printed advertisements or take photos of current newspaper ads]
h) Labelling of Its Products
Samsung product labels include:
- Model Number and Product Type
- Technical specifications
- Energy Star Rating (on appliances)
- Warranty Information
- Country of Origin
- BIS certification number
[Paste actual product labels or printed photos of Samsung washing machine, refrigerator, etc.]
i) Innovations Made and Future Plans
Innovations:
- SmartThings - home automation platform
- Bespoke Refrigerators - customizable colors
- EcoBubble & AI Control in washing machines
- QLED and Neo QLED TVs with AI upscaling
Future Plans:
- Expand AI and IoT integration
- Increase local manufacturing (Make in India)
- Introduce eco-friendly products and packaging
- Develop 5G and smart device ecosystems
j) Kinds of Risks Faced
- Market competition
- Global supply chain challenges
- Technological changes
- Data privacy & cybersecurity issues
- Regulatory risks and taxes
k) Comment on the Social Responsibility Pursued
Samsung runs several CSR programs:
- Samsung Smart Class (Digital education in government schools)
- Samsung Innovation Campus (Youth skill development)
- E-waste recycling initiatives
- Health & sanitation programs
- Active support in disaster relief efforts
l) Type of Organizational Structure Followed
Samsung follows a divisional organizational structure with business divisions like mobile, consumer
electronics, and semiconductors. Each division has its own leadership and operational team but
reports to a central executive body.
r) Customer Support Services Provided
- 24/7 Toll-free helpline
- Samsung Care+ (extended warranty and damage protection)
- Live Chat and WhatsApp support
- Service Center locator via website/app
- Doorstep repair services
- Online service booking & tracking
