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Madhmadh 1

Over a 12 year career in tech, the author has played an essential role in developing and improving digital products across different industries from Saas to ecommerce. As an ecommerce product owner, the author led a team focusing on analyzing user behavior, A/B testing, and overseeing KPIs which contributed to a 60% increase in conversion rate. The author was also a product manager where they designed premium plan features and measured performance to improve user experience and business KPIs.
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0% found this document useful (0 votes)
36 views1 page

Madhmadh 1

Over a 12 year career in tech, the author has played an essential role in developing and improving digital products across different industries from Saas to ecommerce. As an ecommerce product owner, the author led a team focusing on analyzing user behavior, A/B testing, and overseeing KPIs which contributed to a 60% increase in conversion rate. The author was also a product manager where they designed premium plan features and measured performance to improve user experience and business KPIs.
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Exectuve summary

Over a 12 year career in tech, working in Latam and the United States, I have played
an essential role in developing and improving a wide range of digital products and
services across different industries and business models; from Saas, to Digital
Media and Ecommerce where I have found my biggest passion. The motto that has
driven my work all these years in tech hasn't changed: Paying close attention to user
feedback, spot user behavior patterns, and iterating from there.

Work. experience

Hamse ali Ecommerce Product Owner 02/2016 - Present

CongoBasin INC, Barcelona

Mohamoudh Employing over 1M people, CongoBasin is the largest online retailer in the
world. At their Arlington, VA Hub, as a product owner for congobasin.co's
Office Electronics department, I have led a multidisciplinary team of 20
software developers, UX designers, and data scientists focusing on:
• Analysis of user behavior and conversion reports along the checkout funnel
• A/B testing using Optimizely and vue.js and overseeing KPIs evolution
javierablanch.cyou
• Coordinating all marketing campaigns for the vertical with Marketing
Barcelona During this period, 210 tests have been successfully deployed and 112 new
javierablanch@gmail.com features have been adopted permanently, contributing to a 60% increase in
the Global conversion rate YOY.
+1 555 555 557 Product Manager 01/2014 - 02/2016

TechBite, Palo Alto, CA


Languages Techbite is the biggest Tech news site in the United States, with over 9M
monthly unique visitors. At TechBite I was part of the team that successfully
English launched BiteBase, their famous directory of startup companies, in 2015.
Spanish As a BiteBase team member I designed BiteBase premium plan features
along with a small team of 2 UX designers and 2 Front-End Developers,
French
measured its performance and proposed iterations to improve user
experience and the main business KPIs.
Hard Skills
Tableau Academic background
2017 - Master in Management - Woolft College
Mixpanel

2011 - Alumni - YCombinator


Google Analytics 360

2008 - Business & management - Universidad de los Andes Bogotá


Notion, Trello…

Zendesk, intercom…
Certificates
PMPs – P. Management Institute
CAPMs – P. Management Institute
Search campaigns - Google Ads
Shopping campaigns - Google Ads

Courses I have recently enjoyed


Professional Git and GitHub course - Platzi
Design Thinking course with Minds Garage - Platzi
Illustration for digital products - Platzi
Basics of Web Development - University of Michigan on Coursera
Programming Foundations by Coursera - Duke University on Coursera
HTML CSS JavaScript course for Web Developers - Coursera

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