BARSHA KHANOM

Ecommerce Project Manager

EXECUTIVE SUMMARY
Over a 12 year career in tech, working in the United States and Latin America, I have
played an essential role in developing and improving a wide range of digital products and
services across different industries and business models, from Saas to Digital Media and
CONTACTS eCommerce, where I have found my biggest passion. The motto that has driven my work
all these years in tech hasn't changed: Paying close attention to user feedback, spotting
user behavior patterns, and iterating from there.
Dhaka, Bangladesh

+88 01710 412565

WORK EXPERIENCE
Resumeok2@gmail.com Ecommerce Product Owner 02/2016 - Presente
CongoBasin INC, Arlington County, VA
www.cvwriterbd.com Employing over 1M people, CongoBasin is the largest online retailer in the world. At their
Arlington, VA Hub, as a product owner for congobasin.co's Office Electronics department,
I have led a multidisciplinary team of 20 software developers, UX designers, and data
scientists focusing on:
• The analysis of user behavior and conversion reports along the checkout funnel
• Developing A/B tests using Optimizely and vue.js and overseeing KPIs evolution
EDUCATION • Coordinating all marketing campaigns for the vertical with Operations and Marketing
During this period, 210 tests have been successfully deployed and 112 new features have
Master in Management been adopted permanently, contributing to a 60% increase in the Global conversion rate
Woolft College YOY.
2017
Product Manager 01/2014 - 02/2016
YC alumni TechBite - California.
2011 Techbite is the biggest Tech news site in the United States, with over 9M monthly unique
visitors. At TechBite I was part of the team that successfully launched BiteBase, their
Business & management famous directory of startup companies, in 2015. As a BiteBase team member I:
Universidad de los Andes Bogotá • Designed BiteBase premium plan features along with a small team of 2 UX designers
2003 - 2006 and 2 Front-End Developers
• Measured performance and proposed iterations to improve user experience and the
main business KPIs

Rankfor.me - Saas 2011 - 2014

COURSES Product Manager / Customer Success Manager
Startup company providing Saas services for SEO. In the early 2010s, its revolutionary
 Git and GitHub professional course - algorithm used AI to analyze semantic web structures and SERPs for over 40M search
Platzi terms in order to automatically present actionable insights to their webmasters. I was one
 Design Thinking with Minds Garage - of rankfor.xyz's first 7 employees, while the company was in YC. In this early stage of
Platzi the company, I took a hybrid position between Customer Success Manager and Product
 Illustration for Digital Products - Platzi Manager where I:
 Basics of Web Development -
University of Michigan on Coursera • Implemented Zendesk's help center and substantially improved customer
 Programming Foundations by relationships
Coursera - Duke University on • Collected and filtered early adopter users' feedback
Coursera • Presented users' requests for new features to the company's board
 HTML CSS JavaScript course for Web • Managed the features pipeline along with design and development teams
Developers - Coursera
When I left rankfor.xyz, the company had reached 5M in revenue and had over 50
employees.
 Customer Success manager 2008 - 2010
CERTIFICATES Recorriendo.la
Bus online ticketing marketplace with over 2M monthly unique users. Recorriendo.la
is the market leader in Colombia, Ecuador, and Peru. During my senior year in college,
 PMPs - Project Management Institute I joined recorriendo.la's team as a customer relationship agent intern, and I
 CAPMs - Project Management automatically fell in love with their product, team of pioneers, and mission:
Institute Transforming the most widespread means of intercity transportation in Latin
 Search campaigns - Google Ads America, and a very traditional sector moving > 200M passengers annually into a
 Shopping campaigns - Google Ads
more efficient, seamless experience through technology. After 2 years in the
 Advanced Google Analytics - GA
customer services team, where I learned a lot, I was offered the possibility to be the
Acacemy
company's first Customer Success Manager, where I:
• Designed new features based on both user and operations needs
• Implemented an online ticketing system to help bus companies effectively
manage issues with their users
• Integrated multiple chat and user experience survey systems with the online
SOFT SKILLS ticketing system I implemented
Agente de Servicio al cliente 2006 - 2008
Recorriendo.la
 Strategic planning • Worked with email, chat, and phone customer support.
 Budgeting and forecasting • Reported issues and follow-up with the tech team.
 Project scheduling • Designed and conducted customer satisfaction surveys and presented results to
 Lean Startup Thinking the board.
 Agile Software
 Scrum Management
 Meeting moderation
 Goal and conversion tracking

LANGUAGES

 English- Native o bilingual

HARD SKILLS  Spanish- Native o bilingual
 French - Intermediate
 Tableau
 Mixpanel
 Google Analytics 360
 Google Data Studio
 Notion, Trello
 Zendesk, Intercom
CHECK OUT AN EXTENDED VERSION OF MY CV

Visit my online CV from any device to see more

about my experiences, success cases and much
more.