Website Planning and
Development:
Hand-in Sheet
Table of Contents
Background Information............................................................................................................2
A. Organisation......................................................................................................................2
B. Product...............................................................................................................................2
C. Website..............................................................................................................................2
1. Website Planning...................................................................................................................3
A. Goals and Audience..........................................................................................................3
B. Competitor Analysis..........................................................................................................3
C. Content..............................................................................................................................4
D. Website Structure..............................................................................................................4
2. Wix Website Development....................................................................................................5
A. Name and logo..................................................................................................................5
B. Header and footer..............................................................................................................5
C. New pages.........................................................................................................................5
D. Applications......................................................................................................................5
3. Reflection...............................................................................................................................7
A. Design................................................................................................................................7
B. Functional application.......................................................................................................7
1
Background Information
A. Organisation
What is the name of your imaginary organisation?
MyTechHub
B. Product
Which emerging technology does your organisation retail?
Electronics
C. Website
https://minhtienth15.wixsite.com/mytechhub-1
2
1. Website Planning
A. Goals and Audience
Which audience does your organisation target? Provide three characteristics of your
audience.
1. Social Media and Review-Oriented: Younger users rely heavily on social
media and online reviews to make purchasing decisions. They trust peer
recommendations and user-generated content, and are influenced by social
proof, such as customer testimonials and influencer opinions.
2. Tech-Savvy and Trend-Conscious: They are highly knowledgeable about
technology and stay updated with the latest gadgets and features, often seeking
products that reflect the newest trends in electronics.
3. Price-Sensitive but Quality-Conscious: While they may have budget
constraints, younger audiences are willing to invest in electronics that offer
great value, durability, and cutting-edge features. They actively seek deals,
discounts, and promotions but won't compromise on quality.
5 marks
What are the three prime goals of your website? Consider the needs of your
organisation and your target audience when writing your goals.
1. Sell products at the cheapest price
2. Build Brand Trust and Loyalty
3. Enhance User Experience
5 marks
B. Competitor Analysis
Discover two competitors of your imaginary organization and conduct a competitor
analysis by filling out the table below. Assess the websites against three criteria.
3
Insert a link to your (e.g. https://www.micro
competitor’s website soft.com/)
here
Screenshot (Competitor 1) (Competitor 2)
1. Type your criteria
here
2.
3.
10 marks
C. Content
List down five different types of content you will use on your website. Be specific.
1. Product Reviews and Comparisons: In-depth reviews of the latest gadgets,
comparing features, pros and cons, and price ranges
2. Buying Guides: Step-by-step guides for different categories like smartphones,
laptops, gaming consoles, and home appliances. These could include tips on
what to look for when buying, top-rated products in each category, and budget
considerations.
3. Exclusive Deals and Promotions: Highlight limited-time offers, bundle deals,
and discounts through a dedicated section.
4. How-to Tutorials: Tutorials on how to set up or troubleshoot common
electronic devices, including video content. This can include setting up a smart
home system, optimizing laptop performance, or extending battery life on
devices.
5. User-Generated Content and Reviews: Encourage customers to share their
experiences, photos, or videos using the products they’ve purchased. This
4
provides authentic feedback and creates a community vibe around your brand.
10 marks
D. Website Structure
Complete the hierarchical website structure below. Provide at least five sections (i.e.
add two sub-sections).
Section1: Type your answer here (max. 50 words)
Section2:
Section 3:
10 marks
5
2. Wix Website Development
A. Name and logo
Paste a screenshot of your name and logo here
10 marks
B. Header and footer
Paste a screenshot of your header here
5 marks
Paste a screenshot of your footer here
5 marks
C. New pages
Paste a screenshot of your second page here
5 marks
Paste a screenshot of your third page here
5 marks
6
D. Applications
Paste a screenshot of your functional application here
5 marks
Paste a screenshot of your second application here
5 marks
7
3. Reflection
A. Design
Why did you design your website this way? Consider your organisation and audience,
as well as the design tips you have learnt.
Type your answer here (max. 200 words)
10 marks
B. Functional application
Justify how one of your applications is an example of functional content. Explain the
reason why you selected this application for your website.
Type your answer here (max. 200 words)
10 marks
