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Stu Kent

This document is a Certificate of Completion awarded to Roy S for successfully completing a Digital Marketing Simternship on June 20, 2023. It highlights the skills and experiences gained, including keyword optimization, budget allocation, campaign performance evaluation, and A/B testing. The certificate signifies proficiency in various digital marketing strategies and tools.

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Roy Sathyadevan
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13 views1 page

Stu Kent

This document is a Certificate of Completion awarded to Roy S for successfully completing a Digital Marketing Simternship on June 20, 2023. It highlights the skills and experiences gained, including keyword optimization, budget allocation, campaign performance evaluation, and A/B testing. The certificate signifies proficiency in various digital marketing strategies and tools.

Uploaded by

Roy Sathyadevan
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Certificate of Completion

This Certificate is presented to

Roy S
Digital Marketing Simternship
Completed on: June 20, 2023

This certificate signifies experience:

• Strategically selecting, prioritizing, and • Effectively allocating a budget to maximize


optimizing keywords profits
• Interpreting vanity metrics (impressions and • Optimizing landing pages
clicks) when evaluating the value of a • Utilizing digital tools and tactics to improve
campaign campaign performance
• Calculating and using KPIs, including ROI, and • Effectively organizing, creating, and optimizing
knowing when to prioritize these metrics search, display (interest-based, remarketing),
• Performing A/B testing to identify the best and shopping ads
approach for retargeting

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