Test Bank Chapter 3—Research Design

I. KEY TERMS
Match each of the following key terms with its definition on the right.

1. Descriptive study A.
is the blueprint for the collection, measurement, and analysis
of data.
2. Causal predictive study B. involves decisions related to how, when, how often, and
where data will be collected.
3. Causal explanatory C. provides a summation of data, often recasting data to achieve
study a deeper understanding or to generate statistics for
comparison.
4. Quantitative study D. is concerned with finding out who, what, where, when, or
how much.
5. Statistical study E. attempts to explain relationships among variables—to
determine how one variable produces changes in another.
6. Data collection method F. attempts to predict the effect on one variable by
manipulating another variable while holding all other
variables constant.
7. Longitudinal studies G. attempts to capture a population’s characteristics by making
inferences from a sample’s characteristics.
8. Research Design H. places more emphasis on a full contextual analysis of fewer
cases, events or conditions, and their interrelations
9. Case study I. are repeated over an extended period.
10. Reporting study J. is interested in the quantity, frequency, or magnitude of a
phenomenon.

II. MULTIPLE CHOICES

1) Research design encompasses all of the components below except ________.

A) data collection design
B) sampling design
C) instrument development
D) data analysis
E) All of the above are part of the design strategy.

2) Research design includes sampling design.

A) True
B) False

3) Which type of study provides a summation of data, often recasting data to achieve a
deeper understanding?
A) Formal

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 B) Causal-predictive
C) Reporting
D) Experimental
E) Descriptive

4) Causal-explanatory study is loosely structured and designed to expand understanding of a

topic.
A) True
B) False

5) The goal of a formal study is to ________.

A) discover future research tasks
B) expand understanding of a topic
C) test hypotheses
D) provide insight
E) develop hypotheses

6) The goal of a formal study is to develop hypotheses.

A) True
B) False

7) All of the following are possible goals of a causal-explanatory study except ________.
A) discover future research tasks
B) expand relationships among variables
C) test hypotheses
D) determine how one variable produces changes in another
E) All of the above are goals of causal-explanatory studies.

8) A descriptive study can discover hypotheses.

A) True
B) False

9) A statistical study is one that ________.

A) attempts to capture a population's characteristics by making inferences from a
sample's characteristics and testing resulting hypotheses
B) emphasizes a full contextual analysis of a few events or conditions and their
interrelations
C) discovers answers to the questions of who, what, when, where, or how much
D) attempts to reveal why or how one variable produces changes in another
E) provides repeated measures over an extended period of time

10) A statistical study emphasizes a full contextual analysis of a few events or conditions.
A) True
B) False

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11) A case study is one that ________.
A) attempts to capture a population's characteristics by making inferences from a
sample's characteristics and testing resulting hypotheses
B) emphasizes a full contextual analysis of a few events or conditions and their
interrelations
C) discovers answers to the questions of who, what, when, where, or how much
D) attempts to reveal why or how one variable produces changes in another
E) provides repeated measures over an extended period of time

12) A case study designed to discover best practices in research would examine the
procedures of the five most successful research companies using multiple sources, looking
for patterns among the organizations.
A) True
B) False

13) A statistical study designed to discover best practices in research would examine the
procedures of the five most successful research companies using multiple sources, looking
for patterns among the organizations.
A) True
B) False

14) In the best-selling book, Good to Great, the author examined the characteristics of eleven
successful companies by studying the full context of each organization, using multiple sources
of information and identifying the relationship between managerial decisions and success.
This is an example of a(n) ________.
A) case study
B) exploratory study
C) descriptive study
D) statistical study
E) causal study

15) A descriptive study is one that ________.

A) attempts to capture a population's characteristics by making inferences from a
sample's characteristics and testing resulting hypotheses
B) emphasizes a full contextual analysis of a few events or conditions and their
interrelations
C) discovers answers to the questions of who, what, when, where, or how much
D) attempts to reveal why or how one variable produces changes in another
E) provides repeated measures over an extended period of time

16) A descriptive study of ice cream brands would attempt to reveal how a change in
packaging would affect sales.

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 A) True
B) False

17) A causal-explanatory study is one that ________.

A) attempts to capture a population's characteristics by making inferences from a
sample's characteristics and testing resulting hypotheses
B) emphasizes a full contextual analysis of a few events or conditions and their
interrelations
C) discovers answers to the questions of who, what, when, where, or how much
D) attempts to reveal why or how one variable produces changes in another
E) provides repeated measures over an extended period of time

18) Causal-explanatory study of ice cream brands would attempt to reveal how a change in
packaging would affect sales.
A) True
B) False

19) A(n) ________ study explains what happened to a measured variable after-the-fact.
A) ex post facto
B) exploratory
C) experimental
D) statistical
E) causal

20) An example of an ex post facto design is a researcher using sales records to reveal the
attractiveness of various ticketing approaches for a concert.
A) True
B) False

III. COMPREHENSION AND DISCUSSION QUESTIONS

1. Distinguish between the following:

1.1. Exploratory and formal studies.

2.2. Experimental and ex post facto research designs.

2.3. Descriptive and causal studies.

2.4. Statistical and case studies

2.5. Communication and Monitoring

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 2.6. Cross sectional and longitudinal

2.7. Field, lab and simulation condition

2. Describe the three most commonly used techniques in exploratory study.

3. You are asked to conduct a survey on “Consumer Behavior towards the Use of ATM at one
particular bank in Cambodia”

3.1. State your research design.

3.2. State whether you use qualitative research, quantitative research or both.

3.3. State the way you collect your data.

3.4. State whether your use descriptive studies or causal studies.

3.5. State the way you analyze data.

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