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                                                                            consumer equilibrium and market demand            | chapter four   77
                                                                                Consumer Demand Curve
                                                               $10.00
                                                                                       Demand schedule for hamburgers
                                                                                          Price Quantity Point
                                                                $9.00
                                                                                          $6.00      0        D
                                                                                          $5.00     .5        C
                                                                $8.00                     $1.25      2        A
                                                                                          $1.00      3        B
                                                                $7.00
                                         Price of hamburgers
                                                                        D
                                                                $6.00
                                                                $5.00       C
                                                                $4.00
                                                                $3.00
                                                                $2.00
                                                                                       A
                                                                $1.25                        B
                                                                $1.00
                                                                   0
                                                                                1     2     3     4     5     6       7   8
                                                                                    Quantity of hamburgers per week
                 Figure 4–3
                 If we hold the price of tacos constant at $0.50 and the budget constraint constant at $5, we can
                 derive Carl Consumer’s demand curve for hamburgers by examining the quantities of ham-
                 burgers consumed. For example, point A here corresponds to point A in Figure 4–2, where two
                 hamburgers were purchased at a price of $1.25. If the price were to fall to $1, we see in both
                 figures that three hamburgers would be desired (point B). Point C in both figures also indicates
                 that Carl would consume only one hamburger every other week if the price rose to $5. Finally,
                 at a price of $6 per hamburger, Carl would purchase no hamburgers. A line connecting these
                 and other price–quantity combinations represents the consumer demand curve. The associated
                 demand schedule of prices and quantities corresponding to this figure also is given.
                 commodity consumers are willing and able to purchase at each possible price during
                 some specific time in a specific market, all other factors held constant. Demand may
                 change over time, and a careful specification of demand will include the time period
                 for which it applies and the specified market. Demand for the same commodity may
                 be different, not only in different time periods but also in different markets.
                        The consumer demand curve for hamburgers in Carl Consumer’s example
                 is illustrated in Figure 4–3. This demand curve shows that if the price of a ham-
                 burger were $1.25, Carl would demand two hamburgers (see point A). Point A in
                 Figures 4–2 and 4–3 therefore represents the same quantity demanded. The same
                 relationship holds for points B and C in these two figures also. Finally, as suggested
                 by Figure 4–3, if the price of hamburgers rises to $6 or above, the quantity of ham-
                 burgers demanded by Carl would fall to zero (see point D). The demand curve and
                 the price-consumption curve are really two sides of the same coin. The demand curve
                 represents price and quantity pairs in equilibrium. Price is on the Y, or vertical, axis
                 in this graph and quantity is on the X, or horizontal, axis. The price-consumption
                 curve constitutes the preliminary step to a representation of the demand curve. In
                 this curve, equilibrium price and quantity pairs are identified using the tangencies
                 of the indifference curves and budget lines. This curve then is transformed into a
                 demand curve.
M04_PENS3064_06_SE_C04.indd 77                                                                                                                      12/11/14 6:11 PM