Westlife Foodworld
Westlife Foodworld
Submitted by:
 Dashika   Kartikey Vij   Khushboo Agarwal Mohd. Suheb Alam Upanshu Mahawar
PGP39074   PGP39192          PGP39193         PGP39196         PGP39219
                                                                         1
  Executive Summary
  Recommendation: SELL                                         We recommend a SELL rating for Westlife Foodworld. The stock’s current value
                                                               appears to be high relative to its earning potential. There has been a decline in
Target Price (as per DCF)                        675.03        profitability of Westlife in FY24 owing to accelerated store expansion leading to
Target Price (relative valuation)                594.17        higher overheads on new stores. Sales were impacted by sustained poor
Current Price (16  th   Aug 2024)                805.7
                                                               sentiments in some geographies (70-80 stores) led by weaker consumer
                                                               demand and external issues (Geopolitical/cheese issues).
No of Shares (Mn)                                 156
                                                               However, the long term growth drivers of Westlife Foodworld remains. These
Dividend Yield (%)                                0.43
                                                               are – 1) Scaling up fast-growing categories, 2) Leveraging omnichannel strategy,
MCap (₹ Cr)                                     12,563.78      3) Increasing store opening guidance to 580-630 stores in CY27, and 4)
52W High                                        1,024.95
                                                               Improving operating margins to 18-20% by Dec’27. 5) focus on loyalty programs
                                                               – for 1st year, management is trying to make repository of customer data and
52W Low                                          708.95        will try to leverage it once decent database is ready. Moreover, the long-term
                                                               prospects of the overall QSR industry remain bright on account of favorable
                                                               trends such as formalization, rising disposable income, and eating-out culture.
  Key Ratios                                                   This will further aid in the company’s growth. There were more than 30m
                                    FY23          FY24         cumulative app downloads, and there was a 12% YoY rise in monthly active
                                                               users. Westlife Foodworld now has a total of 397 restaurants, including 81
  PROFITABILITY (%)
                                                               Drive-throughs, 360 McCafés, and 292 Experience of the Future (EOTF)
  EBIT Margin                       9.1           6.4          restaurants.
  RoE                               29.4          19.9
                                                               Same Store Sales (SSSG) for FY23 declined to 36% from 58% however the Guest
  RoCE                              22.2          16.1         count growth was positive, signaling market share gains. Overall Eating out
  VALUATION
                                                               trends remained broadly stable on a sequential basis.
  P/E (x)                           97.5         129.9
            FY23                            36.00%
            FY22                                  58.00%
 -24.40%                   FY21
            FY20             4.00%
            FY19                    17.00%
            FY18                    15.80%
  Key Financials
Values in INR Mn         FY20          FY21        FY22      FY23     FY24     FY25E    FY26E    FY27E    FY28E    FY29E    FY30E    FY31E    FY32E    FY33E    FY34E
Op. revenues 15,608 10,303 16,042 22,985 24,103 30,213 37,748 46,421 54,130 62,332 70,737 78,358 85,640 93,455 101,838
Growth (%) 10.2% (34.0%) 55.7% 43.3% 4.9% 25.3% 24.9% 23.0% 16.6% 15.2% 13.5% 10.8% 9.3% 9.1% 9.0%
EBITDA 2,270 912 2,170 3,944 3,878 4,952 6,702 8,831 11,024 13,410 15,695 17,746 19,694 21,803 24,082
EV/EBITDA (x) 60.4x 150.2x 63.2x 34.8x 35.4x 27.7x 20.5x 15.5x 12.4x 10.2x 8.7x 7.7x 7.0x 6.3x 5.7x
PBT 78.5 (1,329.2) (20.7) 1,494.5 958.4 1,692.9 2,635.7 3,894.6 5,477.0 7,480.8 9,330.9 10,895.1 12,306.1 13,826.8 15,467.0
Stores 319.0 305.0 326.0 357.0 397.0 460.0 523.0 586.0 614.0 642.0 670.0 698.0 726.0 754.0 782.0
Yearly Rev /             50.0          31.3         49.3     66.2      62.8     66.0     72.9     80.2     88.0     95.7    102.9    109.3    114.8    120.5    126.5
Store
FY23                                   357
                                             Westlife continues to hold a respectable presence in the Indian QSR market. The
                                             following factors make the company well-positioned to profit from the changing
FY22                              326
                                             food-tech landscape:
                                             • Brand: McDonald's, a company known for its history, accessibility,
FY21                             305           affordability, exceptional quality, visibility, and reliability, is a brand that
                                               Westlife greatly benefits from.
FY20                             319
                                             • Menu innovation: Westlife is a worldwide brand that has successfully
                                               adapted to regional preferences and blended in with the local way of life.
FY23 22782
FY22 15765
FY21 9860
FY20 15478
          FY23                     1116
                                             Three strategic focus areas
            -17     FY22
                                             MEALS                          OMNI-CHANNEL                     NETWORK EXPANSION
                                             Achieve market leadership in   Integrate various channels and   Penetrate unserved
 -994               FY21
                                             core day parts through brand   touchpoints to a One             geographies and fortify
                                             relevance led by menu          McDonald’s platform in order     existing markets with renewed
          FY20           366                 innovation and marketing       to provide consumers a           aggression
                                                                            seamless experience
Sources: Company reports & presentations, analyst reports, team analysis                                                                     3
ESG
Technology risk- Outdated technologies could have a            Westlife invested funds towards the adoption of digital technologies in order
negative impact on productivity                                to improve the overall customer experience
Food safety risk- Consuming unhygienic or low-quality          Westlife implements the Daily Product Safety Checklist (DPSC) three times a
meals may significantly affect customer's satisfaction         day in restaurants to protect food freshness and safety
Finance & Liquidity risk- Engaging in Balance Sheet            Westlife has a strong balance sheet and liquidity, while also supporting the
stretching could impact liquidity                              growth of its stores
                                                                                         450+
                                                                                         INR bn, value of the Indian online food
                                                                                         service market in 2022
                      1996                          2012                                 _______________________________
Joint Venture
Threat of New Entrants (Low to Medium): While the initial investment required to set up a QSR outlet is relatively
low compared to other sectors, several factors deter new entrants:
• Brand loyalty: Established players like McDonald's, KFC, and Domino's enjoy strong brand recognition and
   customer loyalty.
• Supply chain and logistics: Building an efficient supply chain and logistics network is challenging, especially in a
   vast country like India.
• Real estate costs: Finding suitable locations with high footfall can be expensive.
• Regulatory environment: The food and hygiene regulations are stringent, requiring significant compliance
   efforts.
Threat of Substitute Products (High): The Indian QSR industry faces intense competition from substitute products,
including:
• Unorganized food sector: Local eateries, street food vendors, and home-cooked meals offer cheaper and often
   culturally relevant alternatives.
• Organized food delivery platforms: Services like Swiggy and Zomato have expanded the food delivery options,
   increasing competition.
• Changing consumer preferences: Growing health consciousness and demand for diverse cuisines can shift
   consumer preferences towards healthier and more exotic options.
Bargaining power of supplier (Low to Medium): Suppliers in the Indian QSR industry, such as food producers,
packaging material suppliers, and equipment manufacturers, generally have limited bargaining power due to:
• Multiple suppliers: The QSR industry has a diversified supplier base, reducing dependence on any single supplier.
• Standardized products: Many inputs are standardized commodities, limiting supplier differentiation.
• Large volume purchases: QSR giants often purchase in bulk, giving them leverage in negotiations.
Bargaining power of Buyer (Medium): Customers in Indian QSR industry have moderate bargaining power due to:
• Price sensitivity: A significant portion of customer base is price-conscious, especially in tier-II and tier-III cities.
• Multiple options: With a plethora of QSR options available, customers have the luxury to switch brands based on
  price, taste, and convenience.
• Growing health consciousness: Increasing awareness about healthy eating habits can influence customer
  preferences and bargaining power.
 The QSR industry in India has seen significant growth in recent years, driven by factors like rising urbanization,
 increasing disposable incomes, and changing consumer preferences towards convenience and on-the-go dining
 options. The industry is highly competitive, with both domestic and international players vying for a larger market
 share.
Number of
                          1540                520                771               628               225               90              212
Outlets
Average rev/
                          2.5 cr              3 cr               2 cr              1.5 cr            2 cr            1.8 cr           2.2 cr
outlet (INR)
Average ticket
                         500-550            300-400            400-450           250-300           400-500          350-400          400-500
value (INR)
Capex per outlet 100-150 L 150-200 L 120-180 L 80-120 L 140-200 L 160-220 L 200-250 L
Average sales/
                       0.60-0.80 L          0.8-1.0 L          0.5-0.7 L         0.4-0.6 L         0.6-0.8 L       0.55-0.75 L       0.7-0.9 L
day (INR)
            FY19     FY20    FY21       FY22    FY23    FY24E    FY25E     Food inflation rate in India
Store expansion                                                            10%
Jubilant     1,265   1,370   1,406      1,621   1,870    2,137    2,439     9%
                                                                            8%
Devyani        533     575     655        892   1,184    1,373    1,592     7%
                                                                            6%
Sapphire       311     361     365        495     655     775      895
                                                                            5%
Westlife       296     319     305        326     357     397      447      4%
                                                                            3%
Total        2,405   2,625   2,731      3,334   4,066    4,682    5,373     2%
Store addition (#)                                                          1%
                                                                            0%
Jubilant               105      36        215     249     267      302
Devyani                 42      80        237     292     189      219
Sapphire                50          4     130     160     120      120
                                                                           Rev. of Indian online food delivery mkt. (in USD Bn)
Westlife                23     -14         21      31      40       50
                                                                                               90
Total                  220     106        603     732     616      691                         80
                                                                           Revenue in bn USD
Revenue Growth
• We have used a top-down approach to forecast revenue growth. We have forecasted the revenue based on the
   store expansion plan as mentioned by top management. In next 4 years Westlife is planning to expand stores by
   1.5X (400-600).
• After forecasting the stores, we have grown the revenue per store at nominal GDP growth to arrive at the total
   revenue for Westlife. We believe Westlife will be able to maintain its market share in the QSR space due to
   strong innovation and tech capabilities and hence have used that in our assumptions. Overall we get a 15.22%
   revenue growth
Margins
• During pandemic, due to issues in supply chain and low average order value, profit margins of Westlife fell
   drastically. After covid was over, price hikes were passed and it has been recovering YoY basis.
Capex
• Due to the goal of store expansion from 400 to 600, capital expenditure is high in immediate years and stabilises
   over the period of time.
Working Capital Changes
• Westlife operates mostly on negative working capital, as per its financials the trade payables are always high,
   decreasing working capital.
• While forecasting Inventory days, Trade payable days & trade receivable days are calculated as per average of
   previous years.
Discount rate
• We have used CAPM to calculate the cost of equity. We have regressed the returns to find our Beta. This is used
   on a market premium. We have taken the current risk-free rate of 7%.
• For our terminal rates, we have used a real rate plus inflation assumption to find the terminal growth rate. The
   terminal discount rate which we have taken has a lower risk-free rate which we believe is in line with developed
   markets.
Lease liability
• Lease liability is estimated in proportion to number of stores (increasing with store expansion).
                                                                                                            WACC              %
   Valuation                                     Terminal Value                                          Risk Free Rate            7.0%
   PV of                                         NTM unlevered FCF                         19,363        Beta                        0.5
   Terminal
                                                 Discount Rate                              12.3%        Market Return            18.2%
   Value                           68,778
                                                 Perpetuity Growth Rate                      4.0%      Cost of Equity             13.0%
   PV of
   Interim                                       Terminal Value                           232,849
   FCF                             49,982                                                                Pre-tax cost of
                                                 TV/LTM EBITDA                                   8.8
   Total                                                                                                 debt                      8.5%
   Enterprise                                    Discounted Terminal Value                 68,778        Tax rate                 25.2%
   Value                          118,760
                                                                                                       Cost of Debt                6.4%
   Net Debt                        12,104
   Equity                                      Sensitivity
                                                                                                       WACC                       12.3%
   Value                          106,656
                                                                                 Discount Rate
   Value per
   Share                          ₹ 683.97                        $684       16.0%      15.0%          12.0%         11.0%     10.0%
                                                                                                                                            7%
                                                                                                                  QSR
                                                                                                                                                          13%
                                                                                                                                                    11%
                                                                                                                  WFF
                                                                                                                                                                15%
     2020 2021 2022 2023 2024* 2025* 2026* 2027* 2028* 2029*                                                                                                  Note: Data as of 2022
                                                                                                                      Last 5y CAGR          Next 5y CAGR
  WESTLIFE FOODWORLD
      Operating EBITDA (in %)                                      Restaurant Op. Margin (in %)                              Free Cash Flow (in INR Mn)
-20.70% FY21
                                                                                                            Promoter, 56.28%
                     FY20      4.40%
                                                            FIs & Local MFs,
                                                                 23.01%
  Peer Analysis
                                                                      3Y Revenue                             NTM EBIT
           Company Name               NTM EV/EBITDA LTM EV/EBITDA                   3Y EBITDA CAGR   ROIC
                                                                         CAGR                                 Margins
      Westlife Foodworld Ltd              31.0x         59.5x            17.4%          54.1%        6.1%      8.4%
      Sapphire Foods India Ltd            18.8x         24.3x            17.9%          25.6%          -       7.1%
      Jubilant Foodworks Ltd              26.9x         37.9x                9.5%        6.9%        43.1%    13.0%
     Devyani International Ltd            24.4x         34.3x            23.8%          20.2%        17.5%     8.8%
Domino's Pizza Enterprises Ltd 10.4x 12.4x 16.7% 6.8% 20.1% 9.4%
Haidilao International Holding Ltd 6.6x 7.2x 15.4% 17.8% 10.5% 14.2%
Restaurant Brands International Inc 12.2x 15.4x 13.1% 5.1% 13.9% 29.7%