Westlife IC
Westlife IC
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Westlife Foodworld Ltd
Exhibit 1: WFL is present in 11 states & UT’s across ~240 large towns covering
+520mn population (~55% of GDP)
Exhibit 2: McDonalds (W&S) stores stood at 380 across Exhibit 3: Along with standalone and mall stores, WFL
62 cities at the end of 3QFY24 has decent mix of drive-thru asset and McCafés
McD (W&S) Store Count No. of cities No. of EOTF stores McCafés No. of Drive-thrus
400 75
62 400
342
56 350
60 311
300 47 275
43 300 262
41 42
45 250 220
200 200
30
150 118
100 100 64 68 73
15
50
296 319 305 326 357 380
0 0 0
FY19 FY20 FY21 FY22 FY23 9MFY24 FY22 FY23 9MFY24
Source: Company, YES Sec Source: Company, YES Sec; EOTF= Experience Of The Future
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While McDonalds competes directly into the burger category in India, it does have other
categories (Chicken, Wraps, Sides, Coffee, Desserts, Shakes, Smoothies & Coolers) to offer
to various age groups and thereby covering a wider addressable market to drive long term
growth.
McDonald’s (WF) operates through various formats and brand extensions including
standalone restaurants, drive- thrus, 24/7, McDelivery, McBreakfast and dessert kiosks.
Majority (~90% as of Dec’2023) of its restaurants feature an in-house McCafé.
On-Premise, which includes Dine-in & Takeaways, formed around 59% of revenues as on
9MFY24, rest 41% is with Off-Premise channels like Delivery, On-The-Go Pickup & Drive
Thrus.
Exhibit 5: Post recovery from Covid, on-premise format seems to have stabilized at
~59% revenue mix
100%
80% 41 41
54
60%
40%
59 59
20% 46
0%
FY22 FY23 9MFY24
Integrated ‘Farm to Fork’ supply chain with long relationship with suppliers/vendors make
WFL less susceptible to volatility in raw material prices. Around 95% of their sourcing is
locally done, hence marginal impact from global commodity price movement, supply chain
disruptions & currency fluctuations.
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While the India Foodservice industry is expected to grow by 11.3% CAGR over 2023-2026,
organized industry is expected to grow at a faster pace driven by time-pressed schedules, greater
retail space availability, well-informed hygiene conscious consumer aided by rising smartphone &
internet penetration, etc.
Out of the total informal eating out market of Rs3.9tn, unorganized forms the bulk at ~69%. Shift
from unorganized to organized eating taking place gradually across Food industry (packaged and
service) and will be a big driver of growth for organized players over the long term driven by
factors such as growing income levels leading to brand aspirations, young population’s higher
tendency to eat-out, rising premium given to convinience, higher preference given to hygiene
especially among Metros & tier I cities, store expansion by players, favorable landscape for
aggregators leading to shorter delivery time, etc.
While still insignificant, QSR is expected to grow the fastest within the organized segment over
the next few years on the back of widnening reach in smaller cities and the target market
characterised by a younger demographic seeking covenience.
Out of the total opportunity, WFL’s adressable population (West & South of India) is close to
+520mn (~240 large towns) across 11 States/UTs constituting ~55% of GDP.
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Exhibit 7: QSR is poised for strong 13-14% growth for the next 5-10 years
Eating-out occasions are relatively low even in Urban India compared to other global markets as
per our discussion with industry participants & experts but is on a improving trend with per capita
consumption improvement especially in urban centres. This offers a huge opportunity to make
the pie bigger both at the urban as well as smaller towns/cities. This along with growing
urbanization and young population at scale offers strong potential for growth especially for
under-penetrated category like organized India Foodservice market.
Source: NSO-MoSPI, World Bank, United Nations Population Division estimate, World Population Review 2023, Jubilant Foodworks Presentation, YES Sec
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Westlife Foodworld Ltd
Exhibit 10: India has one of the lowest Average Order Value (AOV)
In USD US China India
Exhibit 11: Eating-out frequency in India stands low compared to other markets
Eating Out frequency per week Estimated Avg. Annual Sales Per Store (USD) - 2022
6 4
3.3 3.3
3.1
2.6
2.4
4.3
3.8 1.7 1.8
4 3.6 2 1.5
3.4
0.8
2.6
2.0 2.0
1.6 0
2
Latin America
Asia Pacific
World
Australasia
McDonald (W&S)
North America
Eastern Europe
Western Europe
1.1
Africa
0
India UK France UAE China Italy USA Canada Spain
Source: Source: Company estimates, Euromonitor, GIra, YES Sec; Note: USD INR 80
Over the years, many international brands have entered the market but only a few have been
able to scale the operations/revenue with good profitability. Hence, execution remains a key in
the India Foodservice market. Also, since the opportunity is huge, we do expect more
players/brands to enter the India Foodservice market in the future.
Exhibit 11: Only few international brands have been able to scale with profitability
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2) Strong AUV growth over last 6 years; we believe it still has legs
Within the listed QSR companies, WFL has outperformed the market on Same-Store Sales growth
(SSSG) for larger part of last few years especially excluding Covid period.
Exhibit 12: SSSG (4yr CAGR) has remained superior versus peers
SSSG - 4yr CAGR (%)
JUBI (Dominos India) WFL (McDonalds West & South India)
Restaurant Brands Asia (Burger King India)
12
10
8
6
4
2
0
(2)
(4)
3QFY21
4QFY21
1QFY22
2QFY22
3QFY22
4QFY22
1QFY23
2QFY23
3QFY23
4QFY23
1QFY24
2QFY24
3QFY24
Source: Company, YES Sec; data for 4-year CAGR calculation not available for other listed QSR companies; SSSG= Same-
Store Sales Growth
Exhibit 13: Same store sales growth YoY (SSSG) recent quarterly trend
Same store sales growth YoY-
3QFY22 4QFY22 1QFY23 2QFY23 3QFY23 4QFY23 1QFY24 2QFY24 3QFY24
SSSG (%)
JUBI (Dominos India) 5.0 3.5 25.5 5.5 (2.5) (2.8) (4.0) (4.0) (3.0)
Devyani (PH) 25.0 2.3 31.5 2.9 (6.1) (3.2) (5.3) (10.4) (12.6)
Devyani (KFC) 24.0 3.0 63.6 13.0 3.0 1.9 (0.9) (3.9) (4.7)
Sapphire (PH) 22.0 3.0 47.0 23.0 (4.0) (4.0) (9.0) (20.0) (19.0)
Sapphire (KFC) 29.0 15.0 65.0 15.0 3.0 2.0 0.0 0.0 (2.0)
WFL (McD West & South) 44.0 23.0 97.0 40.0 20.0 14.0 7.0 1.0 (9.0)
RBA (Burger King India) 30.0 17.0 66.0 27.0 8.6 8.3 3.6 3.5 2.6
Source: Company, YES Sec
We believe average store size of McDonalds store in West & South India is around 3,000 sq.ft.,
way higher than other listed QSR companies in the market. While the industry has been moving
towards small store/delivery centric model over the years, WFL follows the brick-and-clicks
multichannel multi-day part strategy, which gave customers more occasions and choices to
experience the brand and thus justifies the store size. Key market segments of the food service
industry catered by WFL: 1) Category (burgers, wraps, chicken, sides, coffee, desserts, etc.); 2)
Daypart (breakfast, snacks and meals); 3) Channels (dine-in, delivery, takeaway, drive-thru, on-
the-go). Through this approach the company is able to generate the highest average unit volume
in the India QSR industry.
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Exhibit 14: Sales per average store/ Average Unit Volumes (AUV – Rs mn) comparison
with peers from FY19 till FY23 - WFL commands the highest AUV in the India QSR
industry
70
67
60
50 49 50 50 48
45 44
40 42
40 40 41
38 39
35 33
30 30 30 32
30 30 30
24
20 20 20 19 19 21
16 16 15 15
13
10 10
0
FY19 FY20 FY21 FY22 FY23
Delivery business has scaled up well for the industry and for WFL as well over the last few years
supported by Covid-induced lockdown. We believe more than 90% of the restaurants now have
McDelivery which is a significant improvement from 53% in FY16. Over FY16-TTM Sept’22,
around 83% of the incremental AUV was driven by Delivery.
Exhibit 15: Over FY16-TTM Sept’22, around 83% of the incremental AUV was driven
by Delivery channel
Post Covid, the strong pent-up demand led to pick up in dine-in consumption led by consumers
preference for offline celebration and socialization. Players like WFL, focussed on omni-channel
strategy, benefitted from the trend, while on the other hand, the pizza category, where the
product is considered relatively more appropriate for delivery, suffered the most on high base as
dine-in’s gained popularity. Relatively higher penetration and elevated competitive intensity is
also hurting the well-entrenched delivery focused pizza players in India.
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Dine-in channel also helps the company to have the undivided attention towards the brand and
thus brings higher loyalty. In recent times, QSR brands who started as a delivery business, have
also moved to omnichannel approach seeing the long-term opportunity in building AUV.
Its Average Sales Per Store/ Average Unit Volumes (AUV) has seen sharp improvement over last
6 years. Over FY16-TTM Sept’22, around 80% of the incremental AUV was driven by a
combination of Core burgers, Combos & Meals and McCafe. The strategy to move consumers
from a single product to a combo or meal offering (largely a bundle of burger+side+beverage) has
worked wonders for the company over the years in terms of AUV improvement.
McCafe contributed equally to the AUV improvement as McCafe store penetration improved
from ~32% in FY16 to ~85% by 3QFY23 (will most likely reach 90% penetration by end of FY24)
and contributing around 12-13% of sales for stores with McCafe. We believe, McCafe has not
only improved the AUV and mix, but made the brand even more relevant for today’s customers.
Improvement in Delivery business during Covid has also contributed in a meaningful manner to
the AUV improvement. Hence post the pent-up demand from market opening up, the delivery
business looks to have stabilized, which is also reflecting in the slightly lower AUV in FY24
compared to FY23.
Exhibit 16: Over FY16-TTM Sept’22, around 80% of the incremental AUV was driven
by combination of Core burgers, Combos & Meals and McCafe
After crossing the Rs65mn mark in FY23, WFL now aims for Rs70-75mn level over the medium-
term. Within the existing portfolio, along with growing preference for meals, premiumization of
burgers, scaling of fried chicken, improving McCafe beverage mix within stores (driven by
attracting new customers and also increasing frequency of visits) and innovative sides, we believe
Desserts can bring additional leg of growth for the company over the long term.
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Exhibit 17: AUV improvement has been strong over the last 5-6 years
Rev./store (AUV)
80
70 67
63
60
49 50 50
50
42
37 38
40
32
30
20
10
0
FY16 FY17 FY18 FY19 FY20 FY21 FY22 FY23 FY24E
Source: Company, YES Sec; AUV calculated as current FY revenue divided by average of current & previous year-end store
Exhibit 18: McCafe store penetration was sharp over FY16-TTM Sept’22
400 90 100
87
80
74
70 80
300 64
54
60
200 43
32 40
100
20
75 111 149 190 223 227 262 311 359
0 0
FY16 FY17 FY18 FY19 FY20 FY21 FY22 FY23 FY24E
Along with the existing portfolio, a look at the global portfolio (products which might be fit for
Indian market in the future), makes us believe that portfolio additions can take place at decent
intervals to give the AUV some boost.
Exhibit 19: Example of chicken products in global portfolio; WFL’s global portfolio
offerings makes us believe in the prospects for further AUV growth
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Westlife Foodworld Ltd
Within the store portfolio, there are marquee stores which does superior AUV compared to other
stores. There is also decent gap between the AUV of top 10% of stores vs system. WFL is trying
to unlock this opportunity which will also help scale-up AUV.
Drive-thru (DT) format has been an been imporatant asset, which gives McDonalds an additional
comparative advantage gloablly as well as in India. Average sales from some of the drive thru
restaurants have been higher compared to the normal stores for WFL. For e.g. Destination DT
stores command 1.5x higher Avg. Sales Per Store vs other stores on an average. Going forward,
looking at consumers need for convenience and expansion of highway infrastructure, WFL is
looking to add considerable number of drive-thru restaurants as a part of the new projects
planned especially for South India.
Thus we believe there is still scope of improvement in AUV levels but the growth will be at slower
rate in the near term than what was seen in last 5-6 years as 1) Delivery business will now have
a more stable growth on high base, 2) Store additions in non-Metro cities, that typically for the
industry have lower ADS, 3) Subdued demand environment and external issue to weigh on near
term performance.
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Westlife Foodworld Ltd
3) Tier 1 and smaller towns emerging as the next frontier for store growth
At present, WFL has presence in West & South India with 380 restaurants across 62 cities (as of
December 2023) which includes 73 Drive-thrus (~19% of the restaurants). Out of the total
restaurants, ~90% of them have McCafe (343 McCafes) and 83% of the eligible store base are
Experience-of-the-Future (EOTF) stores (275 EOTF stores). In terms of regions, we believe West
India still is ~60% of its store mix and South contributes for the rest. Metros+tier 1 (T1) store mix
which moved from 81% in FY16 to 74% in TTM Sep’22, would have further gone down as
company continues to look for enhanced penetration in small and emerging towns.
Drive-thrus are an important part of WFL’s strategy. Globally, McDonald’s has been a leader in in
this format. In most of their successful regions, drive-thrus constitute a large portion of sales as
they fall in high traffic regions and are the most preferred value-for-money brand. As on Dec’23,
WFL has ~73 drive-thrus in West & South India and is growing as a format because of the need
for convenience and with the help of improvement in highway infrastructure. It is a differentiating
asset for WFL versus peers because it is the only brand that does drive-thrus at scale. Over the
next 4 years, management believes ~30% of new restaurants will be drive-thrus.
Exhibit 21: Net store additions picking up… Exhibit 22: ...along with city additions
Store Count Net store addition No. of cities Net city addition
9
400 31 45 70 10
22 23 21 23 60
19 19 30 8
300 50 6
15 40 6
4
200
0 30 4
(14)
100 20 1 1
(15) 2
258 277 296 319 305 326 357 380 10 41 42 43 47 56 62
0 (30) 0 0
FY17
FY18
FY19
FY20
FY21
FY22
FY23
9MFY24
FY19
FY20
FY21
FY22
FY23
9MFY24
Source: Company, YES Sec Source: Company, YES Sec
Exhibit 23: Number of stores converted into Experience Exhibit 24: Drive-thrus as a % of stores has been around
of the Future (EOTF) stores have increased sharply over 20% for last few years but WFL aims to focus on this
last 3-4 years format going ahead
No. of EOTF stores EOTF as a % of total stores No. of Drive-thrus Drive-thrus as a % of total eligible stores
72 20 19 19
300 80
76 20
62
60 72
200
36 68
40
64
100
20
60
118 220 275 64 68 73
0 0 56 0
FY22 FY23 9MFY24 FY22 FY23 9MFY24
Conventionally, India’s major QSR chains primarily focused on metros and tier-I cities, given high
disposable income along with dense population. However, this paradigm is evolving as tier-II and
tier-III cities emerge as the next frontier for Foodservice retail expansion. WFL has been watchful
and disciplined about the amount of stores being added per annum over the years and have met
their targets. The management has recently decided to up their annual store expansion rate to
40-50 stores (from 25-30 earlier) aiming to reach 580-630 restaurants by 2027 looking at the
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Westlife Foodworld Ltd
growth opportunity in tier 1 and smaller towns. WFL has penned the target of 45-50 stores in
FY25 with a focus on South India, Smaller towns and Drive Thrus.
Despite near-term demand slowdown, we believe the pace of expansion will remain high (on track
to add 40–45 stores in FY24), as competitive intensity is increasing.
10
(10)
(20) (14)
FY13
FY14
FY15
FY16
FY17
FY18
FY19
FY20
FY21
FY22
FY23
FY24E
FY25E
FY26E
Source: Company, YES Sec
Even smaller burger players like Burger Singh, Wat-a-Burger, Biggies Burger, etc. have called out
their immediate goal to expand their presence in tier-II and tier-III cities which they also believe
has great potential as consumers in this areas still aspire to consume at Foodservice restaurants.
Even from profitabilty angle, these areas are not too bad. While revenue recognized in tier-II and
III areas are lower compared to Metros & tier-I, margins are good as key overheads (upfront
investment as well as operating cost) are lower.
While many food service players have moved to delivery centric model, we believe that WFL’s
focus will remain on its standard McDonalds omnichannel stores (3,000-3,500 sq. ft.) over the
medium-term which has longer leases, lower escalations vs industry, higher capex (but includes
McCafe, EOTF, DTs, Delivery infra and various utility optimization initiatives) and high volume
focus store design.
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Westlife Foodworld Ltd
4) Gross margin improvement along with operating leverage and cost optimization program to
drive operating margins
Margin expansion over FY20-23 was driven by gross margin improvement and leverage,
supported by savings.
Exhibit 27: Margin expansion over FY20-23 driven by gross margin improvement and
leverage, supported by savings
0.5 1.5
20 4.7
6.4 0.0
0.3 2.5
10
17.2
14.2
0
FY20 EBITDA
Logistics service
COGS
FY23 EBITDA
Utility Costs
Royalty fee
Employee Costs
Marketing and
Other Overheads
promotions
margin (%)
margin (%)
charges
Source: Company, YES Sec; Note: Adjusted for regrouping of Processing charges, we believe gross margin would have driven
~270bps of margin improvement
WFL continues to have portfolio of offerings across prices points to cater to its different target
audience within a family keeping in mind value-for-money quotient. Focus of the company will
remain on offering value while premiumizing the portfolio and upgrading the consumers thus
improving gross margins graduallly.
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Westlife Foodworld Ltd
Exhibit 28: Pricing ladder of offerings in the core portfolio allows for customer acquisition and retention
WFL also have initiatives like McSaver meals which offers its products bundled together at an
affordable price.
WFL product-mix improvement journey over the last few years was driven by movement of
consumers towards value combos/meals and increase in store penetration of McCafes. We
believe along with improving mix of McCafe within the product mix of stores (McCafe
contribution to sales for stores with McCafe will improve to 15-18% by FY28 from current 12-
13%), premiumization in core and filling meals strategy will drive the next leg of product mix
improvement for WFL. This along with net pricing growth and margin accretive new launches will
drive gross margin expansion for the company in medium-to-long term.
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Westlife Foodworld Ltd
As overall volumes scales for the company with larger store network, operating leverage will have
a positive impact as G&A cost as a % of revenue will reduce. In addition to that, WFL’s focus on
unlocking operating leverage potential by scaling up AUV towards marquee stores for rest of the
stores will also have a significant benefit.
Gross margin improvement along with operating leverage and cost optimization program to drive
margin expansion over the medium to long term, slightly offset by annual employee cost hikes,
store gestation costs and increase in royalty rates (which will increase progressively from current
4.5% to 5.5% by FY28 [excluding GST]).
Exhibit 30: Royalty rates increase likely to be progressive over the medium-term
Royalty fees rates (%)
8
6 5.5 5.5
5.0 5.0
4.5
0
FY24 FY25 FY26 FY27 FY28
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Westlife Foodworld Ltd
Exhibit 31: SSSG impacted in FY24 due to subdued Exhibit 32: WFL is on track to add 40–45 stores in FY24
demand YoY and other external issues and targeting 45-50 stores in FY25
FY18
FY19
FY20
FY21
FY22
FY23
FY24E
FY25E
FY26E
FY17
FY18
FY19
FY20
FY21
FY22
FY23
FY24E
FY25E
FY26E
Source: Company, YES Sec Source: Company, YES Sec
Exhibit 33: We thus expect revenues to grow by ~12% Exhibit 34: AUV to recover in FY25 to almost FY23
CAGR over FY23-26E (~16% CAGR over FY24E-26E) levels and restart the gradual improvement journey
Rs mn Revenue Revenue growth % Rev./store (AUV)
35 80 80
67 66 68
30 59.9 60 70 63
44.5 60 50
25 40 49 50
50 42
20 21.9 23.5 20 37 38
16.9 14.5 40
11.7 32
15 10.4 4.0 0
30
10 (20) 20
(36.3)
11.3
14.0
15.5
15.8
22.8
23.7
27.7
31.7
5 (40) 10
9.3
9.9
0 (60) 0
FY16
FY17
FY18
FY19
FY20
FY21
FY22
FY23
FY24E
FY25E
FY26E
FY17
FY18
FY19
FY20
FY21
FY22
FY23
FY24E
FY25E
FY26E
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Westlife Foodworld Ltd
Exhibit 35: Product mix & net pricing to help gross Exhibit 36: ..this along with operating leverage & cost
margin improvement over the next few years.. savings (slightly offset by increase in some overheads
like royalty fees) to drive EBITDA margin
% %
Gross Margin EBITDA Margin
72 70.3 70.5 70.7 20
69.9 17.8
17.2 17.4
70 18 15.8
68 16 14.2
65.2 65.4
66 64.7 14
63.5 11.6
64 62.6 12
10 8.9
62 60.6 7.7
8 6.8
60
6 5.0
58
4
56
2
54
0
FY17
FY18
FY19
FY20
FY21
FY22
FY23
FY24E
FY25E
FY26E
FY17
FY18
FY19
FY20
FY21
FY22
FY23
FY24E
FY25E
FY26E
Source: Company, YES Sec; Note: There is regrouping of Processing Charges from Source: Company, YES Sec
cost of goods sold (COGS) to other expenses starting FY23. FY22 gross margin
adjusted for regrouping stood at 67.5%.
Exhibit 37: Margin expansion over FY24E-26E to be driven by operating leverage and
mix+pricing supported by cost optimization measures
10 18.9
15.8
0
FY24E EBITDA
FY26E EBITDA
Logistics service
COGS
Employee Costs
Utility Costs
Marketing and
Royalty fee
Other Overheads
promotions
margin (%)
margin (%)
charges
Exhibit 38: We thus build EBITDA to grow by ~13% Exhibit 39: Expect recurring PAT to grow by ~17% CAGR
CAGR over FY23-26E (~23% CAGR over FY24E-26E) over FY23-26E (~62% CAGR over FY24E-26E)
%
Rs bn EBITDA EBITDA Growth % Rs mn Recurring PAT PAT Margin
5.6 2,500 6.1
6 200 5.2 1,929.7 8 5.3
4.8 2,000 6 3.1
5 140.5 115.1 150 1.6 1.5 4
1,500 0.6 1,209.4 1,437.9
3.9 3.7 2
4 100 1,000 (1.2) (1.6) 733.1
0
64.8 62.1 75.4 500 184.9 213.9 92.9 (2)
3 50
2.2 28.5
1.8 17.1 0 (4)
2 10.1 0
1.3 (4.6) (6)
(500) (110.1)
0.8 0.8 (10.4) (252.3) (8)
1 0.5 (50) (1,000) (10)
0 (65.5) (100) (1,500) (1,026.6) (12)
FY17
FY18
FY19
FY20
FY21
FY22
FY23
FY24E
FY25E
FY26E
FY17
FY18
FY19
FY20
FY21
FY22
FY23
FY24E
FY25E
FY26E
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Westlife Foodworld Ltd
Exhibit 40: FCF to remain positive with stable business Exhibit 41: Return ratios to improve in FY25 and FY26
environment
Rs mn %
Cash flow from Operations Free cash flow RoE RoCE
4,862 5,300 40 35.5
6,000 3,883 3,899 30.2 30.1
4,000 2,321 30 23.5 25.5
1,506 1,726 20.4 22.1
2,000 458 1,027 1,036
20 12.2
4.9 6.9 11.2 8.4
0
693 943 1,384 1,514 10 3.5 3.8 1.6
(2,000) 47 (329) (133) (129) 0.5
(449)
0
(4,000)
(10) (2.1)
(6,000) (6.6)(5.3)
(8,000) (20)
(7,750) (19.4)
(10,000) (30)
FY17
FY18
FY19
FY20
FY21
FY22
FY23
FY24E
FY25E
FY26E
FY17
FY18
FY19
FY20
FY21
FY22
FY23
FY24E
FY25E
FY26E
Source: Company, YES Sec Source: Company, YES Sec
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Westlife Foodworld Ltd
Recent quarter results hint at near-term revenue pain for sector, as also WFL
WFL saw subdued (weakness in eating out trend) demand in 3QFY24. Festive season saw
some uptick, but weakness continued thereafter. Reported SSSG was partly impacted by
floods in South India and external issues.
External issue impact: About 30% of WFL stores across West and South were impacted by
external issues. These stores witnessed 10-50% decline in daily sales from mid-October’23
onwards leading to contrasting SSSG trends. Normalized SSSG would have declined by 3%
versus the reported 9% decline. Slowdown in market, high base and slight delay in being
aggressive on value platform led to 3% SSSG decline (normalized for external issue). External
issue impact was higher in South India than in West India. External issue might take 1-2
quarter to get resolved but seems to have bottomed out. WFL has initiated various measures
to highlight that McDonald’s India is a truly Indian Company. Overall demand trends seem to
have largely stabilized currently.
On Premise business declined 5% YoY, largely led by lower footfalls in affected stores. Off-
Premise business grew by 3% YoY led by Delivery & Drive thrus. Off-Premise contribution
was 42% to total sales.
Average TTM Sales Per Store remains stable at Rs64.4mn.
Margins performance: Overall gross margin came in at 70.3%, up 10bps YoY/20bps QoQ
with stable inflation. Lower operating leverage slightly offset by some incentives in royalty
for record store openings meant that EBITDA margin down 200bps YoY to 16%.
WFL added 11 restaurants & closed 1 during Q3 FY24. Company continues to target 40-45
store opening in FY24. It aims to open more store in FY25 compared to what it opens in
FY24 with a focus on South India, smaller towns and ‘Drive Thrus’ format, aiming to reach
580-630 restaurants by 2027.
For important information about YES Securities (India) Ltd. and other disclosures, refer to the end of this material. 20
Westlife Foodworld Ltd
Exhibit 43: Revenues down by 1.8% YoY to Rs6bn in Exhibit 44: Reported SSSG declined 9%; adjusted for
3QFY24 external issues the decline would stand at ~3%
Rs bn Revenue Revenue growth YoY % % SSSG
176.0 182.6
8 200 200
6.1 6.1 6.1 6.0
5.7 5.6 150 150
6 5.4
107.6 97.0
84.0 4.8 4.6 83.7
100 100
3.6 3.9
4 3.3 46.7 48.5 44.0 40.0
2.6 27.3 28.2 22.3 50 50 23.0 20.0 14.0
14.2 7.4 10.5 7.0 1.0
6.3 (1.8) (9.0)
2 (24.9) 0 (24.0)
0
0 (50) (50)
3QFY21
4QFY21
1QFY22
2QFY22
3QFY22
4QFY22
1QFY23
2QFY23
3QFY23
4QFY23
1QFY24
2QFY24
3QFY24
3QFY21
4QFY21
1QFY22
2QFY22
3QFY22
4QFY22
1QFY23
2QFY23
3QFY23
4QFY23
1QFY24
2QFY24
3QFY24
Exhibit 45: AUV down slightly in recent quarters led by Exhibit 46: Total restaurants as on 3QFY24 stands at 380
subdued demand YoY and other external issues
Rs mn
TTM AUV Annualized Total restaurants Net store additions
75
380
400 357 361 370 20
341
60 326 331 337 18
304 305 305 310 316 16
12
45 300 11
9 12
8
30 6 6 8
5 5
200 4
3
15 1 4
0
100 0
0
3QFY21
4QFY21
1QFY22
2QFY22
3QFY22
4QFY22
1QFY23
2QFY23
3QFY23
4QFY23
1QFY24
2QFY24
3QFY24
3QFY21
4QFY21
1QFY22
2QFY22
3QFY22
4QFY22
1QFY23
2QFY23
3QFY23
4QFY23
1QFY24
2QFY24
3QFY24
Exhibit 47: % of restaurants with McCafe now stands at Exhibit 48: On-Premise came back post Covid impact and
~90% as on 3QFY24 now stands at ~59% as on 9MFY24
No. of restaurants with McCafe Net McCafe additions % On-Premise mix Off-Premise mix
23 100%
400 342 25
311 315 326
274 288 20 43 42 45 48 42 41 40 41 40 41 42
267 16 75%
300 248 262 15 55
227 227 234 240 14
15 77
11
200 50%
7 8 7
6 10
5 4
100 3 57 58 55 52 58 59 60 59 60 59 58
5 25% 45
0
23
0 0
0%
3QFY21
4QFY21
1QFY22
2QFY22
3QFY22
4QFY22
1QFY23
2QFY23
3QFY23
4QFY23
1QFY24
2QFY24
3QFY24
3QFY21
4QFY21
1QFY22
2QFY22
3QFY22
4QFY22
1QFY23
2QFY23
3QFY23
4QFY23
1QFY24
2QFY24
3QFY24
For important information about YES Securities (India) Ltd. and other disclosures, refer to the end of this material. 21
Westlife Foodworld Ltd
Exhibit 49: Gross margin up 20bsp QoQ in 3QFY24 with Exhibit 50: Restaurant operating margin impacted by
normalized inflation deleverage
% %
Gross margin Restaurant operating margin
75
30
71.9
23.8 24.5 23.0
72 70.2 70.6 70.1 70.3 25 22.6 22.3 21.6 22.7 22.1 22.5
21.3
68.2 20 17.4
69 15.4
66.5 66.4
65.7 65.4 65.5 15
66 64.7 64.3 9.8
10
63
5
60 0
3QFY21
4QFY21
1QFY22
2QFY22
3QFY22
4QFY22
1QFY23
2QFY23
3QFY23
4QFY23
1QFY24
2QFY24
3QFY24
3QFY21
4QFY21
1QFY22
2QFY22
3QFY22
4QFY22
1QFY23
2QFY23
3QFY23
4QFY23
1QFY24
2QFY24
3QFY24
Source: Company, YES Sec Source: Company, YES Sec
Exhibit 51: EBITDA margin thus down 200bps YoY to Exhibit 52: Recurring PAT thus down to Rs209mn
16%
Rs bn EBITDA EBITDA margin % Rs mn Recurring PAT
1.2 17.3 17.5 17.1 17.3 18.0 16.5 17.1 20.0 600
16.0 16.2 16.0
14.7 404
1.0 16.0 346
400 267 299
11.9 209 227 237 209
0.8 162
12.0 200
0.6
8.0 0
0.4
2.0 4.0 (41) (65) (44)
0.2 (200)
0.6 0.5 0.1 0.5 0.8 0.7 0.9 1.0 1.1 0.9 1.1 1.0 1.0
0.0 0.0
(400)
(334)
3QFY21
4QFY21
1QFY22
2QFY22
3QFY22
4QFY22
1QFY23
2QFY23
3QFY23
4QFY23
1QFY24
2QFY24
3QFY24
3QFY21
4QFY21
1QFY22
2QFY22
3QFY22
4QFY22
1QFY23
2QFY23
3QFY23
4QFY23
1QFY24
2QFY24
3QFY24
Source: Company, YES Sec Source: Company, YES Sec
For important information about YES Securities (India) Ltd. and other disclosures, refer to the end of this material. 22
Westlife Foodworld Ltd
We initiate coverage on WFL with a BUY rating and a target price of Rs940
Our preference for WFL is based on its focused strategy on targeting the India Foodservice
opportunity through McDonalds (West & South) franchisee and drive topline growth with
consistent industry leading SSSG delivery supported by store expansion.
To comepte against incumbents, new players and unorganized market, McDonalds possesses
following USP’s: (1) An “All day” menu (2) Continuous focus on value (3) Combos,
Customizations & Innovations and (4) Sustaining quality & taste over the years.
After crossing the Rs65mn mark in FY23, WFL is now aiming for Rs70-75mn level over the
medium-term.
We are building ~9% SSSG CAGR over FY24E-26E, ~5.1% over FY23-26E. This, along with
aggressive store expansion (to open 200+ new restaurants in the next 3-4 years, taking the
base to 500+ stores with 50-60% store openings in small and emerging towns) should lead
to ~16% revenue CAGR over FY24E-26E, ~11.9% over FY23-26E.
The margin profile is also improving as AUV has crossed the Rs60mn+ mark, leading to
favorable operating leverage. This, along with cost savings and consistent but modest gross
margin improvement (led by stable input costs and mix+pricing), will support EBITDA margin
expansion (building ~200bps expansion over FY24E-26E).
At CMP, the stock is trading at ~24x/20x FY25E/FY26E EBITDA (post IND-AS 116).
WFL has recently introduced a dividend policy (as near as possible to 25% of PAT) subject to
need for growth capital, positive cash flow and other parameteres stated in the policy.
Improving return ratios command beter valuation than earlier years.
We initiate with a BUY rating based on EV/EBITDA multiple of ~26x on March’26E EBITDA
(post IND-AS 116), arriving at a TP of Rs940.
We believe near-term sectoral demand pain and company-specific overhang translates into
a decent medium-term investment (~14% CAGR return over next 3 years).
Overhangs: Along with subdued demand for the sector, external issues (highlighted in
3QFY24 earnings) will remain the only other overhang in near term, since the FSSAI (apex
food safety standards regulator of the country) has given a clean chit to WFL on the the
ongoing scrutiny by state authorities regarding use of ‘Fake Cheese’.
Risks to our estimates
o Extremely high competition especially in WFL’s operating areas of West & South
India markets.
o Changes in consumers perception with respect to healthy eating habits or changes
in other dietary habits.
o Concerns about food safety, foodborne illness or other negative food-related
incidents and negative publicity revolving around it could have an adverse effect on
the Foodservice industry.
o Any other external issues.
For important information about YES Securities (India) Ltd. and other disclosures, refer to the end of this material. 23
Westlife Foodworld Ltd
Exhibit 53: Currently trading at ~24x 1-yr forward EV/EBITDA lower than the median
multiple
x
1-yr Forward EV/EBITDA -1 SD Median EV/EBITDA +1 SD
100
90
80
70
60
50
43.8
40
30 30.6
20 23.9
17.5
10
0
Mar-19
Sep-19
Mar-20
Sep-20
Mar-21
Sep-21
Mar-22
Sep-22
Mar-23
Sep-23
Mar-24
Source: Company, YES Sec
For important information about YES Securities (India) Ltd. and other disclosures, refer to the end of this material. 24
Westlife Foodworld Ltd
FINANCIALS
Exhibit 54: Balance Sheet
Y/E March (Rs mn) FY22 FY23 FY24E FY25E FY26E
Share capital 312 312 312 312 312
Reserves 4,309 5,347 6,019 7,457 9,387
Net worth 4,621 5,659 6,331 7,769 9,698
Total debt 2,010 2,070 2,570 3,570 3,570
Other long-term liabilities 8,669 10,090 10,296 10,506 10,721
Deferred tax liability -520 -604 0 0 0
Total liabilities 14,780 17,216 19,197 21,845 23,989
Gross block 15,033 18,125 19,825 21,731 23,802
Depreciation 10,011 11,533 12,586 13,729 14,981
Net block 5,022 6,591 7,238 8,002 8,821
Right of use assets 7,718 8,758 9,749 11,214 12,814
CWIP & Intangibles 1,238 1,447 1,165 1,098 1,030
Investments 1,504 1,299 759 766 774
Inventories 559 714 553 922 755
Debtors 133 107 136 141 168
Cash 232 284 1,811 2,745 2,762
Loans & advances 907 1,044 1,095 1,151 1,212
Other current assets 142 142 156 171 188
Total current assets 1,973 2,291 3,751 5,130 5,085
Creditors 1,722 1,877 1,784 2,432 2,312
Other current liabilities & provisions 953 1,293 1,681 1,933 2,223
Total current liabilities 2,675 3,170 3,465 4,365 4,534
Total assets 14,780 17,216 19,197 21,845 23,989
Source: Company, YES Sec
For important information about YES Securities (India) Ltd. and other disclosures, refer to the end of this material. 25
Westlife Foodworld Ltd
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Westlife Foodworld Ltd
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Westlife Foodworld Ltd
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