(eBook PDF) Business Driven Information Systems

7th Edition By Paige Baltzan download

https://ebooksecure.com/product/ebook-pdf-business-driven-
information-systems-7th-edition-by-paige-baltzan/

Download more ebook instantly today - get yours now at ebooksecure.com

 Recommended digital products (PDF, EPUB, MOBI) that
you can download immediately if you are interested.

BUSINESS DRIVEN INFORMATION SYSTEMS 7th Edition Paige

Baltzan - eBook PDF

https://ebooksecure.com/download/business-driven-information-systems-
ebook-pdf-2/

ebooksecure.com

(eBook PDF) Business Driven Information Systems 5th by

Paige Baltzan

https://ebooksecure.com/product/ebook-pdf-business-driven-information-
systems-5th-by-paige-baltzan/

ebooksecure.com

(eBook PDF) Business Driven Information Systems 6 Edition

by Paige Baltzan

https://ebooksecure.com/product/ebook-pdf-business-driven-information-
systems-6-edition-by-paige-baltzan/

ebooksecure.com

Chemistry Module III Inorganic Chemistry for IIT JEE main

and advanced Vineet Agarwal McGraw Hill Education - eBook
PDF
https://ebooksecure.com/download/chemistry-module-iii-inorganic-
chemistry-for-iit-jee-main-and-advanced-vineet-agarwal-mcgraw-hill-
education-ebook-pdf/
ebooksecure.com
(eBook PDF) The Modern Middle East 4th by James L. Gelvin

https://ebooksecure.com/product/ebook-pdf-the-modern-middle-east-4th-
by-james-l-gelvin/

ebooksecure.com

(eBook PDF) Renewable Energy: Power for a Sustainable

Future 4th Edition

https://ebooksecure.com/product/ebook-pdf-renewable-energy-power-for-
a-sustainable-future-4th-edition/

ebooksecure.com

International Business: Competing in the Global

Marketplace 12th Edition - eBook PDF

https://ebooksecure.com/download/international-business-competing-in-
the-global-marketplace-ebook-pdf/

ebooksecure.com

(eBook PDF) Blackstone's Statutes on Employment Law

2020-2021 (Blackstone's Statute Series) 30th Edition

https://ebooksecure.com/product/ebook-pdf-blackstones-statutes-on-
employment-law-2020-2021-blackstones-statute-series-30th-edition/

ebooksecure.com

(eBook PDF) Elliott & Quinn's English Legal System 20th

Edition

https://ebooksecure.com/product/ebook-pdf-elliott-quinns-english-
legal-system-20th-edition/

ebooksecure.com
Econometric Analysis Global Edition William H. Greene -
eBook PDF

https://ebooksecure.com/download/econometric-analysis-global-edition-
ebook-pdf/

ebooksecure.com
 Final PDF to printer

Paige Baltzan
Daniels College of Business, University of Denver

Business Driven
Information Systems
SEVENTH EDITION

baL62480_fm_i-xxx.indd i 12/06/19 08:19 PM

 Final PDF to printer

SUPPORTING OPERATIONS: INFORMATION MIS STORING DATA USING A RELATIONAL DATABASE

INFRASTRUCTURE 187 MANAGEMENT SYSTEM 234
Backup and Recovery Plan 188 Storing Data Elements in Entities and Attributes 235
Disaster Recovery Plan 189 Creating Relationships through Keys 236
Business Continuity Plan 191 Coca-Cola Relational Database Example 237
SUPPORTING CHANGE: AGILE MIS INFRASTRUCTURE 192 USING A RELATIONAL DATABASE FOR BUSINESS
Accessibility 193 ADVANTAGES 239
Availability 194 Increased Flexibility 239
Maintainability 195 Increased Scalability and Performance 239
Portability 195 Reduced Data Redundancy 240
Reliability 195 Increased Data Integrity (Quality) 240
Scalability 195 Increased Data Security 240
Usability 197 Section 6.2 Data Warehouse and Blockchain 241
Section 5.2 Building Sustainable MIS Infrastructures 197 BUSINESS INTELLIGENCE 241
MIS AND THE ENVIRONMENT 197 The Problem: Data Rich, Information Poor 242
Increased Electronic Waste 198 The Solution: Data Aggregation 242
Increased Energy Consumption 199 DATA WAREHOUSE 244
Increased Carbon Emissions 199 Data Analysis 246
SUPPORTING THE ENVIRONMENT: SUSTAINABLE MIS Data Lake 247
INFRASTRUCTURE 200 Data Cleansing or Scrubbing 248
Grid Computing 200 Data Visualization 250
Virtualized Computing 204 BLOCKCHAIN: DISTRIBUTED COMPUTING 253
Cloud Computing 208 How Blockchains Work 255
Public Cloud 213 Blockchain Advantages 257
Private Cloud 213 Learning Outcome Review 259
Community Cloud 213 Key Terms 260
Hybrid Cloud 214 Review Questions 260
UTILITY COMPUTING 214 Closing Case One 261
Infrastructure as a Service (IaaS) 215 Closing Case Two 263
Software as a Service (SaaS) 215 Critical Business Thinking 266
Platform as a Service (PaaS) 216 Apply Your Knowledge Business Projects 268
Learning Outcome Review 216 AYK Application Projects 271
Key Terms 218
Review Questions 218 CH A P T ER 7
Closing Case One 219 Networks: Mobile Business 272
Closing Case Two 219
opening case study: Disr upting the Tax i :
Critical Business Thinking 220
Uber 273
Apply Your Knowledge Business Projects 223
AYK Application Projects 226 Section 7.1 Connectivity: The Wireless World 275
OVERVIEW OF A CONNECTED WORLD 275
CH APTE R 6 WIRELESS NETWORKS 276
Data: Business Intelligence 227 WIRELESS NETWORK CATEGORIES 278
Personal Area Networks 278
opening case study: B i t c oi n 228 Wireless LANs 278
Section 6.1 Data, Information, and Databases 229 Wireless MANs 280
DATA QUALITY 229 Wireless WAN—Cellular Communication System 280
Data Type: Transactional and Analytical 229 Wireless WAN—Satellite Communication System 283
Data Timeliness 230 PROTECTING WIRELESS NETWORKS 284
Data Quality 231 Section 7.2 Mobility: The Business Value
Data Governance 234 of a Wireless World 286

viii Contents

baL62480_fm_i-xxx.indd viii 12/06/19 08:19 PM

 Final PDF to printer

MOBILE ENTERPRISE MANAGEMENT 286 Customer Service and Operational CRM 336
Mobile Device Management 287 Analytical CRM 337
Mobile Application Management 288 ENTERPRISE RESOURCE PLANNING 339
Mobile Information Management 290 The Evolution of ERP 343
BUSINESS APPLICATIONS OF WIRELESS Core ERP Components 345
TECHNOLOGIES 292 Extended ERP Components 346
Radio-Frequency Identification (RFID) 292 Measuring ERP Success 347
Global Positioning System (GPS) 294 ORGANIZATIONAL INTEGRATION WITH ERP 348
Geographic Information System (GIS) 295 On-Premise ERP 348
Learning Outcome Review 297 Cloud ERP 349
Key Terms 298 Hybrid ERP 352
Review Questions 299 Learning Outcome Review 354
Closing Case One 299 Key Terms 355
Closing Case Two 300 Review Questions 356
Critical Business Thinking 301 Closing Case One 356
Apply Your Knowledge Business Projects 302 Closing Case Two 358
AYK Application Projects 306 Critical Business Thinking 359
Apply Your Knowledge Business Projects 362
AYK Application Projects 366

mo d ule 3 CH A P T ER 9
Systems Development and Project Management:
E n te r pr is e M IS 307 Corporate Responsibility 367

CH APT ER 8 opening case study: Let My Peop l e

Enterprise Applications: Business Go Sur fing: The Education of
Communications 308 a Reluctant Businessman 3 6 8
Section 9.1 Developing Enterprise Applications 370
opening case study: B l oc kc hain Disr upting
THE SYSTEMS DEVELOPMENT LIFE CYCLE (SDLC) 370
t h e Suppl y Cha i n 30 9 Phase 1: Planning 370
Section 8.1 Supply Chain Management 311 Phase 2: Analysis 372
BUILDING A CONNECTED CORPORATION Phase 3: Design 374
THROUGH INTEGRATIONS 311 Phase 4: Development 375
Integration Tools 312 Phase 5: Testing 377
SUPPLY CHAIN MANAGEMENT 313 Phase 6: Implementation 377
Blockchain Revamping the Supply Chain 317 Phase 7: Maintenance 378
TECHNOLOGIES REINVENTING THE SUPPLY CHAIN 319 SOFTWARE DEVELOPMENT METHODOLOGY:
3D Printing Supports Procurement 321 THE WATERFALL 380
RFID Supports Logistics 323 AGILE SOFTWARE DEVELOPMENT
Drones Support Logistics 325 METHODOLOGIES 381
Robotics Supports Materials Management 325 Rapid Application Development (RAD) Methodology 382
Section 8.2 Customer Relationship Management Extreme Programming Methodology 382
and Enterprise Resource Planning 327 Rational Unified Process (RUP) Methodology 383
CUSTOMER RELATIONSHIP MANAGEMENT 327 Scrum Methodology 383
Evolution of CRM 329 Section 9.2 Project Management 384
The Power of the Customer 331 USING PROJECT MANAGEMENT TO DELIVER
Measuring CRM Success 331 SUCCESSFUL PROJECTS 384
OPERATIONAL AND ANALYTICAL CRM 331 Unclear or Missing Business Requirements 385
Marketing and Operational CRM 333 Skipped Phases 385
Sales and Operational CRM 334 Changing Technology 386

Contents ix

baL62480_fm_i-xxx.indd ix 12/06/19 08:19 PM

 Final PDF to printer

The Cost of Finding Errors in the SDLC 386 PROTOCOLS B.6

Balance of the Triple Constraint 387 Ethernet B.6
PRIMARY PROJECT PLANNING DIAGRAMS 388 Transmission Control Protocol/Internet Protocol B.7
OUTSOURCING PROJECTS 392 MEDIA B.8
Outsourcing Benefits 394 Wire Media B.8
Outsourcing Challenges 395 Wireless Media B.9
Learning Outcome Review 397 Key Terms B.10
Key Terms 398 Apply Your Knowledge B.10
Review Questions 399
Closing Case One 399 A P P EN DIX C
Closing Case Two 401 Designing Databases C.1
Critical Business Thinking 402 INTRODUCTION C.1
Apply Your Knowledge Business Projects 404 THE RELATIONAL DATABASE MODEL C.1
AYK Application Projects 408 Entities and Attributes C.2
Type of Attributes C.2
Business Rules C.3
DOCUMENTING ENTITY-RELATIONSHIP
DIAGRAMS C.3
ap p end ic e s Basic Entity Relationships C.4
Relationship Cardinality C.6
RELATIONAL DATA MODEL AND THE DATABASE C.7
APPE ND I X A From Entities to Tables C.7
Hardware and Software Basics A.1 Logically Relating Tables C.8
INTRODUCTION A.1 Key Terms C.9
HARDWARE BASICS A.1 Apply Your Knowledge C.9
Central Processing Unit A.2
Primary Storage A.3 A P P EN DIX D
Secondary Storage A.5 Emerging Trends and Technologies D.1
Input Devices A.7 INTRODUCTION D.1
Output Devices A.8 TRENDS SHAPING OUR FUTURE D.2
Communication Devices A.9 The World’s Population Will Double in the Next 40 Years D.2
COMPUTER CATEGORIES A.10 People in Developed Countries Are Living Longer D.3
SOFTWARE BASICS A.10 The Growth in Information Industries Is Creating a
System Software A.12 Knowledge-Dependent Global Society D.3
Application Software A.13 The Global Economy Is Becoming More
Distributing Application Software A.13 Integrated D.4
Key Terms A.14 The Economy and Society Are Dominated by
Apply Your Knowledge A.14 Technology D.4
Pace of Technological Innovation Is Increasing D.4
APPE ND I X B Time Is Becoming One of the World’s Most Precious
Networks and Telecommunications B.1 Commodities D.5
INTRODUCTION B.1 TECHNOLOGIES SHAPING OUR FUTURE D.5
NETWORK BASICS B.1 The Digital Mesh D.5
ARCHITECTURE B.3 Smart Machines D.6
Peer-to-Peer Networks B.3 The New IT Reality D.6
Client/Server Networks B.4 Key Terms D.7
TOPOLOGY B.5 Apply Your Knowledge D.7

x Contents

baL62480_fm_i-xxx.indd x 12/06/19 08:19 PM

 Final PDF to printer

APPENDIX E BENEFITS OF A CONNECTED WORLD E.10

Connectivity: The Business Value of a Key Terms E.12
Networked World E.1 Apply Your Knowledge E.12
OVERVIEW OF A CONNECTED WORLD E.1
Network Categories E.1 Apply Your Knowledge AYK.1
Network Providers E.2 Glossary G.1
Network Access Technologies E.4
Network Protocols E.6 Notes N.1
Network Convergence E.8 Index I.1

Contents xi

baL62480_fm_i-xxx.indd xi 12/06/19 08:19 PM

 Final PDF to printer

FOR INSTRUCTORS

You’re in the driver’s seat.

Want to build your own course? No problem. Prefer to use our turnkey,
prebuilt course? Easy. Want to make changes throughout the semester?
65%
Sure. And you’ll save time with Connect’s auto-grading too. Less Time
Grading

They’ll thank you for it.

Adaptive study resources like SmartBook® 2.0 help
your students be better prepared in less time. You
can transform your class time from dull definitions to
dynamic debates. Find out more about the powerful
personalized learning experience available in
SmartBook 2.0 at www.mheducation.com/highered/
connect/smartbook
Laptop: McGraw-Hill; Woman/dog: George Doyle/Getty Images

Make it simple, Solutions for your

make it affordable. challenges.
Connect makes it easy with seamless A product isn’t a solution. Real
integration using any of the major solutions are affordable, reliable,
Learning Management Systems— and come with training and
Blackboard®, Canvas, and D2L, among ongoing support when you need it
others—to let you organize your course and how you want it. Our Customer
in one convenient location. Give your Experience Group can also help
students access to digital materials at you troubleshoot tech problems—
a discount with our inclusive access although Connect’s 99% uptime
program. Ask your McGraw-Hill means you might not need to call
representative for more information. them. See for yourself at status.
mheducation.com
Padlock: Jobalou/Getty Images Checkmark: Jobalou/Getty Images

baL62480_fm_i-xxx.indd xii 12/06/19 08:19 PM

 Final PDF to printer

FOR STUDENTS

Effective, efficient studying.

Connect helps you be more productive with your study time and get better grades using tools like
SmartBook 2.0, which highlights key concepts and creates a personalized study plan. Connect sets you
up for success, so you walk into class with confidence and walk out with better grades.

Study anytime, anywhere. “I really liked this

Download the free ReadAnywhere app and access your app—it made it easy
online eBook or SmartBook 2.0 assignments when it’s to study when you
convenient, even if you’re offline. And since the app don't have your text-
automatically syncs with your eBook and SmartBook 2.0
assignments in Connect, all of your work is available book in front of you.”
every time you open it. Find out more at
www.mheducation.com/readanywhere - Jordan Cunningham,
Eastern Washington University

No surprises.
The Connect Calendar and Reports tools keep you on track with the
work you need to get done and your assignment scores. Life gets busy;
Connect tools help you keep learning through it all.

Calendar: owattaphotos/Getty Images

Learning for everyone.

McGraw-Hill works directly with Accessibility Services
Departments and faculty to meet the learning needs
of all students. Please contact your Accessibility
Services office and ask them to email
accessibility@mheducation.com, or visit
www.mheducation.com/about/accessibility
for more information.
Top: Jenner Images/Getty Images, Left: Hero Images/Getty Images, Right: Hero Images/Getty Images

baL62480_fm_i-xxx.indd xiii 12/06/19 08:19 PM

 Final PDF to printer

P R E FAC E
Business Driven Information Systems discusses various business initiatives first and how tech-
nology supports those initiatives second. The premise for this unique approach is that business
initiatives should drive technology choices. Every discussion first addresses the business needs
and then addresses the technology that supports those needs. This text provides the foundation
that will enable students to achieve excellence in business, whether they major in ­operations
management, manufacturing, sales, marketing, finance, human resources, accounting, or
­virtually any other business discipline. Business Driven Information Systems is designed to give
students the ability to understand how information technology can be a point of strength for
an organization.
Common business goals associated with information technology projects include reducing
costs, improving productivity, improving customer satisfaction and loyalty, creating ­competitive
advantages, streamlining supply chains, supporting global expansion, and so on. Achieving
these results is not easy. Implementing a new accounting system or marketing plan is not likely
to ­generate long-term growth or reduce costs across an entire organization. Businesses must
undertake enterprisewide initiatives to achieve broad general business goals such as reducing
costs. Information technology plays a critical role in deploying such initiatives by facilitating
­communication and increasing business intelligence. Any individual anticipating a successful
career in business, whether it is in accounting, finance, human resources, or operations man-
agement, must understand the basics of information technology that can be found in this text.
We have found tremendous success teaching MIS courses by demonstrating the correla-
tion between business and IT. Students who understand the tight correlation between business
and IT understand the power of this course. Students learn 10 percent of what they read,­
80 percent of what they personally experience, and 90 percent of what they teach others.
The business driven approach brings the difficult and often intangible MIS concepts to the
student’s level and applies them using a hands-on approach to reinforce the concepts. Teaching
MIS with a business driven focus helps:
■ Add credibility to IT.
■ Open students’ eyes to IT opportunities.
■ Attract majors.
■ Engage students.

FORMAT, FEATURES, AND HIGHLIGHTS

Business Driven Information Systems is state of the art in its discussions, presents concepts
in an easy-to-understand format, and allows students to be active participants in learning.
The dynamic nature of information technology requires all students—more specifically, busi-
ness students—to be aware of both current and emerging technologies. Students are facing
complex subjects and need a clear, concise explanation to be able to understand and use the
concepts throughout their careers. By engaging students with numerous case studies, exercises,
projects, and questions that enforce concepts, Business Driven Information Systems creates a
unique learning experience for both faculty and students.
■ Audience. Business Driven Information Systems is designed for use in undergraduate or
­introductory MBA courses in management information systems, which are required in
many business administration or management programs as part of the common body of
knowledge for all business majors.
■ Logical Layout. Students and faculty will find the text well organized, with the topics flow-
ing logically from one chapter to the next. The definition of each term is provided before it
is covered in the chapter, and an extensive glossary is included at the back of the text. Each
chapter offers a comprehensive opening case study, learning outcomes, closing case studies,
key terms, and critical business thinking questions.

xiv Preface

baL62480_fm_i-xxx.indd xiv 12/06/19 08:19 PM

 Final PDF to printer

■ Thorough Explanations. Complete coverage is provided for each topic that is introduced.
Explanations are written so that students can understand the ideas presented and relate
them to other concepts.
■ Solid Theoretical Base. The text relies on current theory and practice of information ­systems
as they relate to the business environment. Current academic and professional journals
cited throughout the text are found in the Notes at the end of the book—a road map for
­additional, pertinent readings that can be the basis for learning beyond the scope of the
chapters or plug-ins.
■ Material to Encourage Discussion. All chapters contain a diverse selection of case studies
and individual and group problem-solving activities as they relate to the use of ­information
technology in business. Two comprehensive cases at the end of each chapter reinforce
­content. These cases encourage students to consider what concepts have been presented
and then apply those concepts to a situation they might find in an organization. Different
people in an organization can view the same facts from different points of view, and the
cases will force students to consider some of those views.
■ Flexibility in Teaching and Learning. Although most textbooks that are text-only leave ­faculty
on their own when it comes to choosing cases, Business Driven Information Systems goes
much further. Several options are provided to faculty with case selections from a ­variety of
sources, including CIO, Harvard Business Journal, Wired, Forbes, and Time, to name just a
few. Therefore, faculty can use the text alone, the text and a complete selection of cases, or
anything in between.
■ Integrative Themes. Several integrative themes recur throughout the text, which adds
­integration to the material. Among these themes are value-added techniques and
­methodologies, ethics and social responsibility, globalization, and competitive advantage.
Such topics are essential to gaining a full understanding of the strategies that a business
must recognize, formulate, and in turn implement. In addition to addressing these in the
chapter material, many illustrations are provided for their relevance to business practice.

Preface xv

baL62480_fm_i-xxx.indd xv 12/06/19 08:19 PM

 Final PDF to printer

WA L K T H R O U G H

Learning Outcomes

Learning Outcomes. These outcomes focus on what First Pages

students should learn and be able to answer upon
­completion of the chapter.

section 3.1 Web 1.0: Ebusiness

LEARNING OUTCOMES

3.1 Compare disruptive and sustaining technologies and explain how the Internet and WWW caused
business disruption.
3.2 Describe ebusiness and its associated advantages.
3.3 Compare the four ebusiness models.
3.4 Describe the six ebusiness tools for connecting and communicating.

DISRUPTIVE TECHNOLOGY LO 3.1: Compare disruptive and

sustaining technologies and explain
Polaroid, founded in 1937, produced the first instant camera in the late 1940s. The how the Internet and WWW caused
Polaroid camera, whose pictures developed themselves, was one of the most exciting tech- business disruption.
nological advances the photography industry had ever seen. The company eventually went
public, becoming one of Wall Street’s most prominent enterprises, with its stock trading
above $60 per share in 1997. In 2002, the stock dropped to 8 cents, and the company declared
bankruptcy.2
How could a company such as Polaroid, which had innovative technology and a captive cus-
tomer base, go bankrupt? Perhaps company executives failed to use Porter’s Five Forces Model
to analyze the threat of substitute products or services. If they had, would they have noticed the
two threats—one-hour film processing and digital cameras—which eventually stole Polaroid’s
market share? Would they have understood that their customers, people who want instant
access to their pictures, would be the first to try these alternatives? Could the company have
found a way to compete with one-hour film processing and the digital camera to save Polaroid?
Many organizations face the same dilemma as Polaroid: what’s best for the current business
might not be what’s best for it in the long term. Some observers of our business environment
have an ominous vision of the future—digital Darwinism. Digital Darwinism implies that orga-
nizations that cannot adapt to the new demands placed on them for surviving in the informa-
tion age are doomed to extinction.

Disruptive versus Sustaining Technology

A disruptive technology is a new way of doing things that initially does not meet the needs of
existing customers. Disruptive technologies tend to open new markets and destroy old ones.
A sustaining technology, on the other hand, produces an improved product customers are eager
xvi Walkthrough
to buy, such as a faster car or larger hard drive. Sustaining technologies tend to provide us with
better, faster, and cheaper products in established markets. Incumbent companies most often
lead sustaining technology to market, but they virtually never lead in markets opened by disrup-
tive technologies.3
baL62480_fm_i-xxx.indd xvi Disruptive technologies typically enter the low end of the marketplace and eventually 12/06/19 08:19 PM
evolve to displace high-end competitors and their reigning technologies. Sony is a perfect
 Final PDF to printer

Chapter Opening Case Study

Chapter Opening Case Study. To enhance student interest, each chapter begins with
an opening case study that highlights an organization that has been time-tested and
­value-proven in the business world. This feature serves to fortify concepts with r­ elevant
examples of outstanding companies. Discussion of the case is threaded throughout
the chapter. First Pages

opening case study

jgorzynik/Shutterstock Ryan McVay/Getty Images Taner Muhlis Karaguzel/ SeventyFour/Shutterstock

Shutterstock

The Fourth Industrial Revolution: The Backdoor to

Reengineering Reality
The fourth industrial revolution is here and is going to exponentially change how we live,
work, and interact. The fourth industrial revolution is disrupting almost every industry glob-
ally and creating massive change at unprecedented speeds. Professor Klaus Schwab,
founder and executive chair of the World Economic Forum’s latest book, The Fourth
Industrial Revolution, describes a world where physical, digital, and biological spheres
merge. This revolution refers to how new technologies like artificial intelligence, autono-
mous vehicles, voice recognition, and the Internet of Things are blending our digital and
physical worlds. You can expect to see changes in the ways individuals, businesses, and
governments operate, ultimately leading to transformations similar to what we witnessed
in the first three industrial revolutions. Let’s take a quick look at the first three industrial
revolutions before we jump into the fourth.

■ The First Industrial Revolution (1760–1860): Began in Britain with the invention of
the steam engine allowing businesses to fully harness the power of steam. This lead to
the creation of factories along with dramatically improved manufacturing processes.
■ The Second Industrial Revolution (1860–1960): Mass production in the steal, oil, and
electricity industries drove the invention of the light-bulb, telephone, and internal com-
bustion engine.
■ The Third Industrial Revolution (1960–2006): The beginning of the digital era saw
the invention of the semiconductor chip, Internet, and personal computer. This is also
referred to as the “Digital Revolution.”
■ The Fourth Industrial Revolution (2006–present): Represents the blending of the
digital, physical, and biological worlds with the rate of change at hyper-velocity speed.

The fourth industrial revolution is expected to make the first three industrial revolutions
look like child’s play impacting every single discipline, industry, and economy. In this revolu-
tion we will design and engineer the world around us by manipulating the very atoms and
molecules that construct our reality. Atoms and molecules are the “digital” code of the real
world and we are just learning how to hack this code and change reality. Gene editing,
nanotechnology, and synthetic biology will reprogram DNA, build human robots and space
crafts, and even change the food we consume. The fourth industrial revolution offers a giant
leap forward for productivity generating numerous opportunities. Among the simplest is

Business Driven MIS Module 1 3

baL62480_ch01_001-048.indd 3 10/11/19 07:19 AM

Walkthrough xvii

baL62480_fm_i-xxx.indd xvii 12/06/19 08:19 PM

 Final PDF to printer

Projects and Case Studies

Case Studies. This text is packed with 27 case studies illustrating how a variety of prominent organizations First
and Pages
­businesses have successfully implemented many of this text’s concepts. All cases are timely and promote c­ ritical
­thinking. Company profiles are especially appealing and relevant to your students, helping to stir classroom
­discussion and interest.
stores, airlines, and personal computers. Prepare a presentation for the class on the ways that
MIS is being used to help the differentiating company compete against the low-cost provider.
Before you begin, spend some class time to make sure each team selects a different industry if
at all possible.

13. IoT Time Management

Apply Your Knowledge. At the end of each There chapter,
is no you
doubtwill find
about several
it, poor Apply Your
time management Knowledge
is one projects
of the leading causes ofthat
failure among
students. Without being able to manage due dates, deliverables, work, and of course life,
­challenge students to bring the skills they have learned from the chapter to real business problems. There are also
students find themselves sinking instead of swimming in the vast college pool. You have decided
33 Apply Your Knowledge projects on the Connect
that enoughsiteis that accompanies
enough and you and a fewthisfriends
text.are
These
goingprojects ask students
to take advantage to to
of technology
create an innovative new IoT device to solve this monumental problem. In a group, brainstorm
use IT tools such as Excel, Access, and Dreamweaver to solve business problems. These projects help to develop the
your new time management IoT device and then apply Porter’s Five Forces model. Use the model
application and problem-solving skills of yourto students
determine the through challenging
chances of and
success for your newcreative
product. business-driven scenarios.

A P P LY Y O U R K N O W L E D G E B U S I N E S S P R O J E C T S

P ROJECT I Upward Managing Your Boss

Business leaders need to be comfortable with data, MIS, and analytics for the following (primary)
reasons:
■ The sheer magnitude of the dollars spent on MIS and analytics must be managed to ensure
business value.
■ Research has consistently shown that when top managers are active in supporting these
initiatives, they realize a number of benefits, such as gaining a competitive advantage, streamlin-
ing business processes, and even transforming entire industries.
■ When business leaders are not involved in these initiatives, systems fail, revenue is lost,
and entire companies can even fail because of poorly managed systems.
How do companies get managers involved in MIS and analytics? One of the biggest positive
factors is managers’ personal experience with MIS and analytics along with education, including
university classes such as this one. Once managers understand the positive benefits through
experience and education, they are more likely to lead their companies in achieving business success.
Your boss does not understand the value of data, MIS, and analytics. In fact, he does not even
believe data is required to run a business. Create a 3-minute persuasive presentation demonstrating
the relationship between data, MIS, and analytics. Be sure to explain how data is collected from MIS
systems and how it is transformed into information and business intelligence and how analytics can
be applied to make better decision making. Be creative and have fun!

P ROJECT II What Are You Waiting For? Start Your Own Business!
Not long ago, people would call college kids who started businesses quaint. Now they call them the
boss. For almost a decade, Inc. magazine has been watching college start-ups and posting a list of
the nation’s top start-ups taking campuses by storm. Helped in part by low-cost technologies and
an increased prevalence of entrepreneurship training at the university level, college students—and
indeed those even younger—are making solid strides at founding companies. And they’re not just
launching local pizza shops and fashion boutiques. They are starting up businesses that could scale
into much bigger companies and may already cater to a national audience.
Research Inc. magazine at www.inc.com and find the year’s current Coolest College Startup listing.
Choose one of the businesses and perform a Porter’s Five Forces analysis. Be sure to highlight each
force, including switching costs, product differentiation, and loyalty programs.

xviii 44
Walkthrough Chapter 1 Management Information Systems: Business Driven MIS

baL62480_ch01_001-048.indd 44 08/27/19 04:23 PM

baL62480_fm_i-xxx.indd xviii 12/06/19 08:19 PM

 ■ Threat of new entrants is high when it is easy for new competitors to enter a market and low when
there are significant entry barriers to entering a market. Final PDF to printer
■ Rivalry among existing competitors is high when competition is fierce in a market and low when
competition is more complacent. First Pages

Learning Outcome 1.6: Compare Porter’s three generic strategies.

Organizations typically follow one of Porter’s three generic strategies when entering a new market:
(1) broad cost leadership, (2) broad differentiation,
Rivalry among existing
and (3) focused strategy.Threat
Supplier power 28
Broadof strategies reach a
new entrants 29
large market segment. Focused
competitors 29 strategies target a niche
Supply chain 28market. Focused strategies concentrate
Threat of substitute products on
or
either cost leadership
Servicesor18differentiation. Support value activities 32 services 28
Stakeholder 23 Switching costs 28 Unstructured data 9
Static report 10 Value chain analysis 32
Learning Outcome 1.7: Demonstrate howSWOT
Structured data 7
analysis 25
a company
System 18
can add value by using Porter’s
Variable 11
value chain analysis.
Snapshot 9 Systems thinking 19

To identify competitive advantages, Michael Porter created value chain analysis, which views a firm as
a series of business processes, each of which adds value to the product or service. The goal of value
chain analysis is to identify processes in which the firm can add value for the customer and create
REVIEW QUESTIONS
a competitive advantage for itself, with a cost advantage or product differentiation. The value chain

End-of-Chapter Elements
groups a firm’s activities into two categories—primary value activities and support value activities.
Primary value activities
1. Whatacquire
is data andrawwhymaterials andtomanufacture,
is it important a business? deliver, market, sell, and provide
after-sales services. Support
2. How can a value
manager activities,
turn data along the top of the value chain in the figure, include
into information?

Each chapter contains complete pedagogicalfirm infrastructure,

support human
in 3.theWhat
Not surprisingly, these
formis theresource
of: management,
relationship technologybusiness
between data, information, development, and
intelligence, and procurement.
knowledge?
4. Whysupport the primary
is it important value activities.
for a company to operate cross-functionally?
5. Why would a company want to have a CIO, CPO, and CSO?
6. Explain MIS and the role it plays in a company and global business.
7. Do you agree that MIS is essential for businesses operating in the information age? Why or why
K E Y T E R M not?
S
Key Terms. With page 8. Why is it important for a business major to understand MIS?
9. What type of career are you planning to pursue? How will your specific career use data,
numbers ­referencing Algorithm 13 Chiefintelligence,
information, business technology and
officer
knowledge? Knowledge assets 14
Analytics 12 10. Explain systems thinking(CTO)and22how it supports business operations.
Knowledge facilitator 15
where they are Anomaly detection 13 Chief user experience Knowledge worker 14
Big data 7 11. What business strategies would you use if you were developing a competitive advantage for a
officer 22 Loyalty program 28
­discussed in the text. Business analytics 12
company?
Competitive advantage 23 Machine-generated data 7
12. Explain
Business intelligence (BI) 11 Porter’s Five Forces Model and the
Competitive intelligence 24 role it plays in decision making. unstructured
Machine-generated
Business process 13. 32 How could a company Data use
7 loyalty programs to influence buyerdata 9 How could a company
power?
Business strategy 23 use switching costs Data
to democratization
lock in customers 18 and suppliers? Machine-to-machine
Business unit 15 14. What are Porter’sData threescientist 12
generic strategies (M2M) 6want to follow only one?
and why would a company
Buyer power 27 Descriptive analytics 12 MIS skills gap 23
15. How can a company use Porter’s value chain analysis to measure customer satisfaction?
Chief automation officer 22 Dynamic report 10 Management information systems
Chief data officer (CDO) 21 Entry barrier 29 (MIS) 20
Chief intellectual property Fact 5 Outlier 13
officer 22 Feedback 19 Porter’s Five Forces Model 27
Two Closing Case Studies. Chief information officer
(CIO) 20
C L O S I N G CFirst-mover
A S E Oadvantage
Goods 18
NE 24 Porter’s three generic
strategies 31
Reinforcing important concepts Chief knowledge officer Human-generated data 7 Predictive analytics 12
(CKO) 22 Human-generated unstructured Prescriptive analytics 13
with prominent examples from Chief privacy officer
Do You Trust Your dataData?
9 Primary value activities 32
(CPO) 22 Information 10 Product differentiation 30
businesses and organizations. Chief security officer Information
Data is the new oil. Data age 5 decisions. As a manager
drives fact-based Productionyou 18
are going to rely on data
(CSO) 22 to drive your businessInternet of Things (IoT) 5 making a criticalProductivity 18decision on bad data?
Discussion questions follow Chief sustainabilityHave
officer
you 22
ever stopped
decisions.
Knowledge
Can you imagine
14 if you trust your data? What
to ask yourself Report
business
10
will happen if you make a business
each case study. decision on incorrect, inaccurate, or low-quality data? Obviously, chances are high you will make the
wrong decision, and that is the primary risk when using data to drive your decisions. First
Here Pages
are a few
examples of organizations that fell into the trap of making important decisions on incorrect data.Business Driven MIS Module 1 37

■ Fidelity: A missing negative sign on a dividend report cost this financial company $2.6 billion.
■ Harvard: Two professors reached an incorrect conclusion with an average formula that failed to
pull all of the data.
3. Demonstrate baL62480_ch01_001-048.indd
how data from an IoT device
37 can be transformed into information and business 09/28/19 06:46 PM
38 intelligence.
Chapter 1 Management Information Systems: Business Driven MIS

4. Propose a plan for how a start-up company can use IoT device data to make better business
Critical Business Thinking. The best way to learn MIS is to apply it to scenarios and real-world business
decisions.
dilemmas. These projects require students to apply critical thinking skills and chapter concepts to analyze
5. Argue for or against the following statement: “The Internet of Things is just a passing fad and will
be gone within a decade.”
baL62480_ch01_001-048.indd 38 08/27/19 04:23 PM

the problems and make recommended business decisions.

CRITICAL BUSINESS THINKING

1. Working for the Best

Each year, Fortune magazine creates a list of the top 100 companies to work for. Find the most
recent list. What types of data do you think Fortune analyzed to determine the company ranking?
What issues could occur if the analysis of the data was inaccurate? What types of information
can you gain by analyzing the list? Create five questions a student performing a job search could
answer by analyzing this list.

2. View from a Flat World

Bill Gates, founder of Microsoft, stated that 20 years ago, most people would rather have been a
B student in New York City than a genius in China because the opportunities available to students
in developed countries were limitless. Today, many argue that the opposite is now true due to
technological advances making it easier to succeed as a genius in China than a B student in
New York. As a group, discuss whether you agree or disagree with Gates’s statement.

3. The Internet of Everything Is Everywhere

IoT is transforming our world into a living information system as we control our intelligent lighting from
our smart phone to a daily health check from our smart toilet. Of course, with all great technological
advances come unexpected risks, and you have to be prepared to encounter various security issues
with IoT. Just imagine if your devices were hacked by someone who now can shut off your water,
take control of your car, or unlock the doors of your home from thousands of miles away. We are just
beginning to understand the security issues associated with IoT and M2M, and you can be sure that
sensitive data leakage from your IoT device is something you will most likely encounter in your life.
In a group, identify a few IoT devices you are using today. These can include fitness trackers
that report to your iPhone, sports equipment that provides immediate feedback to an app, or even
smart vacuum cleaners. If you are not using any IoT devices today, brainstorm a few you might
purchase in the future. How could a criminal or hacker use your IoT to steal your sensitive data?
Walkthrough xix
What potential problems or issues could you experience from these types of data thefts? What
might be some of the signs that someone had accessed your IoT data illegally? What could you do
to protect the data in your device?

4. Systems Thinking
Systems thinking argues that seeing the whole as greater than the sum of its parts can lead to
unpredictable and surprising innovations and adaptations. Identify your course registration
baL62480_fm_i-xxx.indd xix process. Determine the inputs, process, and outputs for the process. Identify the feedback. 12/06/19 08:19 PM
How can viewing the systems as a whole help you identify new ways to ensure course scheduling
 Final PDF to printer

About the Plug-Ins

Located in the Connect product that accompanies this text, the overall goal of the plug-ins is to provide an
alternative for faculty who find themselves in the situation of having to purchase an extra book to support
Microsoft Office 2010, 2013, or 2016. The plug-ins presented here offer integration with the core chapters
and provide critical knowledge using essential business applications, such as Microsoft Excel, Microsoft
Access, Dreamweaver, and Microsoft Project. Each plug-in uses hands-on tutorials for comprehension and
mastery.

End-of-Plug-In Elements

Each plug-in contains complete pedagogical support in the form of:

Plug-In Summary. Revisits the plug-in highlights in summary format.
Making Business Decisions. Small scenario-driven projects that help students focus individually on
­decision making as they relate to the topical elements in the chapters.

xx Walkthrough

baL62480_fm_i-xxx.indd xx 12/06/19 08:19 PM

 Final PDF to printer

Support and Supplemental Material

All of the supplemental material supporting Business Driven Information Systems was developed by the author to ensure that
you receive accurate, high-quality, and in-depth content. Included is a complete set of materials that will assist students and
faculty in accomplishing course objectives.

Test Bank. This computerized package allows instructors to custom design, save, and generate tests. The test program permits
instructors to edit, add, or delete questions from the test banks; analyze test results; and organize a database of tests and
­students’ results.

Instructor’s Manual (IM). The IM, written by the author, includes suggestions for designing the course and presenting the
material. Each chapter is supported by answers to end-of-chapter questions and problems and suggestions concerning the
discussion topics and cases.

PowerPoint Presentations. A set of PowerPoint slides, created by the author, accompanies each chapter and features bulleted
items that provide a lecture outline, plus key figures and tables from the text, and detailed teaching notes on each slide.

Image Library. Text figures and tables, as permission allows, are provided in a format by which they can be imported into
PowerPoint for class lectures.

Project Files. The author has provided files for all projects that need further support, such as data files.

Assurance of Learning Ready

Many educational institutions today are focused on the notion of assurance of learning, an important element
of some accreditation standards. Business Driven Information Systems is designed specifically to support your
­assurance of learning initiatives with a simple, yet powerful solution.
Each test bank question for Business Driven Information Systems maps to a specific chapter learning outcome/
objective listed in the text. You can use our test bank software, EZ Test and EZ Test Online, or Connect MIS to query
easily for learning outcomes/objectives that directly relate to the learning objectives for your course. You can then
use the reporting features of EZ Test to aggregate student results in similar fashion, making the collection and
­presentation of assurance of learning data simple and easy.

AACSB Statement
The McGraw-Hill Companies is a proud corporate member of AACSB International. Understanding the i­mportance
and value of AACSB accreditation, Business Driven Information Systems recognizes the curricula guidelines
detailed in the AACSB standards for business accreditation by connecting selected questions in the test bank to the
six ­general knowledge and skill guidelines in the AACSB standards.
The statements contained in Business Driven Information Systems are provided only as a guide for the users of
this textbook. The AACSB leaves content coverage and assessment within the purview of individual schools, the
­mission of the school, and the faculty. Although Business Driven Information Systems and the teaching ­package
make no claim of any specific AACSB qualification or evaluation, within Business Driven Information Systems
we have labeled selected questions according to the six general knowledge and skills areas.

Walkthrough xxi

baL62480_fm_i-xxx.indd xxi 12/06/19 08:19 PM

 Final PDF to printer

McGraw-Hill Customer Care Contact Information

At McGraw-Hill, we understand that getting the most from new technology can be challenging. That’s why our
­services don’t stop after you purchase our products. You can email our product specialists 24 hours a day to get
product training online. Or you can search our knowledge bank of Frequently Asked Questions on our support
website. For Customer Support, call 800-331-5094 or visit www.mhhe.com/support where you can look for your
question on our FAQ, or you can email a question directly to customer support. One of our technical support analysts
will be able to assist you in a timely fashion.

xxii Walkthrough

baL62480_fm_i-xxx.indd xxii 12/06/19 08:19 PM

 Final PDF to printer

First Pages

Apply Your Knowledge AP P LY YO UR K N OW LEDGE

Business Driven
Apply Your Information
Knowledge Systems
Project contains 33 projects that focus on student application of core concepts
Overview
and tools. These projects can be found on the Connect site.

Project Page
Number Project Name Project Type Plug-In Focus Area Project Level Skill Set Number
1 Financial Excel T2 Personal Introductory Formulas AYK.3
Destiny Budget
2 Cash Flow Excel T2 Cash Flow Introductory Formulas AYK.3
3 Technology Excel T1, T2 Hardware and Introductory Formulas AYK.3
Budget Software
4 Tracking Excel T2 Employee Introductory Formulas AYK.3
Donations Relationships
5 Convert Excel T2 Global Introductory Formulas AYK.4
Currency Commerce
6 Cost Excel T2 Total Cost of Introductory Formulas AYK.4
Comparison Ownership
7 Time Excel or Project T12 Project Introductory Gantt Charts AYK.5
Management Management
8 Maximize Profit Excel T2, T4 Strategic Intermediate Formulas or AYK.5
Analysis Solver
9 Security Analysis Excel T3 Filtering Data Intermediate Conditional AYK.6
Formatting,
Autofilter,
Subtotal
10 Gathering Data Excel T3 Data Analysis Intermediate Conditional AYK.6
Formatting
11 Scanner System Excel T2 Strategic Intermediate Formulas AYK.7
Analysis
12 Competitive Excel T2 Profit Intermediate Formulas AYK.7
Pricing Maximization
13 Adequate Excel T2 Break-Even Intermediate Formulas AYK.7
Acquisitions Analysis
14 Customer Excel T3 CRM Intermediate PivotTable AYK.8
Relations
15 Assessing Excel T3 Data Analysis Intermediate PivotTable AYK.8
the Value of
Information
16 Growth, Trends, Excel T2, T3 Data Advanced Average, AYK.9
and Forecasts Forecasting Trend, Growth
17 Shipping Excel T4 SCM Advanced Solver AYK.10
Costs
18 Formatting Excel T3 Data Analysis Advanced If, LookUp AYK.11
Grades
(continued)
(continued)

Apply Your Knowledge AYK.1

Walkthrough xxiii

baL62480_AYK_AYK1-AYK22.indd AYK.1 10/10/19 12:14 PM

baL62480_fm_i-xxx.indd xxiii 12/06/19 08:19 PM
Another Random Scribd Document
with Unrelated Content
 agea Serre: RE avtdien fren sitet frecarftercer’: | uareetfal
aff feefefeftreg ari! #211 Initiation by letters ( Varna-diksa ) is
threefold depending on whether the letters are 42 or 50 or 62. amrig
Rent =e wits deta! Ueno aetad yw: HA) ¥311 O My Beloved ! Letters
shall be placed on the body of the disciple and withdrawn in the
reverse order, joining his consciousness to the Supreme Self.
wengena ay aity afters ga: ‘gfe mite faite Garae watered! | vet amd
eaarma: oereena: feret:) een avid siteor Sten orereer RAI! v1 After
withdrawl, the letters are to be laid again on the person of the
disciple in the order of creation and as prescribed, so, too, shall be
exercised the Consciousness. The state of Godhood full of delight is
born in the child ( of the Guru ). This is the Varzamayidiksa which, O
My Beloved, renoves all bonds. wordlen Prem den arte fafa fa
Prgftratgets cererea wfterani| vg! orgiifrads| after eft fray amt:
wueraft aren fen wierd: WAI) vol! wuorecrarerest waren crenfeavsatt
| arent wan ter werent tata ve 11 My Beloved ! The Kald-diksd is
also threefold to be done as prescribed. Beginning from the base of
the feet up to the knee it is Nivrtti-kala; from the knee to the navel it
is pratisthd-kala; from navel to the neck it is vidyd-kald; from the
neck to the forehead it is Santi; from there to the head it is
Santydfita. This is the graded spread of Kald-diksa. wermadts wera
waa fai ‘Sato faftaq waftaftaer feisafW 1 ve 11 ¥4 air gant
Rerrawarfeti seriesenftal cemafeeenft 211 401! aerate gftieraria: |
‘wren yooerefs fered eae tutqis ust
 230 garters ure earn afridererry | warden wafter
veyorersenfteh || 4211 O My Beloved ! Following the order of
withdrawl, the knower of the sequence, joins from place to place up
to the head. O KuleSani ! ‘This induces a divine feeling in the
disciple. Or else with 38 or 50 Kalis in the order of Tattva-nydsa and
with the order of withdraw! and creation known from the mouth of
the Guru one should center and impinge on the disciple. This gives
birth to the state of Godhood and the meeting with the Yoginis and
Viras. This is the Kald-diksa which destroys the bonds of the Pasus.
we Ard ge enen wafer | ye: epftoerag erefdlen wafeaqs) 4311
Invoking Lord Siva in the hand, doing Japa of Milafga-malini, the
Guru should touch the person of the disciple; this is the Sparsadiks@
(Initiation by touch ). fet aed warera aveeerag fears | ‘weata
veerrrmary aretha Fret) 4¥ 1 Securing the mind in the Truth, shall
the Guru utter the body of Mantras which are expansions of the
Supreme Truth; this is the Vagdiksi ( Verbal Initiation ), Pefte at ema
aeerenrereh: | were, aedee: frei ete wate HA ay Closing both the
eyes and meditating upon the Supreme Truth, with a happy mind
shall the Guru gaze well into the disciple, this is Drk-diksa ( Ocular
initiation ), Reese aro erefarata | we: were wri et Aen eer weT | Ye
When by the mere look or speech or touch of the Guru, there is an
instantaneous knowledge, that is Sambhavi-diksa. itd fae steer citer
taeraft a1 Mano-diksa, it is said to be of two kinds : Tivra and
Tivratara. onari wefaed aren ferrets ereq AAI yor! wenkget ad wai
wot we ATA! orongihecnvsaneg errata |) Ye 11 O Ambike ! Knowing
the sixfold Adhvans one shall form in the body of the disciple the
Bhuvana, Tattva, Kala, Varna, Pada and Mantra-from the knee, navel,
heart, neck, palate to top of the head.
 Hgeu Seu: 24 qeatteartor ad quifzaer: | ange:
senftoafteararenredtc waq1 ear afeomrer wer ctadten eee xe 11
‘The wise shall then effect the Vedhas following the method received
from the Guru. In a moment will the disciple in bonds get freed from
them. This is intense, Tivra-diks@, O Kulesvari, yielding liberation.
aff aac ate goon ears: rag, dafta: freeware at foil © Devi ! Merely by
remembrance on the part of the Guru, proficient in the Vedha, the
disciple has his sin severed; this is the highly intense, the Tivratara-
diksa gh vafe aceon! isch wed orranfa wrewfa 1 G91) wats deere aq
eertargyad | Wee: 4 a wena aq ge aagetefes) E21! O Simbhavi !
Released from external activity Sisya falls on the ground instantly; a
godly state arises in him and he comes to know everything.
Whatever is there at that moment of impact, he experiences it Beet
but on waking up, O igvari, he is unable to speak of that hi
Reerraren ener cai eT evenfAs 1 E311 Struck with such impact one
verily is a Siva. He has no more birth, This is the Tivratara-diksa that
releases from the bonds of birth and yields the very state of Siva. O
Kulanayike ! 1 swear by You to this effect. ordre Susie yo ae far qeef
a deer veaeen: weifeien: i) ge! Six Conditions of Vedha : Ananda (
joy ), Kampa ( tremor ), Udbhava ( new birth ), Ghiirna ( reeling ),
Nidra ( Sleep ), Miircha ( Swooning ) these, O Kulegvari, are said to
be the six conditions of Vedha. ree ‘eanft faeayet a era! ey Oe a
impact of Vedha. Wherever be the person so struck he is liberated,
there is no doubt about it.
 RW Berhad Audie ard styegeta: RU frets gehrarge gerd oad
a ceng ea wes gear TAI! GE! O My Beloved ! Dificult to get is such a
Guru who can initiate thus through subtle impact of Vedha; difficult
also is the disciple fit for it; it is only by happy conjunction of merit
that he is obtained, But this initiation should not be given to any and
everybody. O ParameSvari ! such is the command. gem: word garam
fara | ferena eefaeta dae wife eyes! E61! Kauliki Initiation-Method
and Glory of Siddhabhigeka : Duly worshipping the circle of the Kula
with appropriate ingredients of Kula-worship, the Guru shall show it
to the disciple, ‘This is, O Devi ! known as the Kauliki Diksd. gene ye
ql verreangenfey! afta ye: frei vegaren weiter) ge! Filling the mouth
with the substance for worship mixed with the five nectarous
products of the cow ( Panca-gavya ) the Guru shall bathe the
disciple with it. This is called the Gandiisa diksa, otras aa: qafered aq
wird AAI EE II O My Beloved | Then the Guru should perform the
external Initiation with Sura containing Mina, or a Sahkha or jar full
of Paicimrta ( Five Nectars ). Arg afteer af ai wera vara) warrant ferei
aarfraaq mu aa Rranfite: enerertenft odie Mina here is Lambiki (
Tongue ); Rilca (cbse Mouth. Thus, O Devi, the Guru should
consecrate the Sisya with mouth full of Pafica-gavyamrta ( Ksirar
dadhi tatha ca ajyam ‘mitra gomayameva ca pafcagavyam ). This is
called the Siddhabhiseka, O Parvati, desirable also for the Acdrya.
Prorat
 agee Sook: Bee) ya vanhtador deat desis) quiftesorrard:
garraeen: wattfefan: | 1 6311 O My Beloved ! cleaning the teeth and
offering an Afjali of flowers ( cavity formed by joining the two palms
is called an Aijali ) in the three evenings ( 3+3 ), Kald-nysa with the
water in a conchshell (1 ), and the knowledge thereby ( 1 )-these
are the eight rituals. Of the Sadhaka with Puspaijali, of the son with
water of conchshell, of the Bodhaka with Vedha, of the Acarya with
Pumabhiseka— these are said to be the five conditions of
Consecration ( Abhiseka ). garatofrn you gear: | oifttege a a gwde
GAA! oF! Eulogy of those Fully Consecrated : Engrossed only in the
ways of Kula, devoted to the Guru, one firm in observances and
purified by Purnabhiseka-all these are liberated right in their present
life. Gar wife frerergerafin a gfe aaiget ered arrmadtq i! 011 O
Kulanayike ! Those purified by Purnabhiseka who are dead,
obtaining a superior birth get the union with Siva due to the grace of
Guru in the form of Siva and, being purified by Pumabhiseka, are
liberated. O Sambhavi ! This is the saying of Sankara. qo den Prada
a: arferet fread ate flerqcrrareifea waarEy | | 0911 A Kaulika who
dies without having undergone the Pumabhiseka is doomed to
remain a Ghost till the final dissolution. Gen a fafta se aerated: |
fader waren teresa wa! 6,11 Two kinds of Initiation and Glory of
Initiation : Initiation is again of two kinds depending on whether it is
external ( Bahya ) or intemal ( Antara ). The external is Kriya-diks&
(ritualistic intitiation) and the other internal, is the Vedha~diksa
Cinitiation by subtle impact ). ormgredteagiaen deta ora @
frargferdfe: gfeer tera! w— 11 Purification is twofold-inner and outer.
The inner is effected by appropriate rituals and the outer by Diksa.
 Re garters fan Media asretst fagara | ana frat geen atferet
4a Geri! col! By Diksa the light of liberation, even the lowest born is
freed. Without these two even the Kaulika, O Kulesani, is not
liberated. wither 4 Geert red a a ari: ore: oraderrnegeargrscy || 6911
‘The body as such cannot be purified; nor the Karma. It is the inner
being that is to be processed through the Diksa of the ageless Sakti,
that is Kundalini. den or: efard rarisfaeer: | aftrerarrl af&
aftrercaftrerdt: 1) 5211 ‘Though the rituals be the same, these Diksis
work out different results on the meeting of the Guru and the worthy
disciple, wohetrien eenftwnfts gaat) agar sen fPrarGern veal eo | &
311 As the power of poison is killed by Mantra or by medicine, so
does the knower of Mantra sever in a trice the bonds of the Pasu
through Diksa. area, wfterererare aeeiverraterenrg | Ada sertg yd ei
ara aaah cv! From this extensive bondage Diksi alone liberates by
pointing ‘out the Supreme Station and leads to the ancient divine
Abode, erarerescrenfiy m1 aoreefe eat den f fa wani| cl! © Devesi !
Diksi given according to the prescribed mode bums up in a moment
millions of ordinary sins and billions of great sins. aan weiferarcat
watts cera: fern: 1 er Gen gitar afe cysrefeatitei) ce ll © Devi ! That
by which the Pagus ( animals, men ) have their eyes opened and
become Sivas is the Diks& which liberates from the bonds of Pasus.
wan Sfeeare oret were: fA) ew Gen tae dar tery wre! cel! © My
Beloved ! That which instantly generates faith and conviction is
known as the Diksi giving liberation; the rest are only pleasing to the
populace. ‘
 ages seo4re: By worareranet ai far va feats) ai darmrtg wen
Atpiatta | cx That Diksi without which there is no fulfilment even
with a hundred worships, should be obtained with effort from a holy
Guru for the success of the Mantra. wR wen awa: yaviai AIA!
Penftaern caren frat ord AMI «ks 11 O My Beloved ! As the iron
struck by mercury becomes gold, ‘so does the soul struck by Diksa
attains to Sivahood, Pentrewrarate areafafercrace: | a: URI arene
Prdforeg fret qq 11 E011 With all Karmas burnt out by Diksa, all
bonds of Maya severed, attaining to the Supreme end of Jijana,
seedless, one becomes Siva. Ted ea yee’ rents a fave! Pareeoreerra
oferta) 4 fred) 6911 The Stidrahood of a Stdra, the Brahmanhood of
a Brahmin all g0 away. There remains no distinction of caste when
the ritual of Diksa is fulfilled, erafery fren gf Qty aq oH Aten yleregen
ay oeaTEzay | E211 As one suffers sin by looking upon the Lifiga as
a stone, so to think of the past of one who has been initiated is
sinful. ardvrcteqrerontaterqafarareery | mere’ wen gan: wdaviteg
Aft: 11 6311 As wood, stone, iron, earth and jewel become Linga
when consecrated, 80, too, all classes are purified when initiated. a
arr amenpenferny | afer da wd warded 4 wera evi From Brahman to
Bhuvana all become worshipped in every manner when worshipped
by one initiated. There is no doubt about it. ‘After 3 ort eretfiticn: | a
dheldtcrrrtt a erdteasrts 11 6411 For one who is initiated there 1s
nothing to be achieved by tapas, regulations and observances,
pilgrimages and regulative controls of the body. 7
 Be garters ardifiren 2 afte oragonfe: fee: | 3 wate fa aut
fremegarétoraqs | 6&1 O My Beloved ! But all the Japa, Puja and like
activities by those who are not initiated are fruitless like the seed
sown on rock. fe dienftéaea 3 PRR wwe: weary wdaacts youn feat
waqi! ei! 0 Devi ! For one without Diksa there is neither fulfilment
nor a happy destination. Therefore, with all efforts should one get
initiated from the Guru, feat ah Aira: grace: yeh: | fea: afte: a wie
eff erearifeta: |) &e11 If a Brahmin is initiated later and a low born
is initiated earlier then the Brahmin is junior and the other is senior.
This is a verdict of the Sastras. qoufirgerna a a eq qidifera: | oad 8
you aeraren: wu! E611 But if one be initiated prior to the Sakti and
the son of the Guru, the latter is still to be adored as the Guru and
not disregarded. fered Afeerrade ae ert at yw) erst yor ereanaty ||
900 || If the Guru passes away and the disciple is just initiated, he
becomes as if the only son and conducts the full ritual. aefag a ety
geo srrnfern) ‘Site ag fafa a get ange: AAI) 90911 © My Beloved !
One who is initiated properly into all the philosophies by the Guru
full of knowledge, is freed and no other. aftr y IPTG AY | en
wrrfiverren Presa wq!1 90211 Before the preliminaries and the
Cakra-paja a disciple must be purified by Diksa; otherwise it will be
fruitless. asarordtarntegfafadtaa | udeenaré: gatq wefsaterry |
90311 Method of Initiation for Stidras and Women : Primal
purification is ordained for Sudras and mixed castes. One is freed
from sin by using the water by which the Feet of the Guru are
washed and by gifts, etc.
 Agee Sears: 239 vers fect aha: afiat aceaarq! aed
araftahdtierg®: ye va al! ox! | A Brahmin acquires competence
within one year; the Ksatriya within two, the Vaisya within three and
the Sudra within four years. fae: gare aan: fqersra after: veel araf
arafan ag es | 94! | The competence of the widow for initiation is
subject to the consent of the son; of the daughter to the father; of
the wife to the husband; a woman has no right of her own for
getting initiated, wrecrerr yet snftrert gen fia) eadrarchfarcantft after
eae 1 90511 O My Beloved ! As the Sudras have no competence to
study the Veda; similarly, © Kulesvari, he who is not initiated is not
competent, ays yorcta aga wits atfererq! Aerie aenfawaftereq! | gow
|| The initiated shall always please the Guru, Guru's wife, Guru's
son, adherents of the Kaula Path of Sakti, in the measure of his
means. eff 8 wit fftrq ven goiter: | Pamala af faya: sitghresfAi) gor
11 ‘Thus I described in brief to You, O Devi, the test for Guru and
Sisya and about the various kinds of Initiations. Now what else You
want to hear ? Se aren Peieertn sare Sabrina Sarees eras satan
yeiretarsert FWA Bgee SeeTe: || WI ——-—=
 Tade2t Seca: —— ateqqaral gate sighreaht qeeeureteory |
wurrennfevay az 4 wee! 91! Sri Devi said ; © Kulesa ! I want to hear
about the characteristics of Purascarana, ParameSvara ! Also tell me
about the differences of places and food-materials. ur vara) gy SRA
asf wai 1 TRE SUTATETY ACT Wei Igvara said : Listen O Devi : I am
telling You what You have asked, By merely hearing it the Truth of
Mantras shines forth. Ww aa aRisKts wart) unfelorrileria anergy |
311 Superiority of Japa ‘There is no Yajiia higher than Japa-yajfia in
this world; therefore, one should attain the fructification of Dharma,
Artha, Kiima and Moksa through Japa. edgar, yfteroy werd reg |
wrerere, wae PHAR: WATER wey II Leaving all other means one
should resort to the Japa of Mantra. If resorted to without blemishes
it is sure to yield success; but if it is tranished by faults then its fruit
is indeed inauspicious. srorrentegerwcrrenyy oa: | wears ahh ees
eave 411 Japa is an auspicious giver of enjoyment, salvation and
self-fulfilling wish. Therefore, O Devi, Yoga of Japa and Dhyana
should be practised. ‘Preenftarsteer: | wrrerrpen: wt woreafa orang
ARI G11 O My Beloved ! All blemishes due to transgression of rules,
from Jiva to Brahman, done knowingly or unknowingly, are wiped
away by Japa.
 Taeel Teas: aE Wer geayfté wih faerer: | vara aaron ae Ye!
O11 Should one desire fulfilment in this world ridden heavily with
unhappiness, doing Japa of the Mantra according to the Five-limbed
Upisana would provide due happiness. yon aanfer Rei oranda a) eh
arenryftns geeeorqedd || 11 Five limbs of Purascarana : Daily Phja
at the three prescribed hours-in the morning, midday and evening,
regular Japa, Tarpana ( offering of water-libation ), Homa and
feeding the Brahmins is this fivefold Upasand called Purascarana, aq
wey fade aeienfegey oa: | gatq fafrag-aercieai a are: fi) 611 ‘gata
arate! cee) a afer: | wedge fade vA Aeraegary || 9011 If any of
these limbs are lacking one should make up for them with double
the uumber of Japas as prescribed. In case of weakness on the part
of the Sadhaka he should, for the fulfilment of the limbs, perform
with devotion double, three times, four times or even five times the
number of limbs lacking; because due to the fault of lack of limbs
the desired fruits are not attained. orharghtaare vari: wanted: |
qiirag dy wd R awsi waGI! 9911 Otherwise, if the Brahmanas are
well fed with rice of four kinds and other items full of six flavours all
would be fulfilled. STRSTR TATRA werona fteafa crorerere acres!
9211 © Kulegvari ! If by Your Grace success is achieved even in one
Mantra through the five-limbed Upisani then all Mantras would yield
their fruit. water arreatq style were: | earrrarracara wrafefe: some ||
9311 Mantras fructify on the basis of the potency of the Instruction,
Grace of Sri Guru and the faith of the devotee in the fructifying
power of the Mantra itself.
 wo gartal freq ypiefelt aol a: faferrrag | qdorrparerersral at
efhafefere: 11 9811 Success is achieved very soon through a Mantra
received from a perfect Guru or due to its practice in a previous life.
Fargd geen oeeriearnery | warererana a ara: Ge AR A Hera 91 ©
Kulesani ! The Mantra which is received in the prescribed order of a
Tradition through initiation becomes undoubtedly successful. Bee
WONT ATTHMAHGSH | argeiatteiis arate: sored 11 9411 Japa of a
Mantra conjoined with Bhiita-lipi : Performing one thousand Japa in
the forward and reverse orders of a Mantra in conjunction with the
letters of alphabet fructfies it. Prawaareeigenargenareengey |
wilsrarcreery area fa) wry 11 9611 Conjoining a Mantra with
sixtythree Mitrki-varnas and then performing its Japa beginning with
108 and gradually increasing this number to 1,000 Japas, soon
fructifies the Mantra, ATPHTTTATA HeareT] wearer: | uit: eg weal
aa: ad agRAA! G11 By a mere Japa of the Matrki, Japa of millions
and millions of Mantras is automatically performed because all the
Mantras have originated from the Matrkis. There is no doubt about
it, arPrenenhfearrantoy fererragerer ert | wea popes war wefeferey |
96 11 Innumerable are the Mantras which agitate the mind; but only
that Mantra gives fulfilment which is received through the grace of
the Guru. EE ee age ya Aa a wa Rei a eran qo: eareaeigy! | 2011
Mantras received improperly are injurious : Japa of a Mantra heard
by chance or seen by deceit or picked up from a sheet of paper can
only lead to disaster. yee faftrarsrary feter worafr a1 merecare Asi
were anflgsreq! | 2911 ‘Those who, seeing the Mantras written in
books, practise their Japa commit a sin tantamount to Brahmanicide
resulting in disease and misery.
 Tae Soo 289 goad aa yer oderreTEy | ahiveen: Re WA: Te
TAAL! 2211 seri fatten freagei ae FAR) caer ei Ao cree fs foi TEAL!
B11 Tanrtg eren wearretenh afro | oreran Preetra aa fered weftefa |
2411 Places congenial to and prohibited for Purascarana : Holy
place, bank of a river, cave, the summit of a mountain, place of
pilgrimage, confluence of rivers, holy forests, vacant gardens, root of
a Bilva tree (Agle Marmelos ), slope of a hill, temple of a deity, sea
coast and one's own house-these are the places lauded for the
Sadhana of a Mantra, Or else one should choose any place where he
feels contented, qharnpietdivw 9 cera a) mPmagergeror’ afte read
ora: 1) 2411 Japa is more fructifying when performed in the
proximity of the sun, fire, cS et sar bins family or a tree. menu
‘aergyh Haq | wrfetarert querer fererefeh | 1 2611 Fruit of Japa is
hundred times when performed in one's own house, one million
times when performed in a dwelling of a cow; a billion times when
performed in a temple of a deity; and infinite when performed in the
immediate presence of Siva, Troprmorrean Praverresy || 11 One
should perform Japa at a place free of barbarians, wickeds, wild
beasts, suspicion of the existence of snakes, etc. and fear; but which
may be lonely, holy, cavil-free, devout, one's own, righteous,
opulent, charming, undisturbed and where dwell other ascetics era:
after ah gw: WHat GPT: | sy fn ee 2H dhitareaberryegadcay a
adicerregty yftamfeg a eal Roll The knower of Mantra should not
reside where move kings, ministers, officers and nobles. Nor shall he
live in sites of ruined temples, gardens, houses, trees, rivers, tanks,
walls and cavities of earth,
 Bio garters Sherer a agente aq! aa wear: Gea Faq! 391! ive
a of the Lord of Light is necessary : If one performs Japa or Paja
without first offering to the Guru who holds the Light, then he steals
the fruit and all the efforts of the Sidhaka go in vain.
aerequoftarsguaceatttay | attend etary aewenfitg-eq i) 3211
Rejectable and acceptable Seats The wise shall reject the seat made
of bamboo, stone, earth, wood, grass or sprout; such seats only
bring poverty, disease and misery. qenaaarn Reamnpnferry | peated
thay drrasragirey | 3311 A seat made of cotton, wool, cloth, skin of
lion, tiger or deer brings good fortune. mnaftcadhitarrtgaara a1
woredafee qaferen Pepe vq! 3¥11 Seating himself in Padmasana,
Svastikisana or Virdsana the Sidhaka should perform his Japa and
Pija; otherwise his efforts would be fruitless. memento germ worerg
Prarey| yay fern arpaeaceed Sereda 94! Method of Pranayama and
its Fruits : Performing mentally twelve times the Japa of Pranava of
three Matras one should exhale the breath through the right nostril (
Pitigala)-this is called Recaka ( Exhalation ). arewrnfaq oy yetarerery
| wréhea aqen yea feats | 3611 Repeating sixteen times the Tara (
Auth, Pranava ) one should inhale through the left nostril ( Ida )-this
is called Puraka (Inhalation ). areata oy ag wea a Beeq! widargdions
temteoriteq i! 301! ‘Then repeating the Pranava twelve times the
breath should be retained inside-this is Kumbhaka. Then he should
dry up the body with Vayu-bija Yarn. This is drying up of the
impurities of the body.
 TaRe Seo: 3 yaa yaaary fatemyd garg atq condor tecrevfftrq
| 31) Again, in the same manner one should exhale, inhale and
perform Kumbhaka; then burn the body with Agni-bija Rath. This is
called burning up of the impurities of the body. gra qaary feteagl
gery | Rraqueferttirrersarzaerea | arora 2fe nada cred wags) 3€11
‘Then again exhale the air, inhale it, and perform Kumbhaka
Thereafter, bathe the body from feet to head with the nectar
produced out of the union of Kundalini and Siva. This is called
bathing-Plivana-of the body. ore fisrl: anfeateetarqs serie hig ew:
wrovara: wenfée: || ¥o|| A Prindyima devoid of Japa and Dhyéna is
called Agarbha (sterile) and its opposite is Sagarbha ( with fruit ). In
comparison to Agarbha the Sagarbha Pranayama is a hundred times
more fruitful. waft Aefararen sererraarea: | wera aes wari aréfs
srevity | v9 Austerities, pilgrimages, sacrifices, charities, observances
are not worth even the sixteenth fraction of such a Priniyéma. ard
aftr ore afta aft aq yey! aq wd Preset wrorarrrd fea) ¥21 1 O Sive !
All the sins, whether mental, verbal or physical, are very soon burnt
up by only three Prindyamas. eR erbari ae we Ae! wePearni cere ete:
wera daa! ¥311 Just as the impurity of the metal is bunt away when
it is blown upon, so the sins of the senses are burnt out by the
control of Prana. wrorertfigercen aq aq af weft £1 Ae DASEKEIS TT
PIT! | Yel! Whatever actions are performed by one who is purified by
Pranayama, they all fructify undoubtedly, even if done effortlessly,
 we gare annie arforar fie aetfe a1 aaamrearcifa amafefe:
wormed) v4 Mantra-japa only with Nyasa, etc. : He who does this
practice regularly in accordance with the directions in the Agama,
attains the state of Godhood and acquires perfection in Mantra, a
wreware
 Wa Tecika: By and with that having 15 pieces one attains
the fructification of charms, And, O KuleSani ! with a rosary having
50 pieces one gets all fructifications. afer erererentoageh quasar |
4211 Rule for using fingers in Japa : One gets liberation from using
the thumb; destruction of enemy by using the first finger; wealth by
using the middle finger; success of pacifying rituals by the third
finger; immobilisation by the small or fourth finger; and attraction by
the use of all the fingers. wevaitemttend agea saat: | Rerert offense
teh arewaditg | 431! ‘Taking a vow for the performance of a definite
number of Japa the knower of Mantras should sit on a stable seat
and perform Japa, Then he should offer the fruit of Japa with water
to the Devi. Beton: sie ware: BPA | Set arrel 2f2 fafau: wie ora) ye
Three kinds of Mantre-japa : Japa done aloud in the hearing of
others is the lowest; Japa done in low tones ( Upirhsu ) is the
middle; and O Devi ! Japa done mentally ( Manasa ) is the best.
Thus the Japas are of three kinds. saferreah enftitgefratiera:era: |
marrage a aa: wa fRremfa) 44 11 If the repetition is too clipped it
causes disease; if too extended it causes decay of tapas; and when
letters are ‘pronounced indistinetly and stuck to each other the
Mantra does not fructify at all. wren a: eta wi Tae at AY OTe ‘ord
Pepa 2f8 Prermestas wm) xe! Rememberance of Stotra mentally and
repetition of the Mantra verbally are both useless like water in a
broken vessel. UREA CME FATA | Weaaeige) at aa: a a fereafaii yo!
Mantra free of two impurities alone is fructifying : ‘A Mantra in its
beginning entails the impurity of birth and at the end the impurity of
death. Associated with these two impurities a Mantra does not
fructify.
 QE Boartaat oreanftd gen wararafafear| asraatfe at rea:
wafer: 11 4s 1 ‘Therefore, one should remove these two impurities
of the Mantra before its Japa becuase thus stripped off its two
impurities and repeated mentally the Mantra becomes all-fructifying,
arand warts’ agai 7 aR a1 weafeortnh ava feet ore i 4s 11 Mantra is
infructuous without a knowledge of its Meaning : If one does not
know the meaning of the Mantra, the consciousness of the Mantra
and the Yoni-mudra, then even a hundred crore of its Japa would
not lead to success. qadiona & an a areata wei fra) wearers: WAH:
BM: || G01} Mantras devoid of their Potency are infructuous :
Mantras whose potency is asleep do not yield fruit, Mantras alive
with their conscious power alone have been said to be allfructifying.
Saattn yon: wher aueg Faery! wei Fa seresfty creretfeorarefh | 911
Bereft of this consciousness the Mantra remains a mere collection of
letters. Even millions of repetitions of such a Mantra yield no fruit.
wearer ga age wed werd wag! wa: wetteldal arizona seq werqi! G11
‘The Truth that manifests when the Mantra is thus articulated
properly is worth the fruit of hundreds, thousands, millions and
billions of repetitions, eenvonferias warner | rR aT yore Sere: BAe
‘Bea wre ara BAI | GFN wpgeaftisad 4a Garariga | geek warn wa
reed agents! Gy! When Mantra alive with consciousness is
articulated even once, the knots of the heart and the throat snap, all
limbs increase, tears of joy mush to the eyes, there is horripilation,
the body is intoxicated and speech becomes tremulous. When such
signs are there one can be sure that the Mantra has been handed
down by Tradition.
 THe Seo 2x8 ve: Seen PR wz: Haw ea: | aa: Gant gaw: ste
gee afta: 11 ey!) waftact qftéat aa: difera: @fPsa: we:1 we:
Wrequhen arises: || 61! fg: gfta: war wraven Hf: | Area faoon at
foffa: aftsorite:11 go! gaftavepal Ata afeae gee: | ‘Pismat Pete)
erage WHER Gc Aft fea: ax: wads Pg: fadtat wftct wa om: weisaeae:
| wel Ryser afta afedtsera: 11 gs 11 Sixty Defects of Mantras :
Defects of Mantras : Ruddha ( obstructed ), KUtiksara ( cunningly
worded ), Mugdha ( bewildered ), Baddha ( tied ), Kruddha ( angry
), Bhedita ( pierced ), Bala ( infant ), Kumara ( adolescent ), Yuvaka
(young ), Praudha ( mature ), Vrddha ( old ), Garvita ( proud ),
Stambhita ( immobilised ), MUrchita ( swooning ), Matta (
intoxicated), Kilita ( impaled ), Khandita ( broken ), Satha (
malignant ), Manda (slow), Paraitgamukha ( reverse-faced ), Chinna
( scattered ), Badhira ( deaf ), Andha ( blind ), Acetana (
unconscious ), Kiriikara (servant ), Ksudhita (hungry ), Stabdha (
paralysed ), Sthanabhrasta (fallen from its place ), Pidita ( afflicted ),
Nihsncha ( without affection ), Vikala ( maimed ), Dhvasta (
destroyed ), Nirjiva (lifeless ), Khanditarika (controverted ), Supta (
asleep ), Tiraskrta (reviled ) Nica (low ), Malina ( faded ), Durdsada (
dangerous to be approached ), Nihsattva ( without essence ), Nirjita
( conquered ), Dagdha ( burnt ), Capala ( cunning ), Bhayafkara (
horrible ), Nistrithéa ( overthrown ? ), Nindita ( censured), Kriira (
cruel ), Phalahina ( fruitless ), Nikmntana ( tom asunder ), Bhramita
( deluded ), Sapta ( cursed ), Rugna ( diseased ), Kasta (troubled ),
Afgahina (devoid of some limb ); Jada ( torpid ), Ripu (enemy ),
Udasina ( apathetic ),Lajjita ( ashamed ),Mohita (enchanted) and
Alasa (indolent ). wetar waelsig asset wHyq! fafed cred ara
aaatfeormef | 601! For him who does Japa without being cognisant
of these defects there is no fulfilment even with millions and billions
of Japa.
 We garters wea aa divert Aaelee: AAI wr oited gararsd ater
aa:1! 6911 afttaise factor ceri adel ded yfta: aor: Germs 11 6211 Ten
purificatory rituals of Mantra : O My Beloved ! Ten processes for the
eradication of the defects of mantras have been described : Janana (
giving birth ), Jivana ( giving life), then Tadana ( striking ), Bodhana
( making aware ), Abhiseka (consecration ), Vimalikarana ( cleansing
of impurity ), Apyayana (satisfying ), Tarpana (libation ), Dipana (
lighting ), and Gupti (covering in protection ). These are, O
Kulaniyike, the purificatory rituals. uiecrar® wea wen wafer 4) are
wafetarenies eieeorteerhreren | | 6311 Just as weapons rubbed on
the whetstone get sharpened, so the Mantras subjected to these ten
processes acquire potency. wei eftei mane faite waraft) qe wag
waria went afaory || we 11 Rules regarding Food, etc. during the
period of Purascarana : ‘The Mantra-sidhakas should eat only the
prescribed vegetables, fruits, roots, barley and offerings. Tey Bea
has! oraerg: wei are were 7 Wea! Oy I1 If a Sidhaka nourishes his
body by obtaining food and drinks from another person then half of
the merit acquired by him goes to the donor of the food-material.
There is no doubt about it. area wredrata were waft yeti Geared a
prereset | 6&1 1 ‘Therefore, an intelligent person should, with all
efforts, avoid another's food during the period of performance of the
ritual for desired results. fore een aera @e) eet fewer! wh eri wea:
ordfafe: wei waq 1! wl! For it is said that the tongue is burt by the
food of another; hand burnt by accepting from another, the mind
burnt by the thought of another woman; how then there can be
success in the endeavour ?
 Tae Teo: ee paPrvaneqacreearsey i Bll freq aargeoronts
feaeror: | RARBG Wee AA || WEI frardy seta gatq araeht: ga:1
agagftra fray wertq ga!) col! Consideration of Siddha, etc. Cakras :
These Slokas are written in code language and mean the Akathaha
Cakra used for the determination of the fructifying quality of a
Mantra for a particular Sadhaka. The names Indra etc. given in the
Sloka actually denote the numbers to be placed in the various
houses of the Cakra. For example Indra=1, Agni=3, Rudra=11,
Graha=9, Drk=2, Veda=4, Arka=12, Dik=10, Sada=6, Ast
Sdasa=16, Manu=14, Bana=5, Abdhi~7, Tithi=15, Trayodasa=13.
These figures are to be placed one each in the sixteen houses of the
Cakra. Then all the letters of the alphabet should also be placed in
various houses as shown in the Cakra ( see page 257 ) from which
should be determined the category of a Mantra, whether it is Siddha,
Sidhya, Susiddha or Ari. Each of these categories are further sub—
divided into four; viz. Siddha=Siddha Siddha; Siddha-Sadhya;
Siddha-Susiddha; Siddha-Ari. Sidhya=Sidhya-Siddha; SadhyaSidhya;
Sidhya-Susiddha, Sadhya-Ari. Susiddha=Susiddha-Siddha; Susiddha-
Sadhya; Susiddha-Susiddka; Susiddha-Ari. Ari=AriSiddha, Ari-
Sadhya; Ari-Susiddha; Ari-Ripu. feaftel war fret feeares: | eg away!
4! isfeeiacterrg revere Peete: | See Sree eevee areata
‘gfraftalsdorarremang wales: cigs ete fee!
 240 garters usually required; and Siddha-Susiddha provides
fructification by half the number of Japas than normal. Japa of
Siddha-Ari destroys kith andkin. Sadhya-Siddha provides
fructification with a little diffculty; Japa of Sdhya-Sadhya Mantra is
useless; Japa of Sadhya-Susiddha fructifies by singing devotional
songs; and the Japa of Sadhya-Ari Mantra destroys the descendents.
Susiddha-Siddha Mantra provides fructification by a japa of half of
the number usually required; Susiddha-Sadhya fructifies with
prescribed number of Japas; Susiddha-Susiddha fructifies by its mere
adoption; and the Susiddha-Ari destroys one's own family. Ari-Siddha
destroys the sons, Ari-Sadhya destroys the wife, Ari-Susiddha
destroys the clan and Ari-Ari destroys the very Atma of the Sadhaka.
Thus the Sidha Mantras are considered Bandhava ( family members
), Sadhya Mantras are servers, Susidha Mantras are nursers and Ari
Mantras are fatal, aren qaanter: were Baer: | aeagrag diver
srewmesageyg wae! 1 of 11 ‘This Sloka, again written in code
language, implies the Akadama Cakra ( see page 257 ). The words
nava-bana-eka of the Sloka mean the Nava or ninth, bana or fifth
and eka or first houses of the ‘Cakra. The words DvisaddaSa of the
Sloka mean the Dvi or second, $ada or sixth and dasa or tenth
houses of the Sloka. The words Vahni-Rudra-Munis mean Vahni or
agni or third, Rudra or eleventh and Munis or seventh houses of the
Cakra. Similarly the words DvadaSa-Astaka-Catura mean Dvadasa or
the twelfth, Astaka or eighth and Catura or the fourth houses of the
Cakra. The Bandhava, Sevaka, Posaka and Ghitaka, etc. words mean
as before. Now the number of the houses for Siddha Mantras are 9,
5, 1. The number of houses for Sadhya Mantras are 2, 6, 10. The
number of houses for Susiddha Mantras are 3, 11, 7. The number of
houses for Ati Mantras are 12, 8, 4. wry cit og wei oxEMfRee: BY!
‘ate ata ve: ara: wateraftar: fa amt: war ert g taeiereh aati! col! In
this Sloka the Naksatra Chakra has been described, in all the
 Tae Bea: 249 ‘twenty seven asterisms, from Asvini to Revati
are placed in different houses. The alphabets placed alongside in the
houses have again been described in code language as follows :
Prapa-PRAP-A Lobha. LO Bh-A 24 34 Patu-P ATU Prahyam -PRAHY
Am 1) 2 2 1 Rudrasya-RUDRASYA Adi-ADRI 2. 200o 2 Ruruh -R
URUH Karath - K AR Ath 23 1 2 Loka-LOK A Lopa-LOPA 301 301
Patuh - PA TU Prayah - PR AY AH og 11 Khalogho - Kh A L 0 Gh O 2
3-4 Isvara says : O My Beloved ! Thus from A to Ksa all the letters of
the alphabet should be placed in the houses of the Cakra denoting
ASvini to Revati, the twentyseven asterisms in their order, placing
2,1,3,4,1,1,2,1,2; 2, 1.22123,153,1112123.4 letters respectively in
the first to the last houses in the serial order of the alphabets. The
exception is that in the last house of Revati the four letters to be
placed are La, Ksa, Ath, Ah. wea wag facq a4 waft: ereel au: Pa
waftas Gere ga FI cs! Janma, Sarnpad, Vipat, Ksema, Pratyari,
Sidhaka, Vadha, Mitra and Parama Mitra are the nine qualitative
names given to the Nakgatras. One should count from the Naksatra
of the birth of a ‘Sidhaka to the Naksatra of a Mantra and find out
the qualities of the ‘Mantra. ( For the method of counting see
Encyclopedia of Yoga referred to earlier ), ae aR ge wei wie afeg!
wim After anf: SUA MEI: SAT! kl In this Sloka the number of letters
to be placed in the twelve house representing the Mesa ( Aries ),
etc. signs of the zodiac, have been given, again, in the code
language.
 WR ‘geartaas Here the letters of the Sloka mean as follows
: Ba Lath Gau Rath Khu Rath So Nath Sa Mi So Bha BB. He. SR Ne
Se Be Sy Le Now, in the Mesa, etc. twelve houses of this Rasi Cakra
the number of letters to be placed should be as above respectively.
There is, however, some difference of opinion about placing the
letters in some of the houses. ( See Saradatilaka VI3;
Brhattantrasara, page 11, 10th Edition, etc. ). 1 €o1l ‘The technical
names of twelve signs from Mesa ( Aries ) to Mina ( Pisces ) are
Lagna, Dhana, Bhratr, Bandhu, Putra, Satru, Kalatra, Marana,
Dharma, Karma, Aya and Vyaya repectively. See page 257 for the
Cakra. eertfarereasd worth freer: | ara fear araeereerfera: 11 6911
The wise in Rasi Cakra, should start counting from the house of his
own Rigi (i. e. from the house in which the alphabet denoting his
Rasi or sign occurs ) to the house in which the letter representing
the Rasi of the Mantra is found. In case one’s own Rasi is unknown
the counting should be started from the house in which the first
letter of the personal name occurs and proceeded to the house of
the letter representing the Mantra Rai. area Urea ATT | fen pen
wetfrcurreafeatterrq | 6211 pentteqel aa ao aarafeers: | een teresa
orteqgoh aa) 6311 In these Slokas has been described the Rni-Dhani
Cakra. ( The method of construction of this Cakra can be seen in the
Encyclopedia of Yoga referred to earlier ). If by counting on this
Cakra according to the prescribed procedure, the figure of Mantra
happens to be greater than the figure of the Sadhaka ( called
Sadhyatika ) then the Mantra would be called Rui, and if it is less,
the Mantra would be called Dhani. In other words, if the Sadhyatika
is greater, then the Mantra is Dhani and if it is lesser, the Mantra is
Rni. In case both the figures are equal then the mantra is called A-
Rni ( not-Rni ). See page 258; for the Cakra. A
 Tage Toone: 23 Beginning from the first letter of the name
one should proceed upto the first letter of the Mantra. The figure so
obtained should be multiplied by three; then dividing the multiple by
seven would give the figure for the Sidhaka. Again counting in the
reverse order from the first letter of the Mantra to the first letter of
the Sadhaka, the figure found should be multiplied by three and
then dividing the multiple by seven would give the figure for the
Mantra. In case the figure of the Sadhaka is less, then the Mantra
would be called Rni. Adoption of a Rni Mantra is auspicious. :
Varefeaqa: wary! ua wer: oa def fee: afr: WIR: TOM: werTET eS
WaT: | kB | In this Sloka the Kulakula Cakra has been described.
There are fifty letters in the alphabet. Akara to Ksakara the fifty
letters have been placed into five groups, each group representing
one Element. The groupings are as follows : AA Ka Ca Ta Ta Pa Ya
Sa-Manut or Air 17 Ai Kha Cha Tha Dha Pha Ra Ksa — Agneya or
Fire UU 0 Ga Ja Da Da Ba La L - Bhauma or Earth R R Au Gha Jha
Dha Dha Bha Va Sa — Varunya or Water LL Am Na Ka Na Na Ma Sa
Ha - Vyoma or Sky ‘The Cakra is given on page 258. For the method
of Calcu. lation on the Cakra see the Encyclopedia of Yoga referred
to earlier. atafaetiaaRrarrcarn 1 wad tafe Aa ada areRq i EY!
werfteari afai aa aafa:! aofaenge Fa arerpaq ees! cg 11 ‘There is
friendship between Earth and Water, and also between Fire and Air;
there is enmity otherwise. The sky is friend of all the Elements.
Adoption of Mantra where the Mantriksara and the Sidhakaksara
belong to a group which are friends is auspicious. O Kulesvari ! The
Mantras adopted from a group which is an enemy of the Sadhaka
would mean destruction. Therefore, such a Mantra should be
avoided. ant en Be Age aoeaes 1 eed wore a frardtta wieraqi | e611
Mantras for which the consideration of Siddha, etc. are not
necessary : In case of Ekaksara Mantra, Kita Mantra, Tripura Mantra,
 ae garters Mantra given by women and Mantras obtained in
a dream, there is, O Mantraniyike, no use for the consideration of
their validity on the Cakras mentioned earlier. waftalatty agearasy a)
ararraty eater ftrardta wierd &5 11 Similarly, O Devesi ! in case of
Mantras given by Siddha persons, those originating from the four
Amnayas, and Mala Mantras also, there is no need for the
consideralion of their validity. ‘aftierafarrern vrearenoray a
aftusrereraaron Rrarétta wierd) 6611 ‘One should not consider the
validity of the Nrsithha, Surya, Viraha, Prisida, Pranava and
Sapindaksara Mantras. wiswa frdsera wfteera Area: | 7 fewafe aerets
arenhfevrareft | yo 1| Obstructive factors in the success of Japa : If
the mind be in one place, Siva in another, Sakti in another and the
life-breath in still another, then even a crore of Japa, O Variirohe,
would be useless, qari youd fren yerel fired ora: | wearers dtd ari
wei ff 90911 If the learning is acquired for the sake of debate, Japa
is done for the sake of another, gifts are given for the sake of fame,
how can, O Varinane, there be fulfilment 7 ward wed del wal fied
aus! wrafel Saargon wei Fafef vrAa! 1 90211 If pilgrimage is done for
the sake of wealth, austerities for show, worship of a deity for selfish
purposes, how indeed can there be fulfilment ? arta 9 284 ard tanh
oq) eri gata aeayarenq ad Pepe waq11 90311 ‘They are fools who do
Nyasa, POja, Japa, Homa with a body that is unclean; all their such
efforts are fruitless. 3: at aia a wrardanfte: wdrafta waq fI11 awl! O
My Beloved ! If the ritual is done by one who is unclean due to
faeces, urine and other leavings, then all Japa and worship, etc, are
rendered impure.
 Waa Sere: zat aferraremfeqadhtriga: | a wid cecrg ae yaya!
90411 One who makes Japa with soiled cloth, soiled hairs, bad
odour of mouth or his person, then the Deity, being disgusted with
him, bums him up in a moment. areret ysroi Prat gi PrBterd ara)
Aenea ard crea Paciaq 11 90811 One should avoid laziness, yawning,
sleeping, sneezing, spitting, fear, touching the lower limbs and anger.
Sree: wera woreat FeTATTE: | sranimy ateas weft a fea! ow 11 The
Mantra does not succeed where there is excessive food, meaningless
talk, gossip, rigidity of rules, attachment to aifother an fickleness.
sutteh saya val queda wonga:| aruftarrthiengtrteda at oq 11 Yor, 11
‘One should not perform Japa with his turban on, with cloak, naked,
hair disheveled, surrounded by retinue, unclean upper cloth or while
impure or while walking. ured ga goede fare a watery! afteg tearga
cara Pawhtq | 90K 11 One should avoid during Japa inertia, grief,
useless activity, free imagination and passing of wind. ure: yfaficrer)
sperdt aftrara weit) Pie: Reeth dacren ortq A811 99011 Conditions
conducive to success in Japa : One should be calm, clean, limited in
food intake, sleeping on the ground, devoted, in full control, free
from duality, steady of mind, silent ané self-controlled during Japa.
Rarnftaeusoonrenaaaea: | erittiegaaeaifergent oraz: 11 99911 One
should perform Japa with confidence, belief, composure, faith,
regularity -errnide, contentment, enthusiasm and like qualities.
 ae garters qaPagarrorraneriversga: | wee wera fafa orate:
11 99211 Success in Japa lies in the hands of a Sidhaka who is
decked with fragrant flowers, omaments and clothes. For others
there is no sueceess even with a billion of Japas.
‘afrerecteretarorectfearereteaRTaM: | aeraraigerad ey aad ortq ARI)
99911 One should perform Japa with devotion to the Mantra, with
life dedicated to it, with mind centred upon it, wholly given to it,
following its meaning and meditating upon it, wo at: Gerahiararan
area: gaoft| ornearnfegeres fei aa: wfRreaft i) aay 1 ‘When tired by
Japa, take to Dhyfna; tired in Dhyfina, take again to Japa. One who
does both Japa and Dhydna, achieves success in Mantras very soon.
eff 8 afta Pfrq quevrereory | wardt Berni fe ya: sitgreshs1 99411
Thus I told to You, O Kulesani, the characteristics of Puragcarana in
brief. Now what else You want to hear ? ATH Gee Tee: | 1 9411 ==
The text on this page is estimated to be only 47.50%
accurate

24e
NAKSATRA CAKRA g a a z B a 3 a a w q z a a g
Welcome to Our Bookstore - The Ultimate Destination for Book Lovers
Are you passionate about testbank and eager to explore new worlds of
knowledge? At our website, we offer a vast collection of books that
cater to every interest and age group. From classic literature to
specialized publications, self-help books, and children’s stories, we
have it all! Each book is a gateway to new adventures, helping you
expand your knowledge and nourish your soul
Experience Convenient and Enjoyable Book Shopping Our website is more
than just an online bookstore—it’s a bridge connecting readers to the
timeless values of culture and wisdom. With a sleek and user-friendly
interface and a smart search system, you can find your favorite books
quickly and easily. Enjoy special promotions, fast home delivery, and
a seamless shopping experience that saves you time and enhances your
love for reading.
Let us accompany you on the journey of exploring knowledge and
personal growth!

ebooksecure.com